Advertising organizations and publications :: a resource guide /
This is a comprehensive guide to the 77 key organisations and publications in the field of advertising and marketing communications. Entries include a thorough description of each organisation's purpose, activity and contact information.
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. :
Sage Publications, Inc.,
©2000.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This is a comprehensive guide to the 77 key organisations and publications in the field of advertising and marketing communications. Entries include a thorough description of each organisation's purpose, activity and contact information. |
| Beschreibung: | 1 online resource (xviii, 346 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781452221861 1452221863 9781452220444 1452220441 |
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| 245 | 0 | 0 | |a Advertising organizations and publications : |b a resource guide / |c edited by John Philip Jones. |
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, Inc., |c ©2000. | ||
| 300 | |a 1 online resource (xviii, 346 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references. | ||
| 520 | 8 | |a This is a comprehensive guide to the 77 key organisations and publications in the field of advertising and marketing communications. Entries include a thorough description of each organisation's purpose, activity and contact information. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [S.l.] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
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| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 505 | 0 | |a Introduction; PART ONE: ADVERTISING ORGANIZATIONS; Advertising Archives -- Diane Foxhill Carothers; The University of Illinois; Advertising Archives; Other Collections; The Advertising Association (AA) (UK) -- Andrew Brown; The Advertising Council; The Advertising Educational Foundation (AEF) -- Paula A Alex; The Advertising Federation of Australia (AFA) -- Helga Diamond; Advertising Industry Awards; The Advertising Research Foundation (ARF) -- Jim Spaeth; Advertising Seminars International (asi); The American Academy of Advertising (AAA) -- Robert L King; The American Advertising Federation (AAF) and the Advertising Hall of Fame; The American Association of Advertising Agencies (AAAA); The American Marketing Association (AMA); Arcature (formerly the Coalition for Brand Equity); The Association of National Advertisers (ANA); The Audit Bureau of Circulations (ABC); British Design and Art Direction. | |
| 505 | 0 | |a (D & AD); The Children's Advertising Review Unit (CARU) -- Elizabeth Lascoutx; Competitive Media Reporting (CMR); The Council for Marketing and Opinion Research (CMOR); The Council of American Survey Research Organizations (CASRO); Cox Direct; Annual Surveys of Promotional Practices; The Direct Marketing Association (DMA); The Direct Marketing Educational Foundation (DMEF) -- Laurie J Spar; The European Association of Advertising Agencies (EAAA); The European Society for Opinion and Marketing Research (ESOMAR); The Federal Trade Commission (FTC) and How It Regulates Advertising -- Jan Slater; The Free-Standing Insert (FSI) Council; Genootschap Voor Reclame; Gesamtverband Werbeagenturen (GWA) -- Henning Von Vieregge; The History of Advertising Trust Archive (HAT); The Incorporated Society of British Advertisers (ISBA); Institut de Recherches d'Etudes Publicitaires (IREP); The Institute of Canadian Advertising. | |
| 505 | 0 | |a (ICA) -- John G Sinclair; The Institute of Practitioners in Advertising (IPA) -- Tessa Gooding; The International Advertising Association (IAA); The International Advertising Festival, Cannes; The International Federation of Periodical Publishers (FIPP); The International Radio and Television Society Foundation (IRTS); The Internet Advertising Bureau (IAB); The Magazine Publishers of America (MPA); The Marketing Science Institute (MSI); The Marketing Society (UK); The Market Research Council; The Market Research Society (MRS) (UK) -- David Barr; The Market Research Society of Australia (MRSA); The Media Research Club of Chicago (MRCC); The National Advertising Division, | |
| 505 | 0 | |a National Advertising Review Board and the Self-Regulating of Advertising -- Rana Said; The National Association of Broadcasters (NAB); The National Newspaper Association (NNA); The New Products Showcase and Learning Center (NPSLC); The Newspaper Association of America (NAA); The One Club for Art and Copy; The Outdoor Advertising Association of America (OAAA); The Partnership for a Drug-Free America (PDFA); The Point-of-Purchase Advertising Institute (POPAI); The Promotional Products Association International (PPAI); The Promotion Marketing Association (PMA); The Radio Advertising Bureau (RAB); The Second Wind Advertising Agency Network; The State Advertising Coalition; The Television Bureau of Advertising (TBA); The Traffic Audit Bureau for Media Measurement (TAB); The World Federation of Advertisers (WFA); The Yellow Pages Publishers Association (YPPA); PART TWO: ADVERTISING PUBLICATIONS. | |
| 505 | 0 | |a Admap ; Advertising Age ; Adweek Magazines; American Demographics (AD) ; Campaign ; Commercial Communications ; The Integrated Marketing Communication Research Journal ; Interactive Marketing (UK); The International Journal of Advertising (IJOA) ; The Journal of Marketing Communication (JMC) -- Philip Kitchen; Market Leader ; Advertising Organizations That Publish Journals; United States; Advertising Organizations That Publish Journals; International; PART THREE: POSTLUDE; The Founding Fathers -- Philip Jones. | |
| 650 | 0 | |a Advertising |z United States. | |
| 650 | 0 | |a Advertising. |0 http://id.loc.gov/authorities/subjects/sh85001086 | |
| 650 | 2 | |a Advertising. | |
| 650 | 6 | |a Publicité |z États-Unis. | |
| 650 | 6 | |a Publicité. | |
| 650 | 7 | |a advertising. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 700 | 1 | |a Jones, John Philip. | |
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Datensatz im Suchindex
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| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
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| collection | ZDB-4-EBU |
| contents | Introduction; PART ONE: ADVERTISING ORGANIZATIONS; Advertising Archives -- Diane Foxhill Carothers; The University of Illinois; Advertising Archives; Other Collections; The Advertising Association (AA) (UK) -- Andrew Brown; The Advertising Council; The Advertising Educational Foundation (AEF) -- Paula A Alex; The Advertising Federation of Australia (AFA) -- Helga Diamond; Advertising Industry Awards; The Advertising Research Foundation (ARF) -- Jim Spaeth; Advertising Seminars International (asi); The American Academy of Advertising (AAA) -- Robert L King; The American Advertising Federation (AAF) and the Advertising Hall of Fame; The American Association of Advertising Agencies (AAAA); The American Marketing Association (AMA); Arcature (formerly the Coalition for Brand Equity); The Association of National Advertisers (ANA); The Audit Bureau of Circulations (ABC); British Design and Art Direction. (D & AD); The Children's Advertising Review Unit (CARU) -- Elizabeth Lascoutx; Competitive Media Reporting (CMR); The Council for Marketing and Opinion Research (CMOR); The Council of American Survey Research Organizations (CASRO); Cox Direct; Annual Surveys of Promotional Practices; The Direct Marketing Association (DMA); The Direct Marketing Educational Foundation (DMEF) -- Laurie J Spar; The European Association of Advertising Agencies (EAAA); The European Society for Opinion and Marketing Research (ESOMAR); The Federal Trade Commission (FTC) and How It Regulates Advertising -- Jan Slater; The Free-Standing Insert (FSI) Council; Genootschap Voor Reclame; Gesamtverband Werbeagenturen (GWA) -- Henning Von Vieregge; The History of Advertising Trust Archive (HAT); The Incorporated Society of British Advertisers (ISBA); Institut de Recherches d'Etudes Publicitaires (IREP); The Institute of Canadian Advertising. (ICA) -- John G Sinclair; The Institute of Practitioners in Advertising (IPA) -- Tessa Gooding; The International Advertising Association (IAA); The International Advertising Festival, Cannes; The International Federation of Periodical Publishers (FIPP); The International Radio and Television Society Foundation (IRTS); The Internet Advertising Bureau (IAB); The Magazine Publishers of America (MPA); The Marketing Science Institute (MSI); The Marketing Society (UK); The Market Research Council; The Market Research Society (MRS) (UK) -- David Barr; The Market Research Society of Australia (MRSA); The Media Research Club of Chicago (MRCC); The National Advertising Division, National Advertising Review Board and the Self-Regulating of Advertising -- Rana Said; The National Association of Broadcasters (NAB); The National Newspaper Association (NNA); The New Products Showcase and Learning Center (NPSLC); The Newspaper Association of America (NAA); The One Club for Art and Copy; The Outdoor Advertising Association of America (OAAA); The Partnership for a Drug-Free America (PDFA); The Point-of-Purchase Advertising Institute (POPAI); The Promotional Products Association International (PPAI); The Promotion Marketing Association (PMA); The Radio Advertising Bureau (RAB); The Second Wind Advertising Agency Network; The State Advertising Coalition; The Television Bureau of Advertising (TBA); The Traffic Audit Bureau for Media Measurement (TAB); The World Federation of Advertisers (WFA); The Yellow Pages Publishers Association (YPPA); PART TWO: ADVERTISING PUBLICATIONS. Admap ; Advertising Age ; Adweek Magazines; American Demographics (AD) ; Campaign ; Commercial Communications ; The Integrated Marketing Communication Research Journal ; Interactive Marketing (UK); The International Journal of Advertising (IJOA) ; The Journal of Marketing Communication (JMC) -- Philip Kitchen; Market Leader ; Advertising Organizations That Publish Journals; United States; Advertising Organizations That Publish Journals; International; PART THREE: POSTLUDE; The Founding Fathers -- Philip Jones. |
| ctrlnum | (OCoLC)808342720 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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The American Academy of Advertising (AAA) -- Robert L King; The American Advertising Federation (AAF) and the Advertising Hall of Fame; The American Association of Advertising Agencies (AAAA); The American Marketing Association (AMA); Arcature (formerly the Coalition for Brand Equity); The Association of National Advertisers (ANA); The Audit Bureau of Circulations (ABC); British Design and Art Direction.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">(D & AD); The Children's Advertising Review Unit (CARU) -- Elizabeth Lascoutx; Competitive Media Reporting (CMR); The Council for Marketing and Opinion Research (CMOR); The Council of American Survey Research Organizations (CASRO); Cox Direct; Annual Surveys of Promotional Practices; The Direct Marketing Association (DMA); The Direct Marketing Educational Foundation (DMEF) -- Laurie J Spar; The European Association of Advertising Agencies (EAAA); The European Society for Opinion and Marketing Research (ESOMAR); The Federal Trade Commission (FTC) and How It Regulates Advertising -- Jan Slater; The Free-Standing Insert (FSI) Council; Genootschap Voor Reclame; Gesamtverband Werbeagenturen (GWA) -- Henning Von Vieregge; The History of Advertising Trust Archive (HAT); The Incorporated Society of British Advertisers (ISBA); Institut de Recherches d'Etudes Publicitaires (IREP); The Institute of Canadian Advertising.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">(ICA) -- John G Sinclair; The Institute of Practitioners in Advertising (IPA) -- Tessa Gooding; The International Advertising Association (IAA); The International Advertising Festival, Cannes; The International Federation of Periodical Publishers (FIPP); The International Radio and Television Society Foundation (IRTS); The Internet Advertising Bureau (IAB); The Magazine Publishers of America (MPA); The Marketing Science Institute (MSI); The Marketing Society (UK); The Market Research Council; The Market Research Society (MRS) (UK) -- David Barr; The Market Research Society of Australia (MRSA); The Media Research Club of Chicago (MRCC); The National Advertising Division,</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">National Advertising Review Board and the Self-Regulating of Advertising -- Rana Said; The National Association of Broadcasters (NAB); The National Newspaper Association (NNA); The New Products Showcase and Learning Center (NPSLC); The Newspaper Association of America (NAA); The One Club for Art and Copy; The Outdoor Advertising Association of America (OAAA); The Partnership for a Drug-Free America (PDFA); The Point-of-Purchase Advertising Institute (POPAI); The Promotional Products Association International (PPAI); The Promotion Marketing Association (PMA); The Radio Advertising Bureau (RAB); The Second Wind Advertising Agency Network; The State Advertising Coalition; The Television Bureau of Advertising (TBA); The Traffic Audit Bureau for Media Measurement (TAB); The World Federation of Advertisers (WFA); 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| geographic_facet | United States |
| id | ZDB-4-EBU-ocn808342720 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:06Z |
| institution | BVB |
| isbn | 9781452221861 1452221863 9781452220444 1452220441 |
| language | English |
| oclc_num | 808342720 |
| open_access_boolean | |
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| physical | 1 online resource (xviii, 346 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2000 |
| publishDateSearch | 2000 |
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| publisher | Sage Publications, Inc., |
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| spelling | Advertising organizations and publications : a resource guide / edited by John Philip Jones. Thousand Oaks, Calif. : Sage Publications, Inc., ©2000. 1 online resource (xviii, 346 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. This is a comprehensive guide to the 77 key organisations and publications in the field of advertising and marketing communications. Entries include a thorough description of each organisation's purpose, activity and contact information. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Introduction; PART ONE: ADVERTISING ORGANIZATIONS; Advertising Archives -- Diane Foxhill Carothers; The University of Illinois; Advertising Archives; Other Collections; The Advertising Association (AA) (UK) -- Andrew Brown; The Advertising Council; The Advertising Educational Foundation (AEF) -- Paula A Alex; The Advertising Federation of Australia (AFA) -- Helga Diamond; Advertising Industry Awards; The Advertising Research Foundation (ARF) -- Jim Spaeth; Advertising Seminars International (asi); The American Academy of Advertising (AAA) -- Robert L King; The American Advertising Federation (AAF) and the Advertising Hall of Fame; The American Association of Advertising Agencies (AAAA); The American Marketing Association (AMA); Arcature (formerly the Coalition for Brand Equity); The Association of National Advertisers (ANA); The Audit Bureau of Circulations (ABC); British Design and Art Direction. (D & AD); The Children's Advertising Review Unit (CARU) -- Elizabeth Lascoutx; Competitive Media Reporting (CMR); The Council for Marketing and Opinion Research (CMOR); The Council of American Survey Research Organizations (CASRO); Cox Direct; Annual Surveys of Promotional Practices; The Direct Marketing Association (DMA); The Direct Marketing Educational Foundation (DMEF) -- Laurie J Spar; The European Association of Advertising Agencies (EAAA); The European Society for Opinion and Marketing Research (ESOMAR); The Federal Trade Commission (FTC) and How It Regulates Advertising -- Jan Slater; The Free-Standing Insert (FSI) Council; Genootschap Voor Reclame; Gesamtverband Werbeagenturen (GWA) -- Henning Von Vieregge; The History of Advertising Trust Archive (HAT); The Incorporated Society of British Advertisers (ISBA); Institut de Recherches d'Etudes Publicitaires (IREP); The Institute of Canadian Advertising. (ICA) -- John G Sinclair; The Institute of Practitioners in Advertising (IPA) -- Tessa Gooding; The International Advertising Association (IAA); The International Advertising Festival, Cannes; The International Federation of Periodical Publishers (FIPP); The International Radio and Television Society Foundation (IRTS); The Internet Advertising Bureau (IAB); The Magazine Publishers of America (MPA); The Marketing Science Institute (MSI); The Marketing Society (UK); The Market Research Council; The Market Research Society (MRS) (UK) -- David Barr; The Market Research Society of Australia (MRSA); The Media Research Club of Chicago (MRCC); The National Advertising Division, National Advertising Review Board and the Self-Regulating of Advertising -- Rana Said; The National Association of Broadcasters (NAB); The National Newspaper Association (NNA); The New Products Showcase and Learning Center (NPSLC); The Newspaper Association of America (NAA); The One Club for Art and Copy; The Outdoor Advertising Association of America (OAAA); The Partnership for a Drug-Free America (PDFA); The Point-of-Purchase Advertising Institute (POPAI); The Promotional Products Association International (PPAI); The Promotion Marketing Association (PMA); The Radio Advertising Bureau (RAB); The Second Wind Advertising Agency Network; The State Advertising Coalition; The Television Bureau of Advertising (TBA); The Traffic Audit Bureau for Media Measurement (TAB); The World Federation of Advertisers (WFA); The Yellow Pages Publishers Association (YPPA); PART TWO: ADVERTISING PUBLICATIONS. Admap ; Advertising Age ; Adweek Magazines; American Demographics (AD) ; Campaign ; Commercial Communications ; The Integrated Marketing Communication Research Journal ; Interactive Marketing (UK); The International Journal of Advertising (IJOA) ; The Journal of Marketing Communication (JMC) -- Philip Kitchen; Market Leader ; Advertising Organizations That Publish Journals; United States; Advertising Organizations That Publish Journals; International; PART THREE: POSTLUDE; The Founding Fathers -- Philip Jones. Advertising United States. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising. Publicité États-Unis. Publicité. advertising. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Reclame. gtt Jones, John Philip. has work: Advertising organizations and publications (Text) https://id.oclc.org/worldcat/entity/E39PCXHbVKh6vRFgkgCfc343w3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Advertising organizations and publications. Thousand Oaks, Calif. : Sage Publications, Inc., ©2000 (DLC) 99050479 (OCoLC)42597795 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474162 Volltext |
| spellingShingle | Advertising organizations and publications : a resource guide / Introduction; PART ONE: ADVERTISING ORGANIZATIONS; Advertising Archives -- Diane Foxhill Carothers; The University of Illinois; Advertising Archives; Other Collections; The Advertising Association (AA) (UK) -- Andrew Brown; The Advertising Council; The Advertising Educational Foundation (AEF) -- Paula A Alex; The Advertising Federation of Australia (AFA) -- Helga Diamond; Advertising Industry Awards; The Advertising Research Foundation (ARF) -- Jim Spaeth; Advertising Seminars International (asi); The American Academy of Advertising (AAA) -- Robert L King; The American Advertising Federation (AAF) and the Advertising Hall of Fame; The American Association of Advertising Agencies (AAAA); The American Marketing Association (AMA); Arcature (formerly the Coalition for Brand Equity); The Association of National Advertisers (ANA); The Audit Bureau of Circulations (ABC); British Design and Art Direction. (D & AD); The Children's Advertising Review Unit (CARU) -- Elizabeth Lascoutx; Competitive Media Reporting (CMR); The Council for Marketing and Opinion Research (CMOR); The Council of American Survey Research Organizations (CASRO); Cox Direct; Annual Surveys of Promotional Practices; The Direct Marketing Association (DMA); The Direct Marketing Educational Foundation (DMEF) -- Laurie J Spar; The European Association of Advertising Agencies (EAAA); The European Society for Opinion and Marketing Research (ESOMAR); The Federal Trade Commission (FTC) and How It Regulates Advertising -- Jan Slater; The Free-Standing Insert (FSI) Council; Genootschap Voor Reclame; Gesamtverband Werbeagenturen (GWA) -- Henning Von Vieregge; The History of Advertising Trust Archive (HAT); The Incorporated Society of British Advertisers (ISBA); Institut de Recherches d'Etudes Publicitaires (IREP); The Institute of Canadian Advertising. (ICA) -- John G Sinclair; The Institute of Practitioners in Advertising (IPA) -- Tessa Gooding; The International Advertising Association (IAA); The International Advertising Festival, Cannes; The International Federation of Periodical Publishers (FIPP); The International Radio and Television Society Foundation (IRTS); The Internet Advertising Bureau (IAB); The Magazine Publishers of America (MPA); The Marketing Science Institute (MSI); The Marketing Society (UK); The Market Research Council; The Market Research Society (MRS) (UK) -- David Barr; The Market Research Society of Australia (MRSA); The Media Research Club of Chicago (MRCC); The National Advertising Division, National Advertising Review Board and the Self-Regulating of Advertising -- Rana Said; The National Association of Broadcasters (NAB); The National Newspaper Association (NNA); The New Products Showcase and Learning Center (NPSLC); The Newspaper Association of America (NAA); The One Club for Art and Copy; The Outdoor Advertising Association of America (OAAA); The Partnership for a Drug-Free America (PDFA); The Point-of-Purchase Advertising Institute (POPAI); The Promotional Products Association International (PPAI); The Promotion Marketing Association (PMA); The Radio Advertising Bureau (RAB); The Second Wind Advertising Agency Network; The State Advertising Coalition; The Television Bureau of Advertising (TBA); The Traffic Audit Bureau for Media Measurement (TAB); The World Federation of Advertisers (WFA); The Yellow Pages Publishers Association (YPPA); PART TWO: ADVERTISING PUBLICATIONS. Admap ; Advertising Age ; Adweek Magazines; American Demographics (AD) ; Campaign ; Commercial Communications ; The Integrated Marketing Communication Research Journal ; Interactive Marketing (UK); The International Journal of Advertising (IJOA) ; The Journal of Marketing Communication (JMC) -- Philip Kitchen; Market Leader ; Advertising Organizations That Publish Journals; United States; Advertising Organizations That Publish Journals; International; PART THREE: POSTLUDE; The Founding Fathers -- Philip Jones. Advertising United States. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising. Publicité États-Unis. Publicité. advertising. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Reclame. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001086 |
| title | Advertising organizations and publications : a resource guide / |
| title_auth | Advertising organizations and publications : a resource guide / |
| title_exact_search | Advertising organizations and publications : a resource guide / |
| title_full | Advertising organizations and publications : a resource guide / edited by John Philip Jones. |
| title_fullStr | Advertising organizations and publications : a resource guide / edited by John Philip Jones. |
| title_full_unstemmed | Advertising organizations and publications : a resource guide / edited by John Philip Jones. |
| title_short | Advertising organizations and publications : |
| title_sort | advertising organizations and publications a resource guide |
| title_sub | a resource guide / |
| topic | Advertising United States. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising. Publicité États-Unis. Publicité. advertising. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Reclame. gtt |
| topic_facet | Advertising United States. Advertising. Publicité États-Unis. Publicité. advertising. BUSINESS & ECONOMICS Advertising & Promotion. Advertising United States Reclame. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474162 |
| work_keys_str_mv | AT jonesjohnphilip advertisingorganizationsandpublicationsaresourceguide |