International advertising :: realities and myths /
This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, CA :
Sage Publications,
©2000.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation. |
| Beschreibung: | 1 online resource (412 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781452264585 1452264589 9781452231334 1452231338 1322417059 9781322417059 |
| Zugangseinschränkungen: | Legal Deposit; |
Internformat
MARC
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| 245 | 0 | 0 | |a International advertising : |b realities and myths / |c edited by John Philip Jones. |
| 260 | |a Thousand Oaks, CA : |b Sage Publications, |c ©2000. | ||
| 300 | |a 1 online resource (412 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [S.l.] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 505 | 0 | |a 1. Introduction: The Vicissitudes of International Advertising / John Philip Jones -- pt. I. Realities of International Advertising -- 2. International Advertising Developments / Ashish Banerjee -- 3. International Advertising: How Far Can It Fly? / Roderick White -- 4. Alice in Disneyland: A Creative View of International Advertising / Jeremy Bullmore -- 5. Brand and Consumer Values in Global Marketing / Harold F. Clark, Jr. -- 6. Mapping Cultural Values for Global Marketing and Advertising / Marieke de Mooij -- 7. Women as an Advertising Target: An International Overview / Rena Bartos -- 8. Media May Be Global, but Is Youth? / Rosemary Ford and Adam Phillips -- pt. II. International Circumnavigation -- 9. Rational Arguments and Emotional Envelops: American and British Advertising Compared / John Philip Jones -- 10. Power of Advertising, Myths and Realities: Evidence From Norway / Thorolf Helgesen -- 11. Print Advertising -- and How an American Creative Man Learned to Operate in an International Environment / Jonathan Brand -- 12. Emergence of Advertising in Russia / Ludmilla Gricenko Wells -- 13. Australia: A Western of Eastern Advertising Market? / Paul Gaskin -- 14. Emperor's New Clothes: A View From Australia on the Creative Process / Jill Powell -- 15. Japan: The Advertising Agency Scene / John Philip Jones -- 16. Asia Pacific Tigers / Michael Ewing -- 17. Is India an Asian Tiger? / John Philip Jones -- 18. China: Advertising Yesterday and Today / Hong Cheng -- pt. III. International Perspective on Measurement and Evaluation -- 19. How Single-Source Research First Developed / Colin McDonald -- 20. Short-Term Advertising Strength: New Empirical Evidence From Norway / Thorolf Helgesen and Morten Micalsen -- 21. Effectiveness of Television Advertising in France / Laurent Battais and Laurent Spitzer -- 22. Test Marketing -- and Some Notes on Iceland, a Totally Isolated Marketing Environment / David Wheeler -- 23. Modeling the Marketing Process: Innovation From Ja. | |
| 546 | |a English. | ||
| 506 | 1 | |a Legal Deposit; |c Only available on premises controlled by the deposit library and to one user at any one time; |e The Legal Deposit Libraries (Non-Print Works) Regulations (UK). |5 WlAbNL | |
| 650 | 0 | |a Advertising. |0 http://id.loc.gov/authorities/subjects/sh85001086 | |
| 650 | 0 | |a Advertising media planning. |0 http://id.loc.gov/authorities/subjects/sh85001205 | |
| 650 | 0 | |a Comparative advertising. |0 http://id.loc.gov/authorities/subjects/sh85001179 | |
| 650 | 0 | |a Publicity. |0 http://id.loc.gov/authorities/subjects/sh85108869 | |
| 650 | 2 | |a Advertising. | |
| 650 | 6 | |a Publicité. | |
| 650 | 6 | |a Plans médias. | |
| 650 | 6 | |a Publicité comparative. | |
| 650 | 6 | |a Publicité internationale. | |
| 650 | 7 | |a advertising. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Publicity |2 fast | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising media planning |2 fast | |
| 650 | 7 | |a Comparative advertising |2 fast | |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 7 | |a Publicité. |2 ram | |
| 650 | 7 | |a Plans médias. |2 ram | |
| 700 | 1 | |a Jones, John Philip. | |
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| 776 | 0 | 8 | |i Print version: |t International advertising. |d Thousand Oaks, Calif. : Sage Publications, ©2000 |w (DLC) 99006528 |w (OCoLC)41404332 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn808342346 |
|---|---|
| _version_ | 1816796905473048577 |
| adam_text | |
| any_adam_object | |
| author2 | Jones, John Philip |
| author2_role | |
| author2_variant | j p j jp jpj |
| author_facet | Jones, John Philip |
| author_sort | Jones, John Philip |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 .I59 2000eb |
| callnumber-search | HF5823 .I59 2000eb |
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| contents | 1. Introduction: The Vicissitudes of International Advertising / John Philip Jones -- pt. I. Realities of International Advertising -- 2. International Advertising Developments / Ashish Banerjee -- 3. International Advertising: How Far Can It Fly? / Roderick White -- 4. Alice in Disneyland: A Creative View of International Advertising / Jeremy Bullmore -- 5. Brand and Consumer Values in Global Marketing / Harold F. Clark, Jr. -- 6. Mapping Cultural Values for Global Marketing and Advertising / Marieke de Mooij -- 7. Women as an Advertising Target: An International Overview / Rena Bartos -- 8. Media May Be Global, but Is Youth? / Rosemary Ford and Adam Phillips -- pt. II. International Circumnavigation -- 9. Rational Arguments and Emotional Envelops: American and British Advertising Compared / John Philip Jones -- 10. Power of Advertising, Myths and Realities: Evidence From Norway / Thorolf Helgesen -- 11. Print Advertising -- and How an American Creative Man Learned to Operate in an International Environment / Jonathan Brand -- 12. Emergence of Advertising in Russia / Ludmilla Gricenko Wells -- 13. Australia: A Western of Eastern Advertising Market? / Paul Gaskin -- 14. Emperor's New Clothes: A View From Australia on the Creative Process / Jill Powell -- 15. Japan: The Advertising Agency Scene / John Philip Jones -- 16. Asia Pacific Tigers / Michael Ewing -- 17. Is India an Asian Tiger? / John Philip Jones -- 18. China: Advertising Yesterday and Today / Hong Cheng -- pt. III. International Perspective on Measurement and Evaluation -- 19. How Single-Source Research First Developed / Colin McDonald -- 20. Short-Term Advertising Strength: New Empirical Evidence From Norway / Thorolf Helgesen and Morten Micalsen -- 21. Effectiveness of Television Advertising in France / Laurent Battais and Laurent Spitzer -- 22. Test Marketing -- and Some Notes on Iceland, a Totally Isolated Marketing Environment / David Wheeler -- 23. Modeling the Marketing Process: Innovation From Ja. |
| ctrlnum | (OCoLC)808342346 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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"><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="2">rdaft</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="520" ind1="8" ind2=" "><subfield code="a">This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="3">Use copy</subfield><subfield code="f">Restrictions unspecified</subfield><subfield code="2">star</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction.</subfield><subfield code="b">[S.l.] :</subfield><subfield code="c">HathiTrust Digital Library,</subfield><subfield code="d">2010.</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.</subfield><subfield code="u">http://purl.oclc.org/DLF/benchrepro0212</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="583" ind1="1" ind2=" "><subfield code="a">digitized</subfield><subfield code="c">2010</subfield><subfield code="h">HathiTrust Digital Library</subfield><subfield code="l">committed to preserve</subfield><subfield code="2">pda</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">1. Introduction: The Vicissitudes of International Advertising / John Philip Jones -- pt. I. Realities of International Advertising -- 2. International Advertising Developments / Ashish Banerjee -- 3. International Advertising: How Far Can It Fly? / Roderick White -- 4. Alice in Disneyland: A Creative View of International Advertising / Jeremy Bullmore -- 5. Brand and Consumer Values in Global Marketing / Harold F. Clark, Jr. -- 6. Mapping Cultural Values for Global Marketing and Advertising / Marieke de Mooij -- 7. Women as an Advertising Target: An International Overview / Rena Bartos -- 8. Media May Be Global, but Is Youth? / Rosemary Ford and Adam Phillips -- pt. II. International Circumnavigation -- 9. Rational Arguments and Emotional Envelops: American and British Advertising Compared / John Philip Jones -- 10. Power of Advertising, Myths and Realities: Evidence From Norway / Thorolf Helgesen -- 11. Print Advertising -- and How an American Creative Man Learned to Operate in an International Environment / Jonathan Brand -- 12. Emergence of Advertising in Russia / Ludmilla Gricenko Wells -- 13. Australia: A Western of Eastern Advertising Market? / Paul Gaskin -- 14. Emperor's New Clothes: A View From Australia on the Creative Process / Jill Powell -- 15. Japan: The Advertising Agency Scene / John Philip Jones -- 16. Asia Pacific Tigers / Michael Ewing -- 17. Is India an Asian Tiger? / John Philip Jones -- 18. China: Advertising Yesterday and Today / Hong Cheng -- pt. III. International Perspective on Measurement and Evaluation -- 19. How Single-Source Research First Developed / Colin McDonald -- 20. Short-Term Advertising Strength: New Empirical Evidence From Norway / Thorolf Helgesen and Morten Micalsen -- 21. Effectiveness of Television Advertising in France / Laurent Battais and Laurent Spitzer -- 22. Test Marketing -- and Some Notes on Iceland, a Totally Isolated Marketing Environment / David Wheeler -- 23. 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| id | ZDB-4-EBU-ocn808342346 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:06Z |
| institution | BVB |
| isbn | 9781452264585 1452264589 9781452231334 1452231338 1322417059 9781322417059 |
| language | English |
| oclc_num | 808342346 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (412 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Sage Publications, |
| record_format | marc |
| spelling | International advertising : realities and myths / edited by John Philip Jones. Thousand Oaks, CA : Sage Publications, ©2000. 1 online resource (412 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier text file rdaft Includes bibliographical references and index. This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL 1. Introduction: The Vicissitudes of International Advertising / John Philip Jones -- pt. I. Realities of International Advertising -- 2. International Advertising Developments / Ashish Banerjee -- 3. International Advertising: How Far Can It Fly? / Roderick White -- 4. Alice in Disneyland: A Creative View of International Advertising / Jeremy Bullmore -- 5. Brand and Consumer Values in Global Marketing / Harold F. Clark, Jr. -- 6. Mapping Cultural Values for Global Marketing and Advertising / Marieke de Mooij -- 7. Women as an Advertising Target: An International Overview / Rena Bartos -- 8. Media May Be Global, but Is Youth? / Rosemary Ford and Adam Phillips -- pt. II. International Circumnavigation -- 9. Rational Arguments and Emotional Envelops: American and British Advertising Compared / John Philip Jones -- 10. Power of Advertising, Myths and Realities: Evidence From Norway / Thorolf Helgesen -- 11. Print Advertising -- and How an American Creative Man Learned to Operate in an International Environment / Jonathan Brand -- 12. Emergence of Advertising in Russia / Ludmilla Gricenko Wells -- 13. Australia: A Western of Eastern Advertising Market? / Paul Gaskin -- 14. Emperor's New Clothes: A View From Australia on the Creative Process / Jill Powell -- 15. Japan: The Advertising Agency Scene / John Philip Jones -- 16. Asia Pacific Tigers / Michael Ewing -- 17. Is India an Asian Tiger? / John Philip Jones -- 18. China: Advertising Yesterday and Today / Hong Cheng -- pt. III. International Perspective on Measurement and Evaluation -- 19. How Single-Source Research First Developed / Colin McDonald -- 20. Short-Term Advertising Strength: New Empirical Evidence From Norway / Thorolf Helgesen and Morten Micalsen -- 21. Effectiveness of Television Advertising in France / Laurent Battais and Laurent Spitzer -- 22. Test Marketing -- and Some Notes on Iceland, a Totally Isolated Marketing Environment / David Wheeler -- 23. Modeling the Marketing Process: Innovation From Ja. English. Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). WlAbNL Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising media planning. http://id.loc.gov/authorities/subjects/sh85001205 Comparative advertising. http://id.loc.gov/authorities/subjects/sh85001179 Publicity. http://id.loc.gov/authorities/subjects/sh85108869 Advertising. Publicité. Plans médias. Publicité comparative. Publicité internationale. advertising. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Publicity fast Advertising fast Advertising media planning fast Comparative advertising fast Reclame. gtt Publicité. ram Plans médias. ram Jones, John Philip. has work: International advertising (Text) https://id.oclc.org/worldcat/entity/E39PCFtJGgpXxy8JYq9cmJD7Dy https://id.oclc.org/worldcat/ontology/hasWork Print version: International advertising. Thousand Oaks, Calif. : Sage Publications, ©2000 (DLC) 99006528 (OCoLC)41404332 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474517 Volltext |
| spellingShingle | International advertising : realities and myths / 1. Introduction: The Vicissitudes of International Advertising / John Philip Jones -- pt. I. Realities of International Advertising -- 2. International Advertising Developments / Ashish Banerjee -- 3. International Advertising: How Far Can It Fly? / Roderick White -- 4. Alice in Disneyland: A Creative View of International Advertising / Jeremy Bullmore -- 5. Brand and Consumer Values in Global Marketing / Harold F. Clark, Jr. -- 6. Mapping Cultural Values for Global Marketing and Advertising / Marieke de Mooij -- 7. Women as an Advertising Target: An International Overview / Rena Bartos -- 8. Media May Be Global, but Is Youth? / Rosemary Ford and Adam Phillips -- pt. II. International Circumnavigation -- 9. Rational Arguments and Emotional Envelops: American and British Advertising Compared / John Philip Jones -- 10. Power of Advertising, Myths and Realities: Evidence From Norway / Thorolf Helgesen -- 11. Print Advertising -- and How an American Creative Man Learned to Operate in an International Environment / Jonathan Brand -- 12. Emergence of Advertising in Russia / Ludmilla Gricenko Wells -- 13. Australia: A Western of Eastern Advertising Market? / Paul Gaskin -- 14. Emperor's New Clothes: A View From Australia on the Creative Process / Jill Powell -- 15. Japan: The Advertising Agency Scene / John Philip Jones -- 16. Asia Pacific Tigers / Michael Ewing -- 17. Is India an Asian Tiger? / John Philip Jones -- 18. China: Advertising Yesterday and Today / Hong Cheng -- pt. III. International Perspective on Measurement and Evaluation -- 19. How Single-Source Research First Developed / Colin McDonald -- 20. Short-Term Advertising Strength: New Empirical Evidence From Norway / Thorolf Helgesen and Morten Micalsen -- 21. Effectiveness of Television Advertising in France / Laurent Battais and Laurent Spitzer -- 22. Test Marketing -- and Some Notes on Iceland, a Totally Isolated Marketing Environment / David Wheeler -- 23. Modeling the Marketing Process: Innovation From Ja. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising media planning. http://id.loc.gov/authorities/subjects/sh85001205 Comparative advertising. http://id.loc.gov/authorities/subjects/sh85001179 Publicity. http://id.loc.gov/authorities/subjects/sh85108869 Advertising. Publicité. Plans médias. Publicité comparative. Publicité internationale. advertising. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Publicity fast Advertising fast Advertising media planning fast Comparative advertising fast Reclame. gtt Publicité. ram Plans médias. ram |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001086 http://id.loc.gov/authorities/subjects/sh85001205 http://id.loc.gov/authorities/subjects/sh85001179 http://id.loc.gov/authorities/subjects/sh85108869 |
| title | International advertising : realities and myths / |
| title_auth | International advertising : realities and myths / |
| title_exact_search | International advertising : realities and myths / |
| title_full | International advertising : realities and myths / edited by John Philip Jones. |
| title_fullStr | International advertising : realities and myths / edited by John Philip Jones. |
| title_full_unstemmed | International advertising : realities and myths / edited by John Philip Jones. |
| title_short | International advertising : |
| title_sort | international advertising realities and myths |
| title_sub | realities and myths / |
| topic | Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising media planning. http://id.loc.gov/authorities/subjects/sh85001205 Comparative advertising. http://id.loc.gov/authorities/subjects/sh85001179 Publicity. http://id.loc.gov/authorities/subjects/sh85108869 Advertising. Publicité. Plans médias. Publicité comparative. Publicité internationale. advertising. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Publicity fast Advertising fast Advertising media planning fast Comparative advertising fast Reclame. gtt Publicité. ram Plans médias. ram |
| topic_facet | Advertising. Advertising media planning. Comparative advertising. Publicity. Publicité. Plans médias. Publicité comparative. Publicité internationale. advertising. BUSINESS & ECONOMICS Advertising & Promotion. Publicity Advertising Advertising media planning Comparative advertising Reclame. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474517 |
| work_keys_str_mv | AT jonesjohnphilip internationaladvertisingrealitiesandmyths |