Holdings: The holiday makers :

The holiday makers :: magazines, advertising, and mass tourism in postwar America /

Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were...

Full description

Saved in:

Bibliographic Details
Main Author:	Popp, Richard K., 1977-
Format:	Electronic eBook
Language:	English
Published:	Baton Rouge : Louisiana State University Press, ©2012.
Subjects:	1900-1999 Tourism > United States > History > 20th century. Tourism > United States > Psychological aspects. Advertising > Tourism > United States. Tourism > United States > Marketing. Tourisme > Publicité > États-Unis. BUSINESS & ECONOMICS > Advertising & Promotion. Advertising > Tourism Manners and customs Tourism Tourism > Marketing Tourism > Psychological aspects Anzeigenwerbung Tourismusmarketing United States > Social life and customs. États-Unis > Murs et coutumes. United States USA USA. History
Online Access:	DE-862 DE-863
Summary:	Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were seen as a ritualized expression of the movement and egalitarianism that characterized midcentury modernity. The Holiday Makers tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process.
Physical Description:	1 online resource (ix, 204 pages, 16 unnumbered pages of plates) : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	9780807142868 0807142867

Staff View

MARC


LEADER	00000cam a2200000 a 4500
001	ZDB-4-EBU-ocn804847655
003	OCoLC
005	20241004212047.0
006	m o d
007	cr cnu---unuuu
008	120806s2012 lauaf ob 001 0 eng d
040			\|a N$T \|b eng \|e pn \|c N$T \|d OCLCO \|d E7B \|d OCLCQ \|d EBLCP \|d OCLCQ \|d DEBSZ \|d P@U \|d OCLCF \|d OCLCQ \|d OCLCO \|d OCLCQ \|d YDXCP \|d MHW \|d MEAUC \|d OCLCQ \|d OCLCO \|d OCL \|d OCLCQ \|d AZK \|d LOA \|d JBG \|d AGLDB \|d PIFAG \|d ZCU \|d MERUC \|d OCLCQ \|d U3W \|d BUF \|d STF \|d TJC \|d WRM \|d VNS \|d CUY \|d VTS \|d NRAMU \|d REC \|d OCLCQ \|d TKN \|d YOU \|d OCLCQ \|d HS0 \|d OCLCQ \|d RECBK \|d YDX \|d OCLCO \|d OCLCQ \|d VHC \|d OCLCO \|d OCLCQ \|d OCLCO \|d OCLCL
019			\|a 806206373 \|a 961519611 \|a 962636845 \|a 971596312 \|a 971929184 \|a 978665757 \|a 978976297 \|a 992703816 \|a 1041922573 \|a 1042326522 \|a 1043019825 \|a 1048741940 \|a 1077950455 \|a 1082713390 \|a 1131905702 \|a 1303449930
020			\|a 9780807142868 \|q (electronic bk.)
020			\|a 0807142867 \|q (electronic bk.)
020			\|z 9780807142844
020			\|z 0807142840
020			\|z 0807142867
020			\|z 9780807142875
020			\|z 0807142875
020			\|z 9780807142882
020			\|z 0807142883
028	0	2	\|a EB00799646 \|b Recorded Books
035			\|a (OCoLC)804847655 \|z (OCoLC)806206373 \|z (OCoLC)961519611 \|z (OCoLC)962636845 \|z (OCoLC)971596312 \|z (OCoLC)971929184 \|z (OCoLC)978665757 \|z (OCoLC)978976297 \|z (OCoLC)992703816 \|z (OCoLC)1041922573 \|z (OCoLC)1042326522 \|z (OCoLC)1043019825 \|z (OCoLC)1048741940 \|z (OCoLC)1077950455 \|z (OCoLC)1082713390 \|z (OCoLC)1131905702 \|z (OCoLC)1303449930
043			\|a n-us---
050		4	\|a G155.U6 \|b P68 2012eb
072		7	\|a BUS \|x 002000 \|2 bisacsh
082	7		\|a 659.19/917304918 \|2 23
049			\|a MAIN
100	1		\|a Popp, Richard K., \|d 1977- \|1 https://id.oclc.org/worldcat/entity/E39PCjKbJ7cDcYHCmCP3cHxyQy \|0 http://id.loc.gov/authorities/names/n2011066131
245	1	4	\|a The holiday makers : \|b magazines, advertising, and mass tourism in postwar America / \|c Richard K. Popp.
260			\|a Baton Rouge : \|b Louisiana State University Press, \|c ©2012.
300			\|a 1 online resource (ix, 204 pages, 16 unnumbered pages of plates) : \|b illustrations
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
347			\|a data file
504			\|a Includes bibliographical references and index.
588	0		\|a Print version record.
505	0		\|a Cover; Contents; Acknowledgments; INTRODUCTION: The New Leisure; 1. THE NEW MOBILITY: Travel and Leisure in Depression and War; 2. CREATING HOLIDAY: Market Research, Play, and Magazine Reading; 3. SELLING VACATIONS: Tourist Travel, Free Time, and Classlessness; 4. "THIS IS HOW IT WILL BE WHEN YOU GET THERE": Destination Profiles and Middlebrow Geography; 5. CASTING LURES: Tourism Advertising and the Experiential Ethos; 6. GOING OFF THE BEATEN PATH: Authentic Places and the End of an Era; EPILOGUE: From National Folkway to Personal Quest; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N.
505	8		\|a OP; Q; R; S; T; U; V; W; Y; Z.
520			\|a Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were seen as a ritualized expression of the movement and egalitarianism that characterized midcentury modernity. The Holiday Makers tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process.
546			\|a English.
650		0	\|a Tourism \|z United States \|x History \|y 20th century.
650		0	\|a Tourism \|z United States \|x Psychological aspects.
650		0	\|a Advertising \|x Tourism \|z United States.
650		0	\|a Tourism \|z United States \|x Marketing.
651		0	\|a United States \|x Social life and customs. \|0 http://id.loc.gov/authorities/subjects/sh85140527
650		6	\|a Tourisme \|x Publicité \|z États-Unis.
651		6	\|a États-Unis \|x Murs et coutumes.
650		7	\|a BUSINESS & ECONOMICS \|x Advertising & Promotion. \|2 bisacsh
650		7	\|a Advertising \|x Tourism \|2 fast
650		7	\|a Manners and customs \|2 fast
650		7	\|a Tourism \|2 fast
650		7	\|a Tourism \|x Marketing \|2 fast
650		7	\|a Tourism \|x Psychological aspects \|2 fast
651		7	\|a United States \|2 fast \|1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
650		7	\|a Anzeigenwerbung \|2 gnd \|0 http://d-nb.info/gnd/4112549-6
650		7	\|a Tourismusmarketing \|2 gnd \|0 http://d-nb.info/gnd/102470968X
651		7	\|a USA \|2 gnd \|0 http://d-nb.info/gnd/4078704-7
651		7	\|a USA. \|2 idszbz
648		7	\|a 1900-1999 \|2 fast
655		7	\|a History \|2 fast
776	0	8	\|i Print version: \|a Popp, Richard K., 1977- \|t Holiday makers. \|d Baton Rouge : Louisiana State University Press, ©2012 \|z 9780807142844 \|w (DLC) 2011039647 \|w (OCoLC)754389887
966	4	0	\|l DE-862 \|p ZDB-4-EBU \|q FWS_PDA_EBU \|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=473027 \|3 Volltext
966	4	0	\|l DE-863 \|p ZDB-4-EBU \|q FWS_PDA_EBU \|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=473027 \|3 Volltext
938			\|a EBL - Ebook Library \|b EBLB \|n EBL987407
938			\|a ebrary \|b EBRY \|n ebr10587770
938			\|a EBSCOhost \|b EBSC \|n 473027
938			\|a Project MUSE \|b MUSE \|n muse21551
938			\|a Recorded Books, LLC \|b RECE \|n rbeEB00799646
938			\|a YBP Library Services \|b YANK \|n 9520935
994			\|a 92 \|b GEBAY
912			\|a ZDB-4-EBU
049			\|a DE-862
049			\|a DE-863

Record in the Search Index

DE-BY-FWS_katkey	ZDB-4-EBU-ocn804847655
_version_	1826942416685367296
adam_text
any_adam_object
author	Popp, Richard K., 1977-
author_GND	http://id.loc.gov/authorities/names/n2011066131
author_facet	Popp, Richard K., 1977-
author_role
author_sort	Popp, Richard K., 1977-
author_variant	r k p rk rkp
building	Verbundindex
bvnumber	localFWS
callnumber-first	G - Geography, Anthropology, Recreation
callnumber-label	G155
callnumber-raw	G155.U6 P68 2012eb
callnumber-search	G155.U6 P68 2012eb
callnumber-sort	G 3155 U6 P68 42012EB
callnumber-subject	G - General Geography
collection	ZDB-4-EBU
contents	Cover; Contents; Acknowledgments; INTRODUCTION: The New Leisure; 1. THE NEW MOBILITY: Travel and Leisure in Depression and War; 2. CREATING HOLIDAY: Market Research, Play, and Magazine Reading; 3. SELLING VACATIONS: Tourist Travel, Free Time, and Classlessness; 4. "THIS IS HOW IT WILL BE WHEN YOU GET THERE": Destination Profiles and Middlebrow Geography; 5. CASTING LURES: Tourism Advertising and the Experiential Ethos; 6. GOING OFF THE BEATEN PATH: Authentic Places and the End of an Era; EPILOGUE: From National Folkway to Personal Quest; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N. OP; Q; R; S; T; U; V; W; Y; Z.
ctrlnum	(OCoLC)804847655
dewey-full	659.19/917304918
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.19/917304918
dewey-search	659.19/917304918
dewey-sort	3659.19 9917304918
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
era	1900-1999 fast
era_facet	1900-1999
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05244cam a2200829 a 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn804847655</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">120806s2012 lauaf ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">OCLCO</subfield><subfield code="d">E7B</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">EBLCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">P@U</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">YDXCP</subfield><subfield code="d">MHW</subfield><subfield code="d">MEAUC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AZK</subfield><subfield code="d">LOA</subfield><subfield code="d">JBG</subfield><subfield code="d">AGLDB</subfield><subfield code="d">PIFAG</subfield><subfield code="d">ZCU</subfield><subfield code="d">MERUC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">U3W</subfield><subfield code="d">BUF</subfield><subfield code="d">STF</subfield><subfield code="d">TJC</subfield><subfield code="d">WRM</subfield><subfield code="d">VNS</subfield><subfield code="d">CUY</subfield><subfield code="d">VTS</subfield><subfield code="d">NRAMU</subfield><subfield code="d">REC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">TKN</subfield><subfield code="d">YOU</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">HS0</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">RECBK</subfield><subfield code="d">YDX</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VHC</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">806206373</subfield><subfield code="a">961519611</subfield><subfield code="a">962636845</subfield><subfield code="a">971596312</subfield><subfield code="a">971929184</subfield><subfield code="a">978665757</subfield><subfield code="a">978976297</subfield><subfield code="a">992703816</subfield><subfield code="a">1041922573</subfield><subfield code="a">1042326522</subfield><subfield code="a">1043019825</subfield><subfield code="a">1048741940</subfield><subfield code="a">1077950455</subfield><subfield code="a">1082713390</subfield><subfield code="a">1131905702</subfield><subfield code="a">1303449930</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780807142868</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0807142867</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780807142844</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0807142840</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0807142867</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780807142875</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0807142875</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780807142882</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0807142883</subfield></datafield><datafield tag="028" ind1="0" ind2="2"><subfield code="a">EB00799646</subfield><subfield code="b">Recorded Books</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)804847655</subfield><subfield code="z">(OCoLC)806206373</subfield><subfield code="z">(OCoLC)961519611</subfield><subfield code="z">(OCoLC)962636845</subfield><subfield code="z">(OCoLC)971596312</subfield><subfield code="z">(OCoLC)971929184</subfield><subfield code="z">(OCoLC)978665757</subfield><subfield code="z">(OCoLC)978976297</subfield><subfield code="z">(OCoLC)992703816</subfield><subfield code="z">(OCoLC)1041922573</subfield><subfield code="z">(OCoLC)1042326522</subfield><subfield code="z">(OCoLC)1043019825</subfield><subfield code="z">(OCoLC)1048741940</subfield><subfield code="z">(OCoLC)1077950455</subfield><subfield code="z">(OCoLC)1082713390</subfield><subfield code="z">(OCoLC)1131905702</subfield><subfield code="z">(OCoLC)1303449930</subfield></datafield><datafield tag="043" ind1=" " ind2=" "><subfield code="a">n-us---</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">G155.U6</subfield><subfield code="b">P68 2012eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">002000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">659.19/917304918</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Popp, Richard K.,</subfield><subfield code="d">1977-</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCjKbJ7cDcYHCmCP3cHxyQy</subfield><subfield code="0">http://id.loc.gov/authorities/names/n2011066131</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The holiday makers :</subfield><subfield code="b">magazines, advertising, and mass tourism in postwar America /</subfield><subfield code="c">Richard K. Popp.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Baton Rouge :</subfield><subfield code="b">Louisiana State University Press,</subfield><subfield code="c">©2012.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (ix, 204 pages, 16 unnumbered pages of plates) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">data file</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Cover; Contents; Acknowledgments; INTRODUCTION: The New Leisure; 1. THE NEW MOBILITY: Travel and Leisure in Depression and War; 2. CREATING HOLIDAY: Market Research, Play, and Magazine Reading; 3. SELLING VACATIONS: Tourist Travel, Free Time, and Classlessness; 4. "THIS IS HOW IT WILL BE WHEN YOU GET THERE": Destination Profiles and Middlebrow Geography; 5. CASTING LURES: Tourism Advertising and the Experiential Ethos; 6. GOING OFF THE BEATEN PATH: Authentic Places and the End of an Era; EPILOGUE: From National Folkway to Personal Quest; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N.</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">OP; Q; R; S; T; U; V; W; Y; Z.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were seen as a ritualized expression of the movement and egalitarianism that characterized midcentury modernity. The Holiday Makers tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Tourism</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield><subfield code="y">20th century.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Tourism</subfield><subfield code="z">United States</subfield><subfield code="x">Psychological aspects.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising</subfield><subfield code="x">Tourism</subfield><subfield code="z">United States.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Tourism</subfield><subfield code="z">United States</subfield><subfield code="x">Marketing.</subfield></datafield><datafield tag="651" ind1=" " ind2="0"><subfield code="a">United States</subfield><subfield code="x">Social life and customs.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85140527</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Tourisme</subfield><subfield code="x">Publicité</subfield><subfield code="z">États-Unis.</subfield></datafield><datafield tag="651" ind1=" " ind2="6"><subfield code="a">États-Unis</subfield><subfield code="x">Murs et coutumes.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Advertising & Promotion.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising</subfield><subfield code="x">Tourism</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Manners and customs</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Tourism</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Tourism</subfield><subfield code="x">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Tourism</subfield><subfield code="x">Psychological aspects</subfield><subfield code="2">fast</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">United States</subfield><subfield code="2">fast</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Anzeigenwerbung</subfield><subfield code="2">gnd</subfield><subfield code="0">http://d-nb.info/gnd/4112549-6</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Tourismusmarketing</subfield><subfield code="2">gnd</subfield><subfield code="0">http://d-nb.info/gnd/102470968X</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="2">gnd</subfield><subfield code="0">http://d-nb.info/gnd/4078704-7</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA.</subfield><subfield code="2">idszbz</subfield></datafield><datafield tag="648" ind1=" " ind2="7"><subfield code="a">1900-1999</subfield><subfield code="2">fast</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">History</subfield><subfield code="2">fast</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Popp, Richard K., 1977-</subfield><subfield code="t">Holiday makers.</subfield><subfield code="d">Baton Rouge : Louisiana State University Press, ©2012</subfield><subfield code="z">9780807142844</subfield><subfield code="w">(DLC) 2011039647</subfield><subfield code="w">(OCoLC)754389887</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=473027</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=473027</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBL - Ebook Library</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL987407</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10587770</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">473027</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Project MUSE</subfield><subfield code="b">MUSE</subfield><subfield code="n">muse21551</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Recorded Books, LLC</subfield><subfield code="b">RECE</subfield><subfield code="n">rbeEB00799646</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">9520935</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection>
genre	History fast
genre_facet	History
geographic	United States Social life and customs. http://id.loc.gov/authorities/subjects/sh85140527 États-Unis Murs et coutumes. United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq USA gnd http://d-nb.info/gnd/4078704-7 USA. idszbz
geographic_facet	United States Social life and customs. États-Unis Murs et coutumes. United States USA USA.
id	ZDB-4-EBU-ocn804847655
illustrated	Illustrated
indexdate	2025-03-18T14:27:40Z
institution	BVB
isbn	9780807142868 0807142867
language	English
oclc_num	804847655
open_access_boolean
owner	MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS
owner_facet	MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS
physical	1 online resource (ix, 204 pages, 16 unnumbered pages of plates) : illustrations
psigel	ZDB-4-EBU FWS_PDA_EBU ZDB-4-EBU
publishDate	2012
publishDateSearch	2012
publishDateSort	2012
publisher	Louisiana State University Press,
record_format	marc
spelling	Popp, Richard K., 1977- https://id.oclc.org/worldcat/entity/E39PCjKbJ7cDcYHCmCP3cHxyQy http://id.loc.gov/authorities/names/n2011066131 The holiday makers : magazines, advertising, and mass tourism in postwar America / Richard K. Popp. Baton Rouge : Louisiana State University Press, ©2012. 1 online resource (ix, 204 pages, 16 unnumbered pages of plates) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references and index. Print version record. Cover; Contents; Acknowledgments; INTRODUCTION: The New Leisure; 1. THE NEW MOBILITY: Travel and Leisure in Depression and War; 2. CREATING HOLIDAY: Market Research, Play, and Magazine Reading; 3. SELLING VACATIONS: Tourist Travel, Free Time, and Classlessness; 4. "THIS IS HOW IT WILL BE WHEN YOU GET THERE": Destination Profiles and Middlebrow Geography; 5. CASTING LURES: Tourism Advertising and the Experiential Ethos; 6. GOING OFF THE BEATEN PATH: Authentic Places and the End of an Era; EPILOGUE: From National Folkway to Personal Quest; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N. OP; Q; R; S; T; U; V; W; Y; Z. Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were seen as a ritualized expression of the movement and egalitarianism that characterized midcentury modernity. The Holiday Makers tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process. English. Tourism United States History 20th century. Tourism United States Psychological aspects. Advertising Tourism United States. Tourism United States Marketing. United States Social life and customs. http://id.loc.gov/authorities/subjects/sh85140527 Tourisme Publicité États-Unis. États-Unis Murs et coutumes. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising Tourism fast Manners and customs fast Tourism fast Tourism Marketing fast Tourism Psychological aspects fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Anzeigenwerbung gnd http://d-nb.info/gnd/4112549-6 Tourismusmarketing gnd http://d-nb.info/gnd/102470968X USA gnd http://d-nb.info/gnd/4078704-7 USA. idszbz 1900-1999 fast History fast Print version: Popp, Richard K., 1977- Holiday makers. Baton Rouge : Louisiana State University Press, ©2012 9780807142844 (DLC) 2011039647 (OCoLC)754389887
spellingShingle	Popp, Richard K., 1977- The holiday makers : magazines, advertising, and mass tourism in postwar America / Cover; Contents; Acknowledgments; INTRODUCTION: The New Leisure; 1. THE NEW MOBILITY: Travel and Leisure in Depression and War; 2. CREATING HOLIDAY: Market Research, Play, and Magazine Reading; 3. SELLING VACATIONS: Tourist Travel, Free Time, and Classlessness; 4. "THIS IS HOW IT WILL BE WHEN YOU GET THERE": Destination Profiles and Middlebrow Geography; 5. CASTING LURES: Tourism Advertising and the Experiential Ethos; 6. GOING OFF THE BEATEN PATH: Authentic Places and the End of an Era; EPILOGUE: From National Folkway to Personal Quest; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N. OP; Q; R; S; T; U; V; W; Y; Z. Tourism United States History 20th century. Tourism United States Psychological aspects. Advertising Tourism United States. Tourism United States Marketing. Tourisme Publicité États-Unis. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising Tourism fast Manners and customs fast Tourism fast Tourism Marketing fast Tourism Psychological aspects fast Anzeigenwerbung gnd http://d-nb.info/gnd/4112549-6 Tourismusmarketing gnd http://d-nb.info/gnd/102470968X
subject_GND	http://id.loc.gov/authorities/subjects/sh85140527 http://d-nb.info/gnd/4112549-6 http://d-nb.info/gnd/102470968X http://d-nb.info/gnd/4078704-7
title	The holiday makers : magazines, advertising, and mass tourism in postwar America /
title_auth	The holiday makers : magazines, advertising, and mass tourism in postwar America /
title_exact_search	The holiday makers : magazines, advertising, and mass tourism in postwar America /
title_full	The holiday makers : magazines, advertising, and mass tourism in postwar America / Richard K. Popp.
title_fullStr	The holiday makers : magazines, advertising, and mass tourism in postwar America / Richard K. Popp.
title_full_unstemmed	The holiday makers : magazines, advertising, and mass tourism in postwar America / Richard K. Popp.
title_short	The holiday makers :
title_sort	holiday makers magazines advertising and mass tourism in postwar america
title_sub	magazines, advertising, and mass tourism in postwar America /
topic	Tourism United States History 20th century. Tourism United States Psychological aspects. Advertising Tourism United States. Tourism United States Marketing. Tourisme Publicité États-Unis. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising Tourism fast Manners and customs fast Tourism fast Tourism Marketing fast Tourism Psychological aspects fast Anzeigenwerbung gnd http://d-nb.info/gnd/4112549-6 Tourismusmarketing gnd http://d-nb.info/gnd/102470968X
topic_facet	Tourism United States History 20th century. Tourism United States Psychological aspects. Advertising Tourism United States. Tourism United States Marketing. United States Social life and customs. Tourisme Publicité États-Unis. États-Unis Murs et coutumes. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Tourism Manners and customs Tourism Tourism Marketing Tourism Psychological aspects United States Anzeigenwerbung Tourismusmarketing USA USA. History
work_keys_str_mv	AT popprichardk theholidaymakersmagazinesadvertisingandmasstourisminpostwaramerica AT popprichardk holidaymakersmagazinesadvertisingandmasstourisminpostwaramerica

Holdings

There is no print copy available.

Get full text

MARC

Record in the Search Index

There is no print copy available.

Similar Items