Social marketing casebook /:
Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
SAGE,
©2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. |
| Beschreibung: | 1 online resource (vi, 270 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781446253946 1446253945 1282241184 9781282241183 9781446250877 1446250873 |
Internformat
MARC
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| 100 | 1 | |a French, Jeff. | |
| 245 | 1 | 0 | |a Social marketing casebook / |c Jeff French, Rowena Merritt, and Lucy Reynolds. |
| 260 | |a London : |b SAGE, |c ©2011. | ||
| 300 | |a 1 online resource (vi, 270 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. | |
| 505 | 0 | |a The key principles and concepts of social marketing -- Planning social marketing -- Developing culturally sensitive interventions -- Community-based social marketing -- Segmenting target audiences -- Using theory to develop effective interventions -- Inroads into Africa : enabling local services -- Being honest about the challenges -- Reaching the "hard to reach" -- Using a full intervention mix -- Using service "pull" to complement customer "push" -- Working with local services -- Building strong communications into the marketing mix -- Using enforcement in the methods mix -- Creating access to the right products -- Co-production with the private sector -- "Franchising" social marketing -- Changing behaviour holistically -- The importance of evaluation -- Overview and top tips. | |
| 650 | 0 | |a Social marketing |v Case studies. | |
| 650 | 0 | |a Marketing |v Case studies. | |
| 650 | 6 | |a Marketing social |v Études de cas. | |
| 650 | 6 | |a Marketing |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Social marketing |2 fast | |
| 655 | 7 | |a Case studies |2 fast | |
| 700 | 1 | |a Reynolds, Lucy, |d 1979- | |
| 700 | 1 | |a Merritt, Rowena. | |
| 758 | |i has work: |a Social marketing casebook (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH7VGFyh77CJDxvHFHDqFC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn797817904 |
|---|---|
| _version_ | 1816796904693956608 |
| adam_text | |
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| author | French, Jeff |
| author2 | Reynolds, Lucy, 1979- Merritt, Rowena |
| author2_role | |
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| author_facet | French, Jeff Reynolds, Lucy, 1979- Merritt, Rowena |
| author_role | |
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| author_variant | j f jf |
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| callnumber-first | H - Social Science |
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| collection | ZDB-4-EBU |
| contents | The key principles and concepts of social marketing -- Planning social marketing -- Developing culturally sensitive interventions -- Community-based social marketing -- Segmenting target audiences -- Using theory to develop effective interventions -- Inroads into Africa : enabling local services -- Being honest about the challenges -- Reaching the "hard to reach" -- Using a full intervention mix -- Using service "pull" to complement customer "push" -- Working with local services -- Building strong communications into the marketing mix -- Using enforcement in the methods mix -- Creating access to the right products -- Co-production with the private sector -- "Franchising" social marketing -- Changing behaviour holistically -- The importance of evaluation -- Overview and top tips. |
| ctrlnum | (OCoLC)797817904 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn797817904 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:06Z |
| institution | BVB |
| isbn | 9781446253946 1446253945 1282241184 9781282241183 9781446250877 1446250873 |
| language | English |
| lccn | 2011921125 |
| oclc_num | 797817904 |
| open_access_boolean | |
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| physical | 1 online resource (vi, 270 pages) : illustrations |
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| publisher | SAGE, |
| record_format | marc |
| spelling | French, Jeff. Social marketing casebook / Jeff French, Rowena Merritt, and Lucy Reynolds. London : SAGE, ©2011. 1 online resource (vi, 270 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. The key principles and concepts of social marketing -- Planning social marketing -- Developing culturally sensitive interventions -- Community-based social marketing -- Segmenting target audiences -- Using theory to develop effective interventions -- Inroads into Africa : enabling local services -- Being honest about the challenges -- Reaching the "hard to reach" -- Using a full intervention mix -- Using service "pull" to complement customer "push" -- Working with local services -- Building strong communications into the marketing mix -- Using enforcement in the methods mix -- Creating access to the right products -- Co-production with the private sector -- "Franchising" social marketing -- Changing behaviour holistically -- The importance of evaluation -- Overview and top tips. Social marketing Case studies. Marketing Case studies. Marketing social Études de cas. Marketing Études de cas. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing fast Social marketing fast Case studies fast Reynolds, Lucy, 1979- Merritt, Rowena. has work: Social marketing casebook (Text) https://id.oclc.org/worldcat/entity/E39PCH7VGFyh77CJDxvHFHDqFC https://id.oclc.org/worldcat/ontology/hasWork (OCoLC)751718487 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=472553 Volltext |
| spellingShingle | French, Jeff Social marketing casebook / The key principles and concepts of social marketing -- Planning social marketing -- Developing culturally sensitive interventions -- Community-based social marketing -- Segmenting target audiences -- Using theory to develop effective interventions -- Inroads into Africa : enabling local services -- Being honest about the challenges -- Reaching the "hard to reach" -- Using a full intervention mix -- Using service "pull" to complement customer "push" -- Working with local services -- Building strong communications into the marketing mix -- Using enforcement in the methods mix -- Creating access to the right products -- Co-production with the private sector -- "Franchising" social marketing -- Changing behaviour holistically -- The importance of evaluation -- Overview and top tips. Social marketing Case studies. Marketing Case studies. Marketing social Études de cas. Marketing Études de cas. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing fast Social marketing fast |
| title | Social marketing casebook / |
| title_auth | Social marketing casebook / |
| title_exact_search | Social marketing casebook / |
| title_full | Social marketing casebook / Jeff French, Rowena Merritt, and Lucy Reynolds. |
| title_fullStr | Social marketing casebook / Jeff French, Rowena Merritt, and Lucy Reynolds. |
| title_full_unstemmed | Social marketing casebook / Jeff French, Rowena Merritt, and Lucy Reynolds. |
| title_short | Social marketing casebook / |
| title_sort | social marketing casebook |
| topic | Social marketing Case studies. Marketing Case studies. Marketing social Études de cas. Marketing Études de cas. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing fast Social marketing fast |
| topic_facet | Social marketing Case studies. Marketing Case studies. Marketing social Études de cas. Marketing Études de cas. BUSINESS & ECONOMICS Distribution. BUSINESS & ECONOMICS Marketing General. Marketing Social marketing Case studies |
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