Marketplace Lifestyles in an Age of Social Media :: Theory and Methods /
Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integ...
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Armonk, N.Y. :
M.E. Sharpe,
2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 0765625628 9780765625625 1280684763 9781280684760 |
Internformat
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| 100 | 1 | |a Kahle, Lynn R. |0 http://id.loc.gov/authorities/names/n80045813 | |
| 245 | 1 | 0 | |a Marketplace Lifestyles in an Age of Social Media : |b Theory and Methods / |c by Lynn R. Kahle and Pierre Valette-Florence. |
| 260 | |a Armonk, N.Y. : |b M.E. Sharpe, |c 2011. | ||
| 300 | |a 1 online resource | ||
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| 505 | 0 | |a Origins and definitions -- Methodological approaches centered on values -- Traditional approaches focusing on attitudes and activities -- French approaches -- The analysis of products, goods, and services purchased by the consumer -- Fields of application of lifestyles -- New methodological and conceptual proposals -- Social media and a theory and method for future research -- General conclusions. | |
| 520 | |a Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view. | ||
| 650 | 0 | |a Lifestyles |x Psychological aspects. | |
| 650 | 0 | |a Imagery (Psychology) |0 http://id.loc.gov/authorities/subjects/sh85064451 | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Social media. |0 http://id.loc.gov/authorities/subjects/sh2006007023 | |
| 650 | 2 | |a Imagery, Psychotherapy. | |
| 650 | 2 | |a Social Media |0 https://id.nlm.nih.gov/mesh/D061108 | |
| 650 | 6 | |a Style de vie |x Aspect psychologique. | |
| 650 | 6 | |a Imagerie (Psychologie) | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a imagery. |2 aat | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Imagery (Psychology) |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Lifestyles |x Psychological aspects |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 700 | 1 | |a Valette-Florence, Pierre. |0 http://id.loc.gov/authorities/names/n91056378 | |
| 758 | |i has work: |a Marketplace lifestyles in an age of social media (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGwR9vqpqmXmmM9jHbC4YK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| adam_text | |
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| author | Kahle, Lynn R. |
| author2 | Valette-Florence, Pierre |
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| author_GND | http://id.loc.gov/authorities/names/n80045813 http://id.loc.gov/authorities/names/n91056378 |
| author_facet | Kahle, Lynn R. Valette-Florence, Pierre |
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| callnumber-search | HQ2042 .K34 2011 |
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| contents | Origins and definitions -- Methodological approaches centered on values -- Traditional approaches focusing on attitudes and activities -- French approaches -- The analysis of products, goods, and services purchased by the consumer -- Fields of application of lifestyles -- New methodological and conceptual proposals -- Social media and a theory and method for future research -- General conclusions. |
| ctrlnum | (OCoLC)794902921 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:05Z |
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| isbn | 0765625628 9780765625625 1280684763 9781280684760 |
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| spelling | Kahle, Lynn R. http://id.loc.gov/authorities/names/n80045813 Marketplace Lifestyles in an Age of Social Media : Theory and Methods / by Lynn R. Kahle and Pierre Valette-Florence. Armonk, N.Y. : M.E. Sharpe, 2011. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Includes bibliographical references and index. Origins and definitions -- Methodological approaches centered on values -- Traditional approaches focusing on attitudes and activities -- French approaches -- The analysis of products, goods, and services purchased by the consumer -- Fields of application of lifestyles -- New methodological and conceptual proposals -- Social media and a theory and method for future research -- General conclusions. Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view. Lifestyles Psychological aspects. Imagery (Psychology) http://id.loc.gov/authorities/subjects/sh85064451 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Imagery, Psychotherapy. Social Media https://id.nlm.nih.gov/mesh/D061108 Style de vie Aspect psychologique. Imagerie (Psychologie) Marketing sur Internet. Médias sociaux. imagery. aat social media. aat BUSINESS & ECONOMICS Marketing Research. bisacsh Imagery (Psychology) fast Internet marketing fast Lifestyles Psychological aspects fast Social media fast Valette-Florence, Pierre. http://id.loc.gov/authorities/names/n91056378 has work: Marketplace lifestyles in an age of social media (Text) https://id.oclc.org/worldcat/entity/E39PCGwR9vqpqmXmmM9jHbC4YK https://id.oclc.org/worldcat/ontology/hasWork Print version: 9780765625618 076562561X (DLC) 2010040054 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=462875 Volltext |
| spellingShingle | Kahle, Lynn R. Marketplace Lifestyles in an Age of Social Media : Theory and Methods / Origins and definitions -- Methodological approaches centered on values -- Traditional approaches focusing on attitudes and activities -- French approaches -- The analysis of products, goods, and services purchased by the consumer -- Fields of application of lifestyles -- New methodological and conceptual proposals -- Social media and a theory and method for future research -- General conclusions. Lifestyles Psychological aspects. Imagery (Psychology) http://id.loc.gov/authorities/subjects/sh85064451 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Imagery, Psychotherapy. Social Media https://id.nlm.nih.gov/mesh/D061108 Style de vie Aspect psychologique. Imagerie (Psychologie) Marketing sur Internet. Médias sociaux. imagery. aat social media. aat BUSINESS & ECONOMICS Marketing Research. bisacsh Imagery (Psychology) fast Internet marketing fast Lifestyles Psychological aspects fast Social media fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85064451 http://id.loc.gov/authorities/subjects/sh95005028 http://id.loc.gov/authorities/subjects/sh2006007023 https://id.nlm.nih.gov/mesh/D061108 |
| title | Marketplace Lifestyles in an Age of Social Media : Theory and Methods / |
| title_auth | Marketplace Lifestyles in an Age of Social Media : Theory and Methods / |
| title_exact_search | Marketplace Lifestyles in an Age of Social Media : Theory and Methods / |
| title_full | Marketplace Lifestyles in an Age of Social Media : Theory and Methods / by Lynn R. Kahle and Pierre Valette-Florence. |
| title_fullStr | Marketplace Lifestyles in an Age of Social Media : Theory and Methods / by Lynn R. Kahle and Pierre Valette-Florence. |
| title_full_unstemmed | Marketplace Lifestyles in an Age of Social Media : Theory and Methods / by Lynn R. Kahle and Pierre Valette-Florence. |
| title_short | Marketplace Lifestyles in an Age of Social Media : |
| title_sort | marketplace lifestyles in an age of social media theory and methods |
| title_sub | Theory and Methods / |
| topic | Lifestyles Psychological aspects. Imagery (Psychology) http://id.loc.gov/authorities/subjects/sh85064451 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Imagery, Psychotherapy. Social Media https://id.nlm.nih.gov/mesh/D061108 Style de vie Aspect psychologique. Imagerie (Psychologie) Marketing sur Internet. Médias sociaux. imagery. aat social media. aat BUSINESS & ECONOMICS Marketing Research. bisacsh Imagery (Psychology) fast Internet marketing fast Lifestyles Psychological aspects fast Social media fast |
| topic_facet | Lifestyles Psychological aspects. Imagery (Psychology) Internet marketing. Social media. Imagery, Psychotherapy. Social Media Style de vie Aspect psychologique. Imagerie (Psychologie) Marketing sur Internet. Médias sociaux. imagery. social media. BUSINESS & ECONOMICS Marketing Research. Internet marketing Lifestyles Psychological aspects Social media |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=462875 |
| work_keys_str_mv | AT kahlelynnr marketplacelifestylesinanageofsocialmediatheoryandmethods AT valetteflorencepierre marketplacelifestylesinanageofsocialmediatheoryandmethods |