The trend forecaster's handbook /:
The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use the...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
Laurence King Pub.,
2010.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design, and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to. |
| Beschreibung: | 1 online resource (216 pages) : illustrations (chiefly color) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781780670904 1780670907 9781322330952 1322330956 |
Internformat
MARC
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| 245 | 1 | 4 | |a The trend forecaster's handbook / |c Martin Raymond. |
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| 300 | |a 1 online resource (216 pages) : |b illustrations (chiefly color) | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 9781856697859.pdf; Contents; Foreword; Timeline; The Anatomy of a Trend; Definition of a trend forecaster; Definition of a trend; Memes and trend viruses; Diffusion of innovations; Diffusion of innovation types; Case study: Henrik Vejlgaard; Diffusion of innovation curve; Summary; The Trend Forecaster's Toolkit; Stuff: new things in the culture; Cultural brailling; Case study: Piers Fawkes; Cross-cultural analysis; Case study: Ilse Crawford; Summary; Intuitive Forecasting; Left- and right-brain thinking; Whole brain thinking; Gut intuition; Expert intuition; Strategic intuition. | |
| 505 | 8 | |a Case study: Li EdelkoortSummary; Network Forecasting; The law of weak-tie networks; The rule of diversity in networks; The 80/20 principle; Hierarchical networks; Collaborative networks; Distributive networks; Case study: Sean Pillot de Chenecey; Summary; Cultural Triangulation; Triangulation; The interrogation stage; Case study: Chris Sanderson; The observation stage; The intuition stage; Writing up your report; Summary; Scenario Planning; The origins of scenario planning; Scenario planning stages; Case study: Carston Beck; Summary; Insight, Strategy, and Innovation. | |
| 505 | 8 | |a Case study: David CarlsonThe inspiration stage; Case study: Marco Marsan; The translation stage; The immersion stage; The product development stage; Summary; Notes; Glossary; Index; Picture Credits; Acknowledgements. | |
| 520 | |a The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design, and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to. | ||
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| _version_ | 1816796904426569728 |
| adam_text | |
| any_adam_object | |
| author | Raymond, Martin |
| author_facet | Raymond, Martin |
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| bvnumber | localFWS |
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| contents | 9781856697859.pdf; Contents; Foreword; Timeline; The Anatomy of a Trend; Definition of a trend forecaster; Definition of a trend; Memes and trend viruses; Diffusion of innovations; Diffusion of innovation types; Case study: Henrik Vejlgaard; Diffusion of innovation curve; Summary; The Trend Forecaster's Toolkit; Stuff: new things in the culture; Cultural brailling; Case study: Piers Fawkes; Cross-cultural analysis; Case study: Ilse Crawford; Summary; Intuitive Forecasting; Left- and right-brain thinking; Whole brain thinking; Gut intuition; Expert intuition; Strategic intuition. Case study: Li EdelkoortSummary; Network Forecasting; The law of weak-tie networks; The rule of diversity in networks; The 80/20 principle; Hierarchical networks; Collaborative networks; Distributive networks; Case study: Sean Pillot de Chenecey; Summary; Cultural Triangulation; Triangulation; The interrogation stage; Case study: Chris Sanderson; The observation stage; The intuition stage; Writing up your report; Summary; Scenario Planning; The origins of scenario planning; Scenario planning stages; Case study: Carston Beck; Summary; Insight, Strategy, and Innovation. Case study: David CarlsonThe inspiration stage; Case study: Marco Marsan; The translation stage; The immersion stage; The product development stage; Summary; Notes; Glossary; Index; Picture Credits; Acknowledgements. |
| ctrlnum | (OCoLC)794493275 |
| dewey-full | 658.8342 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn794493275 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:05Z |
| institution | BVB |
| isbn | 9781780670904 1780670907 9781322330952 1322330956 |
| language | English |
| oclc_num | 794493275 |
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| physical | 1 online resource (216 pages) : illustrations (chiefly color) |
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| publisher | Laurence King Pub., |
| record_format | marc |
| spelling | Raymond, Martin. The trend forecaster's handbook / Martin Raymond. London : Laurence King Pub., 2010. 1 online resource (216 pages) : illustrations (chiefly color) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. 9781856697859.pdf; Contents; Foreword; Timeline; The Anatomy of a Trend; Definition of a trend forecaster; Definition of a trend; Memes and trend viruses; Diffusion of innovations; Diffusion of innovation types; Case study: Henrik Vejlgaard; Diffusion of innovation curve; Summary; The Trend Forecaster's Toolkit; Stuff: new things in the culture; Cultural brailling; Case study: Piers Fawkes; Cross-cultural analysis; Case study: Ilse Crawford; Summary; Intuitive Forecasting; Left- and right-brain thinking; Whole brain thinking; Gut intuition; Expert intuition; Strategic intuition. Case study: Li EdelkoortSummary; Network Forecasting; The law of weak-tie networks; The rule of diversity in networks; The 80/20 principle; Hierarchical networks; Collaborative networks; Distributive networks; Case study: Sean Pillot de Chenecey; Summary; Cultural Triangulation; Triangulation; The interrogation stage; Case study: Chris Sanderson; The observation stage; The intuition stage; Writing up your report; Summary; Scenario Planning; The origins of scenario planning; Scenario planning stages; Case study: Carston Beck; Summary; Insight, Strategy, and Innovation. Case study: David CarlsonThe inspiration stage; Case study: Marco Marsan; The translation stage; The immersion stage; The product development stage; Summary; Notes; Glossary; Index; Picture Credits; Acknowledgements. The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design, and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to. Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Consumers Attitudes. http://id.loc.gov/authorities/subjects/sh85031492 Motivation research (Marketing) http://id.loc.gov/authorities/subjects/sh85087568 New products Forecasting. Consommateurs Comportement. Consommateurs Attitudes. Études de motivation (Marketing) BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Consumers Attitudes fast Motivation research (Marketing) fast Trendanalyse gnd http://d-nb.info/gnd/4192224-4 Verbraucherverhalten gnd http://d-nb.info/gnd/4062644-1 Motivationspsychologie gnd http://d-nb.info/gnd/4075001-2 Design gnd http://d-nb.info/gnd/4011510-0 has work: The trend forecaster's handbook (Text) https://id.oclc.org/worldcat/entity/E39PCG8xXPp4WhPPkKTHXHpWym https://id.oclc.org/worldcat/ontology/hasWork Print version: Raymond, Martin. Trend forecaster's handbook. London : Laurence King Pub., 2010 9781856697026 1856697029 (OCoLC)607976295 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=910089 Volltext |
| spellingShingle | Raymond, Martin The trend forecaster's handbook / 9781856697859.pdf; Contents; Foreword; Timeline; The Anatomy of a Trend; Definition of a trend forecaster; Definition of a trend; Memes and trend viruses; Diffusion of innovations; Diffusion of innovation types; Case study: Henrik Vejlgaard; Diffusion of innovation curve; Summary; The Trend Forecaster's Toolkit; Stuff: new things in the culture; Cultural brailling; Case study: Piers Fawkes; Cross-cultural analysis; Case study: Ilse Crawford; Summary; Intuitive Forecasting; Left- and right-brain thinking; Whole brain thinking; Gut intuition; Expert intuition; Strategic intuition. Case study: Li EdelkoortSummary; Network Forecasting; The law of weak-tie networks; The rule of diversity in networks; The 80/20 principle; Hierarchical networks; Collaborative networks; Distributive networks; Case study: Sean Pillot de Chenecey; Summary; Cultural Triangulation; Triangulation; The interrogation stage; Case study: Chris Sanderson; The observation stage; The intuition stage; Writing up your report; Summary; Scenario Planning; The origins of scenario planning; Scenario planning stages; Case study: Carston Beck; Summary; Insight, Strategy, and Innovation. Case study: David CarlsonThe inspiration stage; Case study: Marco Marsan; The translation stage; The immersion stage; The product development stage; Summary; Notes; Glossary; Index; Picture Credits; Acknowledgements. Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Consumers Attitudes. http://id.loc.gov/authorities/subjects/sh85031492 Motivation research (Marketing) http://id.loc.gov/authorities/subjects/sh85087568 New products Forecasting. Consommateurs Comportement. Consommateurs Attitudes. Études de motivation (Marketing) BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Consumers Attitudes fast Motivation research (Marketing) fast Trendanalyse gnd http://d-nb.info/gnd/4192224-4 Verbraucherverhalten gnd http://d-nb.info/gnd/4062644-1 Motivationspsychologie gnd http://d-nb.info/gnd/4075001-2 Design gnd http://d-nb.info/gnd/4011510-0 |
| subject_GND | http://id.loc.gov/authorities/subjects/sh87006429 http://id.loc.gov/authorities/subjects/sh85031492 http://id.loc.gov/authorities/subjects/sh85087568 http://d-nb.info/gnd/4192224-4 http://d-nb.info/gnd/4062644-1 http://d-nb.info/gnd/4075001-2 http://d-nb.info/gnd/4011510-0 |
| title | The trend forecaster's handbook / |
| title_auth | The trend forecaster's handbook / |
| title_exact_search | The trend forecaster's handbook / |
| title_full | The trend forecaster's handbook / Martin Raymond. |
| title_fullStr | The trend forecaster's handbook / Martin Raymond. |
| title_full_unstemmed | The trend forecaster's handbook / Martin Raymond. |
| title_short | The trend forecaster's handbook / |
| title_sort | trend forecaster s handbook |
| topic | Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Consumers Attitudes. http://id.loc.gov/authorities/subjects/sh85031492 Motivation research (Marketing) http://id.loc.gov/authorities/subjects/sh85087568 New products Forecasting. Consommateurs Comportement. Consommateurs Attitudes. Études de motivation (Marketing) BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Consumers Attitudes fast Motivation research (Marketing) fast Trendanalyse gnd http://d-nb.info/gnd/4192224-4 Verbraucherverhalten gnd http://d-nb.info/gnd/4062644-1 Motivationspsychologie gnd http://d-nb.info/gnd/4075001-2 Design gnd http://d-nb.info/gnd/4011510-0 |
| topic_facet | Consumer behavior. Consumers Attitudes. Motivation research (Marketing) New products Forecasting. Consommateurs Comportement. Consommateurs Attitudes. Études de motivation (Marketing) BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Consumer behavior Consumers Attitudes Trendanalyse Verbraucherverhalten Motivationspsychologie Design |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=910089 |
| work_keys_str_mv | AT raymondmartin thetrendforecastershandbook AT raymondmartin trendforecastershandbook |