Creating consumers :: home economists in twentieth-century America /
Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists ha...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chapel Hill :
University of North Carolina Press,
[2012]
|
| Schriftenreihe: | UPCC book collections on Project MUSE. Global cultural studies collection.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace. |
| Beschreibung: | 1 online resource (xi, 412 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 363-390) and index. |
| ISBN: | 9781469601700 1469601702 9780807872383 0807872385 |
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| 245 | 1 | 0 | |a Creating consumers : |b home economists in twentieth-century America / |c Carolyn M. Goldstein. |
| 264 | 1 | |a Chapel Hill : |b University of North Carolina Press, |c [2012] | |
| 300 | |a 1 online resource (xi, 412 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 363-390) and index. | ||
| 505 | 0 | |a Cover; Contents; Acknowledgments; Introduction; 1. Envisioning the Rational Consumer, 1900-1920; 2. Creating a Science of Consumption at the Bureau of Home Economics, 1920-1940; 3. Reforming the Marketplace at the Bureau of Home Economics, 1923-1940; 4. Selling Home Economics: The Professional Ideals of Businesswomen, 1920-1940; 5. Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920-1940; 6. From Service to Sales: Utility Home Service Departments, 1920-1940; 7. Mediation Marginalized: Home Economics in Government and Business, 1940-1970. | |
| 505 | 8 | |a 8. Identity Crisis and Confusion: Home Economics and Social Change, 1950-1975Epilogue; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z. | |
| 520 | |a Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on November 24, 2020). | ||
| 546 | |a English. | ||
| 650 | 0 | |a Home economics |x Vocational guidance |z United States |x History |y 20th century. | |
| 650 | 0 | |a Consumer education |z United States |x History |y 20th century. | |
| 650 | 0 | |a Feminism |z United States |x History |y 20th century. | |
| 650 | 6 | |a Économie domestique |x Orientation professionnelle |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Consommateurs |x Éducation |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Féminisme |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Corporate & Business History. |2 bisacsh | |
| 650 | 7 | |a FAMILY & RELATIONSHIPS |x General. |2 bisacsh | |
| 650 | 7 | |a HOUSE & HOME |x Reference. |2 bisacsh | |
| 650 | 7 | |a Consumer education |2 fast | |
| 650 | 7 | |a Feminism |2 fast | |
| 650 | 7 | |a Home economics |x Vocational guidance |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 758 | |i has work: |a Creating consumers (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGdJGY4r4xR4PbRPBtKBdP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Goldstein, Carolyn M., 1962- |t Creating consumers. |d Chapel Hill : University of North Carolina Press, ©2012 |z 9780807835531 |w (DLC) 2011044467 |w (OCoLC)767824942 |
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Datensatz im Suchindex
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| author | Goldstein, Carolyn M., 1962- |
| author_GND | http://id.loc.gov/authorities/names/n97112270 |
| author_facet | Goldstein, Carolyn M., 1962- |
| author_role | aut |
| author_sort | Goldstein, Carolyn M., 1962- |
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| callnumber-first | T - Technology |
| callnumber-label | TX654 |
| callnumber-raw | TX654 .G65 2012 |
| callnumber-search | TX654 .G65 2012 |
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| contents | Cover; Contents; Acknowledgments; Introduction; 1. Envisioning the Rational Consumer, 1900-1920; 2. Creating a Science of Consumption at the Bureau of Home Economics, 1920-1940; 3. Reforming the Marketplace at the Bureau of Home Economics, 1923-1940; 4. Selling Home Economics: The Professional Ideals of Businesswomen, 1920-1940; 5. Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920-1940; 6. From Service to Sales: Utility Home Service Departments, 1920-1940; 7. Mediation Marginalized: Home Economics in Government and Business, 1940-1970. 8. Identity Crisis and Confusion: Home Economics and Social Change, 1950-1975Epilogue; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z. |
| ctrlnum | (OCoLC)794327650 |
| dewey-full | 640.023 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 640 - Home and family management |
| dewey-raw | 640.023 |
| dewey-search | 640.023 |
| dewey-sort | 3640.023 |
| dewey-tens | 640 - Home and family management |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau |
| era | 1900-1999 fast |
| era_facet | 1900-1999 |
| format | Electronic eBook |
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Envisioning the Rational Consumer, 1900-1920; 2. Creating a Science of Consumption at the Bureau of Home Economics, 1920-1940; 3. Reforming the Marketplace at the Bureau of Home Economics, 1923-1940; 4. Selling Home Economics: The Professional Ideals of Businesswomen, 1920-1940; 5. Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920-1940; 6. From Service to Sales: Utility Home Service Departments, 1920-1940; 7. Mediation Marginalized: Home Economics in Government and Business, 1940-1970.</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">8. Identity Crisis and Confusion: Home Economics and Social Change, 1950-1975Epilogue; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. 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| genre | History fast |
| genre_facet | History |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
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| id | ZDB-4-EBU-ocn794327650 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:05Z |
| institution | BVB |
| isbn | 9781469601700 1469601702 9780807872383 0807872385 |
| language | English |
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| physical | 1 online resource (xi, 412 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2012 |
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| publisher | University of North Carolina Press, |
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| spelling | Goldstein, Carolyn M., 1962- author. https://id.oclc.org/worldcat/entity/E39PCjqDGjtVq386XJfHDWqtPP http://id.loc.gov/authorities/names/n97112270 Creating consumers : home economists in twentieth-century America / Carolyn M. Goldstein. Chapel Hill : University of North Carolina Press, [2012] 1 online resource (xi, 412 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 363-390) and index. Cover; Contents; Acknowledgments; Introduction; 1. Envisioning the Rational Consumer, 1900-1920; 2. Creating a Science of Consumption at the Bureau of Home Economics, 1920-1940; 3. Reforming the Marketplace at the Bureau of Home Economics, 1923-1940; 4. Selling Home Economics: The Professional Ideals of Businesswomen, 1920-1940; 5. Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920-1940; 6. From Service to Sales: Utility Home Service Departments, 1920-1940; 7. Mediation Marginalized: Home Economics in Government and Business, 1940-1970. 8. Identity Crisis and Confusion: Home Economics and Social Change, 1950-1975Epilogue; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z. Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace. Description based on online resource; title from digital title page (viewed on November 24, 2020). English. Home economics Vocational guidance United States History 20th century. Consumer education United States History 20th century. Feminism United States History 20th century. Économie domestique Orientation professionnelle États-Unis Histoire 20e siècle. Consommateurs Éducation États-Unis Histoire 20e siècle. Féminisme États-Unis Histoire 20e siècle. BUSINESS & ECONOMICS Corporate & Business History. bisacsh FAMILY & RELATIONSHIPS General. bisacsh HOUSE & HOME Reference. bisacsh Consumer education fast Feminism fast Home economics Vocational guidance fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq 1900-1999 fast History fast has work: Creating consumers (Text) https://id.oclc.org/worldcat/entity/E39PCGdJGY4r4xR4PbRPBtKBdP https://id.oclc.org/worldcat/ontology/hasWork Print version: Goldstein, Carolyn M., 1962- Creating consumers. Chapel Hill : University of North Carolina Press, ©2012 9780807835531 (DLC) 2011044467 (OCoLC)767824942 UPCC book collections on Project MUSE. Global cultural studies collection. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=422050 Volltext |
| spellingShingle | Goldstein, Carolyn M., 1962- Creating consumers : home economists in twentieth-century America / UPCC book collections on Project MUSE. Global cultural studies collection. Cover; Contents; Acknowledgments; Introduction; 1. Envisioning the Rational Consumer, 1900-1920; 2. Creating a Science of Consumption at the Bureau of Home Economics, 1920-1940; 3. Reforming the Marketplace at the Bureau of Home Economics, 1923-1940; 4. Selling Home Economics: The Professional Ideals of Businesswomen, 1920-1940; 5. Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920-1940; 6. From Service to Sales: Utility Home Service Departments, 1920-1940; 7. Mediation Marginalized: Home Economics in Government and Business, 1940-1970. 8. Identity Crisis and Confusion: Home Economics and Social Change, 1950-1975Epilogue; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z. Home economics Vocational guidance United States History 20th century. Consumer education United States History 20th century. Feminism United States History 20th century. Économie domestique Orientation professionnelle États-Unis Histoire 20e siècle. Consommateurs Éducation États-Unis Histoire 20e siècle. Féminisme États-Unis Histoire 20e siècle. BUSINESS & ECONOMICS Corporate & Business History. bisacsh FAMILY & RELATIONSHIPS General. bisacsh HOUSE & HOME Reference. bisacsh Consumer education fast Feminism fast Home economics Vocational guidance fast |
| title | Creating consumers : home economists in twentieth-century America / |
| title_auth | Creating consumers : home economists in twentieth-century America / |
| title_exact_search | Creating consumers : home economists in twentieth-century America / |
| title_full | Creating consumers : home economists in twentieth-century America / Carolyn M. Goldstein. |
| title_fullStr | Creating consumers : home economists in twentieth-century America / Carolyn M. Goldstein. |
| title_full_unstemmed | Creating consumers : home economists in twentieth-century America / Carolyn M. Goldstein. |
| title_short | Creating consumers : |
| title_sort | creating consumers home economists in twentieth century america |
| title_sub | home economists in twentieth-century America / |
| topic | Home economics Vocational guidance United States History 20th century. Consumer education United States History 20th century. Feminism United States History 20th century. Économie domestique Orientation professionnelle États-Unis Histoire 20e siècle. Consommateurs Éducation États-Unis Histoire 20e siècle. Féminisme États-Unis Histoire 20e siècle. BUSINESS & ECONOMICS Corporate & Business History. bisacsh FAMILY & RELATIONSHIPS General. bisacsh HOUSE & HOME Reference. bisacsh Consumer education fast Feminism fast Home economics Vocational guidance fast |
| topic_facet | Home economics Vocational guidance United States History 20th century. Consumer education United States History 20th century. Feminism United States History 20th century. Économie domestique Orientation professionnelle États-Unis Histoire 20e siècle. Consommateurs Éducation États-Unis Histoire 20e siècle. Féminisme États-Unis Histoire 20e siècle. BUSINESS & ECONOMICS Corporate & Business History. FAMILY & RELATIONSHIPS General. HOUSE & HOME Reference. Consumer education Feminism Home economics Vocational guidance United States History |
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