High-tech, high-touch customer service :: inspire timeless loyalty in the demanding new world of social commerce /

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to k...

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Bibliographic Details
Main Author: Solomon, Micah (Author)
Format: Electronic eBook
Language:English
Published: New York : AMACOM, American Management Association, [2012]
Subjects:
Online Access:DE-862
DE-863
Summary:In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment-lashing out at those that don't. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal cu.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9780814417911
0814417914
1283688417
9781283688413

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