High-tech, high-touch customer service :: inspire timeless loyalty in the demanding new world of social commerce /

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to k...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Solomon, Micah (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York : AMACOM, American Management Association, [2012]
Schlagworte:
Online-Zugang:DE-862
DE-863
Zusammenfassung:In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment-lashing out at those that don't. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal cu.
Beschreibung:1 online resource
Bibliographie:Includes bibliographical references and index.
ISBN:9780814417911
0814417914
1283688417
9781283688413

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