Internet marketing with WordPress :: use the power of WordPress to target customers, increase traffic, and build your business /
The book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing communit...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Birmingham, U.K. :
Packt Pub.,
2011.
|
| Schriftenreihe: | Community experience distilled.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions. This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers. No prior marketing experience is required, although a basic understanding of either hosted or self-hosted WordPress blogs is assumed. |
| Beschreibung: | Imperfect: lacking t.p. Includes index. |
| Beschreibung: | 1 online resource (iii, 96 pages) : illustrations. |
| ISBN: | 9781849516754 1849516758 1283349477 9781283349475 |
Internformat
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn786166463 | ||
| 003 | OCoLC | ||
| 005 | 20240405112445.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 120419s2011 enka o 001 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d E7B |d N$T |d OCLCQ |d YDXCP |d OCLCO |d DEBSZ |d IDEBK |d OCLCQ |d OCLCO |d OCLCF |d OCLCO |d OCLCQ |d AGLDB |d Z5A |d VGM |d OCLCQ |d NLE |d UKMGB |d STF |d AU@ |d UKAHL |d VT2 |d OCL |d RDF |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d OCLCQ |d OCLCL | ||
| 015 | |a GBB747690 |2 bnb | ||
| 016 | 7 | |a 018014780 |2 Uk | |
| 019 | |a 767809346 |a 778431689 |a 816874541 |a 823130624 |a 1103251123 | ||
| 020 | |a 9781849516754 |q (electronic bk.) | ||
| 020 | |a 1849516758 |q (electronic bk.) | ||
| 020 | |a 1283349477 | ||
| 020 | |a 9781283349475 | ||
| 020 | |z 9781849516747 | ||
| 020 | |z 184951674X | ||
| 035 | |a (OCoLC)786166463 |z (OCoLC)767809346 |z (OCoLC)778431689 |z (OCoLC)816874541 |z (OCoLC)823130624 |z (OCoLC)1103251123 | ||
| 037 | |a CL0500000133 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.1265 |b .M46 2011 | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 7 | |a 659.14/4 |2 23 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Mercer, David, |d 1976- |1 https://id.oclc.org/worldcat/entity/E39PBJxGXJrhHCT9D8wbRrycfq |0 http://id.loc.gov/authorities/names/no2012044437 | |
| 245 | 1 | 0 | |a Internet marketing with WordPress : |b use the power of WordPress to target customers, increase traffic, and build your business / |c David Mercer. |
| 260 | |a Birmingham, U.K. : |b Packt Pub., |c 2011. | ||
| 300 | |a 1 online resource (iii, 96 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Community experience distilled | |
| 588 | 0 | |a Print version record. | |
| 500 | |a Imperfect: lacking t.p. | ||
| 500 | |a Includes index. | ||
| 520 | |a The book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions. This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers. No prior marketing experience is required, although a basic understanding of either hosted or self-hosted WordPress blogs is assumed. | ||
| 505 | 0 | |a Cover; Copyright; Credits; About the Author; Acknowledgement; About the Reviewer; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Introduction to WordPress Marketing; Fitting into your niche; Internet marketing overview; Understanding Internet marketing; Pre-marketing preparation; Pre-marketing preparation procedure; Defining business objectives; Identifying the target audience; Reach the target audience; Summary; Chapter 2: Creating Content to Attract the Target Readers; The case for content; Understanding content; Creating content; Quality content; Engaging content | |
| 505 | 8 | |a Creating a stir with link baitReach bait; Summary; Chapter 3: Building Traffic I: Search Engine Optimization; Understanding Internet search; SEO for WordPress sites; Site structure; Page structure; Keywords and phrases; Tags and categories; Document structure; Headings; Images; Links; Dos and don'ts; Do; Don't; Summary; Chapter 4: Building Traffic II: Socializing WordPress; Understanding social networks; Facebook; Automatic Facebook access to WordPress; LinkedIn; Twitter; Integrate your blog with Twitter; Digg & Reddit; Stumbleupon; Integrating your WordPress blog; Summary | |
| 505 | 8 | |a Chapter 5: Building Traffic III: Building RelationshipsTrust and relationships with WordPress; Finding people with similar interests-Tag Surfer; Get on the radar with other WordPress blogs; RSS feeds from your blog; Advertising online, articles, and press releases; Reviews; Articles; Paid marketing; Press releases; Forums and groups; Summary; Chapter 6: Converting Traffic; Converting traffic into followers; Making it easy for people to follow you; Creating a custom ""Follow me"" widget; Converting traffic into customers; Advertising effectively; Creating powerful landing pages; Headline | |
| 505 | 8 | |a ContextCall-to-action; Visual appeal; The lead; Corroboration; Summary; Chapter 7: Analyze, Refine, and Repeat; Use analytics; Using Webmaster tools; The Internet marketing cycle; Implement multiple landing pages; Summary; Index | |
| 630 | 0 | 0 | |a WordPress (Electronic resource) |0 http://id.loc.gov/authorities/names/no2008101152 |
| 630 | 0 | 7 | |a WordPress (Electronic resource) |2 fast |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Marketing |x Blogs. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Marketing |x Blogues. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 655 | 7 | |a Blogs |2 fast | |
| 758 | |i has work: |a Internet marketing with WordPress (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGf7ccxp8QQCr8fwcrKJ9P |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Mercer, David, 1976- |t Internet marketing with WordPress. |d Birmingham, U.K. : Packt Pub., 2011 |z 9781849516747 |w (OCoLC)780201149 |
| 830 | 0 | |a Community experience distilled. |0 http://id.loc.gov/authorities/names/no2011030603 | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=410276 |3 Volltext |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH26943892 | ||
| 938 | |a ebrary |b EBRY |n ebr10521456 | ||
| 938 | |a EBSCOhost |b EBSC |n 410276 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 334947 | ||
| 938 | |a YBP Library Services |b YANK |n 7344495 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn786166463 |
|---|---|
| _version_ | 1804748434841796609 |
| adam_text | |
| any_adam_object | |
| author | Mercer, David, 1976- |
| author_GND | http://id.loc.gov/authorities/names/no2012044437 |
| author_facet | Mercer, David, 1976- |
| author_role | |
| author_sort | Mercer, David, 1976- |
| author_variant | d m dm |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 .M46 2011 |
| callnumber-search | HF5415.1265 .M46 2011 |
| callnumber-sort | HF 45415.1265 M46 42011 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Cover; Copyright; Credits; About the Author; Acknowledgement; About the Reviewer; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Introduction to WordPress Marketing; Fitting into your niche; Internet marketing overview; Understanding Internet marketing; Pre-marketing preparation; Pre-marketing preparation procedure; Defining business objectives; Identifying the target audience; Reach the target audience; Summary; Chapter 2: Creating Content to Attract the Target Readers; The case for content; Understanding content; Creating content; Quality content; Engaging content Creating a stir with link baitReach bait; Summary; Chapter 3: Building Traffic I: Search Engine Optimization; Understanding Internet search; SEO for WordPress sites; Site structure; Page structure; Keywords and phrases; Tags and categories; Document structure; Headings; Images; Links; Dos and don'ts; Do; Don't; Summary; Chapter 4: Building Traffic II: Socializing WordPress; Understanding social networks; Facebook; Automatic Facebook access to WordPress; LinkedIn; Twitter; Integrate your blog with Twitter; Digg & Reddit; Stumbleupon; Integrating your WordPress blog; Summary Chapter 5: Building Traffic III: Building RelationshipsTrust and relationships with WordPress; Finding people with similar interests-Tag Surfer; Get on the radar with other WordPress blogs; RSS feeds from your blog; Advertising online, articles, and press releases; Reviews; Articles; Paid marketing; Press releases; Forums and groups; Summary; Chapter 6: Converting Traffic; Converting traffic into followers; Making it easy for people to follow you; Creating a custom ""Follow me"" widget; Converting traffic into customers; Advertising effectively; Creating powerful landing pages; Headline ContextCall-to-action; Visual appeal; The lead; Corroboration; Summary; Chapter 7: Analyze, Refine, and Repeat; Use analytics; Using Webmaster tools; The Internet marketing cycle; Implement multiple landing pages; Summary; Index |
| ctrlnum | (OCoLC)786166463 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05851cam a2200721 a 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn786166463</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20240405112445.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr unu||||||||</controlfield><controlfield tag="008">120419s2011 enka o 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">UMI</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">UMI</subfield><subfield code="d">E7B</subfield><subfield code="d">N$T</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">YDXCP</subfield><subfield code="d">OCLCO</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">IDEBK</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AGLDB</subfield><subfield code="d">Z5A</subfield><subfield code="d">VGM</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">NLE</subfield><subfield code="d">UKMGB</subfield><subfield code="d">STF</subfield><subfield code="d">AU@</subfield><subfield code="d">UKAHL</subfield><subfield code="d">VT2</subfield><subfield code="d">OCL</subfield><subfield code="d">RDF</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBB747690</subfield><subfield code="2">bnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">018014780</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">767809346</subfield><subfield code="a">778431689</subfield><subfield code="a">816874541</subfield><subfield code="a">823130624</subfield><subfield code="a">1103251123</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781849516754</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1849516758</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1283349477</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781283349475</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781849516747</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">184951674X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)786166463</subfield><subfield code="z">(OCoLC)767809346</subfield><subfield code="z">(OCoLC)778431689</subfield><subfield code="z">(OCoLC)816874541</subfield><subfield code="z">(OCoLC)823130624</subfield><subfield code="z">(OCoLC)1103251123</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">CL0500000133</subfield><subfield code="b">Safari Books Online</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.1265</subfield><subfield code="b">.M46 2011</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">002000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">659.14/4</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mercer, David,</subfield><subfield code="d">1976-</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PBJxGXJrhHCT9D8wbRrycfq</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2012044437</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Internet marketing with WordPress :</subfield><subfield code="b">use the power of WordPress to target customers, increase traffic, and build your business /</subfield><subfield code="c">David Mercer.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Birmingham, U.K. :</subfield><subfield code="b">Packt Pub.,</subfield><subfield code="c">2011.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (iii, 96 pages) :</subfield><subfield code="b">illustrations.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Community experience distilled</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Imperfect: lacking t.p.</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions. This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers. No prior marketing experience is required, although a basic understanding of either hosted or self-hosted WordPress blogs is assumed.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Cover; Copyright; Credits; About the Author; Acknowledgement; About the Reviewer; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Introduction to WordPress Marketing; Fitting into your niche; Internet marketing overview; Understanding Internet marketing; Pre-marketing preparation; Pre-marketing preparation procedure; Defining business objectives; Identifying the target audience; Reach the target audience; Summary; Chapter 2: Creating Content to Attract the Target Readers; The case for content; Understanding content; Creating content; Quality content; Engaging content</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Creating a stir with link baitReach bait; Summary; Chapter 3: Building Traffic I: Search Engine Optimization; Understanding Internet search; SEO for WordPress sites; Site structure; Page structure; Keywords and phrases; Tags and categories; Document structure; Headings; Images; Links; Dos and don'ts; Do; Don't; Summary; Chapter 4: Building Traffic II: Socializing WordPress; Understanding social networks; Facebook; Automatic Facebook access to WordPress; LinkedIn; Twitter; Integrate your blog with Twitter; Digg & Reddit; Stumbleupon; Integrating your WordPress blog; Summary</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Chapter 5: Building Traffic III: Building RelationshipsTrust and relationships with WordPress; Finding people with similar interests-Tag Surfer; Get on the radar with other WordPress blogs; RSS feeds from your blog; Advertising online, articles, and press releases; Reviews; Articles; Paid marketing; Press releases; Forums and groups; Summary; Chapter 6: Converting Traffic; Converting traffic into followers; Making it easy for people to follow you; Creating a custom ""Follow me"" widget; Converting traffic into customers; Advertising effectively; Creating powerful landing pages; Headline</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">ContextCall-to-action; Visual appeal; The lead; Corroboration; Summary; Chapter 7: Analyze, Refine, and Repeat; Use analytics; Using Webmaster tools; The Internet marketing cycle; Implement multiple landing pages; Summary; Index</subfield></datafield><datafield tag="630" ind1="0" ind2="0"><subfield code="a">WordPress (Electronic resource)</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2008101152</subfield></datafield><datafield tag="630" ind1="0" ind2="7"><subfield code="a">WordPress (Electronic resource)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh95005028</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Blogs.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing sur Internet.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing</subfield><subfield code="x">Blogues.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Advertising & Promotion.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Blogs</subfield><subfield code="2">fast</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Internet marketing with WordPress (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCGf7ccxp8QQCr8fwcrKJ9P</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Mercer, David, 1976-</subfield><subfield code="t">Internet marketing with WordPress.</subfield><subfield code="d">Birmingham, U.K. : Packt Pub., 2011</subfield><subfield code="z">9781849516747</subfield><subfield code="w">(OCoLC)780201149</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Community experience distilled.</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2011030603</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=410276</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH26943892</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10521456</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">410276</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">334947</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">7344495</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| genre | Blogs fast |
| genre_facet | Blogs |
| id | ZDB-4-EBU-ocn786166463 |
| illustrated | Illustrated |
| indexdate | 2024-07-16T15:03:49Z |
| institution | BVB |
| isbn | 9781849516754 1849516758 1283349477 9781283349475 |
| language | English |
| oclc_num | 786166463 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (iii, 96 pages) : illustrations. |
| psigel | ZDB-4-EBU |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Packt Pub., |
| record_format | marc |
| series | Community experience distilled. |
| series2 | Community experience distilled |
| spelling | Mercer, David, 1976- https://id.oclc.org/worldcat/entity/E39PBJxGXJrhHCT9D8wbRrycfq http://id.loc.gov/authorities/names/no2012044437 Internet marketing with WordPress : use the power of WordPress to target customers, increase traffic, and build your business / David Mercer. Birmingham, U.K. : Packt Pub., 2011. 1 online resource (iii, 96 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Community experience distilled Print version record. Imperfect: lacking t.p. Includes index. The book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions. This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers. No prior marketing experience is required, although a basic understanding of either hosted or self-hosted WordPress blogs is assumed. Cover; Copyright; Credits; About the Author; Acknowledgement; About the Reviewer; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Introduction to WordPress Marketing; Fitting into your niche; Internet marketing overview; Understanding Internet marketing; Pre-marketing preparation; Pre-marketing preparation procedure; Defining business objectives; Identifying the target audience; Reach the target audience; Summary; Chapter 2: Creating Content to Attract the Target Readers; The case for content; Understanding content; Creating content; Quality content; Engaging content Creating a stir with link baitReach bait; Summary; Chapter 3: Building Traffic I: Search Engine Optimization; Understanding Internet search; SEO for WordPress sites; Site structure; Page structure; Keywords and phrases; Tags and categories; Document structure; Headings; Images; Links; Dos and don'ts; Do; Don't; Summary; Chapter 4: Building Traffic II: Socializing WordPress; Understanding social networks; Facebook; Automatic Facebook access to WordPress; LinkedIn; Twitter; Integrate your blog with Twitter; Digg & Reddit; Stumbleupon; Integrating your WordPress blog; Summary Chapter 5: Building Traffic III: Building RelationshipsTrust and relationships with WordPress; Finding people with similar interests-Tag Surfer; Get on the radar with other WordPress blogs; RSS feeds from your blog; Advertising online, articles, and press releases; Reviews; Articles; Paid marketing; Press releases; Forums and groups; Summary; Chapter 6: Converting Traffic; Converting traffic into followers; Making it easy for people to follow you; Creating a custom ""Follow me"" widget; Converting traffic into customers; Advertising effectively; Creating powerful landing pages; Headline ContextCall-to-action; Visual appeal; The lead; Corroboration; Summary; Chapter 7: Analyze, Refine, and Repeat; Use analytics; Using Webmaster tools; The Internet marketing cycle; Implement multiple landing pages; Summary; Index WordPress (Electronic resource) http://id.loc.gov/authorities/names/no2008101152 WordPress (Electronic resource) fast Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Marketing Blogs. Marketing sur Internet. Marketing Blogues. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Internet marketing fast Marketing fast Blogs fast has work: Internet marketing with WordPress (Text) https://id.oclc.org/worldcat/entity/E39PCGf7ccxp8QQCr8fwcrKJ9P https://id.oclc.org/worldcat/ontology/hasWork Print version: Mercer, David, 1976- Internet marketing with WordPress. Birmingham, U.K. : Packt Pub., 2011 9781849516747 (OCoLC)780201149 Community experience distilled. http://id.loc.gov/authorities/names/no2011030603 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=410276 Volltext |
| spellingShingle | Mercer, David, 1976- Internet marketing with WordPress : use the power of WordPress to target customers, increase traffic, and build your business / Community experience distilled. Cover; Copyright; Credits; About the Author; Acknowledgement; About the Reviewer; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Introduction to WordPress Marketing; Fitting into your niche; Internet marketing overview; Understanding Internet marketing; Pre-marketing preparation; Pre-marketing preparation procedure; Defining business objectives; Identifying the target audience; Reach the target audience; Summary; Chapter 2: Creating Content to Attract the Target Readers; The case for content; Understanding content; Creating content; Quality content; Engaging content Creating a stir with link baitReach bait; Summary; Chapter 3: Building Traffic I: Search Engine Optimization; Understanding Internet search; SEO for WordPress sites; Site structure; Page structure; Keywords and phrases; Tags and categories; Document structure; Headings; Images; Links; Dos and don'ts; Do; Don't; Summary; Chapter 4: Building Traffic II: Socializing WordPress; Understanding social networks; Facebook; Automatic Facebook access to WordPress; LinkedIn; Twitter; Integrate your blog with Twitter; Digg & Reddit; Stumbleupon; Integrating your WordPress blog; Summary Chapter 5: Building Traffic III: Building RelationshipsTrust and relationships with WordPress; Finding people with similar interests-Tag Surfer; Get on the radar with other WordPress blogs; RSS feeds from your blog; Advertising online, articles, and press releases; Reviews; Articles; Paid marketing; Press releases; Forums and groups; Summary; Chapter 6: Converting Traffic; Converting traffic into followers; Making it easy for people to follow you; Creating a custom ""Follow me"" widget; Converting traffic into customers; Advertising effectively; Creating powerful landing pages; Headline ContextCall-to-action; Visual appeal; The lead; Corroboration; Summary; Chapter 7: Analyze, Refine, and Repeat; Use analytics; Using Webmaster tools; The Internet marketing cycle; Implement multiple landing pages; Summary; Index WordPress (Electronic resource) http://id.loc.gov/authorities/names/no2008101152 WordPress (Electronic resource) fast Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Marketing Blogs. Marketing sur Internet. Marketing Blogues. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Internet marketing fast Marketing fast |
| subject_GND | http://id.loc.gov/authorities/names/no2008101152 http://id.loc.gov/authorities/subjects/sh95005028 |
| title | Internet marketing with WordPress : use the power of WordPress to target customers, increase traffic, and build your business / |
| title_auth | Internet marketing with WordPress : use the power of WordPress to target customers, increase traffic, and build your business / |
| title_exact_search | Internet marketing with WordPress : use the power of WordPress to target customers, increase traffic, and build your business / |
| title_full | Internet marketing with WordPress : use the power of WordPress to target customers, increase traffic, and build your business / David Mercer. |
| title_fullStr | Internet marketing with WordPress : use the power of WordPress to target customers, increase traffic, and build your business / David Mercer. |
| title_full_unstemmed | Internet marketing with WordPress : use the power of WordPress to target customers, increase traffic, and build your business / David Mercer. |
| title_short | Internet marketing with WordPress : |
| title_sort | internet marketing with wordpress use the power of wordpress to target customers increase traffic and build your business |
| title_sub | use the power of WordPress to target customers, increase traffic, and build your business / |
| topic | WordPress (Electronic resource) http://id.loc.gov/authorities/names/no2008101152 WordPress (Electronic resource) fast Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Marketing Blogs. Marketing sur Internet. Marketing Blogues. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Internet marketing fast Marketing fast |
| topic_facet | WordPress (Electronic resource) Internet marketing. Marketing Blogs. Marketing sur Internet. Marketing Blogues. BUSINESS & ECONOMICS Advertising & Promotion. Internet marketing Marketing Blogs |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=410276 |
| work_keys_str_mv | AT mercerdavid internetmarketingwithwordpressusethepowerofwordpresstotargetcustomersincreasetrafficandbuildyourbusiness |