Compassion, Inc. :: how corporate America blurs the line between what we buy, who we are, and those we help /
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einst...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berkeley :
University of California Press,
2012.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to. |
| Beschreibung: | 1 online resource (xvii, 222 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780520951631 0520951638 9786613520708 6613520705 |
Internformat
MARC
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| 245 | 1 | 0 | |a Compassion, Inc. : |b how corporate America blurs the line between what we buy, who we are, and those we help / |c Mara Einstein. |
| 264 | 1 | |a Berkeley : |b University of California Press, |c 2012. | |
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |t Value brands...they ain't what they used to be -- |t Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- |t The birth of the uber charity and the rise of charitainment -- |t The consequences of co-opting compassion -- |t Shopping is not philanthropy. Period -- |t Can companies make a difference? -- |t We are not consumers. |
| 520 | |a Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Social responsibility of business |z United States. | |
| 650 | 0 | |a Consumer behavior |x Moral and ethical aspects |z United States. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale |z États-Unis. | |
| 650 | 6 | |a Consommateurs |x Comportement |x Aspect moral |z États-Unis. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Commercial Policy. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Consumer Behavior. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Sociology |x General. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |x Moral and ethical aspects |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
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| 776 | 0 | 8 | |i Print version: |a Einstein, Mara. |t Compassion, Inc. |d Berkeley : University of California Press, 2012 |w (DLC) 2011030385 |
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Datensatz im Suchindex
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| _version_ | 1816796903947370496 |
| adam_text | |
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| author | Einstein, Mara |
| author_GND | http://id.loc.gov/authorities/names/n2002115071 |
| author_facet | Einstein, Mara |
| author_role | |
| author_sort | Einstein, Mara |
| author_variant | m e me |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD60 |
| callnumber-raw | HD60 .E38 2012eb |
| callnumber-search | HD60 .E38 2012eb |
| callnumber-sort | HD 260 E38 42012EB |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBU |
| contents | Value brands...they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers. |
| ctrlnum | (OCoLC)785782250 |
| dewey-full | 381.3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381.3 |
| dewey-search | 381.3 |
| dewey-sort | 3381.3 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. Verenigde Staten. gtt |
| genre_facet | Electronic books. Verenigde Staten. |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBU-ocn785782250 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:05Z |
| institution | BVB |
| isbn | 9780520951631 0520951638 9786613520708 6613520705 |
| language | English |
| oclc_num | 785782250 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xvii, 222 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | University of California Press, |
| record_format | marc |
| spelling | Einstein, Mara. http://id.loc.gov/authorities/names/n2002115071 Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help / Mara Einstein. Berkeley : University of California Press, 2012. 1 online resource (xvii, 222 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier bibliography bibliography index index Includes bibliographical references and index. Print version record. Value brands...they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers. Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to. English. Social responsibility of business United States. Consumer behavior Moral and ethical aspects United States. Entreprises Responsabilité sociale États-Unis. Consommateurs Comportement Aspect moral États-Unis. BUSINESS & ECONOMICS Commercial Policy. bisacsh BUSINESS & ECONOMICS Consumer Behavior. bisacsh SOCIAL SCIENCE Sociology General. bisacsh Consumer behavior Moral and ethical aspects fast Social responsibility of business fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Marketing. gtt (NL-LeOCL)078583810 Ethische aspecten. gtt (NL-LeOCL)078500214 Misleidende reclame. gtt (NL-LeOCL)078593018 Sociale verantwoordelijkheid. gtt (NL-LeOCL)078580439 Electronic books. Verenigde Staten. gtt has work: Compassion, Inc (Text) https://id.oclc.org/worldcat/entity/E39PCGxyfVcjkqqpWgdhCtxgPP https://id.oclc.org/worldcat/ontology/hasWork Print version: Einstein, Mara. Compassion, Inc. Berkeley : University of California Press, 2012 (DLC) 2011030385 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=436608 Volltext |
| spellingShingle | Einstein, Mara Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help / Value brands...they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers. Social responsibility of business United States. Consumer behavior Moral and ethical aspects United States. Entreprises Responsabilité sociale États-Unis. Consommateurs Comportement Aspect moral États-Unis. BUSINESS & ECONOMICS Commercial Policy. bisacsh BUSINESS & ECONOMICS Consumer Behavior. bisacsh SOCIAL SCIENCE Sociology General. bisacsh Consumer behavior Moral and ethical aspects fast Social responsibility of business fast Marketing. gtt (NL-LeOCL)078583810 Ethische aspecten. gtt (NL-LeOCL)078500214 Misleidende reclame. gtt (NL-LeOCL)078593018 Sociale verantwoordelijkheid. gtt (NL-LeOCL)078580439 |
| subject_GND | (NL-LeOCL)078583810 (NL-LeOCL)078500214 (NL-LeOCL)078593018 (NL-LeOCL)078580439 |
| title | Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help / |
| title_alt | Value brands...they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers. |
| title_auth | Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help / |
| title_exact_search | Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help / |
| title_full | Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help / Mara Einstein. |
| title_fullStr | Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help / Mara Einstein. |
| title_full_unstemmed | Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help / Mara Einstein. |
| title_short | Compassion, Inc. : |
| title_sort | compassion inc how corporate america blurs the line between what we buy who we are and those we help |
| title_sub | how corporate America blurs the line between what we buy, who we are, and those we help / |
| topic | Social responsibility of business United States. Consumer behavior Moral and ethical aspects United States. Entreprises Responsabilité sociale États-Unis. Consommateurs Comportement Aspect moral États-Unis. BUSINESS & ECONOMICS Commercial Policy. bisacsh BUSINESS & ECONOMICS Consumer Behavior. bisacsh SOCIAL SCIENCE Sociology General. bisacsh Consumer behavior Moral and ethical aspects fast Social responsibility of business fast Marketing. gtt (NL-LeOCL)078583810 Ethische aspecten. gtt (NL-LeOCL)078500214 Misleidende reclame. gtt (NL-LeOCL)078593018 Sociale verantwoordelijkheid. gtt (NL-LeOCL)078580439 |
| topic_facet | Social responsibility of business United States. Consumer behavior Moral and ethical aspects United States. Entreprises Responsabilité sociale États-Unis. Consommateurs Comportement Aspect moral États-Unis. BUSINESS & ECONOMICS Commercial Policy. BUSINESS & ECONOMICS Consumer Behavior. SOCIAL SCIENCE Sociology General. Consumer behavior Moral and ethical aspects Social responsibility of business United States Marketing. Ethische aspecten. Misleidende reclame. Sociale verantwoordelijkheid. Electronic books. Verenigde Staten. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=436608 |
| work_keys_str_mv | AT einsteinmara compassioninchowcorporateamericablursthelinebetweenwhatwebuywhoweareandthosewehelp |