A designer's research manual :: succeed in design by knowing your clients and what they really need /
"Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Gloucester, Mass. :
Rockport Publishers,
[2006]
|
| Schriftenreihe: | Design field guides.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value."--Product description. |
| Beschreibung: | 1 online resource (192 pages) : illustrations. |
| Bibliographie: | Includes bibliographical references (page 191) and index. |
| ISBN: | 9781616739386 161673938X |
Internformat
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| _version_ | 1804748434799853568 |
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| author | Visocky O'Grady, Jennifer Visocky O'Grady, Kenneth |
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| callnumber-subject | NC - Drawing, Design, Illustration |
| collection | ZDB-4-EBU |
| contents | pt. 1. Methods + theory -- pt. 2. Research at work. |
| ctrlnum | (OCoLC)785643298 |
| dewey-full | 741.6068/8 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 741 - Drawing and drawings |
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| discipline | Kunstgeschichte |
| format | Electronic eBook |
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| indexdate | 2024-07-16T15:03:49Z |
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| series | Design field guides. |
| series2 | Design field guides |
| spelling | Visocky O'Grady, Jennifer, author. http://id.loc.gov/authorities/names/n2006028675 A designer's research manual : succeed in design by knowing your clients and what they really need / Jenn & Kenneth Visocky O'Grady. Gloucester, Mass. : Rockport Publishers, [2006] ©2006 1 online resource (192 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Design field guides Print version record. Includes bibliographical references (page 191) and index. pt. 1. Methods + theory -- pt. 2. Research at work. "Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value."--Product description. Commercial art United States Marketing. Graphic arts United States Marketing. ANTIQUES & COLLECTIBLES Paper Ephemera. bisacsh DESIGN Clip Art. bisacsh DESIGN Graphic Arts Branding & Logo Design. bisacsh DESIGN Graphic Arts Commercial & Corporate. bisacsh DESIGN Graphic Arts Illustration. bisacsh Commercial art Marketing fast Graphic arts Marketing fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Vormgeving. gtt (NL-LeOCL)078950333 Onderzoek. gtt (NL-LeOCL)078610583 Casestudies. gtt (NL-LeOCL)078465257 Visocky O'Grady, Kenneth, author. http://id.loc.gov/authorities/names/n2006028676 has work: A designer's research manual (Text) https://id.oclc.org/worldcat/entity/E39PCH8TyHxdWptPc977pgyVvd https://id.oclc.org/worldcat/ontology/hasWork Print version: Visocky O'Grady, Jennifer. Designer's research manual. Gloucester, Mass. : Rockport Publishers, ©2006 1592532578 (DLC) 2006012597 (OCoLC)67361248 Design field guides. http://id.loc.gov/authorities/names/n2006028681 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=571474 Volltext |
| spellingShingle | Visocky O'Grady, Jennifer Visocky O'Grady, Kenneth A designer's research manual : succeed in design by knowing your clients and what they really need / Design field guides. pt. 1. Methods + theory -- pt. 2. Research at work. Commercial art United States Marketing. Graphic arts United States Marketing. ANTIQUES & COLLECTIBLES Paper Ephemera. bisacsh DESIGN Clip Art. bisacsh DESIGN Graphic Arts Branding & Logo Design. bisacsh DESIGN Graphic Arts Commercial & Corporate. bisacsh DESIGN Graphic Arts Illustration. bisacsh Commercial art Marketing fast Graphic arts Marketing fast Vormgeving. gtt (NL-LeOCL)078950333 Onderzoek. gtt (NL-LeOCL)078610583 |
| subject_GND | (NL-LeOCL)078950333 (NL-LeOCL)078610583 (NL-LeOCL)078465257 |
| title | A designer's research manual : succeed in design by knowing your clients and what they really need / |
| title_auth | A designer's research manual : succeed in design by knowing your clients and what they really need / |
| title_exact_search | A designer's research manual : succeed in design by knowing your clients and what they really need / |
| title_full | A designer's research manual : succeed in design by knowing your clients and what they really need / Jenn & Kenneth Visocky O'Grady. |
| title_fullStr | A designer's research manual : succeed in design by knowing your clients and what they really need / Jenn & Kenneth Visocky O'Grady. |
| title_full_unstemmed | A designer's research manual : succeed in design by knowing your clients and what they really need / Jenn & Kenneth Visocky O'Grady. |
| title_short | A designer's research manual : |
| title_sort | designer s research manual succeed in design by knowing your clients and what they really need |
| title_sub | succeed in design by knowing your clients and what they really need / |
| topic | Commercial art United States Marketing. Graphic arts United States Marketing. ANTIQUES & COLLECTIBLES Paper Ephemera. bisacsh DESIGN Clip Art. bisacsh DESIGN Graphic Arts Branding & Logo Design. bisacsh DESIGN Graphic Arts Commercial & Corporate. bisacsh DESIGN Graphic Arts Illustration. bisacsh Commercial art Marketing fast Graphic arts Marketing fast Vormgeving. gtt (NL-LeOCL)078950333 Onderzoek. gtt (NL-LeOCL)078610583 |
| topic_facet | Commercial art United States Marketing. Graphic arts United States Marketing. ANTIQUES & COLLECTIBLES Paper Ephemera. DESIGN Clip Art. DESIGN Graphic Arts Branding & Logo Design. DESIGN Graphic Arts Commercial & Corporate. DESIGN Graphic Arts Illustration. Commercial art Marketing Graphic arts Marketing United States Vormgeving. Onderzoek. Casestudies. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=571474 |
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