Reputation management :: building and protecting your company's profile in a digital world /
Managing and understanding the value of an organisation's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organisation's risk ma...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
Bloomsbury Pub.,
2011.
|
| Schriftenreihe: | Key concepts.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Managing and understanding the value of an organisation's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organisation's risk management plan, so this intangible yet vital asset has to be assessed, managed and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where. |
| Beschreibung: | 1 online resource. |
| ISBN: | 9781849300568 1849300569 9781472920423 1472920422 9781849300421 1849300429 9781472924612 1472924614 |
Internformat
MARC
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| 245 | 0 | 0 | |a Reputation management : |b building and protecting your company's profile in a digital world / |c [editor] Andrew Hiles. |
| 260 | |a London : |b Bloomsbury Pub., |c 2011. | ||
| 300 | |a 1 online resource. | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Key Concepts | |
| 505 | 0 | |a Cover; Title Page; Contents; Introduction; Contributors; How Firms Should Fight Rumors; Governance and Reputation Risk; The CEO's Role in Reputation Management; Framing Reputation: Vague Concept or Measurable Business Asset?; Smart Use of Reputation Capital: How to Benefit from Different Reputation Investment Strategies; Engaging Your Stakeholders: How To Make Allies of Investors and Activists; A Holistic Approach to Stakeholder Relations to Build Reputation and Mitigate Reputation Risk; Managing Reputational Risk: Business Journalism. | |
| 505 | 8 | |a How the Corporate Website Has Become the Hub for Online Reputation BuildingDigital Reputation Management; Digital Strategies for Enhancing Reputation; Long-Term Reputation Effects in the Global Financial Industry: How the Financial Crisis Has Fundamentally Changed Reputation Dynamics; An Approach to Understanding Reputation Risk in Financial Services; The Cost of Reputation: The Impact of Events on a Company's Financial Performance; Sustainability and Corporate Reputation: Who Needs Reputation When You've Got Cash Flows?; Measuring Brand Reputation. | |
| 505 | 8 | |a Measuring Corporate Reputation: Methodology, Findings, and Practical Implications of the BMAC SurveysReputation and Strategic Issue Management; Crisis Management and Strategies for Dealing with Crisis; Managing Your Reputation through Crisis: Opportunity or Threat?; Imprint. | |
| 520 | |a Managing and understanding the value of an organisation's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organisation's risk management plan, so this intangible yet vital asset has to be assessed, managed and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Reputation. |0 http://id.loc.gov/authorities/subjects/sh2010013387 | |
| 650 | 0 | |a Public relations. |0 http://id.loc.gov/authorities/subjects/sh85108753 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 2 | |a Public Relations |0 https://id.nlm.nih.gov/mesh/D011641 | |
| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Réputation. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Economics, finance, business & management. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Reputation |2 fast | |
| 650 | 7 | |a Finance. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Finance - General. |2 hilcc | |
| 700 | 1 | |a Hiles, Andrew. |0 http://id.loc.gov/authorities/names/n91076378 | |
| 758 | |i has work: |a Reputation management (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGDgXFyRC8TtGbDJRRRqcP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Publishing, Bloomsbury. |t Reputation Management : Building and Protecting Your Company's Profile in a Digital World. |d London : Bloomsbury Publishing, ©2011 |z 9781849300490 |
| 830 | 0 | |a Key concepts. |0 http://id.loc.gov/authorities/names/no97030593 | |
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Datensatz im Suchindex
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| adam_text | |
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| author_GND | http://id.loc.gov/authorities/names/n91076378 |
| author_facet | Hiles, Andrew |
| author_sort | Hiles, Andrew |
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| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-raw | HD59 |
| callnumber-search | HD59 |
| callnumber-sort | HD 259 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBU |
| contents | Cover; Title Page; Contents; Introduction; Contributors; How Firms Should Fight Rumors; Governance and Reputation Risk; The CEO's Role in Reputation Management; Framing Reputation: Vague Concept or Measurable Business Asset?; Smart Use of Reputation Capital: How to Benefit from Different Reputation Investment Strategies; Engaging Your Stakeholders: How To Make Allies of Investors and Activists; A Holistic Approach to Stakeholder Relations to Build Reputation and Mitigate Reputation Risk; Managing Reputational Risk: Business Journalism. How the Corporate Website Has Become the Hub for Online Reputation BuildingDigital Reputation Management; Digital Strategies for Enhancing Reputation; Long-Term Reputation Effects in the Global Financial Industry: How the Financial Crisis Has Fundamentally Changed Reputation Dynamics; An Approach to Understanding Reputation Risk in Financial Services; The Cost of Reputation: The Impact of Events on a Company's Financial Performance; Sustainability and Corporate Reputation: Who Needs Reputation When You've Got Cash Flows?; Measuring Brand Reputation. Measuring Corporate Reputation: Methodology, Findings, and Practical Implications of the BMAC SurveysReputation and Strategic Issue Management; Crisis Management and Strategies for Dealing with Crisis; Managing Your Reputation through Crisis: Opportunity or Threat?; Imprint. |
| ctrlnum | (OCoLC)779827929 |
| dewey-full | 659.20285/4678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.20285/4678 |
| dewey-search | 659.20285/4678 |
| dewey-sort | 3659.20285 44678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:05Z |
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| series | Key concepts. |
| series2 | Key Concepts |
| spelling | Reputation management : building and protecting your company's profile in a digital world / [editor] Andrew Hiles. London : Bloomsbury Pub., 2011. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Key Concepts Cover; Title Page; Contents; Introduction; Contributors; How Firms Should Fight Rumors; Governance and Reputation Risk; The CEO's Role in Reputation Management; Framing Reputation: Vague Concept or Measurable Business Asset?; Smart Use of Reputation Capital: How to Benefit from Different Reputation Investment Strategies; Engaging Your Stakeholders: How To Make Allies of Investors and Activists; A Holistic Approach to Stakeholder Relations to Build Reputation and Mitigate Reputation Risk; Managing Reputational Risk: Business Journalism. How the Corporate Website Has Become the Hub for Online Reputation BuildingDigital Reputation Management; Digital Strategies for Enhancing Reputation; Long-Term Reputation Effects in the Global Financial Industry: How the Financial Crisis Has Fundamentally Changed Reputation Dynamics; An Approach to Understanding Reputation Risk in Financial Services; The Cost of Reputation: The Impact of Events on a Company's Financial Performance; Sustainability and Corporate Reputation: Who Needs Reputation When You've Got Cash Flows?; Measuring Brand Reputation. Measuring Corporate Reputation: Methodology, Findings, and Practical Implications of the BMAC SurveysReputation and Strategic Issue Management; Crisis Management and Strategies for Dealing with Crisis; Managing Your Reputation through Crisis: Opportunity or Threat?; Imprint. Managing and understanding the value of an organisation's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organisation's risk management plan, so this intangible yet vital asset has to be assessed, managed and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where. Print version record. Reputation. http://id.loc.gov/authorities/subjects/sh2010013387 Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Public Relations https://id.nlm.nih.gov/mesh/D011641 Marketing https://id.nlm.nih.gov/mesh/D040541 Réputation. Relations publiques. Marketing. public relations. aat marketing. aat Economics, finance, business & management. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Marketing fast Public relations fast Reputation fast Finance. hilcc Business & Economics. hilcc Finance - General. hilcc Hiles, Andrew. http://id.loc.gov/authorities/names/n91076378 has work: Reputation management (Text) https://id.oclc.org/worldcat/entity/E39PCGDgXFyRC8TtGbDJRRRqcP https://id.oclc.org/worldcat/ontology/hasWork Print version: Publishing, Bloomsbury. Reputation Management : Building and Protecting Your Company's Profile in a Digital World. London : Bloomsbury Publishing, ©2011 9781849300490 Key concepts. http://id.loc.gov/authorities/names/no97030593 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=638641 Volltext |
| spellingShingle | Reputation management : building and protecting your company's profile in a digital world / Key concepts. Cover; Title Page; Contents; Introduction; Contributors; How Firms Should Fight Rumors; Governance and Reputation Risk; The CEO's Role in Reputation Management; Framing Reputation: Vague Concept or Measurable Business Asset?; Smart Use of Reputation Capital: How to Benefit from Different Reputation Investment Strategies; Engaging Your Stakeholders: How To Make Allies of Investors and Activists; A Holistic Approach to Stakeholder Relations to Build Reputation and Mitigate Reputation Risk; Managing Reputational Risk: Business Journalism. How the Corporate Website Has Become the Hub for Online Reputation BuildingDigital Reputation Management; Digital Strategies for Enhancing Reputation; Long-Term Reputation Effects in the Global Financial Industry: How the Financial Crisis Has Fundamentally Changed Reputation Dynamics; An Approach to Understanding Reputation Risk in Financial Services; The Cost of Reputation: The Impact of Events on a Company's Financial Performance; Sustainability and Corporate Reputation: Who Needs Reputation When You've Got Cash Flows?; Measuring Brand Reputation. Measuring Corporate Reputation: Methodology, Findings, and Practical Implications of the BMAC SurveysReputation and Strategic Issue Management; Crisis Management and Strategies for Dealing with Crisis; Managing Your Reputation through Crisis: Opportunity or Threat?; Imprint. Reputation. http://id.loc.gov/authorities/subjects/sh2010013387 Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Public Relations https://id.nlm.nih.gov/mesh/D011641 Marketing https://id.nlm.nih.gov/mesh/D040541 Réputation. Relations publiques. Marketing. public relations. aat marketing. aat Economics, finance, business & management. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Marketing fast Public relations fast Reputation fast Finance. hilcc Business & Economics. hilcc Finance - General. hilcc |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2010013387 http://id.loc.gov/authorities/subjects/sh85108753 http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D011641 https://id.nlm.nih.gov/mesh/D040541 |
| title | Reputation management : building and protecting your company's profile in a digital world / |
| title_auth | Reputation management : building and protecting your company's profile in a digital world / |
| title_exact_search | Reputation management : building and protecting your company's profile in a digital world / |
| title_full | Reputation management : building and protecting your company's profile in a digital world / [editor] Andrew Hiles. |
| title_fullStr | Reputation management : building and protecting your company's profile in a digital world / [editor] Andrew Hiles. |
| title_full_unstemmed | Reputation management : building and protecting your company's profile in a digital world / [editor] Andrew Hiles. |
| title_short | Reputation management : |
| title_sort | reputation management building and protecting your company s profile in a digital world |
| title_sub | building and protecting your company's profile in a digital world / |
| topic | Reputation. http://id.loc.gov/authorities/subjects/sh2010013387 Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Public Relations https://id.nlm.nih.gov/mesh/D011641 Marketing https://id.nlm.nih.gov/mesh/D040541 Réputation. Relations publiques. Marketing. public relations. aat marketing. aat Economics, finance, business & management. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Marketing fast Public relations fast Reputation fast Finance. hilcc Business & Economics. hilcc Finance - General. hilcc |
| topic_facet | Reputation. Public relations. Marketing. Public Relations Marketing Réputation. Relations publiques. public relations. marketing. Economics, finance, business & management. BUSINESS & ECONOMICS Advertising & Promotion. Public relations Reputation Finance. Business & Economics. Finance - General. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=638641 |
| work_keys_str_mv | AT hilesandrew reputationmanagementbuildingandprotectingyourcompanysprofileinadigitalworld |