Darwin's brands :: adapting to succeed /
Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivati...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thausand Oaks, Calif. :
SAGE Publications,
2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in t. |
| Beschreibung: | 1 online resource (168 pages) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9788132109372 8132109376 |
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| 505 | 0 | |a Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in t. | ||
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| author | Halve, Anand Bhaskar, 1955- |
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| contents | Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other. |
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| discipline | Wirtschaftswissenschaften |
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| id | ZDB-4-EBU-ocn775597369 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:04Z |
| institution | BVB |
| isbn | 9788132109372 8132109376 |
| language | English |
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| spelling | Halve, Anand Bhaskar, 1955- https://id.oclc.org/worldcat/entity/E39PCjwr6db6b6PJ78ftTmjWcP http://id.loc.gov/authorities/names/n2005051427 Darwin's brands : adapting to succeed / Anand Halve. Thausand Oaks, Calif. : SAGE Publications, 2011. 1 online resource (168 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other. Print version record. Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in t. Brand name products India. Branding (Marketing) India. Consumers' preferences India. India Economic conditions 1991- http://id.loc.gov/authorities/subjects/sh2007006331 Produits de marque Inde. Stratégie de marque Inde. Consommateurs Préférences Inde. Inde Conditions économiques 1991- BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Brand name products fast Branding (Marketing) fast Consumers' preferences fast Economic history fast India fast https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC Since 1991 fast has work: Darwin's brands (Text) https://id.oclc.org/worldcat/entity/E39PCH8mHYwDXJQRwJbWx7RYKb https://id.oclc.org/worldcat/ontology/hasWork Print version: Halve, Anand Bhaskar, 1955- Darwin's brands. Thausand Oaks, Calif. : SAGE Publications, 2011 9788132107156 (DLC) 2011048334 (OCoLC)758395121 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421069 Volltext |
| spellingShingle | Halve, Anand Bhaskar, 1955- Darwin's brands : adapting to succeed / Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other. Brand name products India. Branding (Marketing) India. Consumers' preferences India. Produits de marque Inde. Stratégie de marque Inde. Consommateurs Préférences Inde. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Brand name products fast Branding (Marketing) fast Consumers' preferences fast Economic history fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006331 |
| title | Darwin's brands : adapting to succeed / |
| title_auth | Darwin's brands : adapting to succeed / |
| title_exact_search | Darwin's brands : adapting to succeed / |
| title_full | Darwin's brands : adapting to succeed / Anand Halve. |
| title_fullStr | Darwin's brands : adapting to succeed / Anand Halve. |
| title_full_unstemmed | Darwin's brands : adapting to succeed / Anand Halve. |
| title_short | Darwin's brands : |
| title_sort | darwin s brands adapting to succeed |
| title_sub | adapting to succeed / |
| topic | Brand name products India. Branding (Marketing) India. Consumers' preferences India. Produits de marque Inde. Stratégie de marque Inde. Consommateurs Préférences Inde. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Brand name products fast Branding (Marketing) fast Consumers' preferences fast Economic history fast |
| topic_facet | Brand name products India. Branding (Marketing) India. Consumers' preferences India. India Economic conditions 1991- Produits de marque Inde. Stratégie de marque Inde. Consommateurs Préférences Inde. Inde Conditions économiques 1991- BUSINESS & ECONOMICS Advertising & Promotion. Brand name products Branding (Marketing) Consumers' preferences Economic history India |
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