Reconnecting marketing to markets /:
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and cou...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford ; New York :
Oxford University Press,
2010.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries. |
| Beschreibung: | 1 online resource (xv, 275 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780191738043 0191738042 9780191029417 0191029416 |
Internformat
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| 300 | |a 1 online resource (xv, 275 pages) : |b illustrations | ||
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| 520 | 8 | |a This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t Consumption, materiality, and markets / |r E. Shove and L. Araujo -- |t Reconnecting marketing to "market-things" : |t how grocery equipment drove modern consumption (Progressive Grocer, 1929-1959) / |r F. Cochoy -- |t Exchanging agencies : |t the case of NetOnNet / |r J. Hagberg -- |t Product tastes, consumer tastes : |t the purality of qualifications in product development and marketing activities / |r S. Dubuisson-Quellier -- |t Governing firms, shaping markets : |t the role of calculative devices / |r F. Azimont and L. Araujo -- |t Markets are trading zones : |t on the material, cultural, and interpretative dimensions of market encounters / |r J. Finch and S. Geiger -- |t Tinkering with market actors : |t how a business association's practices contribute to dual agency / |r L. Fries -- |t The unexpected effects of gas market liberalization : |t inherited devices and new practices / |r T. Reverdy -- |t Marketing on trial : |t the SAS EuroBonus case / |r H. Kjellberg -- |t Trading bads and goods : |t market practices in Fair Trade retailing / |r D. Neyland and E. Simakova -- |t Marketing as an art and science of market framing : |t commentary / |r M. Callon -- |t Connecting to markets : |t conclusion / |r L. Araujo, J. Finch, and H. Kjellberg. |
| 588 | 0 | |a Print version record. | |
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| 700 | 1 | |a Araujo, Luis, |d 1959- |1 https://id.oclc.org/worldcat/entity/E39PCjJxdqgmq7F9YDDGrptHYP |0 http://id.loc.gov/authorities/names/nb99047129 | |
| 700 | 1 | |a Finch, John. | |
| 700 | 1 | |a Kjellberg, Hans. |0 http://id.loc.gov/authorities/names/no2011050396 | |
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| author2 | Araujo, Luis, 1959- Finch, John Kjellberg, Hans |
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| author_GND | http://id.loc.gov/authorities/names/nb99047129 http://id.loc.gov/authorities/names/no2011050396 |
| author_additional | E. Shove and L. Araujo -- F. Cochoy -- J. Hagberg -- S. Dubuisson-Quellier -- F. Azimont and L. Araujo -- J. Finch and S. Geiger -- L. Fries -- T. Reverdy -- H. Kjellberg -- D. Neyland and E. Simakova -- M. Callon -- L. Araujo, J. Finch, and H. Kjellberg. |
| author_facet | Araujo, Luis, 1959- Finch, John Kjellberg, Hans |
| author_sort | Araujo, Luis, 1959- |
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| contents | Consumption, materiality, and markets / Reconnecting marketing to "market-things" : how grocery equipment drove modern consumption (Progressive Grocer, 1929-1959) / Exchanging agencies : the case of NetOnNet / Product tastes, consumer tastes : the purality of qualifications in product development and marketing activities / Governing firms, shaping markets : the role of calculative devices / Markets are trading zones : on the material, cultural, and interpretative dimensions of market encounters / Tinkering with market actors : how a business association's practices contribute to dual agency / The unexpected effects of gas market liberalization : inherited devices and new practices / Marketing on trial : the SAS EuroBonus case / Trading bads and goods : market practices in Fair Trade retailing / Marketing as an art and science of market framing : commentary / Connecting to markets : conclusion / |
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| dewey-raw | 658.8001 |
| dewey-search | 658.8001 |
| dewey-sort | 3658.8001 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-11-26T14:49:04Z |
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| isbn | 9780191738043 0191738042 9780191029417 0191029416 |
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| publisher | Oxford University Press, |
| record_format | marc |
| spelling | Reconnecting marketing to markets / edited by Luis Araujo, John Finch, Hans Kjellberg. Oxford ; New York : Oxford University Press, 2010. 1 online resource (xv, 275 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries. Includes bibliographical references and index. Consumption, materiality, and markets / E. Shove and L. Araujo -- Reconnecting marketing to "market-things" : how grocery equipment drove modern consumption (Progressive Grocer, 1929-1959) / F. Cochoy -- Exchanging agencies : the case of NetOnNet / J. Hagberg -- Product tastes, consumer tastes : the purality of qualifications in product development and marketing activities / S. Dubuisson-Quellier -- Governing firms, shaping markets : the role of calculative devices / F. Azimont and L. Araujo -- Markets are trading zones : on the material, cultural, and interpretative dimensions of market encounters / J. Finch and S. Geiger -- Tinkering with market actors : how a business association's practices contribute to dual agency / L. Fries -- The unexpected effects of gas market liberalization : inherited devices and new practices / T. Reverdy -- Marketing on trial : the SAS EuroBonus case / H. Kjellberg -- Trading bads and goods : market practices in Fair Trade retailing / D. Neyland and E. Simakova -- Marketing as an art and science of market framing : commentary / M. Callon -- Connecting to markets : conclusion / L. Araujo, J. Finch, and H. Kjellberg. Print version record. Marketing Philosophy. Marketing Social aspects. Marketing Philosophie. Marketing Aspect social. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Philosophy fast Marketing Social aspects fast Araujo, Luis, 1959- https://id.oclc.org/worldcat/entity/E39PCjJxdqgmq7F9YDDGrptHYP http://id.loc.gov/authorities/names/nb99047129 Finch, John. Kjellberg, Hans. http://id.loc.gov/authorities/names/no2011050396 has work: Reconnecting marketing to markets (Text) https://id.oclc.org/worldcat/entity/E39PCFHJHv67cRFctTqqTDcYrm https://id.oclc.org/worldcat/ontology/hasWork Print version: Reconnecting marketing to markets. Oxford ; New York : Oxford University Press, 2010 9780199578061 (DLC) 2011286034 (OCoLC)636959082 nnam FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=694162 Volltext |
| spellingShingle | Reconnecting marketing to markets / Consumption, materiality, and markets / Reconnecting marketing to "market-things" : how grocery equipment drove modern consumption (Progressive Grocer, 1929-1959) / Exchanging agencies : the case of NetOnNet / Product tastes, consumer tastes : the purality of qualifications in product development and marketing activities / Governing firms, shaping markets : the role of calculative devices / Markets are trading zones : on the material, cultural, and interpretative dimensions of market encounters / Tinkering with market actors : how a business association's practices contribute to dual agency / The unexpected effects of gas market liberalization : inherited devices and new practices / Marketing on trial : the SAS EuroBonus case / Trading bads and goods : market practices in Fair Trade retailing / Marketing as an art and science of market framing : commentary / Connecting to markets : conclusion / Marketing Philosophy. Marketing Social aspects. Marketing Philosophie. Marketing Aspect social. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Philosophy fast Marketing Social aspects fast |
| title | Reconnecting marketing to markets / |
| title_alt | Consumption, materiality, and markets / Reconnecting marketing to "market-things" : how grocery equipment drove modern consumption (Progressive Grocer, 1929-1959) / Exchanging agencies : the case of NetOnNet / Product tastes, consumer tastes : the purality of qualifications in product development and marketing activities / Governing firms, shaping markets : the role of calculative devices / Markets are trading zones : on the material, cultural, and interpretative dimensions of market encounters / Tinkering with market actors : how a business association's practices contribute to dual agency / The unexpected effects of gas market liberalization : inherited devices and new practices / Marketing on trial : the SAS EuroBonus case / Trading bads and goods : market practices in Fair Trade retailing / Marketing as an art and science of market framing : commentary / Connecting to markets : conclusion / |
| title_auth | Reconnecting marketing to markets / |
| title_exact_search | Reconnecting marketing to markets / |
| title_full | Reconnecting marketing to markets / edited by Luis Araujo, John Finch, Hans Kjellberg. |
| title_fullStr | Reconnecting marketing to markets / edited by Luis Araujo, John Finch, Hans Kjellberg. |
| title_full_unstemmed | Reconnecting marketing to markets / edited by Luis Araujo, John Finch, Hans Kjellberg. |
| title_short | Reconnecting marketing to markets / |
| title_sort | reconnecting marketing to markets |
| topic | Marketing Philosophy. Marketing Social aspects. Marketing Philosophie. Marketing Aspect social. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Philosophy fast Marketing Social aspects fast |
| topic_facet | Marketing Philosophy. Marketing Social aspects. Marketing Philosophie. Marketing Aspect social. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing Philosophy Marketing Social aspects |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=694162 |
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