Verfügbarkeit: The entrepreneur's guide to market research /

The entrepreneur's guide to market research /:

Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets-key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Wenzel, Anne M.
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Santa Barbara, Calif. : Praeger, ©2012.
Schriftenreihe:	Entrepreneur's guide (Westport, Conn.)
Schlagworte:	Marketing research. Business planning. Entrepreneurship. New business enterprises. Entrepreneurship Marketing > Recherche. Entrepreneuriat. Nouvelles entreprises. entrepreneurs. BUSINESS & ECONOMICS > Marketing > Research. Business planning Marketing research New business enterprises
Online-Zugang:	Volltext
Zusammenfassung:	Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets-key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.
Beschreibung:	Includes index.
Beschreibung:	1 online resource (xi, 167 pages) : illustrations
Bibliographie:	Includes bibliographical references and index.
ISBN:	9780313396069 031339606X 1283393557 9781283393553 9786613393555 661339355X

Internformat

MARC


LEADER	00000cam a2200000 a 4500
001	ZDB-4-EBU-ocn772511874
003	OCoLC
005	20241004212047.0
006	m o d
007	cr cnu---unuuu
008	120112s2012 caua ob 001 0 eng d
040			\|a N$T \|b eng \|e pn \|c N$T \|d YDXCP \|d E7B \|d B24X7 \|d CDX \|d COO \|d IAI \|d OCLCQ \|d DEBSZ \|d OCLCQ \|d AX@ \|d IDEBK \|d EBLCP \|d OCLCQ \|d OCLCF \|d OCLCQ \|d AZK \|d YDX \|d OCLCQ \|d ISM \|d OTZ \|d UAF \|d OCLCQ \|d MERUC \|d MUO \|d H9Z \|d INT \|d OCLCQ \|d S9I \|d OCLCQ \|d AU@ \|d SOU \|d UKAHL \|d OCLCQ \|d OCLCO \|d OCLCQ \|d BRX \|d OCLCQ \|d OCLCO \|d OCLCL
019			\|a 778619992 \|a 779695879 \|a 816880686 \|a 898421994 \|a 959041449 \|a 961571804 \|a 962672998 \|a 971233657 \|a 971334877 \|a 973010720 \|a 973119326 \|a 1058097683 \|a 1110983354 \|a 1120121624
020			\|a 9780313396069 \|q (electronic bk.)
020			\|a 031339606X \|q (electronic bk.)
020			\|a 1283393557
020			\|a 9781283393553
020			\|a 9786613393555
020			\|a 661339355X
020			\|z 9780313396052
020			\|z 0313396051
024	8		\|a 9786613393555
024	8		\|a 99975740535
035			\|a (OCoLC)772511874 \|z (OCoLC)778619992 \|z (OCoLC)779695879 \|z (OCoLC)816880686 \|z (OCoLC)898421994 \|z (OCoLC)959041449 \|z (OCoLC)961571804 \|z (OCoLC)962672998 \|z (OCoLC)971233657 \|z (OCoLC)971334877 \|z (OCoLC)973010720 \|z (OCoLC)973119326 \|z (OCoLC)1058097683 \|z (OCoLC)1110983354 \|z (OCoLC)1120121624
037			\|a 339355 \|b MIL
050		4	\|a HF5415.2 \|b .W454 2012eb
070			\|a HF5414.2 \|b .W454 2012
072		7	\|a BUS \|x 043060 \|2 bisacsh
072		7	\|a KJSM \|2 bicssc
082	7		\|a 658.8/3 \|2 23
049			\|a MAIN
100	1		\|a Wenzel, Anne M. \|0 http://id.loc.gov/authorities/names/n2011066545
245	1	4	\|a The entrepreneur's guide to market research / \|c Anne M. Wenzel.
260			\|a Santa Barbara, Calif. : \|b Praeger, \|c ©2012.
300			\|a 1 online resource (xi, 167 pages) : \|b illustrations
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
490	1		\|a The entrepreneur's guide
500			\|a Includes index.
505	0		\|a What market research is---and is not -- Typical outline for a business plan market analysis -- Types of market research -- Developing a demographic profile -- Researching trends in our markets -- Distribution and spending patterns -- Estimating the size and growth of the market -- The competition : competitors, emerging trends, and technologies -- Exploratory market research -- Putting it all together -- Fitting the market analysis into the business plan.
588	0		\|a Print version record.
520			\|a Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets-key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.
504			\|a Includes bibliographical references and index.
546			\|a English.
650		0	\|a Marketing research. \|0 http://id.loc.gov/authorities/subjects/sh85081350
650		0	\|a Business planning. \|0 http://id.loc.gov/authorities/subjects/sh85032906
650		0	\|a Entrepreneurship. \|0 http://id.loc.gov/authorities/subjects/sh85044149
650		0	\|a New business enterprises. \|0 http://id.loc.gov/authorities/subjects/sh85091252
650		2	\|a Entrepreneurship \|0 https://id.nlm.nih.gov/mesh/D016520
650		6	\|a Marketing \|x Recherche.
650		6	\|a Entrepreneuriat.
650		6	\|a Nouvelles entreprises.
650		7	\|a entrepreneurs. \|2 aat
650		7	\|a BUSINESS & ECONOMICS \|x Marketing \|x Research. \|2 bisacsh
650		7	\|a Business planning \|2 fast
650		7	\|a Entrepreneurship \|2 fast
650		7	\|a Marketing research \|2 fast
650		7	\|a New business enterprises \|2 fast
758			\|i has work: \|a The entrepreneur's guide to market research (Text) \|1 https://id.oclc.org/worldcat/entity/E39PCFrM4DgCwDPt9yjjXCBCYq \|4 https://id.oclc.org/worldcat/ontology/hasWork
776	0	8	\|i Print version: \|a Wenzel, Anne M. \|t Entrepreneur's guide to market research. \|d Santa Barbara, Calif. : Praeger, ©2012 \|z 9780313396052 \|w (DLC) 2011040018 \|w (OCoLC)729344532
830		0	\|a Entrepreneur's guide (Westport, Conn.) \|0 http://id.loc.gov/authorities/names/no2008048240
856	4	0	\|l FWS01 \|p ZDB-4-EBU \|q FWS_PDA_EBU \|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=419915 \|3 Volltext
938			\|a YBP Library Services \|b YANK \|n 305959770
938			\|a Askews and Holts Library Services \|b ASKH \|n AH41522046
938			\|a YBP Library Services \|b YANK \|n 20345672
938			\|a ABC-Clio \|b ABCC \|n ABC031339606X
938			\|a Askews and Holts Library Services \|b ASKH \|n AH37531766
938			\|a Books 24x7 \|b B247 \|n bkb00045430
938			\|a Coutts Information Services \|b COUT \|n 20471104
938			\|a EBL - Ebook Library \|b EBLB \|n EBL1887858
938			\|a ebrary \|b EBRY \|n ebr10523613
938			\|a EBSCOhost \|b EBSC \|n 419915
938			\|a ProQuest MyiLibrary Digital eBook Collection \|b IDEB \|n 339355
938			\|a YBP Library Services \|b YANK \|n 6970494
994			\|a 92 \|b GEBAY
912			\|a ZDB-4-EBU
049			\|a DE-863

Datensatz im Suchindex

DE-BY-FWS_katkey	ZDB-4-EBU-ocn772511874
_version_	1816796903142064128
adam_text
any_adam_object
author	Wenzel, Anne M.
author_GND	http://id.loc.gov/authorities/names/n2011066545
author_facet	Wenzel, Anne M.
author_role
author_sort	Wenzel, Anne M.
author_variant	a m w am amw
building	Verbundindex
bvnumber	localFWS
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.2 .W454 2012eb
callnumber-search	HF5415.2 .W454 2012eb
callnumber-sort	HF 45415.2 W454 42012EB
callnumber-subject	HF - Commerce
collection	ZDB-4-EBU
contents	What market research is---and is not -- Typical outline for a business plan market analysis -- Types of market research -- Developing a demographic profile -- Researching trends in our markets -- Distribution and spending patterns -- Estimating the size and growth of the market -- The competition : competitors, emerging trends, and technologies -- Exploratory market research -- Putting it all together -- Fitting the market analysis into the business plan.
ctrlnum	(OCoLC)772511874
dewey-full	658.8/3
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/3
dewey-search	658.8/3
dewey-sort	3658.8 13
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04909cam a2200877 a 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn772511874</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">120112s2012 caua ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">YDXCP</subfield><subfield code="d">E7B</subfield><subfield code="d">B24X7</subfield><subfield code="d">CDX</subfield><subfield code="d">COO</subfield><subfield code="d">IAI</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AX@</subfield><subfield code="d">IDEBK</subfield><subfield code="d">EBLCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AZK</subfield><subfield code="d">YDX</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">ISM</subfield><subfield code="d">OTZ</subfield><subfield code="d">UAF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">MERUC</subfield><subfield code="d">MUO</subfield><subfield code="d">H9Z</subfield><subfield code="d">INT</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">S9I</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AU@</subfield><subfield code="d">SOU</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">BRX</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">778619992</subfield><subfield code="a">779695879</subfield><subfield code="a">816880686</subfield><subfield code="a">898421994</subfield><subfield code="a">959041449</subfield><subfield code="a">961571804</subfield><subfield code="a">962672998</subfield><subfield code="a">971233657</subfield><subfield code="a">971334877</subfield><subfield code="a">973010720</subfield><subfield code="a">973119326</subfield><subfield code="a">1058097683</subfield><subfield code="a">1110983354</subfield><subfield code="a">1120121624</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780313396069</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">031339606X</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1283393557</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781283393553</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9786613393555</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">661339355X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780313396052</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0313396051</subfield></datafield><datafield tag="024" ind1="8" ind2=" "><subfield code="a">9786613393555</subfield></datafield><datafield tag="024" ind1="8" ind2=" "><subfield code="a">99975740535</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)772511874</subfield><subfield code="z">(OCoLC)778619992</subfield><subfield code="z">(OCoLC)779695879</subfield><subfield code="z">(OCoLC)816880686</subfield><subfield code="z">(OCoLC)898421994</subfield><subfield code="z">(OCoLC)959041449</subfield><subfield code="z">(OCoLC)961571804</subfield><subfield code="z">(OCoLC)962672998</subfield><subfield code="z">(OCoLC)971233657</subfield><subfield code="z">(OCoLC)971334877</subfield><subfield code="z">(OCoLC)973010720</subfield><subfield code="z">(OCoLC)973119326</subfield><subfield code="z">(OCoLC)1058097683</subfield><subfield code="z">(OCoLC)1110983354</subfield><subfield code="z">(OCoLC)1120121624</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">339355</subfield><subfield code="b">MIL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.2</subfield><subfield code="b">.W454 2012eb</subfield></datafield><datafield tag="070" ind1=" " ind2=" "><subfield code="a">HF5414.2</subfield><subfield code="b">.W454 2012</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">043060</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">KJSM</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wenzel, Anne M.</subfield><subfield code="0">http://id.loc.gov/authorities/names/n2011066545</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The entrepreneur's guide to market research /</subfield><subfield code="c">Anne M. Wenzel.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Santa Barbara, Calif. :</subfield><subfield code="b">Praeger,</subfield><subfield code="c">©2012.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xi, 167 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">The entrepreneur's guide</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">What market research is---and is not -- Typical outline for a business plan market analysis -- Types of market research -- Developing a demographic profile -- Researching trends in our markets -- Distribution and spending patterns -- Estimating the size and growth of the market -- The competition : competitors, emerging trends, and technologies -- Exploratory market research -- Putting it all together -- Fitting the market analysis into the business plan.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets-key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing research.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081350</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Business planning.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85032906</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Entrepreneurship.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85044149</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">New business enterprises.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85091252</subfield></datafield><datafield tag="650" ind1=" " ind2="2"><subfield code="a">Entrepreneurship</subfield><subfield code="0">https://id.nlm.nih.gov/mesh/D016520</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing</subfield><subfield code="x">Recherche.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Entrepreneuriat.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Nouvelles entreprises.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">entrepreneurs.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Marketing</subfield><subfield code="x">Research.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Business planning</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Entrepreneurship</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing research</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">New business enterprises</subfield><subfield code="2">fast</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">The entrepreneur's guide to market research (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCFrM4DgCwDPt9yjjXCBCYq</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Wenzel, Anne M.</subfield><subfield code="t">Entrepreneur's guide to market research.</subfield><subfield code="d">Santa Barbara, Calif. : Praeger, ©2012</subfield><subfield code="z">9780313396052</subfield><subfield code="w">(DLC) 2011040018</subfield><subfield code="w">(OCoLC)729344532</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Entrepreneur's guide (Westport, Conn.)</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2008048240</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=419915</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">305959770</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH41522046</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">20345672</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ABC-Clio</subfield><subfield code="b">ABCC</subfield><subfield code="n">ABC031339606X</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH37531766</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Books 24x7</subfield><subfield code="b">B247</subfield><subfield code="n">bkb00045430</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Coutts Information Services</subfield><subfield code="b">COUT</subfield><subfield code="n">20471104</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBL - Ebook Library</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL1887858</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10523613</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">419915</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">339355</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">6970494</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection>
id	ZDB-4-EBU-ocn772511874
illustrated	Illustrated
indexdate	2024-11-26T14:49:04Z
institution	BVB
isbn	9780313396069 031339606X 1283393557 9781283393553 9786613393555 661339355X
language	English
oclc_num	772511874
open_access_boolean
owner	MAIN DE-863 DE-BY-FWS
owner_facet	MAIN DE-863 DE-BY-FWS
physical	1 online resource (xi, 167 pages) : illustrations
psigel	ZDB-4-EBU
publishDate	2012
publishDateSearch	2012
publishDateSort	2012
publisher	Praeger,
record_format	marc
series	Entrepreneur's guide (Westport, Conn.)
series2	The entrepreneur's guide
spelling	Wenzel, Anne M. http://id.loc.gov/authorities/names/n2011066545 The entrepreneur's guide to market research / Anne M. Wenzel. Santa Barbara, Calif. : Praeger, ©2012. 1 online resource (xi, 167 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier The entrepreneur's guide Includes index. What market research is---and is not -- Typical outline for a business plan market analysis -- Types of market research -- Developing a demographic profile -- Researching trends in our markets -- Distribution and spending patterns -- Estimating the size and growth of the market -- The competition : competitors, emerging trends, and technologies -- Exploratory market research -- Putting it all together -- Fitting the market analysis into the business plan. Print version record. Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets-key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers. Includes bibliographical references and index. English. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Business planning. http://id.loc.gov/authorities/subjects/sh85032906 Entrepreneurship. http://id.loc.gov/authorities/subjects/sh85044149 New business enterprises. http://id.loc.gov/authorities/subjects/sh85091252 Entrepreneurship https://id.nlm.nih.gov/mesh/D016520 Marketing Recherche. Entrepreneuriat. Nouvelles entreprises. entrepreneurs. aat BUSINESS & ECONOMICS Marketing Research. bisacsh Business planning fast Entrepreneurship fast Marketing research fast New business enterprises fast has work: The entrepreneur's guide to market research (Text) https://id.oclc.org/worldcat/entity/E39PCFrM4DgCwDPt9yjjXCBCYq https://id.oclc.org/worldcat/ontology/hasWork Print version: Wenzel, Anne M. Entrepreneur's guide to market research. Santa Barbara, Calif. : Praeger, ©2012 9780313396052 (DLC) 2011040018 (OCoLC)729344532 Entrepreneur's guide (Westport, Conn.) http://id.loc.gov/authorities/names/no2008048240 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=419915 Volltext
spellingShingle	Wenzel, Anne M. The entrepreneur's guide to market research / Entrepreneur's guide (Westport, Conn.) What market research is---and is not -- Typical outline for a business plan market analysis -- Types of market research -- Developing a demographic profile -- Researching trends in our markets -- Distribution and spending patterns -- Estimating the size and growth of the market -- The competition : competitors, emerging trends, and technologies -- Exploratory market research -- Putting it all together -- Fitting the market analysis into the business plan. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Business planning. http://id.loc.gov/authorities/subjects/sh85032906 Entrepreneurship. http://id.loc.gov/authorities/subjects/sh85044149 New business enterprises. http://id.loc.gov/authorities/subjects/sh85091252 Entrepreneurship https://id.nlm.nih.gov/mesh/D016520 Marketing Recherche. Entrepreneuriat. Nouvelles entreprises. entrepreneurs. aat BUSINESS & ECONOMICS Marketing Research. bisacsh Business planning fast Entrepreneurship fast Marketing research fast New business enterprises fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85081350 http://id.loc.gov/authorities/subjects/sh85032906 http://id.loc.gov/authorities/subjects/sh85044149 http://id.loc.gov/authorities/subjects/sh85091252 https://id.nlm.nih.gov/mesh/D016520
title	The entrepreneur's guide to market research /
title_auth	The entrepreneur's guide to market research /
title_exact_search	The entrepreneur's guide to market research /
title_full	The entrepreneur's guide to market research / Anne M. Wenzel.
title_fullStr	The entrepreneur's guide to market research / Anne M. Wenzel.
title_full_unstemmed	The entrepreneur's guide to market research / Anne M. Wenzel.
title_short	The entrepreneur's guide to market research /
title_sort	entrepreneur s guide to market research
topic	Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Business planning. http://id.loc.gov/authorities/subjects/sh85032906 Entrepreneurship. http://id.loc.gov/authorities/subjects/sh85044149 New business enterprises. http://id.loc.gov/authorities/subjects/sh85091252 Entrepreneurship https://id.nlm.nih.gov/mesh/D016520 Marketing Recherche. Entrepreneuriat. Nouvelles entreprises. entrepreneurs. aat BUSINESS & ECONOMICS Marketing Research. bisacsh Business planning fast Entrepreneurship fast Marketing research fast New business enterprises fast
topic_facet	Marketing research. Business planning. Entrepreneurship. New business enterprises. Entrepreneurship Marketing Recherche. Entrepreneuriat. Nouvelles entreprises. entrepreneurs. BUSINESS & ECONOMICS Marketing Research. Business planning Marketing research New business enterprises
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=419915
work_keys_str_mv	AT wenzelannem theentrepreneursguidetomarketresearch AT wenzelannem entrepreneursguidetomarketresearch

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Volltext öffnen

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge