Leveraging corporate responsibility :: the stakeholder route to maximizing business and social value /
"The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously imp...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge ; New York :
Cambridge University Press,
2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders"-- "He long and winding road to CR value Corporate Responsibility (CR) and you On September 5, 2007, the Buddhist monks of Pakokku, Myan-mar joined the citizen protests that erupted in that impoverished country in August of that year. The uprising was triggered by a long-simmering array of discontents ranging from high commodity prices to human rights abuses, including the long-term detention of pro-democracy leader Aung San Suu Kyi. The ruling military government in Myanmar, in power since 1962, took action to quell the protests. A few days after the monks joined the protests, troops fired on protesters in a crackdown that left at least ten people dead by the government's account (opposition groups put the fatalities at around 200). Independent reports suggest that several monks were beaten and killed."-- |
| Beschreibung: | 1 online resource (xiii, 326 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781139145275 1139145274 9781139141956 1139141953 9780511920684 0511920687 9781139137942 1139137948 1283315203 9781283315203 |
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| 100 | 1 | |a Bhattacharya, C. B., |e author. |0 http://id.loc.gov/authorities/names/no2001021133 | |
| 245 | 1 | 0 | |a Leveraging corporate responsibility : |b the stakeholder route to maximizing business and social value / |c C.B. Bhattacharya, Sankar Sen, Daniel Korschun. |
| 260 | |a Cambridge ; |a New York : |b Cambridge University Press, |c 2011. | ||
| 300 | |a 1 online resource (xiii, 326 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The long and winding road to CR value -- Viewing stakeholders as individuals -- How stakeholders respond to CR -- What stakeholders see and hear -- The psychological engine that drives CR reactions -- How context influences the process -- Co-creating CR strategy -- Communicating CR strategy -- Calibrating CR strategy -- Putting the framework to work -- Conclusion: the long and winding road revisited -- Appendix: our research program. | |
| 520 | |a "The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders"-- |c Provided by publisher | ||
| 520 | |a "He long and winding road to CR value Corporate Responsibility (CR) and you On September 5, 2007, the Buddhist monks of Pakokku, Myan-mar joined the citizen protests that erupted in that impoverished country in August of that year. The uprising was triggered by a long-simmering array of discontents ranging from high commodity prices to human rights abuses, including the long-term detention of pro-democracy leader Aung San Suu Kyi. The ruling military government in Myanmar, in power since 1962, took action to quell the protests. A few days after the monks joined the protests, troops fired on protesters in a crackdown that left at least ten people dead by the government's account (opposition groups put the fatalities at around 200). Independent reports suggest that several monks were beaten and killed."-- |c Provided by publisher | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Social responsibility of business. |0 http://id.loc.gov/authorities/subjects/sh90005735 | |
| 650 | 0 | |a Business ethics. |0 http://id.loc.gov/authorities/subjects/sh85018297 | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 6 | |a Morale des affaires. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Ethics. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Sustainable Development. |2 bisacsh | |
| 650 | 7 | |a Business ethics |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 700 | 1 | |a Sen, Sankar, |d 1936- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjvXtMDJKmkqHrWbJ3HvjK |0 http://id.loc.gov/authorities/names/n85106862 | |
| 700 | 1 | |a Korschun, Daniel, |e author. |0 http://id.loc.gov/authorities/names/n2011036019 | |
| 758 | |i has work: |a Leveraging corporate responsibility (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH7QTxf4bpYfW6F4cCDbr3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Bhattacharya, C.B. |t Leveraging corporate responsibility. |d Cambridge ; New York : Cambridge University Press, 2011 |z 9781107009172 |w (DLC) 2011023017 |w (OCoLC)721888629 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn772459406 |
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| _version_ | 1816796903217561600 |
| adam_text | |
| any_adam_object | |
| author | Bhattacharya, C. B. Sen, Sankar, 1936- Korschun, Daniel |
| author_GND | http://id.loc.gov/authorities/names/no2001021133 http://id.loc.gov/authorities/names/n85106862 http://id.loc.gov/authorities/names/n2011036019 |
| author_facet | Bhattacharya, C. B. Sen, Sankar, 1936- Korschun, Daniel |
| author_role | aut aut aut |
| author_sort | Bhattacharya, C. B. |
| author_variant | c b b cb cbb s s ss d k dk |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD60 |
| callnumber-raw | HD60 .B485 2011eb |
| callnumber-search | HD60 .B485 2011eb |
| callnumber-sort | HD 260 B485 42011EB |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBU |
| contents | The long and winding road to CR value -- Viewing stakeholders as individuals -- How stakeholders respond to CR -- What stakeholders see and hear -- The psychological engine that drives CR reactions -- How context influences the process -- Co-creating CR strategy -- Communicating CR strategy -- Calibrating CR strategy -- Putting the framework to work -- Conclusion: the long and winding road revisited -- Appendix: our research program. |
| ctrlnum | (OCoLC)772459406 |
| dewey-full | 658.4/08 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/08 |
| dewey-search | 658.4/08 |
| dewey-sort | 3658.4 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn772459406 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:04Z |
| institution | BVB |
| isbn | 9781139145275 1139145274 9781139141956 1139141953 9780511920684 0511920687 9781139137942 1139137948 1283315203 9781283315203 |
| language | English |
| oclc_num | 772459406 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiii, 326 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Cambridge University Press, |
| record_format | marc |
| spelling | Bhattacharya, C. B., author. http://id.loc.gov/authorities/names/no2001021133 Leveraging corporate responsibility : the stakeholder route to maximizing business and social value / C.B. Bhattacharya, Sankar Sen, Daniel Korschun. Cambridge ; New York : Cambridge University Press, 2011. 1 online resource (xiii, 326 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. The long and winding road to CR value -- Viewing stakeholders as individuals -- How stakeholders respond to CR -- What stakeholders see and hear -- The psychological engine that drives CR reactions -- How context influences the process -- Co-creating CR strategy -- Communicating CR strategy -- Calibrating CR strategy -- Putting the framework to work -- Conclusion: the long and winding road revisited -- Appendix: our research program. "The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders"-- Provided by publisher "He long and winding road to CR value Corporate Responsibility (CR) and you On September 5, 2007, the Buddhist monks of Pakokku, Myan-mar joined the citizen protests that erupted in that impoverished country in August of that year. The uprising was triggered by a long-simmering array of discontents ranging from high commodity prices to human rights abuses, including the long-term detention of pro-democracy leader Aung San Suu Kyi. The ruling military government in Myanmar, in power since 1962, took action to quell the protests. A few days after the monks joined the protests, troops fired on protesters in a crackdown that left at least ten people dead by the government's account (opposition groups put the fatalities at around 200). Independent reports suggest that several monks were beaten and killed."-- Provided by publisher Print version record. Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Business ethics. http://id.loc.gov/authorities/subjects/sh85018297 Entreprises Responsabilité sociale. Morale des affaires. BUSINESS & ECONOMICS Business Ethics. bisacsh BUSINESS & ECONOMICS Development Sustainable Development. bisacsh Business ethics fast Social responsibility of business fast Sen, Sankar, 1936- author. https://id.oclc.org/worldcat/entity/E39PCjvXtMDJKmkqHrWbJ3HvjK http://id.loc.gov/authorities/names/n85106862 Korschun, Daniel, author. http://id.loc.gov/authorities/names/n2011036019 has work: Leveraging corporate responsibility (Text) https://id.oclc.org/worldcat/entity/E39PCH7QTxf4bpYfW6F4cCDbr3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Bhattacharya, C.B. Leveraging corporate responsibility. Cambridge ; New York : Cambridge University Press, 2011 9781107009172 (DLC) 2011023017 (OCoLC)721888629 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=400637 Volltext |
| spellingShingle | Bhattacharya, C. B. Sen, Sankar, 1936- Korschun, Daniel Leveraging corporate responsibility : the stakeholder route to maximizing business and social value / The long and winding road to CR value -- Viewing stakeholders as individuals -- How stakeholders respond to CR -- What stakeholders see and hear -- The psychological engine that drives CR reactions -- How context influences the process -- Co-creating CR strategy -- Communicating CR strategy -- Calibrating CR strategy -- Putting the framework to work -- Conclusion: the long and winding road revisited -- Appendix: our research program. Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Business ethics. http://id.loc.gov/authorities/subjects/sh85018297 Entreprises Responsabilité sociale. Morale des affaires. BUSINESS & ECONOMICS Business Ethics. bisacsh BUSINESS & ECONOMICS Development Sustainable Development. bisacsh Business ethics fast Social responsibility of business fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh90005735 http://id.loc.gov/authorities/subjects/sh85018297 |
| title | Leveraging corporate responsibility : the stakeholder route to maximizing business and social value / |
| title_auth | Leveraging corporate responsibility : the stakeholder route to maximizing business and social value / |
| title_exact_search | Leveraging corporate responsibility : the stakeholder route to maximizing business and social value / |
| title_full | Leveraging corporate responsibility : the stakeholder route to maximizing business and social value / C.B. Bhattacharya, Sankar Sen, Daniel Korschun. |
| title_fullStr | Leveraging corporate responsibility : the stakeholder route to maximizing business and social value / C.B. Bhattacharya, Sankar Sen, Daniel Korschun. |
| title_full_unstemmed | Leveraging corporate responsibility : the stakeholder route to maximizing business and social value / C.B. Bhattacharya, Sankar Sen, Daniel Korschun. |
| title_short | Leveraging corporate responsibility : |
| title_sort | leveraging corporate responsibility the stakeholder route to maximizing business and social value |
| title_sub | the stakeholder route to maximizing business and social value / |
| topic | Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Business ethics. http://id.loc.gov/authorities/subjects/sh85018297 Entreprises Responsabilité sociale. Morale des affaires. BUSINESS & ECONOMICS Business Ethics. bisacsh BUSINESS & ECONOMICS Development Sustainable Development. bisacsh Business ethics fast Social responsibility of business fast |
| topic_facet | Social responsibility of business. Business ethics. Entreprises Responsabilité sociale. Morale des affaires. BUSINESS & ECONOMICS Business Ethics. BUSINESS & ECONOMICS Development Sustainable Development. Business ethics Social responsibility of business |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=400637 |
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