Secrets of Success In Brand Licensing :: Chinese Version.
Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of background...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Luton :
Andrews UK,
2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, get ... |
| Beschreibung: | 1 online resource (206 pages) |
| ISBN: | 9781780920757 178092075X 1283410125 9781283410120 9786613410122 6613410128 |
Internformat
MARC
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| 008 | 111226s2011 enk o 000 0 eng d | ||
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| 100 | 1 | |a Levy, Andrew. | |
| 245 | 1 | 0 | |a Secrets of Success In Brand Licensing : |b Chinese Version. |
| 260 | |a Luton : |b Andrews UK, |c 2011. | ||
| 300 | |a 1 online resource (206 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, get ... | ||
| 505 | 0 | |a Cover; Contents; Front Matter; Title Page; Publisher Information; Secrets of Success; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Chapter 9; Chapter 10; Chapter 11; Chapter 12; Chapter 13; Chapter 14; Chapter 15; Chapter 16; Chapter 17; Chapter 18; Chapter 19; Chapter 20; Chapter 21; Chapter 22; Chapter 23; Chapter 24; Chapter 25; Chapter 26 | |
| 650 | 0 | |a Brand name products |x Valuation |x Management. | |
| 650 | 0 | |a Intangible property |x Valuation |x Management. | |
| 650 | 6 | |a Produits de marque |x Évaluation |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Brand name products |x Valuation |x Management |2 fast | |
| 650 | 7 | |a Intangible property |x Valuation |x Management |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Levy, Andrew. |t Secrets of Success In Brand Licensing : Chinese Version. |d Luton : Andrews UK, ©2011 |z 9781780920733 |
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| contents | Cover; Contents; Front Matter; Title Page; Publisher Information; Secrets of Success; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Chapter 9; Chapter 10; Chapter 11; Chapter 12; Chapter 13; Chapter 14; Chapter 15; Chapter 16; Chapter 17; Chapter 18; Chapter 19; Chapter 20; Chapter 21; Chapter 22; Chapter 23; Chapter 24; Chapter 25; Chapter 26 |
| ctrlnum | (OCoLC)769342525 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-11-26T14:49:04Z |
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| isbn | 9781780920757 178092075X 1283410125 9781283410120 9786613410122 6613410128 |
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| spelling | Levy, Andrew. Secrets of Success In Brand Licensing : Chinese Version. Luton : Andrews UK, 2011. 1 online resource (206 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, get ... Cover; Contents; Front Matter; Title Page; Publisher Information; Secrets of Success; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Chapter 9; Chapter 10; Chapter 11; Chapter 12; Chapter 13; Chapter 14; Chapter 15; Chapter 16; Chapter 17; Chapter 18; Chapter 19; Chapter 20; Chapter 21; Chapter 22; Chapter 23; Chapter 24; Chapter 25; Chapter 26 Brand name products Valuation Management. Intangible property Valuation Management. Produits de marque Évaluation Gestion. BUSINESS & ECONOMICS Public Relations. bisacsh Brand name products Valuation Management fast Intangible property Valuation Management fast Print version: Levy, Andrew. Secrets of Success In Brand Licensing : Chinese Version. Luton : Andrews UK, ©2011 9781780920733 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=412461 Volltext |
| spellingShingle | Levy, Andrew Secrets of Success In Brand Licensing : Chinese Version. Cover; Contents; Front Matter; Title Page; Publisher Information; Secrets of Success; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Chapter 9; Chapter 10; Chapter 11; Chapter 12; Chapter 13; Chapter 14; Chapter 15; Chapter 16; Chapter 17; Chapter 18; Chapter 19; Chapter 20; Chapter 21; Chapter 22; Chapter 23; Chapter 24; Chapter 25; Chapter 26 Brand name products Valuation Management. Intangible property Valuation Management. Produits de marque Évaluation Gestion. BUSINESS & ECONOMICS Public Relations. bisacsh Brand name products Valuation Management fast Intangible property Valuation Management fast |
| title | Secrets of Success In Brand Licensing : Chinese Version. |
| title_auth | Secrets of Success In Brand Licensing : Chinese Version. |
| title_exact_search | Secrets of Success In Brand Licensing : Chinese Version. |
| title_full | Secrets of Success In Brand Licensing : Chinese Version. |
| title_fullStr | Secrets of Success In Brand Licensing : Chinese Version. |
| title_full_unstemmed | Secrets of Success In Brand Licensing : Chinese Version. |
| title_short | Secrets of Success In Brand Licensing : |
| title_sort | secrets of success in brand licensing chinese version |
| title_sub | Chinese Version. |
| topic | Brand name products Valuation Management. Intangible property Valuation Management. Produits de marque Évaluation Gestion. BUSINESS & ECONOMICS Public Relations. bisacsh Brand name products Valuation Management fast Intangible property Valuation Management fast |
| topic_facet | Brand name products Valuation Management. Intangible property Valuation Management. Produits de marque Évaluation Gestion. BUSINESS & ECONOMICS Public Relations. Brand name products Valuation Management Intangible property Valuation Management |
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