Verfügbarkeit: Apple's secret of success :

Apple's secret of success :: traditional marketing vs. cult marketing /

HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Ap...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Schneiders, Sascha
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hamburg : Diplomica Verlag, 2011.
Schlagworte:	Apple Computer, Inc. Branding (Marketing) Marketing. Stratégie de marque. branding. marketing. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Marketing
Online-Zugang:	DE-862 DE-863
Zusammenfassung:	HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's life than one woul.
Beschreibung:	Cover title.
Beschreibung:	1 online resource (88 pages) : color illustrations
Bibliographie:	Includes bibliographical references.
ISBN:	9783842802216 3842802218 3842852215 9783842852211

Internformat

MARC


LEADER	00000cam a2200000 a 4500
001	ZDB-4-EBU-ocn759158124
003	OCoLC
005	20241004212047.0
006	m o d
007	cr cn\|\|\|\|\|\|\|\|\|
008	110909s2011 gw ad ob 000 0 eng d
040			\|a E7B \|b eng \|e pn \|c E7B \|d OCLCQ \|d EBLCP \|d MHW \|d YDXCP \|d MERUC \|d OCLCQ \|d OCLCF \|d OCLCQ \|d N$T \|d OCLCQ \|d AZK \|d AGLDB \|d OCLCQ \|d OCLCO \|d OCLCQ \|d OCLCO \|d Z5A \|d MOR \|d PIFAG \|d ZCU \|d OCLCQ \|d JBG \|d OCLCQ \|d OCLCO \|d U3W \|d STF \|d WRM \|d NRAMU \|d ICG \|d VT2 \|d OCLCQ \|d OCLCO \|d WYU \|d DKC \|d OCLCQ \|d UKAHL \|d OCLCQ \|d OCLCO \|d UKCRE \|d BOL \|d OCLCO \|d OCLCQ \|d OCLCO \|d OCLCL \|d SXB \|d OCLCQ \|d S2H \|d YDX \|d OCLKB
019			\|a 721195369 \|a 961506766 \|a 962595213 \|a 975040589 \|a 975112157 \|a 975383890 \|a 988520539 \|a 991975909 \|a 1037913667 \|a 1038608601 \|a 1045440796 \|a 1055335468 \|a 1066532328 \|a 1081191814 \|a 1114433893 \|a 1153473015 \|a 1228555762 \|a 1289518470 \|a 1432626251
020			\|a 9783842802216 \|q (electronic bk.)
020			\|a 3842802218 \|q (electronic bk.)
020			\|a 3842852215
020			\|a 9783842852211
020			\|z 9783842852211
024	3		\|a 9783842852211
035			\|a (OCoLC)759158124 \|z (OCoLC)721195369 \|z (OCoLC)961506766 \|z (OCoLC)962595213 \|z (OCoLC)975040589 \|z (OCoLC)975112157 \|z (OCoLC)975383890 \|z (OCoLC)988520539 \|z (OCoLC)991975909 \|z (OCoLC)1037913667 \|z (OCoLC)1038608601 \|z (OCoLC)1045440796 \|z (OCoLC)1055335468 \|z (OCoLC)1066532328 \|z (OCoLC)1081191814 \|z (OCoLC)1114433893 \|z (OCoLC)1153473015 \|z (OCoLC)1228555762 \|z (OCoLC)1289518470 \|z (OCoLC)1432626251
037			\|b 01526446
050		4	\|a HF5415.1255 \|b .S36 2011eb
072		7	\|a BUS \|x 082000 \|2 bisacsh
072		7	\|a BUS \|x 041000 \|2 bisacsh
072		7	\|a BUS \|x 042000 \|2 bisacsh
072		7	\|a BUS \|x 085000 \|2 bisacsh
082	7		\|a 658.87
049			\|a MAIN
100	1		\|a Schneiders, Sascha.
245	1	0	\|a Apple's secret of success : \|b traditional marketing vs. cult marketing / \|c Sascha Schneiders.
260			\|a Hamburg : \|b Diplomica Verlag, \|c 2011.
300			\|a 1 online resource (88 pages) : \|b color illustrations
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
340			\|g polychrome. \|2 rdacc \|0 http://rdaregistry.info/termList/RDAColourContent/1003
347			\|a data file
500			\|a Cover title.
504			\|a Includes bibliographical references.
520			\|a HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's life than one woul.
505	0		\|a Apple's Secret Of Success; ABSTRACT; TABLE OF CONTENTS; List of figures; Abbreviations; 1 Introduction to the study; 2 LITERATURE REVIEW; 3 METHODOLOGY; 4 RESEARCH FINDINGS; 5 CONCLUSION; 6 BIBLIOGRAPHY; 7 APPENDIX.
588	0		\|a Print version record.
610	2	0	\|a Apple Computer, Inc. \|0 http://id.loc.gov/authorities/names/n84040978
610	2	7	\|a Apple Computer, Inc. \|2 fast
650		0	\|a Branding (Marketing) \|0 http://id.loc.gov/authorities/subjects/sh2007006470
650		0	\|a Marketing. \|0 http://id.loc.gov/authorities/subjects/sh85081333
650		6	\|a Stratégie de marque.
650		6	\|a Marketing.
650		7	\|a branding. \|2 aat
650		7	\|a marketing. \|2 aat
650		7	\|a BUSINESS & ECONOMICS \|x Industrial Management. \|2 bisacsh
650		7	\|a BUSINESS & ECONOMICS \|x Management. \|2 bisacsh
650		7	\|a BUSINESS & ECONOMICS \|x Management Science. \|2 bisacsh
650		7	\|a BUSINESS & ECONOMICS \|x Organizational Behavior. \|2 bisacsh
650		7	\|a Branding (Marketing) \|2 fast
650		7	\|a Marketing \|2 fast
758			\|i has work: \|a Apple's secret of success - traditional marketing vs. cult marketing (Text) \|1 https://id.oclc.org/worldcat/entity/E39PCFJv3mBYGPbFRM6KDtmCBd \|4 https://id.oclc.org/worldcat/ontology/hasWork
776	0	8	\|i Print version: \|a Schneiders, Sascha. \|t Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing. \|d Hamburg : Diplomica Verlag, ©2011 \|z 9783842852211
966	4	0	\|l DE-862 \|p ZDB-4-EBU \|q FWS_PDA_EBU \|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=793718 \|3 Volltext
966	4	0	\|l DE-863 \|p ZDB-4-EBU \|q FWS_PDA_EBU \|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=793718 \|3 Volltext
936			\|a BATCHLOAD
938			\|a Askews and Holts Library Services \|b ASKH \|n AH27138554
938			\|a EBL - Ebook Library \|b EBLB \|n EBL688849
938			\|a ebrary \|b EBRY \|n ebr10489141
938			\|a EBSCOhost \|b EBSC \|n 793718
938			\|a YBP Library Services \|b YANK \|n 5123085
938			\|a YBP Library Services \|b YANK \|n 13548319
938			\|b OCKB \|z perlego.catalogue,e9ef0585-968a-47e0-a674-6394d5f3bc4c-emi
994			\|a 92 \|b GEBAY
912			\|a ZDB-4-EBU
049			\|a DE-862
049			\|a DE-863

Datensatz im Suchindex

DE-BY-FWS_katkey	ZDB-4-EBU-ocn759158124
_version_	1826942414188707840
adam_text
any_adam_object
author	Schneiders, Sascha
author_facet	Schneiders, Sascha
author_role
author_sort	Schneiders, Sascha
author_variant	s s ss
building	Verbundindex
bvnumber	localFWS
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.1255 .S36 2011eb
callnumber-search	HF5415.1255 .S36 2011eb
callnumber-sort	HF 45415.1255 S36 42011EB
callnumber-subject	HF - Commerce
collection	ZDB-4-EBU
contents	Apple's Secret Of Success; ABSTRACT; TABLE OF CONTENTS; List of figures; Abbreviations; 1 Introduction to the study; 2 LITERATURE REVIEW; 3 METHODOLOGY; 4 RESEARCH FINDINGS; 5 CONCLUSION; 6 BIBLIOGRAPHY; 7 APPENDIX.
ctrlnum	(OCoLC)759158124
dewey-full	658.87
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.87
dewey-search	658.87
dewey-sort	3658.87
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04809cam a2200781 a 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn759158124</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cn\|\|\|\|\|\|\|\|\|</controlfield><controlfield tag="008">110909s2011 gw ad ob 000 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">E7B</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">E7B</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">EBLCP</subfield><subfield code="d">MHW</subfield><subfield code="d">YDXCP</subfield><subfield code="d">MERUC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">N$T</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AZK</subfield><subfield code="d">AGLDB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">Z5A</subfield><subfield code="d">MOR</subfield><subfield code="d">PIFAG</subfield><subfield code="d">ZCU</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">JBG</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">U3W</subfield><subfield code="d">STF</subfield><subfield code="d">WRM</subfield><subfield code="d">NRAMU</subfield><subfield code="d">ICG</subfield><subfield code="d">VT2</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">WYU</subfield><subfield code="d">DKC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">UKCRE</subfield><subfield code="d">BOL</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">SXB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">S2H</subfield><subfield code="d">YDX</subfield><subfield code="d">OCLKB</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">721195369</subfield><subfield code="a">961506766</subfield><subfield code="a">962595213</subfield><subfield code="a">975040589</subfield><subfield code="a">975112157</subfield><subfield code="a">975383890</subfield><subfield code="a">988520539</subfield><subfield code="a">991975909</subfield><subfield code="a">1037913667</subfield><subfield code="a">1038608601</subfield><subfield code="a">1045440796</subfield><subfield code="a">1055335468</subfield><subfield code="a">1066532328</subfield><subfield code="a">1081191814</subfield><subfield code="a">1114433893</subfield><subfield code="a">1153473015</subfield><subfield code="a">1228555762</subfield><subfield code="a">1289518470</subfield><subfield code="a">1432626251</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783842802216</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3842802218</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3842852215</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783842852211</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9783842852211</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783842852211</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)759158124</subfield><subfield code="z">(OCoLC)721195369</subfield><subfield code="z">(OCoLC)961506766</subfield><subfield code="z">(OCoLC)962595213</subfield><subfield code="z">(OCoLC)975040589</subfield><subfield code="z">(OCoLC)975112157</subfield><subfield code="z">(OCoLC)975383890</subfield><subfield code="z">(OCoLC)988520539</subfield><subfield code="z">(OCoLC)991975909</subfield><subfield code="z">(OCoLC)1037913667</subfield><subfield code="z">(OCoLC)1038608601</subfield><subfield code="z">(OCoLC)1045440796</subfield><subfield code="z">(OCoLC)1055335468</subfield><subfield code="z">(OCoLC)1066532328</subfield><subfield code="z">(OCoLC)1081191814</subfield><subfield code="z">(OCoLC)1114433893</subfield><subfield code="z">(OCoLC)1153473015</subfield><subfield code="z">(OCoLC)1228555762</subfield><subfield code="z">(OCoLC)1289518470</subfield><subfield code="z">(OCoLC)1432626251</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="b">01526446</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.1255</subfield><subfield code="b">.S36 2011eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">082000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">041000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">042000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">085000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.87</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schneiders, Sascha.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Apple's secret of success :</subfield><subfield code="b">traditional marketing vs. cult marketing /</subfield><subfield code="c">Sascha Schneiders.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Hamburg :</subfield><subfield code="b">Diplomica Verlag,</subfield><subfield code="c">2011.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (88 pages) :</subfield><subfield code="b">color illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="340" ind1=" " ind2=" "><subfield code="g">polychrome.</subfield><subfield code="2">rdacc</subfield><subfield code="0">http://rdaregistry.info/termList/RDAColourContent/1003</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">data file</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Cover title.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's life than one woul.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Apple's Secret Of Success; ABSTRACT; TABLE OF CONTENTS; List of figures; Abbreviations; 1 Introduction to the study; 2 LITERATURE REVIEW; 3 METHODOLOGY; 4 RESEARCH FINDINGS; 5 CONCLUSION; 6 BIBLIOGRAPHY; 7 APPENDIX.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="610" ind1="2" ind2="0"><subfield code="a">Apple Computer, Inc.</subfield><subfield code="0">http://id.loc.gov/authorities/names/n84040978</subfield></datafield><datafield tag="610" ind1="2" ind2="7"><subfield code="a">Apple Computer, Inc.</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh2007006470</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081333</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Stratégie de marque.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">branding.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">marketing.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Industrial Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management Science.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Organizational Behavior.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Apple's secret of success - traditional marketing vs. cult marketing (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCFJv3mBYGPbFRM6KDtmCBd</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Schneiders, Sascha.</subfield><subfield code="t">Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing.</subfield><subfield code="d">Hamburg : Diplomica Verlag, ©2011</subfield><subfield code="z">9783842852211</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=793718</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=793718</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="936" ind1=" " ind2=" "><subfield code="a">BATCHLOAD</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH27138554</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBL - Ebook Library</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL688849</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10489141</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">793718</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">5123085</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">13548319</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="b">OCKB</subfield><subfield code="z">perlego.catalogue,e9ef0585-968a-47e0-a674-6394d5f3bc4c-emi</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection>
id	ZDB-4-EBU-ocn759158124
illustrated	Illustrated
indexdate	2025-03-18T14:27:37Z
institution	BVB
isbn	9783842802216 3842802218 3842852215 9783842852211
language	English
oclc_num	759158124
open_access_boolean
owner	MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS
owner_facet	MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS
physical	1 online resource (88 pages) : color illustrations
psigel	ZDB-4-EBU FWS_PDA_EBU ZDB-4-EBU
publishDate	2011
publishDateSearch	2011
publishDateSort	2011
publisher	Diplomica Verlag,
record_format	marc
spelling	Schneiders, Sascha. Apple's secret of success : traditional marketing vs. cult marketing / Sascha Schneiders. Hamburg : Diplomica Verlag, 2011. 1 online resource (88 pages) : color illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Cover title. Includes bibliographical references. HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's life than one woul. Apple's Secret Of Success; ABSTRACT; TABLE OF CONTENTS; List of figures; Abbreviations; 1 Introduction to the study; 2 LITERATURE REVIEW; 3 METHODOLOGY; 4 RESEARCH FINDINGS; 5 CONCLUSION; 6 BIBLIOGRAPHY; 7 APPENDIX. Print version record. Apple Computer, Inc. http://id.loc.gov/authorities/names/n84040978 Apple Computer, Inc. fast Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Stratégie de marque. Marketing. branding. aat marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast Marketing fast has work: Apple's secret of success - traditional marketing vs. cult marketing (Text) https://id.oclc.org/worldcat/entity/E39PCFJv3mBYGPbFRM6KDtmCBd https://id.oclc.org/worldcat/ontology/hasWork Print version: Schneiders, Sascha. Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing. Hamburg : Diplomica Verlag, ©2011 9783842852211
spellingShingle	Schneiders, Sascha Apple's secret of success : traditional marketing vs. cult marketing / Apple's Secret Of Success; ABSTRACT; TABLE OF CONTENTS; List of figures; Abbreviations; 1 Introduction to the study; 2 LITERATURE REVIEW; 3 METHODOLOGY; 4 RESEARCH FINDINGS; 5 CONCLUSION; 6 BIBLIOGRAPHY; 7 APPENDIX. Apple Computer, Inc. http://id.loc.gov/authorities/names/n84040978 Apple Computer, Inc. fast Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Stratégie de marque. Marketing. branding. aat marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast Marketing fast
subject_GND	http://id.loc.gov/authorities/names/n84040978 http://id.loc.gov/authorities/subjects/sh2007006470 http://id.loc.gov/authorities/subjects/sh85081333
title	Apple's secret of success : traditional marketing vs. cult marketing /
title_auth	Apple's secret of success : traditional marketing vs. cult marketing /
title_exact_search	Apple's secret of success : traditional marketing vs. cult marketing /
title_full	Apple's secret of success : traditional marketing vs. cult marketing / Sascha Schneiders.
title_fullStr	Apple's secret of success : traditional marketing vs. cult marketing / Sascha Schneiders.
title_full_unstemmed	Apple's secret of success : traditional marketing vs. cult marketing / Sascha Schneiders.
title_short	Apple's secret of success :
title_sort	apple s secret of success traditional marketing vs cult marketing
title_sub	traditional marketing vs. cult marketing /
topic	Apple Computer, Inc. http://id.loc.gov/authorities/names/n84040978 Apple Computer, Inc. fast Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Stratégie de marque. Marketing. branding. aat marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast Marketing fast
topic_facet	Apple Computer, Inc. Branding (Marketing) Marketing. Stratégie de marque. branding. marketing. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing
work_keys_str_mv	AT schneiderssascha applessecretofsuccesstraditionalmarketingvscultmarketing

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Volltext öffnen

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge