Trust the brand :: corporate reputation management in private banking /
Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and struc...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English German |
| Veröffentlicht: |
Hamburg [Germany] :
Diplomica Verlag,
2009.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and structures that are directed towards the effective management of reputation within a company. It covers all activities to establish, preserve, improve and defend reputation systematically. Private banking is a highly sensitive and trust requiring business. A strong bank brand and a healthy reputation are its k. |
| Beschreibung: | Cover title. |
| Beschreibung: | 1 online resource (138 pages) : illustrations (some color), portrait |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9783836630580 3836630583 3836680580 9783836680585 |
Internformat
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| 245 | 1 | 0 | |a Trust the brand : |b corporate reputation management in private banking / |c Verena A. Knipp. |
| 260 | |a Hamburg [Germany] : |b Diplomica Verlag, |c 2009. | ||
| 300 | |a 1 online resource (138 pages) : |b illustrations (some color), portrait | ||
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| 504 | |a Includes bibliographical references. | ||
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| 505 | 0 | |a Trust the Brand; Preface; Table of contents; List of figures; List of appendices; Abbreviations; 1. Introduction; 2. Basic principles and conceptual demarcation; 3. The development of reputation in private banking; 4. Reputation management in German private banks a survey; 5. Corporate Reputation Management System; 6. Outlook; Bibliography; Appendix; Verena Angelika Knipp. | |
| 520 | |a Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and structures that are directed towards the effective management of reputation within a company. It covers all activities to establish, preserve, improve and defend reputation systematically. Private banking is a highly sensitive and trust requiring business. A strong bank brand and a healthy reputation are its k. | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 6 | |a Sociétés |x Relations publiques. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Knipp, Verena A. |t Trust the Brand - Corporate Reputation Management in Private Banking. |d : Diplomica Verlag, ©2009 |z 9783836680585 |
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Datensatz im Suchindex
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| _version_ | 1816796902592610304 |
| adam_text | |
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| author | Knipp, Verena A. |
| author_facet | Knipp, Verena A. |
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| author_sort | Knipp, Verena A. |
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| contents | Trust the Brand; Preface; Table of contents; List of figures; List of appendices; Abbreviations; 1. Introduction; 2. Basic principles and conceptual demarcation; 3. The development of reputation in private banking; 4. Reputation management in German private banks a survey; 5. Corporate Reputation Management System; 6. Outlook; Bibliography; Appendix; Verena Angelika Knipp. |
| ctrlnum | (OCoLC)754714512 |
| dewey-full | 659.2 |
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| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn754714512 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:03Z |
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| isbn | 9783836630580 3836630583 3836680580 9783836680585 |
| language | English German |
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| physical | 1 online resource (138 pages) : illustrations (some color), portrait |
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| spelling | Knipp, Verena A. Trust the brand : corporate reputation management in private banking / Verena A. Knipp. Hamburg [Germany] : Diplomica Verlag, 2009. 1 online resource (138 pages) : illustrations (some color), portrait text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 text file rdaft http://rdaregistry.info/termList/fileType/1002 Cover title. Includes bibliographical references. Main text in English, with some German. Trust the Brand; Preface; Table of contents; List of figures; List of appendices; Abbreviations; 1. Introduction; 2. Basic principles and conceptual demarcation; 3. The development of reputation in private banking; 4. Reputation management in German private banks a survey; 5. Corporate Reputation Management System; 6. Outlook; Bibliography; Appendix; Verena Angelika Knipp. Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and structures that are directed towards the effective management of reputation within a company. It covers all activities to establish, preserve, improve and defend reputation systematically. Private banking is a highly sensitive and trust requiring business. A strong bank brand and a healthy reputation are its k. Print version record. Corporate image Management. Corporations Public relations. http://id.loc.gov/authorities/subjects/sh85108765 Entreprises Image Gestion. Sociétés Relations publiques. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Corporations Public relations fast Print version: Knipp, Verena A. Trust the Brand - Corporate Reputation Management in Private Banking. : Diplomica Verlag, ©2009 9783836680585 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=793150 Volltext |
| spellingShingle | Knipp, Verena A. Trust the brand : corporate reputation management in private banking / Trust the Brand; Preface; Table of contents; List of figures; List of appendices; Abbreviations; 1. Introduction; 2. Basic principles and conceptual demarcation; 3. The development of reputation in private banking; 4. Reputation management in German private banks a survey; 5. Corporate Reputation Management System; 6. Outlook; Bibliography; Appendix; Verena Angelika Knipp. Corporate image Management. Corporations Public relations. http://id.loc.gov/authorities/subjects/sh85108765 Entreprises Image Gestion. Sociétés Relations publiques. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Corporations Public relations fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85108765 |
| title | Trust the brand : corporate reputation management in private banking / |
| title_auth | Trust the brand : corporate reputation management in private banking / |
| title_exact_search | Trust the brand : corporate reputation management in private banking / |
| title_full | Trust the brand : corporate reputation management in private banking / Verena A. Knipp. |
| title_fullStr | Trust the brand : corporate reputation management in private banking / Verena A. Knipp. |
| title_full_unstemmed | Trust the brand : corporate reputation management in private banking / Verena A. Knipp. |
| title_short | Trust the brand : |
| title_sort | trust the brand corporate reputation management in private banking |
| title_sub | corporate reputation management in private banking / |
| topic | Corporate image Management. Corporations Public relations. http://id.loc.gov/authorities/subjects/sh85108765 Entreprises Image Gestion. Sociétés Relations publiques. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Corporations Public relations fast |
| topic_facet | Corporate image Management. Corporations Public relations. Entreprises Image Gestion. Sociétés Relations publiques. BUSINESS & ECONOMICS Advertising & Promotion. Corporations Public relations |
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