Behavioural targeting :: an online analysis for efficient media planning? /
Consumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing activities and hence an increase of advertising effort. Hundreds or even thousands of advertising messages are put in front of consumers every day through vari...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg [Germany] :
Diplomica Verlag,
2009.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Consumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing activities and hence an increase of advertising effort. Hundreds or even thousands of advertising messages are put in front of consumers every day through various media channels. However, every targeted customer has a very limited ability of perceiving advertising messages and even a smaller percentage of what has been recognized is considered as being relevant. Therefore consumers quite often feel harassed and overloaded by the mass of information, the q. |
| Beschreibung: | Cover title. |
| Beschreibung: | 1 online resource (78 pages) : illustrations (some color) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9783836624053 3836624052 383667405X 9783836674058 |
Internformat
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| contents | Behavioural Targeting: An Online Analysis for Efficient Media Planning?; Table of Contents; Introduction; 2. Media planning; 3. Online as advertising medium; 4. Targeting Online; 5. Behavioural Targeting; 6. Current state of affairs in BT; 7. Summary and final remark; 8. Bibliography |
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| id | ZDB-4-EBU-ocn754713978 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:03Z |
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| isbn | 9783836624053 3836624052 383667405X 9783836674058 |
| language | English |
| oclc_num | 754713978 |
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| spelling | Klever, Alice. Behavioural targeting : an online analysis for efficient media planning? / Alice Klever. Hamburg [Germany] : Diplomica Verlag, 2009. 1 online resource (78 pages) : illustrations (some color) text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 text file rdaft http://rdaregistry.info/termList/fileType/1002 Cover title. Includes bibliographical references. Print version record. Behavioural Targeting: An Online Analysis for Efficient Media Planning?; Table of Contents; Introduction; 2. Media planning; 3. Online as advertising medium; 4. Targeting Online; 5. Behavioural Targeting; 6. Current state of affairs in BT; 7. Summary and final remark; 8. Bibliography Consumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing activities and hence an increase of advertising effort. Hundreds or even thousands of advertising messages are put in front of consumers every day through various media channels. However, every targeted customer has a very limited ability of perceiving advertising messages and even a smaller percentage of what has been recognized is considered as being relevant. Therefore consumers quite often feel harassed and overloaded by the mass of information, the q. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Marketing sur Internet. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Internet marketing fast has work: Behavioural targeting (Text) https://id.oclc.org/worldcat/entity/E39PCFrJCpk48Jg8fTvkrRrDYK https://id.oclc.org/worldcat/ontology/hasWork FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=792980 Volltext |
| spellingShingle | Klever, Alice Behavioural targeting : an online analysis for efficient media planning? / Behavioural Targeting: An Online Analysis for Efficient Media Planning?; Table of Contents; Introduction; 2. Media planning; 3. Online as advertising medium; 4. Targeting Online; 5. Behavioural Targeting; 6. Current state of affairs in BT; 7. Summary and final remark; 8. Bibliography Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Marketing sur Internet. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Internet marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh95005028 |
| title | Behavioural targeting : an online analysis for efficient media planning? / |
| title_auth | Behavioural targeting : an online analysis for efficient media planning? / |
| title_exact_search | Behavioural targeting : an online analysis for efficient media planning? / |
| title_full | Behavioural targeting : an online analysis for efficient media planning? / Alice Klever. |
| title_fullStr | Behavioural targeting : an online analysis for efficient media planning? / Alice Klever. |
| title_full_unstemmed | Behavioural targeting : an online analysis for efficient media planning? / Alice Klever. |
| title_short | Behavioural targeting : |
| title_sort | behavioural targeting an online analysis for efficient media planning |
| title_sub | an online analysis for efficient media planning? / |
| topic | Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Marketing sur Internet. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Internet marketing fast |
| topic_facet | Internet marketing. Marketing sur Internet. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Internet marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=792980 |
| work_keys_str_mv | AT kleveralice behaviouraltargetinganonlineanalysisforefficientmediaplanning |