Verfügbarkeit: Cultural strategy :

Cultural strategy :: using innovative ideologies to build breakthrough brands /

Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jac...

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Hauptverfasser:	Holt, Douglas B. (VerfasserIn), Cameron, Douglas (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Oxford : Oxford University Press, [2010]
Schlagworte:	Universidad Sergio Arboleda Branding (Marketing) Marketing > Social aspects. Branding (Marketing) > Case studies. Stratégie de marque. Marketing > Aspect social. Stratégie de marque > Études de cas. branding. BUSINESS & ECONOMICS > Advertising & Promotion. Marketing > Social aspects Innovationsmanagement Markenpolitik Soziokultureller Wandel Strategisches Management Case studies
Online-Zugang:	Volltext
Zusammenfassung:	Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled withinnovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step gui
Beschreibung:	1 online resource (xv, 387 pages) : illustrations
Bibliographie:	Includes bibliographical references and index.
ISBN:	9780191616334 0191616338 1283222957 9781283222952
Zugangseinschränkungen:	Limited Users and Download Restrictions may Apply, VLEbooks 1 User Licence. Available using University of Exeter Username and Password.

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505	0		\|a Rethinking blue oceans -- Cultural innovation theory. Nike : reinventing the American dream -- Jack Daniel's mythologizing the company to revive frontier masculinity -- Ben & Jerry's : provoking ideological flashpoints to launch a sustainable business myth -- Starbucks : trickling down new cultural capital codes -- Patagonia : how social enterprises cross the cultural chasm -- Vitaminwater : creating a 'better mousetrap" with myth -- Marlboro : the power of cultural codes -- Cultural Innovation theory -- Applying the cultural strategy model. Clearblue pregnancy tests : branding a new technology -- Fat Tire Beer : crossing the cultural chasm -- Fuse music television : challenging incumbents with cultural Jujitsu -- Freelancers union : branding a social innovation -- Organizing for cultural innovation. The brand bureaucracy and the rise of sciency marketing -- The cultural studio forms underground : Levi's 501s in Europe -- The cultural studio forms above ground : ESPN.
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Datensatz im Suchindex

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author	Holt, Douglas B. Cameron, Douglas
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author_facet	Holt, Douglas B. Cameron, Douglas
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collection	ZDB-4-EBU
contents	Rethinking blue oceans -- Cultural innovation theory. Nike : reinventing the American dream -- Jack Daniel's mythologizing the company to revive frontier masculinity -- Ben & Jerry's : provoking ideological flashpoints to launch a sustainable business myth -- Starbucks : trickling down new cultural capital codes -- Patagonia : how social enterprises cross the cultural chasm -- Vitaminwater : creating a 'better mousetrap" with myth -- Marlboro : the power of cultural codes -- Cultural Innovation theory -- Applying the cultural strategy model. Clearblue pregnancy tests : branding a new technology -- Fat Tire Beer : crossing the cultural chasm -- Fuse music television : challenging incumbents with cultural Jujitsu -- Freelancers union : branding a social innovation -- Organizing for cultural innovation. The brand bureaucracy and the rise of sciency marketing -- The cultural studio forms underground : Levi's 501s in Europe -- The cultural studio forms above ground : ESPN.
ctrlnum	(OCoLC)743805023
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dewey-ones	658 - General management
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dewey-sort	3658.827
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
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spelling	Holt, Douglas B., author. https://id.oclc.org/worldcat/entity/E39PCjDqFKwFCVqCT9JKRYhJpd http://id.loc.gov/authorities/names/n00093389 Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. Oxford : Oxford University Press, [2010] ©2010 1 online resource (xv, 387 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Rethinking blue oceans -- Cultural innovation theory. Nike : reinventing the American dream -- Jack Daniel's mythologizing the company to revive frontier masculinity -- Ben & Jerry's : provoking ideological flashpoints to launch a sustainable business myth -- Starbucks : trickling down new cultural capital codes -- Patagonia : how social enterprises cross the cultural chasm -- Vitaminwater : creating a 'better mousetrap" with myth -- Marlboro : the power of cultural codes -- Cultural Innovation theory -- Applying the cultural strategy model. Clearblue pregnancy tests : branding a new technology -- Fat Tire Beer : crossing the cultural chasm -- Fuse music television : challenging incumbents with cultural Jujitsu -- Freelancers union : branding a social innovation -- Organizing for cultural innovation. The brand bureaucracy and the rise of sciency marketing -- The cultural studio forms underground : Levi's 501s in Europe -- The cultural studio forms above ground : ESPN. Print version record. Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled withinnovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step gui Limited Users and Download Restrictions may Apply, VLEbooks 1 User Licence. Available using University of Exeter Username and Password. GB-UKExU Universidad Sergio Arboleda gnd http://d-nb.info/gnd/5325141-6 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Marketing Social aspects. Branding (Marketing) Case studies. Stratégie de marque. Marketing Aspect social. Stratégie de marque Études de cas. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Marketing Social aspects fast Innovationsmanagement gnd http://d-nb.info/gnd/4161817-8 Markenpolitik gnd http://d-nb.info/gnd/4144679-3 Soziokultureller Wandel gnd http://d-nb.info/gnd/4227561-1 Strategisches Management gnd http://d-nb.info/gnd/4124261-0 Case studies fast Cameron, Douglas, author. https://id.oclc.org/worldcat/entity/E39PCjGb37gGCQ7bWWBDKjj8cq http://id.loc.gov/authorities/names/nb2010031004 has work: Cultural strategy (Text) https://id.oclc.org/worldcat/entity/E39PCGVwGYPBhQqRJTG8c8FrD3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Holt, Douglas B. Cultural strategy. Oxford : Oxford University Press, ©2010 9780199587407 (DLC) 2010935044 (OCoLC)636906680 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=381044 Volltext
spellingShingle	Holt, Douglas B. Cameron, Douglas Cultural strategy : using innovative ideologies to build breakthrough brands / Rethinking blue oceans -- Cultural innovation theory. Nike : reinventing the American dream -- Jack Daniel's mythologizing the company to revive frontier masculinity -- Ben & Jerry's : provoking ideological flashpoints to launch a sustainable business myth -- Starbucks : trickling down new cultural capital codes -- Patagonia : how social enterprises cross the cultural chasm -- Vitaminwater : creating a 'better mousetrap" with myth -- Marlboro : the power of cultural codes -- Cultural Innovation theory -- Applying the cultural strategy model. Clearblue pregnancy tests : branding a new technology -- Fat Tire Beer : crossing the cultural chasm -- Fuse music television : challenging incumbents with cultural Jujitsu -- Freelancers union : branding a social innovation -- Organizing for cultural innovation. The brand bureaucracy and the rise of sciency marketing -- The cultural studio forms underground : Levi's 501s in Europe -- The cultural studio forms above ground : ESPN. Universidad Sergio Arboleda gnd http://d-nb.info/gnd/5325141-6 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Marketing Social aspects. Branding (Marketing) Case studies. Stratégie de marque. Marketing Aspect social. Stratégie de marque Études de cas. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Marketing Social aspects fast Innovationsmanagement gnd http://d-nb.info/gnd/4161817-8 Markenpolitik gnd http://d-nb.info/gnd/4144679-3 Soziokultureller Wandel gnd http://d-nb.info/gnd/4227561-1 Strategisches Management gnd http://d-nb.info/gnd/4124261-0
subject_GND	http://d-nb.info/gnd/5325141-6 http://id.loc.gov/authorities/subjects/sh2007006470 http://d-nb.info/gnd/4161817-8 http://d-nb.info/gnd/4144679-3 http://d-nb.info/gnd/4227561-1 http://d-nb.info/gnd/4124261-0
title	Cultural strategy : using innovative ideologies to build breakthrough brands /
title_auth	Cultural strategy : using innovative ideologies to build breakthrough brands /
title_exact_search	Cultural strategy : using innovative ideologies to build breakthrough brands /
title_full	Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.
title_fullStr	Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.
title_full_unstemmed	Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.
title_short	Cultural strategy :
title_sort	cultural strategy using innovative ideologies to build breakthrough brands
title_sub	using innovative ideologies to build breakthrough brands /
topic	Universidad Sergio Arboleda gnd http://d-nb.info/gnd/5325141-6 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Marketing Social aspects. Branding (Marketing) Case studies. Stratégie de marque. Marketing Aspect social. Stratégie de marque Études de cas. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Marketing Social aspects fast Innovationsmanagement gnd http://d-nb.info/gnd/4161817-8 Markenpolitik gnd http://d-nb.info/gnd/4144679-3 Soziokultureller Wandel gnd http://d-nb.info/gnd/4227561-1 Strategisches Management gnd http://d-nb.info/gnd/4124261-0
topic_facet	Universidad Sergio Arboleda Branding (Marketing) Marketing Social aspects. Branding (Marketing) Case studies. Stratégie de marque. Marketing Aspect social. Stratégie de marque Études de cas. branding. BUSINESS & ECONOMICS Advertising & Promotion. Marketing Social aspects Innovationsmanagement Markenpolitik Soziokultureller Wandel Strategisches Management Case studies
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=381044
work_keys_str_mv	AT holtdouglasb culturalstrategyusinginnovativeideologiestobuildbreakthroughbrands AT camerondouglas culturalstrategyusinginnovativeideologiestobuildbreakthroughbrands

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