B2B :: 10 rules to transform your business into a brand /
If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore :
Marshall Cavendish Business,
©2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself. |
| Beschreibung: | 1 online resource (355 pages) : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9789814328326 9814328324 9789814346757 9814346756 9789814435345 9814435341 |
Internformat
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| 245 | 1 | 0 | |a B2B : |b 10 rules to transform your business into a brand / |c Jacky Tai, Wilson Chew. |
| 260 | |a Singapore : |b Marshall Cavendish Business, |c ©2011. | ||
| 300 | |a 1 online resource (355 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | 0 | |t INTRODUCTION -- |t What Is A Brand -- |t Why Do You Need To Transform Your Business Into A Brand -- |t What Are Branding, Marketing And Sales -- |t Anything Can Be Branded -- |t Not Everything Can Be Rebranded -- |t "But We Are Not Selling Coca-Cola," Says The CEO -- |t Other Branding Myths That Can Kill Your Company -- |t Rule No. 1 -Perception Is Reality -- |t Rule No. 2 -Fortune Favours The First -- |t Rule No. 3 -Create A New Category -- |t Rule No. 4 -- The Power Of Focus -- |t Rule No. 5 -Differentiate Or Sell Cheap -- |t Rule No. 6 -Brands Are Built With PR, Not Advertising -- |t Rule No. 7 -You Better Have A Great Name Or Else. |
| 505 | 0 | 0 | |t Rule No. 8 -The Power Of ConsistencyRule No. 9 -Make An Enemy (Or Two) -- |t Rule No. 10 -Know When To LaunchA Second Brand -- |t Final Word. |
| 520 | |a If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself. | ||
| 650 | 0 | |a Brand name products. |0 http://id.loc.gov/authorities/subjects/sh85016403 | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 700 | 1 | |a Chew, Wilson, |d 1970- |1 https://id.oclc.org/worldcat/entity/E39PCjBddM6wWD6QtftpfGRkDq |0 http://id.loc.gov/authorities/names/no2007130497 | |
| 776 | 0 | 8 | |i Print version: |a Tai, Jacky, 1970- |t B2B. |d Singapore : Marshall Cavendish Business, ©2011 |z 9789814328326 |w (OCoLC)704245997 |
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Datensatz im Suchindex
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| _version_ | 1816796902183665665 |
| adam_text | |
| any_adam_object | |
| author | Tai, Jacky, 1970- |
| author2 | Chew, Wilson, 1970- |
| author2_role | |
| author2_variant | w c wc |
| author_GND | http://id.loc.gov/authorities/names/no2007130498 http://id.loc.gov/authorities/names/no2007130497 |
| author_facet | Tai, Jacky, 1970- Chew, Wilson, 1970- |
| author_role | |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBU |
| contents | INTRODUCTION -- What Is A Brand -- Why Do You Need To Transform Your Business Into A Brand -- What Are Branding, Marketing And Sales -- Anything Can Be Branded -- Not Everything Can Be Rebranded -- "But We Are Not Selling Coca-Cola," Says The CEO -- Other Branding Myths That Can Kill Your Company -- Rule No. 1 -Perception Is Reality -- Rule No. 2 -Fortune Favours The First -- Rule No. 3 -Create A New Category -- Rule No. 4 -- The Power Of Focus -- Rule No. 5 -Differentiate Or Sell Cheap -- Rule No. 6 -Brands Are Built With PR, Not Advertising -- Rule No. 7 -You Better Have A Great Name Or Else. Rule No. 8 -The Power Of ConsistencyRule No. 9 -Make An Enemy (Or Two) -- Rule No. 10 -Know When To LaunchA Second Brand -- Final Word. |
| ctrlnum | (OCoLC)741943248 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Tai, Jacky, 1970- https://id.oclc.org/worldcat/entity/E39PCjJHtPXdX7bFWrFj8BRRJC http://id.loc.gov/authorities/names/no2007130498 B2B : 10 rules to transform your business into a brand / Jacky Tai, Wilson Chew. Singapore : Marshall Cavendish Business, ©2011. 1 online resource (355 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Includes bibliographical references. INTRODUCTION -- What Is A Brand -- Why Do You Need To Transform Your Business Into A Brand -- What Are Branding, Marketing And Sales -- Anything Can Be Branded -- Not Everything Can Be Rebranded -- "But We Are Not Selling Coca-Cola," Says The CEO -- Other Branding Myths That Can Kill Your Company -- Rule No. 1 -Perception Is Reality -- Rule No. 2 -Fortune Favours The First -- Rule No. 3 -Create A New Category -- Rule No. 4 -- The Power Of Focus -- Rule No. 5 -Differentiate Or Sell Cheap -- Rule No. 6 -Brands Are Built With PR, Not Advertising -- Rule No. 7 -You Better Have A Great Name Or Else. Rule No. 8 -The Power Of ConsistencyRule No. 9 -Make An Enemy (Or Two) -- Rule No. 10 -Know When To LaunchA Second Brand -- Final Word. If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself. Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Produits de marque. Stratégie de marque. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Brand name products fast Branding (Marketing) fast Chew, Wilson, 1970- https://id.oclc.org/worldcat/entity/E39PCjBddM6wWD6QtftpfGRkDq http://id.loc.gov/authorities/names/no2007130497 Print version: Tai, Jacky, 1970- B2B. Singapore : Marshall Cavendish Business, ©2011 9789814328326 (OCoLC)704245997 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=370537 Volltext |
| spellingShingle | Tai, Jacky, 1970- B2B : 10 rules to transform your business into a brand / INTRODUCTION -- What Is A Brand -- Why Do You Need To Transform Your Business Into A Brand -- What Are Branding, Marketing And Sales -- Anything Can Be Branded -- Not Everything Can Be Rebranded -- "But We Are Not Selling Coca-Cola," Says The CEO -- Other Branding Myths That Can Kill Your Company -- Rule No. 1 -Perception Is Reality -- Rule No. 2 -Fortune Favours The First -- Rule No. 3 -Create A New Category -- Rule No. 4 -- The Power Of Focus -- Rule No. 5 -Differentiate Or Sell Cheap -- Rule No. 6 -Brands Are Built With PR, Not Advertising -- Rule No. 7 -You Better Have A Great Name Or Else. Rule No. 8 -The Power Of ConsistencyRule No. 9 -Make An Enemy (Or Two) -- Rule No. 10 -Know When To LaunchA Second Brand -- Final Word. Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Produits de marque. Stratégie de marque. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Brand name products fast Branding (Marketing) fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85016403 http://id.loc.gov/authorities/subjects/sh2007006470 |
| title | B2B : 10 rules to transform your business into a brand / |
| title_alt | INTRODUCTION -- What Is A Brand -- Why Do You Need To Transform Your Business Into A Brand -- What Are Branding, Marketing And Sales -- Anything Can Be Branded -- Not Everything Can Be Rebranded -- "But We Are Not Selling Coca-Cola," Says The CEO -- Other Branding Myths That Can Kill Your Company -- Rule No. 1 -Perception Is Reality -- Rule No. 2 -Fortune Favours The First -- Rule No. 3 -Create A New Category -- Rule No. 4 -- The Power Of Focus -- Rule No. 5 -Differentiate Or Sell Cheap -- Rule No. 6 -Brands Are Built With PR, Not Advertising -- Rule No. 7 -You Better Have A Great Name Or Else. Rule No. 8 -The Power Of ConsistencyRule No. 9 -Make An Enemy (Or Two) -- Rule No. 10 -Know When To LaunchA Second Brand -- Final Word. |
| title_auth | B2B : 10 rules to transform your business into a brand / |
| title_exact_search | B2B : 10 rules to transform your business into a brand / |
| title_full | B2B : 10 rules to transform your business into a brand / Jacky Tai, Wilson Chew. |
| title_fullStr | B2B : 10 rules to transform your business into a brand / Jacky Tai, Wilson Chew. |
| title_full_unstemmed | B2B : 10 rules to transform your business into a brand / Jacky Tai, Wilson Chew. |
| title_short | B2B : |
| title_sort | b2b 10 rules to transform your business into a brand |
| title_sub | 10 rules to transform your business into a brand / |
| topic | Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Produits de marque. Stratégie de marque. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Brand name products fast Branding (Marketing) fast |
| topic_facet | Brand name products. Branding (Marketing) Produits de marque. Stratégie de marque. branding. BUSINESS & ECONOMICS Advertising & Promotion. Brand name products |
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