The PR practitioner's desktop guide /:
Essential for anyone involved in the public relations function for any type of organisation. It is jargon free, easy to read and accessible.
Gespeichert in:
1. Verfasser: | |
---|---|
Weitere Verfasser: | |
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London :
Thorogood,
2009.
|
Ausgabe: | 2nd ed. |
Schriftenreihe: | Thorogood special briefing.
|
Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | Essential for anyone involved in the public relations function for any type of organisation. It is jargon free, easy to read and accessible. |
Beschreibung: | 1 online resource (xii, 361 pages). |
Bibliographie: | Includes bibliographical references. |
ISBN: | 9781854187284 1854187287 |
Internformat
MARC
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008 | 100717s2009 enk obf 000 0 eng d | ||
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100 | 1 | |a Black, Caroline, |d 1956- |1 https://id.oclc.org/worldcat/entity/E39PCjBqfKGpj6ggvpkRMMcjcq |0 http://id.loc.gov/authorities/names/no2002091270 | |
245 | 1 | 4 | |a The PR practitioner's desktop guide / |c Caroline Black. |
250 | |a 2nd ed. | ||
260 | |a London : |b Thorogood, |c 2009. | ||
300 | |a 1 online resource (xii, 361 pages). | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
490 | 1 | |a A Thorogood special briefing | |
504 | |a Includes bibliographical references. | ||
588 | 0 | |a Print version record. | |
505 | 0 | |a About the author; Icons; Preface; Contents; Introduction; 1. Communications and public relations; 2. A short history of communications and public relations; 3. The professional communicator; 4. Ethics, standards of conduct for professional communicators; 5. Planning communications campaigns; 6. Working with the media; 7. Communications and social media; 8. Writing for communicators; 9. Managing the PR function; 10. Public relations and the marketing mix; 11. Other tactics for communications campaigns; 12. Event management; 13. Public relations specialisms; 14. Public affairs | |
505 | 8 | |a 15. Using visuals in communications campaigns16. International public relations; 17. Issues and crisis management; Appendix 1; Appendix 2; Appendix 3; Other titles from Thorogood;. | |
520 | |a Essential for anyone involved in the public relations function for any type of organisation. It is jargon free, easy to read and accessible. | ||
650 | 0 | |a Public relations |v Handbooks, manuals, etc. | |
650 | 0 | |a Industrial publicity |v Handbooks, manuals, etc. | |
650 | 6 | |a Relations publiques |v Guides, manuels, etc. | |
650 | 6 | |a Publicité industrielle |v Guides, manuels, etc. | |
650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
650 | 7 | |a Industrial publicity |2 fast | |
650 | 7 | |a Public relations |2 fast | |
655 | 7 | |a Handbooks and manuals |2 fast | |
700 | 1 | |a Lauren, Graham. | |
758 | |i has work: |a The PR practitioner's desktop guide (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFFT4pD3kmcm3KYKqhrdcd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
776 | 0 | 8 | |i Print version: |a Black, Caroline, BA. |t PR practitioner's desktop guide. |b 2nd ed. |d London : Thorogood, 2009 |z 9781854186140 |w (OCoLC)277204333 |
830 | 0 | |a Thorogood special briefing. |0 http://id.loc.gov/authorities/names/no2008145808 | |
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938 | |a Internet Archive |b INAR |n prpractitionersd0000blac | ||
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Datensatz im Suchindex
DE-BY-FWS_katkey | ZDB-4-EBU-ocn712990155 |
---|---|
_version_ | 1816796901201149952 |
adam_text | |
any_adam_object | |
author | Black, Caroline, 1956- |
author2 | Lauren, Graham |
author2_role | |
author2_variant | g l gl |
author_GND | http://id.loc.gov/authorities/names/no2002091270 |
author_facet | Black, Caroline, 1956- Lauren, Graham |
author_role | |
author_sort | Black, Caroline, 1956- |
author_variant | c b cb |
building | Verbundindex |
bvnumber | localFWS |
callnumber-first | H - Social Science |
callnumber-label | HD59 |
callnumber-raw | HD59 .B556 2009eb |
callnumber-search | HD59 .B556 2009eb |
callnumber-sort | HD 259 B556 42009EB |
callnumber-subject | HD - Industries, Land Use, Labor |
collection | ZDB-4-EBU |
contents | About the author; Icons; Preface; Contents; Introduction; 1. Communications and public relations; 2. A short history of communications and public relations; 3. The professional communicator; 4. Ethics, standards of conduct for professional communicators; 5. Planning communications campaigns; 6. Working with the media; 7. Communications and social media; 8. Writing for communicators; 9. Managing the PR function; 10. Public relations and the marketing mix; 11. Other tactics for communications campaigns; 12. Event management; 13. Public relations specialisms; 14. Public affairs 15. Using visuals in communications campaigns16. International public relations; 17. Issues and crisis management; Appendix 1; Appendix 2; Appendix 3; Other titles from Thorogood;. |
ctrlnum | (OCoLC)712990155 |
dewey-full | 659.2 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.2 |
dewey-search | 659.2 |
dewey-sort | 3659.2 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 2nd ed. |
format | Electronic eBook |
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genre | Handbooks and manuals fast |
genre_facet | Handbooks and manuals |
id | ZDB-4-EBU-ocn712990155 |
illustrated | Not Illustrated |
indexdate | 2024-11-26T14:49:02Z |
institution | BVB |
isbn | 9781854187284 1854187287 |
language | English |
oclc_num | 712990155 |
open_access_boolean | |
owner | MAIN DE-863 DE-BY-FWS |
owner_facet | MAIN DE-863 DE-BY-FWS |
physical | 1 online resource (xii, 361 pages). |
psigel | ZDB-4-EBU |
publishDate | 2009 |
publishDateSearch | 2009 |
publishDateSort | 2009 |
publisher | Thorogood, |
record_format | marc |
series | Thorogood special briefing. |
series2 | A Thorogood special briefing |
spelling | Black, Caroline, 1956- https://id.oclc.org/worldcat/entity/E39PCjBqfKGpj6ggvpkRMMcjcq http://id.loc.gov/authorities/names/no2002091270 The PR practitioner's desktop guide / Caroline Black. 2nd ed. London : Thorogood, 2009. 1 online resource (xii, 361 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier A Thorogood special briefing Includes bibliographical references. Print version record. About the author; Icons; Preface; Contents; Introduction; 1. Communications and public relations; 2. A short history of communications and public relations; 3. The professional communicator; 4. Ethics, standards of conduct for professional communicators; 5. Planning communications campaigns; 6. Working with the media; 7. Communications and social media; 8. Writing for communicators; 9. Managing the PR function; 10. Public relations and the marketing mix; 11. Other tactics for communications campaigns; 12. Event management; 13. Public relations specialisms; 14. Public affairs 15. Using visuals in communications campaigns16. International public relations; 17. Issues and crisis management; Appendix 1; Appendix 2; Appendix 3; Other titles from Thorogood;. Essential for anyone involved in the public relations function for any type of organisation. It is jargon free, easy to read and accessible. Public relations Handbooks, manuals, etc. Industrial publicity Handbooks, manuals, etc. Relations publiques Guides, manuels, etc. Publicité industrielle Guides, manuels, etc. BUSINESS & ECONOMICS Public Relations. bisacsh Industrial publicity fast Public relations fast Handbooks and manuals fast Lauren, Graham. has work: The PR practitioner's desktop guide (Text) https://id.oclc.org/worldcat/entity/E39PCFFT4pD3kmcm3KYKqhrdcd https://id.oclc.org/worldcat/ontology/hasWork Print version: Black, Caroline, BA. PR practitioner's desktop guide. 2nd ed. London : Thorogood, 2009 9781854186140 (OCoLC)277204333 Thorogood special briefing. http://id.loc.gov/authorities/names/no2008145808 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=322137 Volltext |
spellingShingle | Black, Caroline, 1956- The PR practitioner's desktop guide / Thorogood special briefing. About the author; Icons; Preface; Contents; Introduction; 1. Communications and public relations; 2. A short history of communications and public relations; 3. The professional communicator; 4. Ethics, standards of conduct for professional communicators; 5. Planning communications campaigns; 6. Working with the media; 7. Communications and social media; 8. Writing for communicators; 9. Managing the PR function; 10. Public relations and the marketing mix; 11. Other tactics for communications campaigns; 12. Event management; 13. Public relations specialisms; 14. Public affairs 15. Using visuals in communications campaigns16. International public relations; 17. Issues and crisis management; Appendix 1; Appendix 2; Appendix 3; Other titles from Thorogood;. Public relations Handbooks, manuals, etc. Industrial publicity Handbooks, manuals, etc. Relations publiques Guides, manuels, etc. Publicité industrielle Guides, manuels, etc. BUSINESS & ECONOMICS Public Relations. bisacsh Industrial publicity fast Public relations fast |
title | The PR practitioner's desktop guide / |
title_auth | The PR practitioner's desktop guide / |
title_exact_search | The PR practitioner's desktop guide / |
title_full | The PR practitioner's desktop guide / Caroline Black. |
title_fullStr | The PR practitioner's desktop guide / Caroline Black. |
title_full_unstemmed | The PR practitioner's desktop guide / Caroline Black. |
title_short | The PR practitioner's desktop guide / |
title_sort | pr practitioner s desktop guide |
topic | Public relations Handbooks, manuals, etc. Industrial publicity Handbooks, manuals, etc. Relations publiques Guides, manuels, etc. Publicité industrielle Guides, manuels, etc. BUSINESS & ECONOMICS Public Relations. bisacsh Industrial publicity fast Public relations fast |
topic_facet | Public relations Handbooks, manuals, etc. Industrial publicity Handbooks, manuals, etc. Relations publiques Guides, manuels, etc. Publicité industrielle Guides, manuels, etc. BUSINESS & ECONOMICS Public Relations. Industrial publicity Public relations Handbooks and manuals |
url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=322137 |
work_keys_str_mv | AT blackcaroline theprpractitionersdesktopguide AT laurengraham theprpractitionersdesktopguide AT blackcaroline prpractitionersdesktopguide AT laurengraham prpractitionersdesktopguide |