Corporate social strategy :: stakeholder engagement and competitive advantage /
"Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helpi...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, UK ; New York :
Cambridge University Press,
[2011]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders"--Provided by publisher |
| Beschreibung: | 1 online resource (xiii, 348 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780511860676 0511860676 9780511858062 051185806X 9780511667060 051166706X 0511858930 9780511858932 0511857195 9780511857195 9781282941984 1282941984 |
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| 245 | 1 | 0 | |a Corporate social strategy : |b stakeholder engagement and competitive advantage / |c Bryan W. Husted, David Bruce Allen. |
| 264 | 1 | |a Cambridge, UK ; |a New York : |b Cambridge University Press, |c [2011] | |
| 264 | 4 | |c ©2011 | |
| 300 | |a 1 online resource (xiii, 348 pages) : |b illustrations | ||
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| 505 | 0 | |a Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy. | |
| 520 | |a "Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders"--Provided by publisher | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Social responsibility of business. |0 http://id.loc.gov/authorities/subjects/sh90005735 | |
| 650 | 0 | |a Social entrepreneurship. |0 http://id.loc.gov/authorities/subjects/sh2005008725 | |
| 650 | 0 | |a Social action |x Economic aspects. | |
| 650 | 0 | |a Strategic planning |x Social aspects. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 6 | |a Entrepreneuriat social. | |
| 650 | 6 | |a Action sociale |x Aspect économique. | |
| 650 | 6 | |a Planification stratégique |x Aspect social. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Sustainable Development. |2 bisacsh | |
| 650 | 7 | |a Social entrepreneurship |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 650 | 7 | |a Strategic planning |x Social aspects |2 fast | |
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| 655 | 7 | |a Thèses et écrits académiques. |2 rvmgf | |
| 700 | 1 | |a Allen, David Bruce, |d 1951- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjCcdXHr9Bkkcyg4vyWVqP |0 http://id.loc.gov/authorities/names/n2010051806 | |
| 758 | |i has work: |a Corporate social strategy (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFVPVchrRwWgpHkQkY8vjK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Husted, Bryan, 1957- |t Corporate social strategy. |d Cambridge, UK ; New York : Cambridge University Press, 2011 |z 9780521197649 |w (DLC) 2010033025 |w (OCoLC)650209948 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn695982152 |
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| adam_text | |
| any_adam_object | |
| author | Husted, Bryan, 1957- Allen, David Bruce, 1951- |
| author_GND | http://id.loc.gov/authorities/names/n2006096916 http://id.loc.gov/authorities/names/n2010051806 |
| author_facet | Husted, Bryan, 1957- Allen, David Bruce, 1951- |
| author_role | aut aut |
| author_sort | Husted, Bryan, 1957- |
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| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| collection | ZDB-4-EBU |
| contents | Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy. |
| ctrlnum | (OCoLC)695982152 |
| dewey-full | 658.4/08 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/08 |
| dewey-search | 658.4/08 |
| dewey-sort | 3658.4 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | dissertations. aat Academic theses fast Academic theses. lcgft http://id.loc.gov/authorities/genreForms/gf2014026039 Thèses et écrits académiques. rvmgf |
| genre_facet | dissertations. Academic theses Academic theses. Thèses et écrits académiques. |
| id | ZDB-4-EBU-ocn695982152 |
| illustrated | Illustrated |
| indexdate | 2024-07-16T15:03:45Z |
| institution | BVB |
| isbn | 9780511860676 0511860676 9780511858062 051185806X 9780511667060 051166706X 0511858930 9780511858932 0511857195 9780511857195 9781282941984 1282941984 |
| language | English |
| oclc_num | 695982152 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiii, 348 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Cambridge University Press, |
| record_format | marc |
| spelling | Husted, Bryan, 1957- author. https://id.oclc.org/worldcat/entity/E39PCjMqJy7bp8q6QPcfMVMvwP http://id.loc.gov/authorities/names/n2006096916 Corporate social strategy : stakeholder engagement and competitive advantage / Bryan W. Husted, David Bruce Allen. Cambridge, UK ; New York : Cambridge University Press, [2011] ©2011 1 online resource (xiii, 348 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy. "Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders"--Provided by publisher Includes bibliographical references and index. Print version record. Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Social entrepreneurship. http://id.loc.gov/authorities/subjects/sh2005008725 Social action Economic aspects. Strategic planning Social aspects. Entreprises Responsabilité sociale. Entrepreneuriat social. Action sociale Aspect économique. Planification stratégique Aspect social. BUSINESS & ECONOMICS Development Sustainable Development. bisacsh Social entrepreneurship fast Social responsibility of business fast Strategic planning Social aspects fast dissertations. aat Academic theses fast Academic theses. lcgft http://id.loc.gov/authorities/genreForms/gf2014026039 Thèses et écrits académiques. rvmgf Allen, David Bruce, 1951- author. https://id.oclc.org/worldcat/entity/E39PCjCcdXHr9Bkkcyg4vyWVqP http://id.loc.gov/authorities/names/n2010051806 has work: Corporate social strategy (Text) https://id.oclc.org/worldcat/entity/E39PCFVPVchrRwWgpHkQkY8vjK https://id.oclc.org/worldcat/ontology/hasWork Print version: Husted, Bryan, 1957- Corporate social strategy. Cambridge, UK ; New York : Cambridge University Press, 2011 9780521197649 (DLC) 2010033025 (OCoLC)650209948 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=347843 Volltext |
| spellingShingle | Husted, Bryan, 1957- Allen, David Bruce, 1951- Corporate social strategy : stakeholder engagement and competitive advantage / Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy. Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Social entrepreneurship. http://id.loc.gov/authorities/subjects/sh2005008725 Social action Economic aspects. Strategic planning Social aspects. Entreprises Responsabilité sociale. Entrepreneuriat social. Action sociale Aspect économique. Planification stratégique Aspect social. BUSINESS & ECONOMICS Development Sustainable Development. bisacsh Social entrepreneurship fast Social responsibility of business fast Strategic planning Social aspects fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh90005735 http://id.loc.gov/authorities/subjects/sh2005008725 http://id.loc.gov/authorities/genreForms/gf2014026039 |
| title | Corporate social strategy : stakeholder engagement and competitive advantage / |
| title_auth | Corporate social strategy : stakeholder engagement and competitive advantage / |
| title_exact_search | Corporate social strategy : stakeholder engagement and competitive advantage / |
| title_full | Corporate social strategy : stakeholder engagement and competitive advantage / Bryan W. Husted, David Bruce Allen. |
| title_fullStr | Corporate social strategy : stakeholder engagement and competitive advantage / Bryan W. Husted, David Bruce Allen. |
| title_full_unstemmed | Corporate social strategy : stakeholder engagement and competitive advantage / Bryan W. Husted, David Bruce Allen. |
| title_short | Corporate social strategy : |
| title_sort | corporate social strategy stakeholder engagement and competitive advantage |
| title_sub | stakeholder engagement and competitive advantage / |
| topic | Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Social entrepreneurship. http://id.loc.gov/authorities/subjects/sh2005008725 Social action Economic aspects. Strategic planning Social aspects. Entreprises Responsabilité sociale. Entrepreneuriat social. Action sociale Aspect économique. Planification stratégique Aspect social. BUSINESS & ECONOMICS Development Sustainable Development. bisacsh Social entrepreneurship fast Social responsibility of business fast Strategic planning Social aspects fast |
| topic_facet | Social responsibility of business. Social entrepreneurship. Social action Economic aspects. Strategic planning Social aspects. Entreprises Responsabilité sociale. Entrepreneuriat social. Action sociale Aspect économique. Planification stratégique Aspect social. BUSINESS & ECONOMICS Development Sustainable Development. Social entrepreneurship Social responsibility of business Strategic planning Social aspects dissertations. Academic theses Academic theses. Thèses et écrits académiques. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=347843 |
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