Street-smart advertising :: how to win the battle of the buzz /
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Lanham, Md. :
Rowman & Littlefield Publishers,
©2010.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to gen. |
| Beschreibung: | 1 online resource (xii, 244 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 237-238) and index. |
| ISBN: | 9781442203365 1442203366 9781442203358 1442203358 1282713760 9781282713765 |
Internformat
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| 245 | 1 | 0 | |a Street-smart advertising : |b how to win the battle of the buzz / |c Margo Berman. |
| 260 | |a Lanham, Md. : |b Rowman & Littlefield Publishers, |c ©2010. | ||
| 300 | |a 1 online resource (xii, 244 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references (pages 237-238) and index. | ||
| 505 | 0 | |a Rev up your thinking to tackle economic shifts -- Play with typography's multiple personalities -- Embrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers. | |
| 520 | |a Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to gen. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Advertising. |0 http://id.loc.gov/authorities/subjects/sh85001086 | |
| 650 | 0 | |a Commercial art. |0 http://id.loc.gov/authorities/subjects/sh85028912 | |
| 650 | 0 | |a Graphic design (Typography) |0 http://id.loc.gov/authorities/subjects/sh97005138 | |
| 650 | 0 | |a Advertising media planning. |0 http://id.loc.gov/authorities/subjects/sh85001205 | |
| 650 | 0 | |a Creation (Literary, artistic, etc.) | |
| 650 | 0 | |a Graphic arts. |0 http://id.loc.gov/authorities/subjects/sh85056474 | |
| 650 | 6 | |a Art publicitaire. | |
| 650 | 6 | |a Arts graphiques. | |
| 650 | 6 | |a Plans médias. | |
| 650 | 7 | |a commercial art. |2 aat | |
| 650 | 7 | |a graphic arts. |2 aat | |
| 650 | 7 | |a graphic design. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Graphic arts |2 fast | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising media planning |2 fast | |
| 650 | 7 | |a Commercial art |2 fast | |
| 650 | 7 | |a Creation (Literary, artistic, etc.) |2 fast | |
| 650 | 7 | |a Graphic design (Typography) |2 fast | |
| 758 | |i has work: |a Street-smart advertising (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYYg8G8v9YTcRMDVgxfVT3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Berman, Margo, 1947- |t Street-smart advertising. |d Lanham, Md. : Rowman & Littlefield Publishers, ©2010 |z 9781442203358 |w (OCoLC)669858399 |
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| author | Berman, Margo, 1947- |
| author_GND | http://id.loc.gov/authorities/names/n2006039503 |
| author_facet | Berman, Margo, 1947- |
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| contents | Rev up your thinking to tackle economic shifts -- Play with typography's multiple personalities -- Embrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers. |
| ctrlnum | (OCoLC)671498598 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn671498598 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:01Z |
| institution | BVB |
| isbn | 9781442203365 1442203366 9781442203358 1442203358 1282713760 9781282713765 |
| language | English |
| oclc_num | 671498598 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xii, 244 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Rowman & Littlefield Publishers, |
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| spelling | Berman, Margo, 1947- https://id.oclc.org/worldcat/entity/E39PCjtJtFf4pJbdTW8BFYyBGd http://id.loc.gov/authorities/names/n2006039503 Street-smart advertising : how to win the battle of the buzz / Margo Berman. Lanham, Md. : Rowman & Littlefield Publishers, ©2010. 1 online resource (xii, 244 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Includes bibliographical references (pages 237-238) and index. Rev up your thinking to tackle economic shifts -- Play with typography's multiple personalities -- Embrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers. Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to gen. Print version record. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Commercial art. http://id.loc.gov/authorities/subjects/sh85028912 Graphic design (Typography) http://id.loc.gov/authorities/subjects/sh97005138 Advertising media planning. http://id.loc.gov/authorities/subjects/sh85001205 Creation (Literary, artistic, etc.) Graphic arts. http://id.loc.gov/authorities/subjects/sh85056474 Art publicitaire. Arts graphiques. Plans médias. commercial art. aat graphic arts. aat graphic design. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Graphic arts fast Advertising fast Advertising media planning fast Commercial art fast Creation (Literary, artistic, etc.) fast Graphic design (Typography) fast has work: Street-smart advertising (Text) https://id.oclc.org/worldcat/entity/E39PCYYg8G8v9YTcRMDVgxfVT3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Berman, Margo, 1947- Street-smart advertising. Lanham, Md. : Rowman & Littlefield Publishers, ©2010 9781442203358 (OCoLC)669858399 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=336987 Volltext |
| spellingShingle | Berman, Margo, 1947- Street-smart advertising : how to win the battle of the buzz / Rev up your thinking to tackle economic shifts -- Play with typography's multiple personalities -- Embrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Commercial art. http://id.loc.gov/authorities/subjects/sh85028912 Graphic design (Typography) http://id.loc.gov/authorities/subjects/sh97005138 Advertising media planning. http://id.loc.gov/authorities/subjects/sh85001205 Creation (Literary, artistic, etc.) Graphic arts. http://id.loc.gov/authorities/subjects/sh85056474 Art publicitaire. Arts graphiques. Plans médias. commercial art. aat graphic arts. aat graphic design. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Graphic arts fast Advertising fast Advertising media planning fast Commercial art fast Creation (Literary, artistic, etc.) fast Graphic design (Typography) fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001086 http://id.loc.gov/authorities/subjects/sh85028912 http://id.loc.gov/authorities/subjects/sh97005138 http://id.loc.gov/authorities/subjects/sh85001205 http://id.loc.gov/authorities/subjects/sh85056474 |
| title | Street-smart advertising : how to win the battle of the buzz / |
| title_auth | Street-smart advertising : how to win the battle of the buzz / |
| title_exact_search | Street-smart advertising : how to win the battle of the buzz / |
| title_full | Street-smart advertising : how to win the battle of the buzz / Margo Berman. |
| title_fullStr | Street-smart advertising : how to win the battle of the buzz / Margo Berman. |
| title_full_unstemmed | Street-smart advertising : how to win the battle of the buzz / Margo Berman. |
| title_short | Street-smart advertising : |
| title_sort | street smart advertising how to win the battle of the buzz |
| title_sub | how to win the battle of the buzz / |
| topic | Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Commercial art. http://id.loc.gov/authorities/subjects/sh85028912 Graphic design (Typography) http://id.loc.gov/authorities/subjects/sh97005138 Advertising media planning. http://id.loc.gov/authorities/subjects/sh85001205 Creation (Literary, artistic, etc.) Graphic arts. http://id.loc.gov/authorities/subjects/sh85056474 Art publicitaire. Arts graphiques. Plans médias. commercial art. aat graphic arts. aat graphic design. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Graphic arts fast Advertising fast Advertising media planning fast Commercial art fast Creation (Literary, artistic, etc.) fast Graphic design (Typography) fast |
| topic_facet | Advertising. Commercial art. Graphic design (Typography) Advertising media planning. Creation (Literary, artistic, etc.) Graphic arts. Art publicitaire. Arts graphiques. Plans médias. commercial art. graphic arts. graphic design. BUSINESS & ECONOMICS Advertising & Promotion. Graphic arts Advertising Advertising media planning Commercial art |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=336987 |
| work_keys_str_mv | AT bermanmargo streetsmartadvertisinghowtowinthebattleofthebuzz |