Storytelling about your brand online & offline :: a compelling guide to discovering your story /
Demonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the Brand Called You. -...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cupertino, CA :
Happy About,
©2010.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Demonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the Brand Called You. -- |
| Beschreibung: | 1 online resource (xii, 153 pages) : illustrations |
| ISBN: | 9781600051456 1600051456 9781600051449 1600051448 |
Internformat
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| 245 | 1 | 0 | |a Storytelling about your brand online & offline : |b a compelling guide to discovering your story / |c by Bernardette Martin ; foreword by William Arruda ; afterword by Jason Alba. |
| 260 | |a Cupertino, CA : |b Happy About, |c ©2010. | ||
| 300 | |a 1 online resource (xii, 153 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 520 | |a Demonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the Brand Called You. -- |c Edited summary from book. | ||
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 6 | |a Stratégie de marque. | |
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| 700 | 1 | |a Alba, Jason. |0 http://id.loc.gov/authorities/names/no2003035033 | |
| 776 | 0 | 8 | |i Print version: |a Martin, Bernadette. |t I need to brand my story online and offline--now what???. |d [S.l.] : Happy About, 2009 |z 9781600051449 |w (OCoLC)501381762 |
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| adam_text | |
| any_adam_object | |
| author | Martin, Bernadette |
| author2 | Arruda, William, 1961- Alba, Jason |
| author2_role | |
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| author_GND | http://id.loc.gov/authorities/names/n79031012 http://id.loc.gov/authorities/names/n2006090340 http://id.loc.gov/authorities/names/no2003035033 |
| author_facet | Martin, Bernadette Arruda, William, 1961- Alba, Jason |
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| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.1255 .M37 2010eb |
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| callnumber-subject | HF - Commerce |
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| contents | pt. I. The power of storytelling -- pt. II. The "art" of storytelling and extracting the stories -- pt. III. 2.0 storytelling : communicating your story online -- pt. IV. Offline storytelling -- pt. V. Writing your story content and the branded BIO tool. |
| ctrlnum | (OCoLC)664036893 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | ZDB-4-EBU-ocn664036893 |
| illustrated | Illustrated |
| indexdate | 2024-07-16T15:03:44Z |
| institution | BVB |
| isbn | 9781600051456 1600051456 9781600051449 1600051448 |
| language | English |
| oclc_num | 664036893 |
| open_access_boolean | |
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| physical | 1 online resource (xii, 153 pages) : illustrations |
| psigel | ZDB-4-EBU |
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| publishDateSearch | 2010 |
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| publisher | Happy About, |
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| spelling | Martin, Bernadette. http://id.loc.gov/authorities/names/n79031012 Storytelling about your brand online & offline : a compelling guide to discovering your story / by Bernardette Martin ; foreword by William Arruda ; afterword by Jason Alba. Cupertino, CA : Happy About, ©2010. 1 online resource (xii, 153 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. pt. I. The power of storytelling -- pt. II. The "art" of storytelling and extracting the stories -- pt. III. 2.0 storytelling : communicating your story online -- pt. IV. Offline storytelling -- pt. V. Writing your story content and the branded BIO tool. Demonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the Brand Called You. -- Edited summary from book. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Arruda, William, 1961- https://id.oclc.org/worldcat/entity/E39PCjCrTWmVh4bKRXKvrmX3DC http://id.loc.gov/authorities/names/n2006090340 Alba, Jason. http://id.loc.gov/authorities/names/no2003035033 Print version: Martin, Bernadette. I need to brand my story online and offline--now what???. [S.l.] : Happy About, 2009 9781600051449 (OCoLC)501381762 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=331844 Volltext |
| spellingShingle | Martin, Bernadette Storytelling about your brand online & offline : a compelling guide to discovering your story / pt. I. The power of storytelling -- pt. II. The "art" of storytelling and extracting the stories -- pt. III. 2.0 storytelling : communicating your story online -- pt. IV. Offline storytelling -- pt. V. Writing your story content and the branded BIO tool. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 |
| title | Storytelling about your brand online & offline : a compelling guide to discovering your story / |
| title_auth | Storytelling about your brand online & offline : a compelling guide to discovering your story / |
| title_exact_search | Storytelling about your brand online & offline : a compelling guide to discovering your story / |
| title_full | Storytelling about your brand online & offline : a compelling guide to discovering your story / by Bernardette Martin ; foreword by William Arruda ; afterword by Jason Alba. |
| title_fullStr | Storytelling about your brand online & offline : a compelling guide to discovering your story / by Bernardette Martin ; foreword by William Arruda ; afterword by Jason Alba. |
| title_full_unstemmed | Storytelling about your brand online & offline : a compelling guide to discovering your story / by Bernardette Martin ; foreword by William Arruda ; afterword by Jason Alba. |
| title_short | Storytelling about your brand online & offline : |
| title_sort | storytelling about your brand online offline a compelling guide to discovering your story |
| title_sub | a compelling guide to discovering your story / |
| topic | Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast |
| topic_facet | Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS Advertising & Promotion. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=331844 |
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