Logo savvy :: top brand-design firms share their naming and identity strategies /
"How do you create a name for your company, product, or service? What should its look be? Logo Savvy, by WOW Branding's Perry Chua and Dann Ilicic, explores the belief that the world's strongest brands are much more than just logos. This book showcases some of the best case studies fr...
Gespeichert in:
| 1. Verfasser: | |
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| Körperschaft: | |
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Gloucester, Mass. :
Rockport Publishers,
©2007.
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "How do you create a name for your company, product, or service? What should its look be? Logo Savvy, by WOW Branding's Perry Chua and Dann Ilicic, explores the belief that the world's strongest brands are much more than just logos. This book showcases some of the best case studies from top branding firms around the world, each sharing their own unique approaches for developing truly distinctive and effective branding systems." "Organized into seven naming categories, each case study features full-color photography of the living brand and many include sketches, design concepts, and naming directions that were explored, but were not selected." "Logo Savvy highlights WOW Branding's proprietary methods used for naming and identity development and includes a selection of worksheets and models to guide you through the branding process. This book is an essential resource - a must-have for any marketing professional, designer, or entrepreneur looking to create brand distinction."--Jacket |
| Beschreibung: | 1 online resource (191 pages) : illustrations (chiefly color) |
| ISBN: | 9781616736668 1616736666 |
Internformat
MARC
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| 100 | 1 | |a Chua, Perry. |0 http://id.loc.gov/authorities/names/nr2007006413 | |
| 245 | 1 | 0 | |a Logo savvy : |b top brand-design firms share their naming and identity strategies / |c Perry Chua & Dann Ilicic ; WOW Branding. |
| 260 | |a Gloucester, Mass. : |b Rockport Publishers, |c ©2007. | ||
| 300 | |a 1 online resource (191 pages) : |b illustrations (chiefly color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover -- Title -- Dedication -- CONTENTS -- INTRODUCTION -- BRANDING IS NOT MARKETING -- NAMES ARE MADE GREAT -- STRONG IDENTITIES ARE AUTHENTIC -- ACRONYM -- KEA -- IV COSMECEUTICALS -- PAT -- CONJOINED -- BLOODORANGE -- DELISIO -- VANCITY -- INHAUS -- CAPSOLES -- 2GO -- DESCRIPTIVE -- SYDNEY DANCE -- DSTORE -- DOSE -- JN LIVE -- SOLO MOBILE -- YEAR OF THE ROOSTER -- MODULAR -- ENCODE -- DEPARTMENT B -- INVENTED -- TERRAVIDA -- OQO -- CIRC -- METAPHORICAL -- LIFT -- EASTERN HOTEL -- ABSOLUT LEVEL -- ABSOLUT CUT | |
| 505 | 8 | |a PERUGIA SALON SPATISCALI -- GAS & ELECTRIC -- 360o ARCHITECTURE -- MESTISOS -- WAX BRANDED -- EOS -- ORIGIN -- EARLS RESTAURANT -- DENTONWILDESAPTE -- HUAIRASINCHI -- HUBBARD STREET DANCE CHICAGO -- BEYON -- PLAYFUL -- POCOYO -- SACK -- JINX SOUR CITRUS -- GUILI GUILI -- HANGAR 18 -- CONTRIBUTORS -- ABOUT WOW BRANDING | |
| 520 | 1 | |a "How do you create a name for your company, product, or service? What should its look be? Logo Savvy, by WOW Branding's Perry Chua and Dann Ilicic, explores the belief that the world's strongest brands are much more than just logos. This book showcases some of the best case studies from top branding firms around the world, each sharing their own unique approaches for developing truly distinctive and effective branding systems." "Organized into seven naming categories, each case study features full-color photography of the living brand and many include sketches, design concepts, and naming directions that were explored, but were not selected." | |
| 520 | 8 | |a "Logo Savvy highlights WOW Branding's proprietary methods used for naming and identity development and includes a selection of worksheets and models to guide you through the branding process. This book is an essential resource - a must-have for any marketing professional, designer, or entrepreneur looking to create brand distinction."--Jacket | |
| 650 | 0 | |a Logos (Symbols) |v Catalogs. | |
| 650 | 0 | |a Corporate image |v Catalogs. | |
| 650 | 0 | |a Business names |v Catalogs. | |
| 650 | 6 | |a Logos (Symboles) |v Catalogues. | |
| 650 | 6 | |a Entreprises |x Image |v Catalogues. | |
| 650 | 6 | |a Raison sociale |v Catalogues. | |
| 650 | 7 | |a ANTIQUES & COLLECTIBLES |x Paper Ephemera. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Clip Art. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Graphic Arts |x Branding & Logo Design. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Graphic Arts |x Commercial & Corporate. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Graphic Arts |x Illustration. |2 bisacsh | |
| 650 | 7 | |a Business names |2 fast | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Logos (Symbols) |2 fast | |
| 655 | 7 | |a Catalogs |2 fast | |
| 700 | 1 | |a Ilicic, Dann. | |
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| 776 | 0 | 8 | |i Print version: |a Chua, Perry. |t Logo savvy. |d Gloucester, Mass. : Rockport Publishers, ©2007 |z 9781592533046 |w (DLC) 2006026687 |w (OCoLC)71005805 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn656423244 |
|---|---|
| _version_ | 1816796899737337856 |
| adam_text | |
| any_adam_object | |
| author | Chua, Perry |
| author2 | Ilicic, Dann |
| author2_role | |
| author2_variant | d i di |
| author_GND | http://id.loc.gov/authorities/names/nr2007006413 |
| author_corporate | Wow Branding (Firm) |
| author_corporate_role | |
| author_facet | Chua, Perry Ilicic, Dann Wow Branding (Firm) |
| author_role | |
| author_sort | Chua, Perry |
| author_variant | p c pc |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | N - Fine Arts |
| callnumber-label | NC1002 |
| callnumber-raw | NC1002.L63 L657 2007eb |
| callnumber-search | NC1002.L63 L657 2007eb |
| callnumber-sort | NC 41002 L63 L657 42007EB |
| callnumber-subject | NC - Drawing, Design, Illustration |
| collection | ZDB-4-EBU |
| contents | Cover -- Title -- Dedication -- CONTENTS -- INTRODUCTION -- BRANDING IS NOT MARKETING -- NAMES ARE MADE GREAT -- STRONG IDENTITIES ARE AUTHENTIC -- ACRONYM -- KEA -- IV COSMECEUTICALS -- PAT -- CONJOINED -- BLOODORANGE -- DELISIO -- VANCITY -- INHAUS -- CAPSOLES -- 2GO -- DESCRIPTIVE -- SYDNEY DANCE -- DSTORE -- DOSE -- JN LIVE -- SOLO MOBILE -- YEAR OF THE ROOSTER -- MODULAR -- ENCODE -- DEPARTMENT B -- INVENTED -- TERRAVIDA -- OQO -- CIRC -- METAPHORICAL -- LIFT -- EASTERN HOTEL -- ABSOLUT LEVEL -- ABSOLUT CUT PERUGIA SALON SPATISCALI -- GAS & ELECTRIC -- 360o ARCHITECTURE -- MESTISOS -- WAX BRANDED -- EOS -- ORIGIN -- EARLS RESTAURANT -- DENTONWILDESAPTE -- HUAIRASINCHI -- HUBBARD STREET DANCE CHICAGO -- BEYON -- PLAYFUL -- POCOYO -- SACK -- JINX SOUR CITRUS -- GUILI GUILI -- HANGAR 18 -- CONTRIBUTORS -- ABOUT WOW BRANDING |
| ctrlnum | (OCoLC)656423244 |
| dewey-full | 741.6 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 741 - Drawing and drawings |
| dewey-raw | 741.6 |
| dewey-search | 741.6 |
| dewey-sort | 3741.6 |
| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte |
| format | Electronic eBook |
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| genre | Catalogs fast |
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| id | ZDB-4-EBU-ocn656423244 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:01Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/n2006061999 |
| isbn | 9781616736668 1616736666 |
| language | English |
| oclc_num | 656423244 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (191 pages) : illustrations (chiefly color) |
| psigel | ZDB-4-EBU |
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| publisher | Rockport Publishers, |
| record_format | marc |
| spelling | Chua, Perry. http://id.loc.gov/authorities/names/nr2007006413 Logo savvy : top brand-design firms share their naming and identity strategies / Perry Chua & Dann Ilicic ; WOW Branding. Gloucester, Mass. : Rockport Publishers, ©2007. 1 online resource (191 pages) : illustrations (chiefly color) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Cover -- Title -- Dedication -- CONTENTS -- INTRODUCTION -- BRANDING IS NOT MARKETING -- NAMES ARE MADE GREAT -- STRONG IDENTITIES ARE AUTHENTIC -- ACRONYM -- KEA -- IV COSMECEUTICALS -- PAT -- CONJOINED -- BLOODORANGE -- DELISIO -- VANCITY -- INHAUS -- CAPSOLES -- 2GO -- DESCRIPTIVE -- SYDNEY DANCE -- DSTORE -- DOSE -- JN LIVE -- SOLO MOBILE -- YEAR OF THE ROOSTER -- MODULAR -- ENCODE -- DEPARTMENT B -- INVENTED -- TERRAVIDA -- OQO -- CIRC -- METAPHORICAL -- LIFT -- EASTERN HOTEL -- ABSOLUT LEVEL -- ABSOLUT CUT PERUGIA SALON SPATISCALI -- GAS & ELECTRIC -- 360o ARCHITECTURE -- MESTISOS -- WAX BRANDED -- EOS -- ORIGIN -- EARLS RESTAURANT -- DENTONWILDESAPTE -- HUAIRASINCHI -- HUBBARD STREET DANCE CHICAGO -- BEYON -- PLAYFUL -- POCOYO -- SACK -- JINX SOUR CITRUS -- GUILI GUILI -- HANGAR 18 -- CONTRIBUTORS -- ABOUT WOW BRANDING "How do you create a name for your company, product, or service? What should its look be? Logo Savvy, by WOW Branding's Perry Chua and Dann Ilicic, explores the belief that the world's strongest brands are much more than just logos. This book showcases some of the best case studies from top branding firms around the world, each sharing their own unique approaches for developing truly distinctive and effective branding systems." "Organized into seven naming categories, each case study features full-color photography of the living brand and many include sketches, design concepts, and naming directions that were explored, but were not selected." "Logo Savvy highlights WOW Branding's proprietary methods used for naming and identity development and includes a selection of worksheets and models to guide you through the branding process. This book is an essential resource - a must-have for any marketing professional, designer, or entrepreneur looking to create brand distinction."--Jacket Logos (Symbols) Catalogs. Corporate image Catalogs. Business names Catalogs. Logos (Symboles) Catalogues. Entreprises Image Catalogues. Raison sociale Catalogues. ANTIQUES & COLLECTIBLES Paper Ephemera. bisacsh DESIGN Clip Art. bisacsh DESIGN Graphic Arts Branding & Logo Design. bisacsh DESIGN Graphic Arts Commercial & Corporate. bisacsh DESIGN Graphic Arts Illustration. bisacsh Business names fast Corporate image fast Logos (Symbols) fast Catalogs fast Ilicic, Dann. Wow Branding (Firm) http://id.loc.gov/authorities/names/n2006061999 Print version: Chua, Perry. Logo savvy. Gloucester, Mass. : Rockport Publishers, ©2007 9781592533046 (DLC) 2006026687 (OCoLC)71005805 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=571463 Volltext |
| spellingShingle | Chua, Perry Logo savvy : top brand-design firms share their naming and identity strategies / Cover -- Title -- Dedication -- CONTENTS -- INTRODUCTION -- BRANDING IS NOT MARKETING -- NAMES ARE MADE GREAT -- STRONG IDENTITIES ARE AUTHENTIC -- ACRONYM -- KEA -- IV COSMECEUTICALS -- PAT -- CONJOINED -- BLOODORANGE -- DELISIO -- VANCITY -- INHAUS -- CAPSOLES -- 2GO -- DESCRIPTIVE -- SYDNEY DANCE -- DSTORE -- DOSE -- JN LIVE -- SOLO MOBILE -- YEAR OF THE ROOSTER -- MODULAR -- ENCODE -- DEPARTMENT B -- INVENTED -- TERRAVIDA -- OQO -- CIRC -- METAPHORICAL -- LIFT -- EASTERN HOTEL -- ABSOLUT LEVEL -- ABSOLUT CUT PERUGIA SALON SPATISCALI -- GAS & ELECTRIC -- 360o ARCHITECTURE -- MESTISOS -- WAX BRANDED -- EOS -- ORIGIN -- EARLS RESTAURANT -- DENTONWILDESAPTE -- HUAIRASINCHI -- HUBBARD STREET DANCE CHICAGO -- BEYON -- PLAYFUL -- POCOYO -- SACK -- JINX SOUR CITRUS -- GUILI GUILI -- HANGAR 18 -- CONTRIBUTORS -- ABOUT WOW BRANDING Logos (Symbols) Catalogs. Corporate image Catalogs. Business names Catalogs. Logos (Symboles) Catalogues. Entreprises Image Catalogues. Raison sociale Catalogues. ANTIQUES & COLLECTIBLES Paper Ephemera. bisacsh DESIGN Clip Art. bisacsh DESIGN Graphic Arts Branding & Logo Design. bisacsh DESIGN Graphic Arts Commercial & Corporate. bisacsh DESIGN Graphic Arts Illustration. bisacsh Business names fast Corporate image fast Logos (Symbols) fast |
| title | Logo savvy : top brand-design firms share their naming and identity strategies / |
| title_auth | Logo savvy : top brand-design firms share their naming and identity strategies / |
| title_exact_search | Logo savvy : top brand-design firms share their naming and identity strategies / |
| title_full | Logo savvy : top brand-design firms share their naming and identity strategies / Perry Chua & Dann Ilicic ; WOW Branding. |
| title_fullStr | Logo savvy : top brand-design firms share their naming and identity strategies / Perry Chua & Dann Ilicic ; WOW Branding. |
| title_full_unstemmed | Logo savvy : top brand-design firms share their naming and identity strategies / Perry Chua & Dann Ilicic ; WOW Branding. |
| title_short | Logo savvy : |
| title_sort | logo savvy top brand design firms share their naming and identity strategies |
| title_sub | top brand-design firms share their naming and identity strategies / |
| topic | Logos (Symbols) Catalogs. Corporate image Catalogs. Business names Catalogs. Logos (Symboles) Catalogues. Entreprises Image Catalogues. Raison sociale Catalogues. ANTIQUES & COLLECTIBLES Paper Ephemera. bisacsh DESIGN Clip Art. bisacsh DESIGN Graphic Arts Branding & Logo Design. bisacsh DESIGN Graphic Arts Commercial & Corporate. bisacsh DESIGN Graphic Arts Illustration. bisacsh Business names fast Corporate image fast Logos (Symbols) fast |
| topic_facet | Logos (Symbols) Catalogs. Corporate image Catalogs. Business names Catalogs. Logos (Symboles) Catalogues. Entreprises Image Catalogues. Raison sociale Catalogues. ANTIQUES & COLLECTIBLES Paper Ephemera. DESIGN Clip Art. DESIGN Graphic Arts Branding & Logo Design. DESIGN Graphic Arts Commercial & Corporate. DESIGN Graphic Arts Illustration. Business names Corporate image Logos (Symbols) Catalogs |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=571463 |
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