Verfügbarkeit: Advertising :

Advertising :: a very short introduction /

Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the...

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Bibliographische Detailangaben
1. Verfasser:	Fletcher, Winston
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Oxford ; New York : Oxford University Press, 2010.
Schriftenreihe:	Very short introductions ; 234.
Schlagworte:	Advertising. BUSINESS & ECONOMICS > Advertising & Promotion. Advertising Werbung Reklam. dissertations. Academic theses Academic theses. Thèses et écrits académiques.
Online-Zugang:	Volltext
Zusammenfassung:	Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the truth about how advertising works.
Beschreibung:	1 online resource (140 pages) : illustrations
Bibliographie:	Includes bibliographical references and index.
ISBN:	9780191576614 0191576611 9780191614279 0191614270 1282613316 9781282613317

Internformat

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505	0		\|a What does advertising do? -- How the advertising industry is structured -- Advertisers: the paymasters -- The media: blowing the advertisers' trumpets -- The creative agencies: creating new campaigns -- The media agencies: spending the clients' money -- Research, research, research -- The good, the bad, and the ugly -- The role of advertising in society.
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Datensatz im Suchindex

DE-BY-FWS_katkey	ZDB-4-EBU-ocn655264558
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author	Fletcher, Winston
author_GND	http://id.loc.gov/authorities/names/n83196192
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author_sort	Fletcher, Winston
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contents	What does advertising do? -- How the advertising industry is structured -- Advertisers: the paymasters -- The media: blowing the advertisers' trumpets -- The creative agencies: creating new campaigns -- The media agencies: spending the clients' money -- Research, research, research -- The good, the bad, and the ugly -- The role of advertising in society.
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dewey-sort	3659.1
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
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series	Very short introductions ;
series2	Very short introductions ;
spelling	Fletcher, Winston. http://id.loc.gov/authorities/names/n83196192 Advertising : a very short introduction / Winston Fletcher. Oxford ; New York : Oxford University Press, 2010. 1 online resource (140 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Very short introductions ; 234 Includes bibliographical references and index. Print version record. Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the truth about how advertising works. What does advertising do? -- How the advertising industry is structured -- Advertisers: the paymasters -- The media: blowing the advertisers' trumpets -- The creative agencies: creating new campaigns -- The media agencies: spending the clients' money -- Research, research, research -- The good, the bad, and the ugly -- The role of advertising in society. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising. cct Advertising fast Werbung gnd http://d-nb.info/gnd/4065541-6 Reklam. sao dissertations. aat Academic theses fast Academic theses. lcgft http://id.loc.gov/authorities/genreForms/gf2014026039 Thèses et écrits académiques. rvmgf has work: Advertising (Text) https://id.oclc.org/worldcat/entity/E39PCFFR3QPXtM8YJ8qpjfXVQ3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Fletcher, Winston. Advertising. Oxford ; New York : Oxford University Press, 2010 9780199568925 (OCoLC)520713480 Very short introductions ; 234. http://id.loc.gov/authorities/names/n97112321 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=324048 Volltext
spellingShingle	Fletcher, Winston Advertising : a very short introduction / Very short introductions ; What does advertising do? -- How the advertising industry is structured -- Advertisers: the paymasters -- The media: blowing the advertisers' trumpets -- The creative agencies: creating new campaigns -- The media agencies: spending the clients' money -- Research, research, research -- The good, the bad, and the ugly -- The role of advertising in society. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising. cct Advertising fast Werbung gnd http://d-nb.info/gnd/4065541-6 Reklam. sao
subject_GND	http://id.loc.gov/authorities/subjects/sh85001086 http://d-nb.info/gnd/4065541-6 http://id.loc.gov/authorities/genreForms/gf2014026039
title	Advertising : a very short introduction /
title_auth	Advertising : a very short introduction /
title_exact_search	Advertising : a very short introduction /
title_full	Advertising : a very short introduction / Winston Fletcher.
title_fullStr	Advertising : a very short introduction / Winston Fletcher.
title_full_unstemmed	Advertising : a very short introduction / Winston Fletcher.
title_short	Advertising :
title_sort	advertising a very short introduction
title_sub	a very short introduction /
topic	Advertising. http://id.loc.gov/authorities/subjects/sh85001086 BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising. cct Advertising fast Werbung gnd http://d-nb.info/gnd/4065541-6 Reklam. sao
topic_facet	Advertising. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Werbung Reklam. dissertations. Academic theses Academic theses. Thèses et écrits académiques.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=324048
work_keys_str_mv	AT fletcherwinston advertisingaveryshortintroduction

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