Verfügbarkeit: Media economics :

Media economics :: applying economics to new and traditional media /

In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues chang...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Hoskins, Colin
Weitere Verfasser:	McFadyen, Stuart, Finn, Adam, 1946-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Thousand Oaks, Calif. : Sage Publications, ©2004.
Schlagworte:	Mass media > Economic aspects. Médias > Aspect économique. BUSINESS & ECONOMICS > Industries > Service. Mass media > Economic aspects Medienökonomie Massamediaindustrie. Economische aspecten.
Online-Zugang:	Volltext
Zusammenfassung:	In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change.
Beschreibung:	1 online resource (356 pages) : illustrations
Format:	Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliographie:	Includes bibliographical references (pages 331-336) and index.
ISBN:	9781452264332 1452264333 9781452233109 1452233101

Internformat

MARC


LEADER	00000cam a2200000 a 4500
001	ZDB-4-EBU-ocn644317730
003	OCoLC
005	20241004212047.0
006	m o d
007	cr bn\|\|\|\|\|\|abp
007	cr bn\|\|\|\|\|\|ada
008	100626s2004 caua ob 001 0 eng d
040			\|a OCLCE \|b eng \|e pn \|c OCLCE \|d OCLCQ \|d OCLCO \|d OCLCQ \|d E7B \|d OTZ \|d N$T \|d OCLCF \|d OCLCO \|d IDEBK \|d OCL \|d YDXCP \|d NLE \|d COO \|d OCLCQ \|d OCLCO \|d OCLCQ \|d VT2 \|d OCLCQ \|d OCLCA \|d UKMGB \|d STF \|d OL$ \|d OCLCO \|d INARC \|d OCLCQ \|d OCLCO \|d OCLCQ \|d OCLCO \|d OCLCL \|d OCLCQ
015			\|a GBB6H2735 \|2 bnb
016	7		\|a 017549950 \|2 Uk
019			\|a 808342381 \|a 860352599 \|a 971089146 \|a 1017928965 \|a 1055342482 \|a 1061054059 \|a 1102556466 \|a 1135207751 \|a 1162797219 \|a 1235837380 \|a 1253415941 \|a 1262687683
020			\|a 9781452264332 \|q (electronic bk.)
020			\|a 1452264333 \|q (electronic bk.)
020			\|a 9781452233109 \|q (ebook)
020			\|a 1452233101 \|q (ebook)
020			\|z 0761930957 \|q (cloth ; \|q alk. paper)
020			\|z 9780761930952 \|q (cloth ; \|q alk. paper)
020			\|z 0761930965 \|q (pbk. ; \|q alk. paper)
020			\|z 9780761930969 \|q (pbk. ; \|q alk. paper)
035			\|a (OCoLC)644317730 \|z (OCoLC)808342381 \|z (OCoLC)860352599 \|z (OCoLC)971089146 \|z (OCoLC)1017928965 \|z (OCoLC)1055342482 \|z (OCoLC)1061054059 \|z (OCoLC)1102556466 \|z (OCoLC)1135207751 \|z (OCoLC)1162797219 \|z (OCoLC)1235837380 \|z (OCoLC)1253415941 \|z (OCoLC)1262687683
037			\|a 9781452264332 \|b Ingram Content Group
042			\|a dlr
050		4	\|a P96.E25 \|b H67 2004
072		7	\|a BUS \|x 070080 \|2 bisacsh
082	7		\|a 338.4/730223 \|2 22
084			\|a 05.30 \|2 bcl
084			\|a 83.68 \|2 bcl
084			\|a AP 14450 \|2 rvk
084			\|a QR 700 \|2 rvk
049			\|a MAIN
100	1		\|a Hoskins, Colin.
245	1	0	\|a Media economics : \|b applying economics to new and traditional media / \|c Colin Hoskins, Stuart McFayden, Adam Finn.
260			\|a Thousand Oaks, Calif. : \|b Sage Publications, \|c ©2004.
300			\|a 1 online resource (356 pages) : \|b illustrations
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
504			\|a Includes bibliographical references (pages 331-336) and index.
505	0		\|a Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade.
506			\|3 Use copy \|f Restrictions unspecified \|2 star \|5 MiAaHDL
533			\|a Electronic reproduction. \|b [Place of publication not identified] : \|c HathiTrust Digital Library, \|d 2010. \|5 MiAaHDL
538			\|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. \|u http://purl.oclc.org/DLF/benchrepro0212 \|5 MiAaHDL
583	1		\|a digitized \|c 2010 \|h HathiTrust Digital Library \|l committed to preserve \|2 pda \|5 MiAaHDL
588	0		\|a Print version record.
520	8		\|a In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change.
650		0	\|a Mass media \|x Economic aspects.
650		6	\|a Médias \|x Aspect économique.
650		7	\|a BUSINESS & ECONOMICS \|x Industries \|x Service. \|2 bisacsh
650		7	\|a Mass media \|x Economic aspects \|2 fast
650		7	\|a Medienökonomie \|2 gnd \|0 http://d-nb.info/gnd/4623124-9
650	1	7	\|a Massamediaindustrie. \|2 gtt
650	1	7	\|a Economische aspecten. \|2 gtt
700	1		\|a McFadyen, Stuart.
700	1		\|a Finn, Adam, \|d 1946- \|1 https://id.oclc.org/worldcat/entity/E39PBJkXpXcVqKb88b68bcgxjC \|0 http://id.loc.gov/authorities/names/n86807870
776	0	8	\|i Print version: \|a Hoskins, Colin. \|t Media economics. \|d Thousand Oaks, Calif. : Sage Publications, ©2004 \|w (DLC) 2004003252 \|w (OCoLC)54501439
856	4	0	\|l FWS01 \|p ZDB-4-EBU \|q FWS_PDA_EBU \|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474532 \|3 Volltext
938			\|a ebrary \|b EBRY \|n ebr10582458
938			\|a EBSCOhost \|b EBSC \|n 474532
938			\|a ProQuest MyiLibrary Digital eBook Collection \|b IDEB \|n cis30283531
938			\|a Internet Archive \|b INAR \|n mediaeconomicsap0067hosk
938			\|a YBP Library Services \|b YANK \|n 10930636
938			\|a YBP Library Services \|b YANK \|n 9450950
994			\|a 92 \|b GEBAY
912			\|a ZDB-4-EBU
049			\|a DE-863

Datensatz im Suchindex

DE-BY-FWS_katkey	ZDB-4-EBU-ocn644317730
_version_	1816796899162718208
adam_text
any_adam_object
author	Hoskins, Colin
author2	McFadyen, Stuart Finn, Adam, 1946-
author2_role
author2_variant	s m sm a f af
author_GND	http://id.loc.gov/authorities/names/n86807870
author_facet	Hoskins, Colin McFadyen, Stuart Finn, Adam, 1946-
author_role
author_sort	Hoskins, Colin
author_variant	c h ch
building	Verbundindex
bvnumber	localFWS
callnumber-first	P - Language and Literature
callnumber-label	P96
callnumber-raw	P96.E25 H67 2004
callnumber-search	P96.E25 H67 2004
callnumber-sort	P 296 E25 H67 42004
callnumber-subject	P - Philology and Linguistics
classification_rvk	AP 14450 QR 700
collection	ZDB-4-EBU
contents	Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade.
ctrlnum	(OCoLC)644317730
dewey-full	338.4/730223
dewey-hundreds	300 - Social sciences
dewey-ones	338 - Production
dewey-raw	338.4/730223
dewey-search	338.4/730223
dewey-sort	3338.4 6730223
dewey-tens	330 - Economics
discipline	Allgemeines Wirtschaftswissenschaften
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04588cam a2200781 a 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn644317730</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr bn\|\|\|\|\|\|abp</controlfield><controlfield tag="007">cr bn\|\|\|\|\|\|ada</controlfield><controlfield tag="008">100626s2004 caua ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">OCLCE</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">OCLCE</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">E7B</subfield><subfield code="d">OTZ</subfield><subfield code="d">N$T</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCO</subfield><subfield code="d">IDEBK</subfield><subfield code="d">OCL</subfield><subfield code="d">YDXCP</subfield><subfield code="d">NLE</subfield><subfield code="d">COO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VT2</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCA</subfield><subfield code="d">UKMGB</subfield><subfield code="d">STF</subfield><subfield code="d">OL$</subfield><subfield code="d">OCLCO</subfield><subfield code="d">INARC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">OCLCQ</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBB6H2735</subfield><subfield code="2">bnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">017549950</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">808342381</subfield><subfield code="a">860352599</subfield><subfield code="a">971089146</subfield><subfield code="a">1017928965</subfield><subfield code="a">1055342482</subfield><subfield code="a">1061054059</subfield><subfield code="a">1102556466</subfield><subfield code="a">1135207751</subfield><subfield code="a">1162797219</subfield><subfield code="a">1235837380</subfield><subfield code="a">1253415941</subfield><subfield code="a">1262687683</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452264332</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1452264333</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452233109</subfield><subfield code="q">(ebook)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1452233101</subfield><subfield code="q">(ebook)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0761930957</subfield><subfield code="q">(cloth ;</subfield><subfield code="q">alk. paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780761930952</subfield><subfield code="q">(cloth ;</subfield><subfield code="q">alk. paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0761930965</subfield><subfield code="q">(pbk. ;</subfield><subfield code="q">alk. paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780761930969</subfield><subfield code="q">(pbk. ;</subfield><subfield code="q">alk. paper)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)644317730</subfield><subfield code="z">(OCoLC)808342381</subfield><subfield code="z">(OCoLC)860352599</subfield><subfield code="z">(OCoLC)971089146</subfield><subfield code="z">(OCoLC)1017928965</subfield><subfield code="z">(OCoLC)1055342482</subfield><subfield code="z">(OCoLC)1061054059</subfield><subfield code="z">(OCoLC)1102556466</subfield><subfield code="z">(OCoLC)1135207751</subfield><subfield code="z">(OCoLC)1162797219</subfield><subfield code="z">(OCoLC)1235837380</subfield><subfield code="z">(OCoLC)1253415941</subfield><subfield code="z">(OCoLC)1262687683</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">9781452264332</subfield><subfield code="b">Ingram Content Group</subfield></datafield><datafield tag="042" ind1=" " ind2=" "><subfield code="a">dlr</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">P96.E25</subfield><subfield code="b">H67 2004</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">070080</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">338.4/730223</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">05.30</subfield><subfield code="2">bcl</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">83.68</subfield><subfield code="2">bcl</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 14450</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 700</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hoskins, Colin.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Media economics :</subfield><subfield code="b">applying economics to new and traditional media /</subfield><subfield code="c">Colin Hoskins, Stuart McFayden, Adam Finn.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Thousand Oaks, Calif. :</subfield><subfield code="b">Sage Publications,</subfield><subfield code="c">©2004.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (356 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 331-336) and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="3">Use copy</subfield><subfield code="f">Restrictions unspecified</subfield><subfield code="2">star</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction.</subfield><subfield code="b">[Place of publication not identified] :</subfield><subfield code="c">HathiTrust Digital Library,</subfield><subfield code="d">2010.</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.</subfield><subfield code="u">http://purl.oclc.org/DLF/benchrepro0212</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="583" ind1="1" ind2=" "><subfield code="a">digitized</subfield><subfield code="c">2010</subfield><subfield code="h">HathiTrust Digital Library</subfield><subfield code="l">committed to preserve</subfield><subfield code="2">pda</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="520" ind1="8" ind2=" "><subfield code="a">In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Mass media</subfield><subfield code="x">Economic aspects.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Médias</subfield><subfield code="x">Aspect économique.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Industries</subfield><subfield code="x">Service.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Mass media</subfield><subfield code="x">Economic aspects</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Medienökonomie</subfield><subfield code="2">gnd</subfield><subfield code="0">http://d-nb.info/gnd/4623124-9</subfield></datafield><datafield tag="650" ind1="1" ind2="7"><subfield code="a">Massamediaindustrie.</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1="1" ind2="7"><subfield code="a">Economische aspecten.</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">McFadyen, Stuart.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Finn, Adam,</subfield><subfield code="d">1946-</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PBJkXpXcVqKb88b68bcgxjC</subfield><subfield code="0">http://id.loc.gov/authorities/names/n86807870</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Hoskins, Colin.</subfield><subfield code="t">Media economics.</subfield><subfield code="d">Thousand Oaks, Calif. : Sage Publications, ©2004</subfield><subfield code="w">(DLC) 2004003252</subfield><subfield code="w">(OCoLC)54501439</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474532</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10582458</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">474532</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">cis30283531</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Internet Archive</subfield><subfield code="b">INAR</subfield><subfield code="n">mediaeconomicsap0067hosk</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">10930636</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">9450950</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection>
id	ZDB-4-EBU-ocn644317730
illustrated	Illustrated
indexdate	2024-11-26T14:49:00Z
institution	BVB
isbn	9781452264332 1452264333 9781452233109 1452233101
language	English
oclc_num	644317730
open_access_boolean
owner	MAIN DE-863 DE-BY-FWS
owner_facet	MAIN DE-863 DE-BY-FWS
physical	1 online resource (356 pages) : illustrations
psigel	ZDB-4-EBU
publishDate	2004
publishDateSearch	2004
publishDateSort	2004
publisher	Sage Publications,
record_format	marc
spelling	Hoskins, Colin. Media economics : applying economics to new and traditional media / Colin Hoskins, Stuart McFayden, Adam Finn. Thousand Oaks, Calif. : Sage Publications, ©2004. 1 online resource (356 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 331-336) and index. Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Print version record. In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change. Mass media Economic aspects. Médias Aspect économique. BUSINESS & ECONOMICS Industries Service. bisacsh Mass media Economic aspects fast Medienökonomie gnd http://d-nb.info/gnd/4623124-9 Massamediaindustrie. gtt Economische aspecten. gtt McFadyen, Stuart. Finn, Adam, 1946- https://id.oclc.org/worldcat/entity/E39PBJkXpXcVqKb88b68bcgxjC http://id.loc.gov/authorities/names/n86807870 Print version: Hoskins, Colin. Media economics. Thousand Oaks, Calif. : Sage Publications, ©2004 (DLC) 2004003252 (OCoLC)54501439 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474532 Volltext
spellingShingle	Hoskins, Colin Media economics : applying economics to new and traditional media / Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade. Mass media Economic aspects. Médias Aspect économique. BUSINESS & ECONOMICS Industries Service. bisacsh Mass media Economic aspects fast Medienökonomie gnd http://d-nb.info/gnd/4623124-9 Massamediaindustrie. gtt Economische aspecten. gtt
subject_GND	http://d-nb.info/gnd/4623124-9
title	Media economics : applying economics to new and traditional media /
title_auth	Media economics : applying economics to new and traditional media /
title_exact_search	Media economics : applying economics to new and traditional media /
title_full	Media economics : applying economics to new and traditional media / Colin Hoskins, Stuart McFayden, Adam Finn.
title_fullStr	Media economics : applying economics to new and traditional media / Colin Hoskins, Stuart McFayden, Adam Finn.
title_full_unstemmed	Media economics : applying economics to new and traditional media / Colin Hoskins, Stuart McFayden, Adam Finn.
title_short	Media economics :
title_sort	media economics applying economics to new and traditional media
title_sub	applying economics to new and traditional media /
topic	Mass media Economic aspects. Médias Aspect économique. BUSINESS & ECONOMICS Industries Service. bisacsh Mass media Economic aspects fast Medienökonomie gnd http://d-nb.info/gnd/4623124-9 Massamediaindustrie. gtt Economische aspecten. gtt
topic_facet	Mass media Economic aspects. Médias Aspect économique. BUSINESS & ECONOMICS Industries Service. Mass media Economic aspects Medienökonomie Massamediaindustrie. Economische aspecten.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474532
work_keys_str_mv	AT hoskinscolin mediaeconomicsapplyingeconomicstonewandtraditionalmedia AT mcfadyenstuart mediaeconomicsapplyingeconomicstonewandtraditionalmedia AT finnadam mediaeconomicsapplyingeconomicstonewandtraditionalmedia

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Volltext öffnen

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge