Get a name! :: 10 rules to create a great brand name /
So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore :
Marshall Cavendish Business,
©2009.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances are, the name you think of has already been registered and trademarked by someone else. So, what do you do?. The 10 Rules Of Naming will show you how to create a powerful brand name in a simple, strai. |
| Beschreibung: | 1 online resource (319 pages) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9789812619532 9812619534 9789814435338 9814435333 |
Internformat
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| 245 | 1 | 0 | |a Get a name! : |b 10 rules to create a great brand name / |c Jacky Tai. |
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| 505 | 0 | |a Cover; CONTENTS; FOREWORD; Continuing The Brand Journey; Why Do You Need A Strong Brand?; You Can't Build A Strong Brand with a Lousy Name; Rule No. 1 -- The Name Must Be Easy To Pronounce; Rule No. 2 -- The Name Must Be Easy To Remember; Rule No. 3 -- The Name Must Be English-Sounding; Rule No. 4 -- The Name Must Be Short; Rule No. 5 -- The Name Must Be Unique; Rule No. 6 -- No Generic Words; Rule No. 7 -- No Acronyms; Rule No. 8 -- You Need Two Names; Rule No. 9 -- You Must Have A Dot.com Suffi x; Rule No. 10 -- The Name Must Be Language Neutral; Twelve Naming Mistakes To Avoid; Tying It All Together | |
| 520 | |a So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances are, the name you think of has already been registered and trademarked by someone else. So, what do you do?. The 10 Rules Of Naming will show you how to create a powerful brand name in a simple, strai. | ||
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| author | Tai, Jacky, 1970- |
| author_GND | http://id.loc.gov/authorities/names/no2007130498 |
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| contents | Cover; CONTENTS; FOREWORD; Continuing The Brand Journey; Why Do You Need A Strong Brand?; You Can't Build A Strong Brand with a Lousy Name; Rule No. 1 -- The Name Must Be Easy To Pronounce; Rule No. 2 -- The Name Must Be Easy To Remember; Rule No. 3 -- The Name Must Be English-Sounding; Rule No. 4 -- The Name Must Be Short; Rule No. 5 -- The Name Must Be Unique; Rule No. 6 -- No Generic Words; Rule No. 7 -- No Acronyms; Rule No. 8 -- You Need Two Names; Rule No. 9 -- You Must Have A Dot.com Suffi x; Rule No. 10 -- The Name Must Be Language Neutral; Twelve Naming Mistakes To Avoid; Tying It All Together |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn618891079 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:00Z |
| institution | BVB |
| isbn | 9789812619532 9812619534 9789814435338 9814435333 |
| language | English |
| oclc_num | 618891079 |
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| spelling | Tai, Jacky, 1970- https://id.oclc.org/worldcat/entity/E39PCjJHtPXdX7bFWrFj8BRRJC http://id.loc.gov/authorities/names/no2007130498 Get a name! : 10 rules to create a great brand name / Jacky Tai. Singapore : Marshall Cavendish Business, ©2009. 1 online resource (319 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Includes bibliographical references. Cover; CONTENTS; FOREWORD; Continuing The Brand Journey; Why Do You Need A Strong Brand?; You Can't Build A Strong Brand with a Lousy Name; Rule No. 1 -- The Name Must Be Easy To Pronounce; Rule No. 2 -- The Name Must Be Easy To Remember; Rule No. 3 -- The Name Must Be English-Sounding; Rule No. 4 -- The Name Must Be Short; Rule No. 5 -- The Name Must Be Unique; Rule No. 6 -- No Generic Words; Rule No. 7 -- No Acronyms; Rule No. 8 -- You Need Two Names; Rule No. 9 -- You Must Have A Dot.com Suffi x; Rule No. 10 -- The Name Must Be Language Neutral; Twelve Naming Mistakes To Avoid; Tying It All Together So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances are, the name you think of has already been registered and trademarked by someone else. So, what do you do?. The 10 Rules Of Naming will show you how to create a powerful brand name in a simple, strai. Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Business names. http://id.loc.gov/authorities/subjects/sh85018315 Produits de marque. Raison sociale. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Brand name products fast Business names fast has work: Get a name! (Text) https://id.oclc.org/worldcat/entity/E39PCGxggBKMbKtyKKTtj9RdwC https://id.oclc.org/worldcat/ontology/hasWork Print version: Tai, Jacky, 1970- Get a name! Singapore : Marshall Cavendish Business, ©2009 9789812618467 (OCoLC)302298753 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=306548 Volltext |
| spellingShingle | Tai, Jacky, 1970- Get a name! : 10 rules to create a great brand name / Cover; CONTENTS; FOREWORD; Continuing The Brand Journey; Why Do You Need A Strong Brand?; You Can't Build A Strong Brand with a Lousy Name; Rule No. 1 -- The Name Must Be Easy To Pronounce; Rule No. 2 -- The Name Must Be Easy To Remember; Rule No. 3 -- The Name Must Be English-Sounding; Rule No. 4 -- The Name Must Be Short; Rule No. 5 -- The Name Must Be Unique; Rule No. 6 -- No Generic Words; Rule No. 7 -- No Acronyms; Rule No. 8 -- You Need Two Names; Rule No. 9 -- You Must Have A Dot.com Suffi x; Rule No. 10 -- The Name Must Be Language Neutral; Twelve Naming Mistakes To Avoid; Tying It All Together Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Business names. http://id.loc.gov/authorities/subjects/sh85018315 Produits de marque. Raison sociale. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Brand name products fast Business names fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85016403 http://id.loc.gov/authorities/subjects/sh85018315 |
| title | Get a name! : 10 rules to create a great brand name / |
| title_auth | Get a name! : 10 rules to create a great brand name / |
| title_exact_search | Get a name! : 10 rules to create a great brand name / |
| title_full | Get a name! : 10 rules to create a great brand name / Jacky Tai. |
| title_fullStr | Get a name! : 10 rules to create a great brand name / Jacky Tai. |
| title_full_unstemmed | Get a name! : 10 rules to create a great brand name / Jacky Tai. |
| title_short | Get a name! : |
| title_sort | get a name 10 rules to create a great brand name |
| title_sub | 10 rules to create a great brand name / |
| topic | Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Business names. http://id.loc.gov/authorities/subjects/sh85018315 Produits de marque. Raison sociale. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Brand name products fast Business names fast |
| topic_facet | Brand name products. Business names. Produits de marque. Raison sociale. BUSINESS & ECONOMICS Advertising & Promotion. Brand name products Business names |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=306548 |
| work_keys_str_mv | AT taijacky getaname10rulestocreateagreatbrandname |