The copywriting sourcebook :: how to write better copy, faster--for everything from ads to websites /
Annotation It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of c...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
Marshall Cavendish Business,
2010.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Annotation It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed. |
| Beschreibung: | 1 online resource (214 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9789814312134 9814312134 0462099741 9780462099743 |
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| 245 | 1 | 4 | |a The copywriting sourcebook : |b how to write better copy, faster--for everything from ads to websites / |c Andy Maslen. |
| 260 | |a London : |b Marshall Cavendish Business, |c 2010. | ||
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| 520 | 8 | |a Annotation It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed. | |
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| 650 | 7 | |a Advertising copy |2 fast | |
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| contents | Headline -- Sales letter -- Case study -- Press release -- Product brochure -- Press ad -- Presentation -- E-zine -- Corporate brochure -- Email -- Adword -- Article -- Web page -- Endpiece. |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:00Z |
| institution | BVB |
| isbn | 9789814312134 9814312134 0462099741 9780462099743 |
| language | English |
| oclc_num | 612435124 |
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| spelling | Maslen, Andy. http://id.loc.gov/authorities/names/no2007148857 The copywriting sourcebook : how to write better copy, faster--for everything from ads to websites / Andy Maslen. London : Marshall Cavendish Business, 2010. 1 online resource (214 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Print version record. Includes bibliographical references and index. Headline -- Sales letter -- Case study -- Press release -- Product brochure -- Press ad -- Presentation -- E-zine -- Corporate brochure -- Email -- Adword -- Article -- Web page -- Endpiece. Annotation It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed. English. Advertising copy. http://id.loc.gov/authorities/subjects/sh85001198 Publicité Rédaction. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising copy fast has work: The copywriting sourcebook (Text) https://id.oclc.org/worldcat/entity/E39PCGvQ6vXfPFT8ppXqdcrYrq https://id.oclc.org/worldcat/ontology/hasWork Print version: Maslen, Andy. Copywriting sourcebook. London : Marshall Cavendish, 2010 9780462099743 (OCoLC)426798883 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=315020 Volltext |
| spellingShingle | Maslen, Andy The copywriting sourcebook : how to write better copy, faster--for everything from ads to websites / Headline -- Sales letter -- Case study -- Press release -- Product brochure -- Press ad -- Presentation -- E-zine -- Corporate brochure -- Email -- Adword -- Article -- Web page -- Endpiece. Advertising copy. http://id.loc.gov/authorities/subjects/sh85001198 Publicité Rédaction. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising copy fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001198 |
| title | The copywriting sourcebook : how to write better copy, faster--for everything from ads to websites / |
| title_auth | The copywriting sourcebook : how to write better copy, faster--for everything from ads to websites / |
| title_exact_search | The copywriting sourcebook : how to write better copy, faster--for everything from ads to websites / |
| title_full | The copywriting sourcebook : how to write better copy, faster--for everything from ads to websites / Andy Maslen. |
| title_fullStr | The copywriting sourcebook : how to write better copy, faster--for everything from ads to websites / Andy Maslen. |
| title_full_unstemmed | The copywriting sourcebook : how to write better copy, faster--for everything from ads to websites / Andy Maslen. |
| title_short | The copywriting sourcebook : |
| title_sort | copywriting sourcebook how to write better copy faster for everything from ads to websites |
| title_sub | how to write better copy, faster--for everything from ads to websites / |
| topic | Advertising copy. http://id.loc.gov/authorities/subjects/sh85001198 Publicité Rédaction. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising copy fast |
| topic_facet | Advertising copy. Publicité Rédaction. BUSINESS & ECONOMICS Advertising & Promotion. Advertising copy |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=315020 |
| work_keys_str_mv | AT maslenandy thecopywritingsourcebookhowtowritebettercopyfasterforeverythingfromadstowebsites AT maslenandy copywritingsourcebookhowtowritebettercopyfasterforeverythingfromadstowebsites |