Business-to-business brand management :: theory, research and executive case study exercises /
Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK :
JAI Press,
2009.
|
| Schriftenreihe: | Advances in business marketing & purchasing ;
v. 15. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for B2B brand management issues. Each of the papers provides valuable brand management insights for managers. The chapters are original contributions by leading scholars and B2B brand managers; each chapter following the introductory chapter includes a brand management problem-exercise with a separate instructor's note. |
| Beschreibung: | 1 online resource (xi, 489 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781848556713 1848556713 |
| ISSN: | 1069-0964 ; |
Internformat
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn505118799 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 090425s2009 enka ob 001 0 eng d | ||
| 040 | |a CaPaEBR |b eng |e pn |c UBY |d N$T |d OCLCQ |d EBLCP |d YDXCP |d ZJC |d IDEBK |d E7B |d DEBSZ |d OCLCQ |d AU@ |d BTCTA |d BWX |d CHVBK |d OCLCE |d OCLCQ |d OCLCO |d OCLCQ |d OCLCF |d OCLCQ |d OCLCO |d NLGGC |d OCLCQ |d BEDGE |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d SUF |d AGLDB |d ESU |d VNS |d OCLCQ |d VTS |d REC |d M8D |d OCLCO |d OCLCQ |d C6I |d ERF |d AJS |d OCLCO |d OCLCQ |d BRX |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 319494055 |a 462317230 |a 646817770 |a 761347600 |a 964605899 |a 1078971217 | ||
| 020 | |a 9781848556713 |q (electronic bk.) | ||
| 020 | |a 1848556713 |q (electronic bk.) | ||
| 020 | |z 9781848556706 |q (hbk.) | ||
| 020 | |z 1848556705 | ||
| 035 | |a (OCoLC)505118799 |z (OCoLC)319494055 |z (OCoLC)462317230 |z (OCoLC)646817770 |z (OCoLC)761347600 |z (OCoLC)964605899 |z (OCoLC)1078971217 | ||
| 050 | 4 | |a HD69.B7 |b B875 2009eb | |
| 072 | 7 | |a KJMV7 |2 bicssc | |
| 072 | 7 | |a KJS |2 bicssc | |
| 072 | 7 | |a BUS043000 |2 bisacsh | |
| 072 | 7 | |a BUS |2 eflch | |
| 080 | |a 339.1 | ||
| 082 | 7 | |a 658.827 |2 22 | |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Business-to-business brand management : |b theory, research and executive case study exercises / |c edited by Mark S. Glynn, Arch G. Woodside. |
| 260 | |a Bingley, UK : |b JAI Press, |c 2009. | ||
| 300 | |a 1 online resource (xi, 489 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advances in business marketing and purchasing, |x 1069-0964 ; |v v. 15 | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for B2B brand management issues. Each of the papers provides valuable brand management insights for managers. The chapters are original contributions by leading scholars and B2B brand managers; each chapter following the introductory chapter includes a brand management problem-exercise with a separate instructor's note. | ||
| 505 | 0 | |a Effective business-to-business brand strategies: introduction to business-to-business brand management / Mark S. Glynn, Arch G. Woodside -- Building a strong business-to-business brand / Kevin Lane Keller -- Manufacturer brand benefits: mixed methods scaling / Mark S. Glynn -- Building brand equity between manufacturers and retailers / Quan Tran, Carmen Cox -- Managing business-to-business service brands / Donna F. Davis, Susan L. Golicic, Adam Marquardt -- Brand meaning and impact in subcontractor contexts / Anna Blombäck -- Brand image, corporate reputation, and customer value / Anca E. Cretu, Roderick J. Brodie -- Enacted internal branding: theory, practice, and an experiential learning case study of an Austrian B2B company / Sylvia von Wallpach, Arch G. Woodside -- Pricing theory and practice in managing business-to-business brands / Gerald E. Smith, Arch G. Woodside. | |
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Industrial marketing. |0 http://id.loc.gov/authorities/subjects/sh85065897 | |
| 650 | 0 | |a Product management. |0 http://id.loc.gov/authorities/subjects/sh85107203 | |
| 650 | 6 | |a Produits de marque |x Gestion. | |
| 650 | 6 | |a Marketing industriel. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 7 | |a Sales & marketing management. |2 bicssc | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Gestion d'entreprises. |2 eclas | |
| 650 | 7 | |a Business and Management. |2 eflch | |
| 650 | 7 | |a Brand name products |x Management |2 fast | |
| 650 | 7 | |a Industrial marketing |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 650 | 7 | |a Markenpolitik |2 gnd |0 http://d-nb.info/gnd/4144679-3 | |
| 650 | 7 | |a Produktmanagement |2 gnd |0 http://d-nb.info/gnd/4125960-9 | |
| 700 | 1 | |a Glynn, Mark S. |0 http://id.loc.gov/authorities/names/no2009155104 | |
| 700 | 1 | |a Woodside, Arch G. |0 http://id.loc.gov/authorities/names/n50013173 | |
| 758 | |i has work: |a Business-to-business brand management (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGYYBBGB7DxcJJGrGb8HYd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Business-to-business brand management. |d Bingley : JAI Press, 2009 |z 9781848556706 |w (OCoLC)427610845 |
| 776 | 0 | 8 | |i Online version: |t Business-to-business brand management. |d Bingley, UK : JAI Press, 2009 |w (OCoLC)761347600 |
| 830 | 0 | |a Advances in business marketing & purchasing ; |v v. 15. |0 http://id.loc.gov/authorities/names/n00012597 | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=287701 |3 Volltext |
| 938 | |a Baker and Taylor |b BTCP |n BK0008335760 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL453226 | ||
| 938 | |a EBSCOhost |b EBSC |n 287701 | ||
| 938 | |a YBP Library Services |b YANK |n 3089281 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn505118799 |
|---|---|
| _version_ | 1816796898455977984 |
| adam_text | |
| any_adam_object | |
| author2 | Glynn, Mark S. Woodside, Arch G. |
| author2_role | |
| author2_variant | m s g ms msg a g w ag agw |
| author_GND | http://id.loc.gov/authorities/names/no2009155104 http://id.loc.gov/authorities/names/n50013173 |
| author_facet | Glynn, Mark S. Woodside, Arch G. |
| author_sort | Glynn, Mark S. |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 B875 2009eb |
| callnumber-search | HD69.B7 B875 2009eb |
| callnumber-sort | HD 269 B7 B875 42009EB |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBU |
| contents | Effective business-to-business brand strategies: introduction to business-to-business brand management / Mark S. Glynn, Arch G. Woodside -- Building a strong business-to-business brand / Kevin Lane Keller -- Manufacturer brand benefits: mixed methods scaling / Mark S. Glynn -- Building brand equity between manufacturers and retailers / Quan Tran, Carmen Cox -- Managing business-to-business service brands / Donna F. Davis, Susan L. Golicic, Adam Marquardt -- Brand meaning and impact in subcontractor contexts / Anna Blombäck -- Brand image, corporate reputation, and customer value / Anca E. Cretu, Roderick J. Brodie -- Enacted internal branding: theory, practice, and an experiential learning case study of an Austrian B2B company / Sylvia von Wallpach, Arch G. Woodside -- Pricing theory and practice in managing business-to-business brands / Gerald E. Smith, Arch G. Woodside. |
| ctrlnum | (OCoLC)505118799 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05260cam a2200745 a 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn505118799</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">090425s2009 enka ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaPaEBR</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">UBY</subfield><subfield code="d">N$T</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">EBLCP</subfield><subfield code="d">YDXCP</subfield><subfield code="d">ZJC</subfield><subfield code="d">IDEBK</subfield><subfield code="d">E7B</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AU@</subfield><subfield code="d">BTCTA</subfield><subfield code="d">BWX</subfield><subfield code="d">CHVBK</subfield><subfield code="d">OCLCE</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">NLGGC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">BEDGE</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">SUF</subfield><subfield code="d">AGLDB</subfield><subfield code="d">ESU</subfield><subfield code="d">VNS</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VTS</subfield><subfield code="d">REC</subfield><subfield code="d">M8D</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">C6I</subfield><subfield code="d">ERF</subfield><subfield code="d">AJS</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">BRX</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">319494055</subfield><subfield code="a">462317230</subfield><subfield code="a">646817770</subfield><subfield code="a">761347600</subfield><subfield code="a">964605899</subfield><subfield code="a">1078971217</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781848556713</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1848556713</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781848556706</subfield><subfield code="q">(hbk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1848556705</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)505118799</subfield><subfield code="z">(OCoLC)319494055</subfield><subfield code="z">(OCoLC)462317230</subfield><subfield code="z">(OCoLC)646817770</subfield><subfield code="z">(OCoLC)761347600</subfield><subfield code="z">(OCoLC)964605899</subfield><subfield code="z">(OCoLC)1078971217</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HD69.B7</subfield><subfield code="b">B875 2009eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">KJMV7</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">KJS</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS043000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">eflch</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">339.1</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">22</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Business-to-business brand management :</subfield><subfield code="b">theory, research and executive case study exercises /</subfield><subfield code="c">edited by Mark S. Glynn, Arch G. Woodside.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Bingley, UK :</subfield><subfield code="b">JAI Press,</subfield><subfield code="c">2009.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xi, 489 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Advances in business marketing and purchasing,</subfield><subfield code="x">1069-0964 ;</subfield><subfield code="v">v. 15</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for B2B brand management issues. Each of the papers provides valuable brand management insights for managers. The chapters are original contributions by leading scholars and B2B brand managers; each chapter following the introductory chapter includes a brand management problem-exercise with a separate instructor's note.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Effective business-to-business brand strategies: introduction to business-to-business brand management / Mark S. Glynn, Arch G. Woodside -- Building a strong business-to-business brand / Kevin Lane Keller -- Manufacturer brand benefits: mixed methods scaling / Mark S. Glynn -- Building brand equity between manufacturers and retailers / Quan Tran, Carmen Cox -- Managing business-to-business service brands / Donna F. Davis, Susan L. Golicic, Adam Marquardt -- Brand meaning and impact in subcontractor contexts / Anna Blombäck -- Brand image, corporate reputation, and customer value / Anca E. Cretu, Roderick J. Brodie -- Enacted internal branding: theory, practice, and an experiential learning case study of an Austrian B2B company / Sylvia von Wallpach, Arch G. Woodside -- Pricing theory and practice in managing business-to-business brands / Gerald E. Smith, Arch G. Woodside.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brand name products</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Industrial marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85065897</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Product management.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85107203</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Produits de marque</subfield><subfield code="x">Gestion.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing industriel.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Produits commerciaux</subfield><subfield code="x">Gestion.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sales & marketing management.</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sales & marketing.</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Business & Economics</subfield><subfield code="x">Marketing</subfield><subfield code="x">General.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Gestion d'entreprises.</subfield><subfield code="2">eclas</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Business and Management.</subfield><subfield code="2">eflch</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Brand name products</subfield><subfield code="x">Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Industrial marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Product management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="2">gnd</subfield><subfield code="0">http://d-nb.info/gnd/4144679-3</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Produktmanagement</subfield><subfield code="2">gnd</subfield><subfield code="0">http://d-nb.info/gnd/4125960-9</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Glynn, Mark S.</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2009155104</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Woodside, Arch G.</subfield><subfield code="0">http://id.loc.gov/authorities/names/n50013173</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Business-to-business brand management (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCGYYBBGB7DxcJJGrGb8HYd</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="t">Business-to-business brand management.</subfield><subfield code="d">Bingley : JAI Press, 2009</subfield><subfield code="z">9781848556706</subfield><subfield code="w">(OCoLC)427610845</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Online version:</subfield><subfield code="t">Business-to-business brand management.</subfield><subfield code="d">Bingley, UK : JAI Press, 2009</subfield><subfield code="w">(OCoLC)761347600</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Advances in business marketing & purchasing ;</subfield><subfield code="v">v. 15.</subfield><subfield code="0">http://id.loc.gov/authorities/names/n00012597</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=287701</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Baker and Taylor</subfield><subfield code="b">BTCP</subfield><subfield code="n">BK0008335760</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL453226</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">287701</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">3089281</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBU-ocn505118799 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:00Z |
| institution | BVB |
| isbn | 9781848556713 1848556713 |
| issn | 1069-0964 ; |
| language | English |
| oclc_num | 505118799 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xi, 489 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | JAI Press, |
| record_format | marc |
| series | Advances in business marketing & purchasing ; |
| series2 | Advances in business marketing and purchasing, |
| spelling | Business-to-business brand management : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. Bingley, UK : JAI Press, 2009. 1 online resource (xi, 489 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Advances in business marketing and purchasing, 1069-0964 ; v. 15 Includes bibliographical references and index. Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for B2B brand management issues. Each of the papers provides valuable brand management insights for managers. The chapters are original contributions by leading scholars and B2B brand managers; each chapter following the introductory chapter includes a brand management problem-exercise with a separate instructor's note. Effective business-to-business brand strategies: introduction to business-to-business brand management / Mark S. Glynn, Arch G. Woodside -- Building a strong business-to-business brand / Kevin Lane Keller -- Manufacturer brand benefits: mixed methods scaling / Mark S. Glynn -- Building brand equity between manufacturers and retailers / Quan Tran, Carmen Cox -- Managing business-to-business service brands / Donna F. Davis, Susan L. Golicic, Adam Marquardt -- Brand meaning and impact in subcontractor contexts / Anna Blombäck -- Brand image, corporate reputation, and customer value / Anca E. Cretu, Roderick J. Brodie -- Enacted internal branding: theory, practice, and an experiential learning case study of an Austrian B2B company / Sylvia von Wallpach, Arch G. Woodside -- Pricing theory and practice in managing business-to-business brands / Gerald E. Smith, Arch G. Woodside. Print version record. Brand name products Management. Industrial marketing. http://id.loc.gov/authorities/subjects/sh85065897 Product management. http://id.loc.gov/authorities/subjects/sh85107203 Produits de marque Gestion. Marketing industriel. Produits commerciaux Gestion. Sales & marketing management. bicssc Sales & marketing. bicssc Business & Economics Marketing General. bisacsh Gestion d'entreprises. eclas Business and Management. eflch Brand name products Management fast Industrial marketing fast Product management fast Markenpolitik gnd http://d-nb.info/gnd/4144679-3 Produktmanagement gnd http://d-nb.info/gnd/4125960-9 Glynn, Mark S. http://id.loc.gov/authorities/names/no2009155104 Woodside, Arch G. http://id.loc.gov/authorities/names/n50013173 has work: Business-to-business brand management (Text) https://id.oclc.org/worldcat/entity/E39PCGYYBBGB7DxcJJGrGb8HYd https://id.oclc.org/worldcat/ontology/hasWork Print version: Business-to-business brand management. Bingley : JAI Press, 2009 9781848556706 (OCoLC)427610845 Online version: Business-to-business brand management. Bingley, UK : JAI Press, 2009 (OCoLC)761347600 Advances in business marketing & purchasing ; v. 15. http://id.loc.gov/authorities/names/n00012597 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=287701 Volltext |
| spellingShingle | Business-to-business brand management : theory, research and executive case study exercises / Advances in business marketing & purchasing ; Effective business-to-business brand strategies: introduction to business-to-business brand management / Mark S. Glynn, Arch G. Woodside -- Building a strong business-to-business brand / Kevin Lane Keller -- Manufacturer brand benefits: mixed methods scaling / Mark S. Glynn -- Building brand equity between manufacturers and retailers / Quan Tran, Carmen Cox -- Managing business-to-business service brands / Donna F. Davis, Susan L. Golicic, Adam Marquardt -- Brand meaning and impact in subcontractor contexts / Anna Blombäck -- Brand image, corporate reputation, and customer value / Anca E. Cretu, Roderick J. Brodie -- Enacted internal branding: theory, practice, and an experiential learning case study of an Austrian B2B company / Sylvia von Wallpach, Arch G. Woodside -- Pricing theory and practice in managing business-to-business brands / Gerald E. Smith, Arch G. Woodside. Brand name products Management. Industrial marketing. http://id.loc.gov/authorities/subjects/sh85065897 Product management. http://id.loc.gov/authorities/subjects/sh85107203 Produits de marque Gestion. Marketing industriel. Produits commerciaux Gestion. Sales & marketing management. bicssc Sales & marketing. bicssc Business & Economics Marketing General. bisacsh Gestion d'entreprises. eclas Business and Management. eflch Brand name products Management fast Industrial marketing fast Product management fast Markenpolitik gnd http://d-nb.info/gnd/4144679-3 Produktmanagement gnd http://d-nb.info/gnd/4125960-9 |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85065897 http://id.loc.gov/authorities/subjects/sh85107203 http://d-nb.info/gnd/4144679-3 http://d-nb.info/gnd/4125960-9 |
| title | Business-to-business brand management : theory, research and executive case study exercises / |
| title_auth | Business-to-business brand management : theory, research and executive case study exercises / |
| title_exact_search | Business-to-business brand management : theory, research and executive case study exercises / |
| title_full | Business-to-business brand management : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. |
| title_fullStr | Business-to-business brand management : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. |
| title_full_unstemmed | Business-to-business brand management : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. |
| title_short | Business-to-business brand management : |
| title_sort | business to business brand management theory research and executive case study exercises |
| title_sub | theory, research and executive case study exercises / |
| topic | Brand name products Management. Industrial marketing. http://id.loc.gov/authorities/subjects/sh85065897 Product management. http://id.loc.gov/authorities/subjects/sh85107203 Produits de marque Gestion. Marketing industriel. Produits commerciaux Gestion. Sales & marketing management. bicssc Sales & marketing. bicssc Business & Economics Marketing General. bisacsh Gestion d'entreprises. eclas Business and Management. eflch Brand name products Management fast Industrial marketing fast Product management fast Markenpolitik gnd http://d-nb.info/gnd/4144679-3 Produktmanagement gnd http://d-nb.info/gnd/4125960-9 |
| topic_facet | Brand name products Management. Industrial marketing. Product management. Produits de marque Gestion. Marketing industriel. Produits commerciaux Gestion. Sales & marketing management. Sales & marketing. Business & Economics Marketing General. Gestion d'entreprises. Business and Management. Brand name products Management Industrial marketing Product management Markenpolitik Produktmanagement |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=287701 |
| work_keys_str_mv | AT glynnmarks businesstobusinessbrandmanagementtheoryresearchandexecutivecasestudyexercises AT woodsidearchg businesstobusinessbrandmanagementtheoryresearchandexecutivecasestudyexercises |