Marketing scales handbook :: a compilation of multi-item measures for consumer behavior & advertising research. Volume 5 /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Fort Worth, Texas :
GCBII Productions, LLC,
[2009]
|
| Ausgabe: | (Library version). |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource (xxii, 1,023 pages) |
| Bibliographie: | Includes bibliographical references and indexes. |
| ISBN: | 9780615273273 0615273270 |
Internformat
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| 246 | 3 | 0 | |a Compilation of multi-item measures for consumer behavior & advertising research |
| 246 | 3 | |a Compilation of multi-item measures for consumer behavior and advertising research | |
| 250 | |a (Library version). | ||
| 264 | 1 | |a Fort Worth, Texas : |b GCBII Productions, LLC, |c [2009] | |
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| indexdate | 2024-11-26T14:49:00Z |
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| spelling | Bruner, Gordon C., 1954- author. https://id.oclc.org/worldcat/entity/E39PCjKjQWf3BbF84pxH4DDRmm http://id.loc.gov/authorities/names/n92052750 Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 5 / Gordon C. Bruner II. Compilation of multi-item measures for consumer behavior & advertising research Compilation of multi-item measures for consumer behavior and advertising research (Library version). Fort Worth, Texas : GCBII Productions, LLC, [2009] ©2009 1 online resource (xxii, 1,023 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and indexes. PDF (viewed May 20, 2014). Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research Statistical methods fast Scaling (Social sciences) fast Marktonderzoek. gtt Marketing. gtt Schaalmethoden. gtt handbooks. aat manuals (instructional materials) aat Handbooks and manuals fast Handboeken (vorm) gtt Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf has work: Volume 5 Marketing scales handbook (Text) https://id.oclc.org/worldcat/entity/E39PCGF74TkrprtT7txJPTHvh3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Bruner, Gordon C., 1954- Marketing scales handbook. v. 5 : A compilation of multi-item measures for consumer behavior & advertising research. Library ed. Chicago, Ill., USA : American Marketing Association, 2009 (DLC) 92018858 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=771956 Volltext |
| spellingShingle | Bruner, Gordon C., 1954- Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research Statistical methods fast Scaling (Social sciences) fast Marktonderzoek. gtt Marketing. gtt Schaalmethoden. gtt |
| subject_GND | http://id.loc.gov/authorities/genreForms/gf2014026109 |
| title | Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. |
| title_alt | Compilation of multi-item measures for consumer behavior & advertising research Compilation of multi-item measures for consumer behavior and advertising research |
| title_auth | Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. |
| title_exact_search | Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. |
| title_full | Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 5 / Gordon C. Bruner II. |
| title_fullStr | Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 5 / Gordon C. Bruner II. |
| title_full_unstemmed | Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 5 / Gordon C. Bruner II. |
| title_short | Marketing scales handbook : |
| title_sort | marketing scales handbook a compilation of multi item measures for consumer behavior advertising research |
| title_sub | a compilation of multi-item measures for consumer behavior & advertising research. |
| topic | Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research Statistical methods fast Scaling (Social sciences) fast Marktonderzoek. gtt Marketing. gtt Schaalmethoden. gtt |
| topic_facet | Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing research Statistical methods Scaling (Social sciences) Marktonderzoek. Marketing. Schaalmethoden. handbooks. manuals (instructional materials) Handbooks and manuals Handboeken (vorm) Handbooks and manuals. Guides et manuels. |
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