Verfügbarkeit: Brand new China :

Brand new China :: advertising, media, and commercial culture /

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique...

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Bibliographische Detailangaben
1. Verfasser:	Wang, Jing, 1950-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cambridge, Mass. : Harvard University Press, 2008.
Schlagworte:	Advertising > China. Marketing > China. Brand name products > China. Marketing > Chine. Produits de marque > Chine. BUSINESS & ECONOMICS > Advertising & Promotion. BUSINESS & ECONOMICS > International > Marketing. Advertising Brand name products Marketing Markenartikel Werbepsychologie Reclame. Merknamen. China China.
Online-Zugang:	Volltext
Zusammenfassung:	One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
Beschreibung:	1 online resource (xiii, 411 pages) : illustrations
Bibliographie:	Includes bibliographical references (pages 357-392) and index.
ISBN:	9780674044821 0674044827 0674047087 9780674047082

Internformat

MARC


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504			\|a Includes bibliographical references (pages 357-392) and index.
505	0		\|a Introduction: Framing Chinese advertising -- Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media -- Conclusion: Countdown to the Olympics.
588	0		\|a Print version record.
520			\|a One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
546			\|a In English.
650		0	\|a Advertising \|z China.
650		0	\|a Marketing \|z China.
650		0	\|a Brand name products \|z China.
650		6	\|a Marketing \|z Chine.
650		6	\|a Produits de marque \|z Chine.
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650	1	7	\|a Reclame. \|2 gtt
650	1	7	\|a Merknamen. \|2 gtt
651		7	\|a China. \|2 gtt
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Datensatz im Suchindex

DE-BY-FWS_katkey	ZDB-4-EBU-ocn432671594
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any_adam_object
author	Wang, Jing, 1950-
author_GND	http://id.loc.gov/authorities/names/n96018218
author_facet	Wang, Jing, 1950-
author_role
author_sort	Wang, Jing, 1950-
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callnumber-first	H - Social Science
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callnumber-subject	HF - Commerce
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collection	ZDB-4-EBU
contents	Introduction: Framing Chinese advertising -- Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media -- Conclusion: Countdown to the Olympics.
ctrlnum	(OCoLC)432671594
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dewey-ones	659 - Advertising and public relations
dewey-raw	659.10951
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discipline	Allgemeines Wirtschaftswissenschaften
format	Electronic eBook
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indexdate	2024-07-16T15:03:42Z
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spelling	Wang, Jing, 1950- https://id.oclc.org/worldcat/entity/E39PBJvmM3T9v8ykX7XK9FB9Dq http://id.loc.gov/authorities/names/n96018218 Brand new China : advertising, media, and commercial culture / Jing Wang. Cambridge, Mass. : Harvard University Press, 2008. 1 online resource (xiii, 411 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Bibliography Includes bibliographical references (pages 357-392) and index. Introduction: Framing Chinese advertising -- Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media -- Conclusion: Countdown to the Olympics. Print version record. One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. In English. Advertising China. Marketing China. Brand name products China. Marketing Chine. Produits de marque Chine. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh BUSINESS & ECONOMICS International Marketing. bisacsh Advertising fast Brand name products fast Marketing fast China fast https://id.oclc.org/worldcat/entity/E39PBJcrd4RjtCBk4wfMhTwwG3 Markenartikel gnd http://d-nb.info/gnd/4037584-5 Marketing gnd http://d-nb.info/gnd/4037589-4 Werbepsychologie gnd http://d-nb.info/gnd/4140889-5 Reclame. gtt Merknamen. gtt China. gtt has work: Brand new China (Text) https://id.oclc.org/worldcat/entity/E39PCH6H8f7db7MHybPp6HQVfm https://id.oclc.org/worldcat/ontology/hasWork Print version: Wang, Jing, 1950- Brand new China. Cambridge, Mass. : Harvard University Press, 2008 9780674026803 0674026802 (DLC) 2007027501 (OCoLC)153598416 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=282404 Volltext
spellingShingle	Wang, Jing, 1950- Brand new China : advertising, media, and commercial culture / Introduction: Framing Chinese advertising -- Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media -- Conclusion: Countdown to the Olympics. Advertising China. Marketing China. Brand name products China. Marketing Chine. Produits de marque Chine. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh BUSINESS & ECONOMICS International Marketing. bisacsh Advertising fast Brand name products fast Marketing fast Markenartikel gnd http://d-nb.info/gnd/4037584-5 Marketing gnd http://d-nb.info/gnd/4037589-4 Werbepsychologie gnd http://d-nb.info/gnd/4140889-5 Reclame. gtt Merknamen. gtt
subject_GND	http://d-nb.info/gnd/4037584-5 http://d-nb.info/gnd/4037589-4 http://d-nb.info/gnd/4140889-5
title	Brand new China : advertising, media, and commercial culture /
title_auth	Brand new China : advertising, media, and commercial culture /
title_exact_search	Brand new China : advertising, media, and commercial culture /
title_full	Brand new China : advertising, media, and commercial culture / Jing Wang.
title_fullStr	Brand new China : advertising, media, and commercial culture / Jing Wang.
title_full_unstemmed	Brand new China : advertising, media, and commercial culture / Jing Wang.
title_short	Brand new China :
title_sort	brand new china advertising media and commercial culture
title_sub	advertising, media, and commercial culture /
topic	Advertising China. Marketing China. Brand name products China. Marketing Chine. Produits de marque Chine. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh BUSINESS & ECONOMICS International Marketing. bisacsh Advertising fast Brand name products fast Marketing fast Markenartikel gnd http://d-nb.info/gnd/4037584-5 Marketing gnd http://d-nb.info/gnd/4037589-4 Werbepsychologie gnd http://d-nb.info/gnd/4140889-5 Reclame. gtt Merknamen. gtt
topic_facet	Advertising China. Marketing China. Brand name products China. Marketing Chine. Produits de marque Chine. BUSINESS & ECONOMICS Advertising & Promotion. BUSINESS & ECONOMICS International Marketing. Advertising Brand name products Marketing China Markenartikel Werbepsychologie Reclame. Merknamen. China.
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