Brand new China :: advertising, media, and commercial culture /
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique...
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Cambridge, Mass. :
Harvard University Press,
2008.
|
Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. |
Beschreibung: | 1 online resource (xiii, 411 pages) : illustrations |
Bibliographie: | Includes bibliographical references (pages 357-392) and index. |
ISBN: | 9780674044821 0674044827 0674047087 9780674047082 |
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245 | 1 | 0 | |a Brand new China : |b advertising, media, and commercial culture / |c Jing Wang. |
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505 | 0 | |a Introduction: Framing Chinese advertising -- Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media -- Conclusion: Countdown to the Olympics. | |
588 | 0 | |a Print version record. | |
520 | |a One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. | ||
546 | |a In English. | ||
650 | 0 | |a Advertising |z China. | |
650 | 0 | |a Marketing |z China. | |
650 | 0 | |a Brand name products |z China. | |
650 | 6 | |a Marketing |z Chine. | |
650 | 6 | |a Produits de marque |z Chine. | |
650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
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650 | 7 | |a Marketing |2 gnd |0 http://d-nb.info/gnd/4037589-4 | |
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author | Wang, Jing, 1950- |
author_GND | http://id.loc.gov/authorities/names/n96018218 |
author_facet | Wang, Jing, 1950- |
author_role | |
author_sort | Wang, Jing, 1950- |
author_variant | j w jw |
building | Verbundindex |
bvnumber | localFWS |
callnumber-first | H - Social Science |
callnumber-label | HF5813 |
callnumber-raw | HF5813.C5 W37 2008eb |
callnumber-search | HF5813.C5 W37 2008eb |
callnumber-sort | HF 45813 C5 W37 42008EB |
callnumber-subject | HF - Commerce |
classification_rvk | AP 17200 |
collection | ZDB-4-EBU |
contents | Introduction: Framing Chinese advertising -- Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media -- Conclusion: Countdown to the Olympics. |
ctrlnum | (OCoLC)432671594 |
dewey-full | 659.10951 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.10951 |
dewey-search | 659.10951 |
dewey-sort | 3659.10951 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Allgemeines Wirtschaftswissenschaften |
format | Electronic eBook |
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geographic | China fast https://id.oclc.org/worldcat/entity/E39PBJcrd4RjtCBk4wfMhTwwG3 China. gtt |
geographic_facet | China China. |
id | ZDB-4-EBU-ocn432671594 |
illustrated | Illustrated |
indexdate | 2024-07-16T15:03:42Z |
institution | BVB |
isbn | 9780674044821 0674044827 0674047087 9780674047082 |
language | English |
oclc_num | 432671594 |
open_access_boolean | |
owner | MAIN DE-863 DE-BY-FWS |
owner_facet | MAIN DE-863 DE-BY-FWS |
physical | 1 online resource (xiii, 411 pages) : illustrations |
psigel | ZDB-4-EBU |
publishDate | 2008 |
publishDateSearch | 2008 |
publishDateSort | 2008 |
publisher | Harvard University Press, |
record_format | marc |
spelling | Wang, Jing, 1950- https://id.oclc.org/worldcat/entity/E39PBJvmM3T9v8ykX7XK9FB9Dq http://id.loc.gov/authorities/names/n96018218 Brand new China : advertising, media, and commercial culture / Jing Wang. Cambridge, Mass. : Harvard University Press, 2008. 1 online resource (xiii, 411 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Bibliography Includes bibliographical references (pages 357-392) and index. Introduction: Framing Chinese advertising -- Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media -- Conclusion: Countdown to the Olympics. Print version record. One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. In English. Advertising China. Marketing China. Brand name products China. Marketing Chine. Produits de marque Chine. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh BUSINESS & ECONOMICS International Marketing. bisacsh Advertising fast Brand name products fast Marketing fast China fast https://id.oclc.org/worldcat/entity/E39PBJcrd4RjtCBk4wfMhTwwG3 Markenartikel gnd http://d-nb.info/gnd/4037584-5 Marketing gnd http://d-nb.info/gnd/4037589-4 Werbepsychologie gnd http://d-nb.info/gnd/4140889-5 Reclame. gtt Merknamen. gtt China. gtt has work: Brand new China (Text) https://id.oclc.org/worldcat/entity/E39PCH6H8f7db7MHybPp6HQVfm https://id.oclc.org/worldcat/ontology/hasWork Print version: Wang, Jing, 1950- Brand new China. Cambridge, Mass. : Harvard University Press, 2008 9780674026803 0674026802 (DLC) 2007027501 (OCoLC)153598416 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=282404 Volltext |
spellingShingle | Wang, Jing, 1950- Brand new China : advertising, media, and commercial culture / Introduction: Framing Chinese advertising -- Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media -- Conclusion: Countdown to the Olympics. Advertising China. Marketing China. Brand name products China. Marketing Chine. Produits de marque Chine. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh BUSINESS & ECONOMICS International Marketing. bisacsh Advertising fast Brand name products fast Marketing fast Markenartikel gnd http://d-nb.info/gnd/4037584-5 Marketing gnd http://d-nb.info/gnd/4037589-4 Werbepsychologie gnd http://d-nb.info/gnd/4140889-5 Reclame. gtt Merknamen. gtt |
subject_GND | http://d-nb.info/gnd/4037584-5 http://d-nb.info/gnd/4037589-4 http://d-nb.info/gnd/4140889-5 |
title | Brand new China : advertising, media, and commercial culture / |
title_auth | Brand new China : advertising, media, and commercial culture / |
title_exact_search | Brand new China : advertising, media, and commercial culture / |
title_full | Brand new China : advertising, media, and commercial culture / Jing Wang. |
title_fullStr | Brand new China : advertising, media, and commercial culture / Jing Wang. |
title_full_unstemmed | Brand new China : advertising, media, and commercial culture / Jing Wang. |
title_short | Brand new China : |
title_sort | brand new china advertising media and commercial culture |
title_sub | advertising, media, and commercial culture / |
topic | Advertising China. Marketing China. Brand name products China. Marketing Chine. Produits de marque Chine. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh BUSINESS & ECONOMICS International Marketing. bisacsh Advertising fast Brand name products fast Marketing fast Markenartikel gnd http://d-nb.info/gnd/4037584-5 Marketing gnd http://d-nb.info/gnd/4037589-4 Werbepsychologie gnd http://d-nb.info/gnd/4140889-5 Reclame. gtt Merknamen. gtt |
topic_facet | Advertising China. Marketing China. Brand name products China. Marketing Chine. Produits de marque Chine. BUSINESS & ECONOMICS Advertising & Promotion. BUSINESS & ECONOMICS International Marketing. Advertising Brand name products Marketing China Markenartikel Werbepsychologie Reclame. Merknamen. China. |
url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=282404 |
work_keys_str_mv | AT wangjing brandnewchinaadvertisingmediaandcommercialculture |