Change management :: altering mindsets in a global context /

Successful innovation - the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten e...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Nilakant, V., 1952-
Weitere Verfasser: Ramnarayan, S.
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2006.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Successful innovation - the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success.
Beschreibung:1 online resource (355 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9788132100638
8132100638
9780761934684
0761934685
9788132108542
813210854X
8178296225
9788178296227
9352800583
9789352800582
1281965782
9781281965783
9786611965785
6611965785

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