The advanced dictionary of marketing :: putting theory to use /
This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dic...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford ; New York :
Oxford University Press,
2008.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. |
| Beschreibung: | Title from e-book title screen (viewed Apr 28, 2008). |
| Beschreibung: | 1 online resource (lviii, 601 pages) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 0191536644 9780191536649 9786611154219 6611154213 |
Internformat
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| 100 | 1 | |a Dacko, Scott G. |0 http://id.loc.gov/authorities/names/nr2003028355 | |
| 245 | 1 | 4 | |a The advanced dictionary of marketing : |b putting theory to use / |c Scott G. Dacko. |
| 260 | |a Oxford ; |a New York : |b Oxford University Press, |c 2008. | ||
| 300 | |a 1 online resource (lviii, 601 pages) | ||
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| 500 | |a Title from e-book title screen (viewed Apr 28, 2008). | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Thematic index 1: Table of applications -- Thematic index 2: Searching for marketing terms using key words -- Introduction : The motivation for this dictionary ; Structure for each term ; How to use this dictionary ; What is a law? ; What is a theory? ; What is a concept? ; What is an effect? -- The advanced dictionary of marketing terms -- Select bibliography -- Appendix: Classification of key terms : Laws (along with principles and rules) ; Theories (along with hypotheses, models, paradigms, and paradoxes) ; Concepts (along with marketing approaches and techniques) ; Effects (along with biases, fallacies and errors, phenomena, and syndromes). | |
| 520 | |a This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. | ||
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| 655 | 7 | |a Dictionnaires. |2 rvmgf | |
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| 776 | 0 | 8 | |i Print version: |a Dacko, Scott G. |t Advanced dictionary of marketing. |d Oxford ; New York : Oxford University Press, 2008 |w (DLC) 2007028402 |
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Datensatz im Suchindex
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| adam_text | |
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| author | Dacko, Scott G. |
| author_GND | http://id.loc.gov/authorities/names/nr2003028355 |
| author_facet | Dacko, Scott G. |
| author_role | |
| author_sort | Dacko, Scott G. |
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| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Thematic index 1: Table of applications -- Thematic index 2: Searching for marketing terms using key words -- Introduction : The motivation for this dictionary ; Structure for each term ; How to use this dictionary ; What is a law? ; What is a theory? ; What is a concept? ; What is an effect? -- The advanced dictionary of marketing terms -- Select bibliography -- Appendix: Classification of key terms : Laws (along with principles and rules) ; Theories (along with hypotheses, models, paradigms, and paradoxes) ; Concepts (along with marketing approaches and techniques) ; Effects (along with biases, fallacies and errors, phenomena, and syndromes). |
| ctrlnum | (OCoLC)317384478 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8003 |
| dewey-search | 658.8003 |
| dewey-sort | 3658.8003 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | dictionaries. aat Dictionaries fast Dictionaries. lcgft http://id.loc.gov/authorities/genreForms/gf2014026086 Dictionnaires. rvmgf |
| genre_facet | dictionaries. Dictionaries Dictionaries. Dictionnaires. |
| id | ZDB-4-EBU-ocn317384478 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:27:33Z |
| institution | BVB |
| isbn | 0191536644 9780191536649 9786611154219 6611154213 |
| language | English |
| oclc_num | 317384478 |
| open_access_boolean | |
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| physical | 1 online resource (lviii, 601 pages) |
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| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Oxford University Press, |
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| spelling | Dacko, Scott G. http://id.loc.gov/authorities/names/nr2003028355 The advanced dictionary of marketing : putting theory to use / Scott G. Dacko. Oxford ; New York : Oxford University Press, 2008. 1 online resource (lviii, 601 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Dictionary Title from e-book title screen (viewed Apr 28, 2008). Includes bibliographical references. Thematic index 1: Table of applications -- Thematic index 2: Searching for marketing terms using key words -- Introduction : The motivation for this dictionary ; Structure for each term ; How to use this dictionary ; What is a law? ; What is a theory? ; What is a concept? ; What is an effect? -- The advanced dictionary of marketing terms -- Select bibliography -- Appendix: Classification of key terms : Laws (along with principles and rules) ; Theories (along with hypotheses, models, paradigms, and paradoxes) ; Concepts (along with marketing approaches and techniques) ; Effects (along with biases, fallacies and errors, phenomena, and syndromes). This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. Marketing Dictionaries. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Marketing. gtt dictionaries. aat Dictionaries fast Dictionaries. lcgft http://id.loc.gov/authorities/genreForms/gf2014026086 Dictionnaires. rvmgf has work: The advanced dictionary of marketing (Text) https://id.oclc.org/worldcat/entity/E39PCFKyhHjkHXCjgr6qyGDpRq https://id.oclc.org/worldcat/ontology/hasWork Print version: Dacko, Scott G. Advanced dictionary of marketing. Oxford ; New York : Oxford University Press, 2008 (DLC) 2007028402 |
| spellingShingle | Dacko, Scott G. The advanced dictionary of marketing : putting theory to use / Thematic index 1: Table of applications -- Thematic index 2: Searching for marketing terms using key words -- Introduction : The motivation for this dictionary ; Structure for each term ; How to use this dictionary ; What is a law? ; What is a theory? ; What is a concept? ; What is an effect? -- The advanced dictionary of marketing terms -- Select bibliography -- Appendix: Classification of key terms : Laws (along with principles and rules) ; Theories (along with hypotheses, models, paradigms, and paradoxes) ; Concepts (along with marketing approaches and techniques) ; Effects (along with biases, fallacies and errors, phenomena, and syndromes). Marketing Dictionaries. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Marketing. gtt |
| subject_GND | http://id.loc.gov/authorities/genreForms/gf2014026086 |
| title | The advanced dictionary of marketing : putting theory to use / |
| title_auth | The advanced dictionary of marketing : putting theory to use / |
| title_exact_search | The advanced dictionary of marketing : putting theory to use / |
| title_full | The advanced dictionary of marketing : putting theory to use / Scott G. Dacko. |
| title_fullStr | The advanced dictionary of marketing : putting theory to use / Scott G. Dacko. |
| title_full_unstemmed | The advanced dictionary of marketing : putting theory to use / Scott G. Dacko. |
| title_short | The advanced dictionary of marketing : |
| title_sort | advanced dictionary of marketing putting theory to use |
| title_sub | putting theory to use / |
| topic | Marketing Dictionaries. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Marketing. gtt |
| topic_facet | Marketing Dictionaries. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Distribution. Marketing Marketing. dictionaries. Dictionaries Dictionaries. Dictionnaires. |
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