Renewing Unilever :: transformation and tradition /

Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corpo...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Jones, Geoffrey, 1952-
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Oxford ; New York : Oxford University Press, 2005.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the.
Beschreibung:1 online resource (xvii, 447 pages, 24 unnumbered pages of plates) : color illustrations
Bibliographie:Includes bibliographical references (pages 416-423) and index.
ISBN:0191556386
9780199269433
0199269432
9780199269440
0199269440
9780191556388
128134589X
9781281345899
9786611345891
6611345892

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