Verfügbarkeit: The new icons? :

The new icons? :: the art of television advertising /

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Rutherford, Paul, 1944-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Toronto [Ont.] : University of Toronto Press, ©1994.
Schriftenreihe:	Book collections on Project MUSE.
Schlagworte:	Television advertising. Publicité télévisée. BUSINESS & ECONOMICS > Advertising & Promotion. LANGUAGE ARTS & DISCIPLINES > Communication Studies. Television advertising Fernsehsendung Werbesendung Advertenties. Televisie. Message publicitaire. Publicité commerciale. Television > Advertising
Online-Zugang:	Volltext
Beschreibung:	1 online resource (x, 270 pages, [8] pages of color plates) : illustrations
Format:	Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliographie:	Includes bibliographical references (pages 239-251) and index.
ISBN:	9781442681866 1442681861 1282045555 9781282045552

Internformat

MARC


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100	1		\|a Rutherford, Paul, \|d 1944- \|1 https://id.oclc.org/worldcat/entity/E39PBJpjfPf746PKDRhcC4hWDq \|0 http://id.loc.gov/authorities/names/n83011967
245	1	4	\|a The new icons? : \|b the art of television advertising / \|c Paul Rutherford.
260			\|a Toronto [Ont.] : \|b University of Toronto Press, \|c ©1994.
300			\|a 1 online resource (x, 270 pages, [8] pages of color plates) : \|b illustrations
336			\|a text \|b txt \|2 rdacontent
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504			\|a Includes bibliographical references (pages 239-251) and index.
588	0		\|a Print version record.
506			\|3 Use copy \|f Restrictions unspecified \|2 star \|5 MiAaHDL
533			\|a Electronic reproduction. \|b [Place of publication not identified] : \|c HathiTrust Digital Library, \|d 2010. \|5 MiAaHDL
538			\|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. \|u http://purl.oclc.org/DLF/benchrepro0212 \|5 MiAaHDL
583	1		\|a digitized \|c 2010 \|h HathiTrust Digital Library \|l committed to preserve \|2 pda \|5 MiAaHDL
505	0		\|a ""Contents""; ""List of Photographs""; ""Acknowledgments""; ""Introduction: Ads as Art""; ""1 The First Clios (1948â€?58)""; ""In the Beginning""; ""Hard Sell/Soft Sell""; ""Exploring the Affluent Society""; ""On Materialism""; ""2 Studies in American Excellence""; ""Living in 'Marlboro Country' (1963â€?71)""; ""Coca-Cola's America (1969â€?82)""; ""Pepsi's 'New Generation' (1984â€?6)""; ""About Campaigns""; ""3 Art in the Service of Commerce""; ""The 'Creative Revolution'""; ""The Young & Rubicam Collection""; ""Britain's Creative 'Breakthrough'""; ""The Canadian Accent""
505	8		\|a ""A Postmodern Form?""""4 Reading the Bessies""; ""Identities""; ""Everyday life""; ""Tradition, Nature, and Modernity""; ""The Gospel of Consumption""; ""5 The Cannes Lions, Etc. (1984â€?92)""; ""Apple's 1984""; ""The World's Best Commercials?""; ""Sex, Laughs, and Rock 'n' Roll""; ""Images of Products""; ""6 The Captivated Viewer and Other Tales""; ""A Marketing Tool?""; ""Making Popular Culture""; ""The Active Viewer""; ""Afterword: Travels in Europe (October 1992)""; ""Appendix: How to View Commercials""; ""Listing of Commercials""; ""Sources""; ""Index""; ""A""; ""B""; ""C""; ""D""
505	8		\|a Ef -- g -- h -- i -- j -- k -- l -- m -- n -- o -- p -- q -- r -- s -- t -- u -- v -- w -- y -- z
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650		0	\|a Television advertising. \|0 http://id.loc.gov/authorities/subjects/sh85133481
650		6	\|a Publicité télévisée.
650		7	\|a BUSINESS & ECONOMICS \|x Advertising & Promotion. \|2 bisacsh
650		7	\|a LANGUAGE ARTS & DISCIPLINES \|x Communication Studies. \|2 bisacsh
650		7	\|a Television advertising \|2 fast
650		7	\|a Fernsehsendung \|2 gnd \|0 http://d-nb.info/gnd/4016842-6
650		7	\|a Werbesendung \|2 gnd \|0 http://d-nb.info/gnd/4189638-5
650	1	7	\|a Advertenties. \|2 gtt
650	1	7	\|a Televisie. \|2 gtt
650		7	\|a Message publicitaire. \|2 rasuqam
650		7	\|a Publicité commerciale. \|2 rasuqam
650	1	7	\|a Publicité télévisée. \|2 rasuqam
653	0		\|a Television \|a Advertising
758			\|i has work: \|a The new icons? (Text) \|1 https://id.oclc.org/worldcat/entity/E39PCGjcty8HTtyy4fVGyXBGd3 \|4 https://id.oclc.org/worldcat/ontology/hasWork
776	0	8	\|i Print version: \|a Rutherford, Paul, 1944- \|t New icons? \|d Toronto ; Buffalo : University of Toronto Press, ©1994 \|z 9780802029287 \|w (DLC) 94180074 \|w (OCoLC)31015130
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Datensatz im Suchindex

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any_adam_object
author	Rutherford, Paul, 1944-
author_GND	http://id.loc.gov/authorities/names/n83011967
author_facet	Rutherford, Paul, 1944-
author_role
author_sort	Rutherford, Paul, 1944-
author_variant	p r pr
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collection	ZDB-4-EBU
contents	""Contents""; ""List of Photographs""; ""Acknowledgments""; ""Introduction: Ads as Art""; ""1 The First Clios (1948â€?58)""; ""In the Beginning""; ""Hard Sell/Soft Sell""; ""Exploring the Affluent Society""; ""On Materialism""; ""2 Studies in American Excellence""; ""Living in 'Marlboro Country' (1963â€?71)""; ""Coca-Cola's America (1969â€?82)""; ""Pepsi's 'New Generation' (1984â€?6)""; ""About Campaigns""; ""3 Art in the Service of Commerce""; ""The 'Creative Revolution'""; ""The Young & Rubicam Collection""; ""Britain's Creative 'Breakthrough'""; ""The Canadian Accent"" ""A Postmodern Form?""""4 Reading the Bessies""; ""Identities""; ""Everyday life""; ""Tradition, Nature, and Modernity""; ""The Gospel of Consumption""; ""5 The Cannes Lions, Etc. (1984â€?92)""; ""Apple's 1984""; ""The World's Best Commercials?""; ""Sex, Laughs, and Rock 'n' Roll""; ""Images of Products""; ""6 The Captivated Viewer and Other Tales""; ""A Marketing Tool?""; ""Making Popular Culture""; ""The Active Viewer""; ""Afterword: Travels in Europe (October 1992)""; ""Appendix: How to View Commercials""; ""Listing of Commercials""; ""Sources""; ""Index""; ""A""; ""B""; ""C""; ""D"" Ef -- g -- h -- i -- j -- k -- l -- m -- n -- o -- p -- q -- r -- s -- t -- u -- v -- w -- y -- z
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dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
format	Electronic eBook
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illustrated	Illustrated
indexdate	2024-11-26T14:48:58Z
institution	BVB
isbn	9781442681866 1442681861 1282045555 9781282045552
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spelling	Rutherford, Paul, 1944- https://id.oclc.org/worldcat/entity/E39PBJpjfPf746PKDRhcC4hWDq http://id.loc.gov/authorities/names/n83011967 The new icons? : the art of television advertising / Paul Rutherford. Toronto [Ont.] : University of Toronto Press, ©1994. 1 online resource (x, 270 pages, [8] pages of color plates) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 239-251) and index. Print version record. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL ""Contents""; ""List of Photographs""; ""Acknowledgments""; ""Introduction: Ads as Art""; ""1 The First Clios (1948â€?58)""; ""In the Beginning""; ""Hard Sell/Soft Sell""; ""Exploring the Affluent Society""; ""On Materialism""; ""2 Studies in American Excellence""; ""Living in 'Marlboro Country' (1963â€?71)""; ""Coca-Cola's America (1969â€?82)""; ""Pepsi's 'New Generation' (1984â€?6)""; ""About Campaigns""; ""3 Art in the Service of Commerce""; ""The 'Creative Revolution'""; ""The Young & Rubicam Collection""; ""Britain's Creative 'Breakthrough'""; ""The Canadian Accent"" ""A Postmodern Form?""""4 Reading the Bessies""; ""Identities""; ""Everyday life""; ""Tradition, Nature, and Modernity""; ""The Gospel of Consumption""; ""5 The Cannes Lions, Etc. (1984â€?92)""; ""Apple's 1984""; ""The World's Best Commercials?""; ""Sex, Laughs, and Rock 'n' Roll""; ""Images of Products""; ""6 The Captivated Viewer and Other Tales""; ""A Marketing Tool?""; ""Making Popular Culture""; ""The Active Viewer""; ""Afterword: Travels in Europe (October 1992)""; ""Appendix: How to View Commercials""; ""Listing of Commercials""; ""Sources""; ""Index""; ""A""; ""B""; ""C""; ""D"" Ef -- g -- h -- i -- j -- k -- l -- m -- n -- o -- p -- q -- r -- s -- t -- u -- v -- w -- y -- z committed to retain 20170930 20421231 HathiTrust https://www.hathitrust.org/shared_print_program AEU HathiTrust Shared Print commitment 2017 Television advertising. http://id.loc.gov/authorities/subjects/sh85133481 Publicité télévisée. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh LANGUAGE ARTS & DISCIPLINES Communication Studies. bisacsh Television advertising fast Fernsehsendung gnd http://d-nb.info/gnd/4016842-6 Werbesendung gnd http://d-nb.info/gnd/4189638-5 Advertenties. gtt Televisie. gtt Message publicitaire. rasuqam Publicité commerciale. rasuqam Publicité télévisée. rasuqam Television Advertising has work: The new icons? (Text) https://id.oclc.org/worldcat/entity/E39PCGjcty8HTtyy4fVGyXBGd3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Rutherford, Paul, 1944- New icons? Toronto ; Buffalo : University of Toronto Press, ©1994 9780802029287 (DLC) 94180074 (OCoLC)31015130 Book collections on Project MUSE. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=468602 Volltext
spellingShingle	Rutherford, Paul, 1944- The new icons? : the art of television advertising / Book collections on Project MUSE. ""Contents""; ""List of Photographs""; ""Acknowledgments""; ""Introduction: Ads as Art""; ""1 The First Clios (1948â€?58)""; ""In the Beginning""; ""Hard Sell/Soft Sell""; ""Exploring the Affluent Society""; ""On Materialism""; ""2 Studies in American Excellence""; ""Living in 'Marlboro Country' (1963â€?71)""; ""Coca-Cola's America (1969â€?82)""; ""Pepsi's 'New Generation' (1984â€?6)""; ""About Campaigns""; ""3 Art in the Service of Commerce""; ""The 'Creative Revolution'""; ""The Young & Rubicam Collection""; ""Britain's Creative 'Breakthrough'""; ""The Canadian Accent"" ""A Postmodern Form?""""4 Reading the Bessies""; ""Identities""; ""Everyday life""; ""Tradition, Nature, and Modernity""; ""The Gospel of Consumption""; ""5 The Cannes Lions, Etc. (1984â€?92)""; ""Apple's 1984""; ""The World's Best Commercials?""; ""Sex, Laughs, and Rock 'n' Roll""; ""Images of Products""; ""6 The Captivated Viewer and Other Tales""; ""A Marketing Tool?""; ""Making Popular Culture""; ""The Active Viewer""; ""Afterword: Travels in Europe (October 1992)""; ""Appendix: How to View Commercials""; ""Listing of Commercials""; ""Sources""; ""Index""; ""A""; ""B""; ""C""; ""D"" Ef -- g -- h -- i -- j -- k -- l -- m -- n -- o -- p -- q -- r -- s -- t -- u -- v -- w -- y -- z Television advertising. http://id.loc.gov/authorities/subjects/sh85133481 Publicité télévisée. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh LANGUAGE ARTS & DISCIPLINES Communication Studies. bisacsh Television advertising fast Fernsehsendung gnd http://d-nb.info/gnd/4016842-6 Werbesendung gnd http://d-nb.info/gnd/4189638-5 Advertenties. gtt Televisie. gtt Message publicitaire. rasuqam Publicité commerciale. rasuqam Publicité télévisée. rasuqam
subject_GND	http://id.loc.gov/authorities/subjects/sh85133481 http://d-nb.info/gnd/4016842-6 http://d-nb.info/gnd/4189638-5
title	The new icons? : the art of television advertising /
title_auth	The new icons? : the art of television advertising /
title_exact_search	The new icons? : the art of television advertising /
title_full	The new icons? : the art of television advertising / Paul Rutherford.
title_fullStr	The new icons? : the art of television advertising / Paul Rutherford.
title_full_unstemmed	The new icons? : the art of television advertising / Paul Rutherford.
title_short	The new icons? :
title_sort	new icons the art of television advertising
title_sub	the art of television advertising /
topic	Television advertising. http://id.loc.gov/authorities/subjects/sh85133481 Publicité télévisée. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh LANGUAGE ARTS & DISCIPLINES Communication Studies. bisacsh Television advertising fast Fernsehsendung gnd http://d-nb.info/gnd/4016842-6 Werbesendung gnd http://d-nb.info/gnd/4189638-5 Advertenties. gtt Televisie. gtt Message publicitaire. rasuqam Publicité commerciale. rasuqam Publicité télévisée. rasuqam
topic_facet	Television advertising. Publicité télévisée. BUSINESS & ECONOMICS Advertising & Promotion. LANGUAGE ARTS & DISCIPLINES Communication Studies. Television advertising Fernsehsendung Werbesendung Advertenties. Televisie. Message publicitaire. Publicité commerciale.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=468602
work_keys_str_mv	AT rutherfordpaul thenewiconstheartoftelevisionadvertising AT rutherfordpaul newiconstheartoftelevisionadvertising

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