Sold American :: consumption and citizenship, 1890-1945 /

At the turn of the twentieth century, an emerging consumer culture in the US promoted constant spending to meet material needs and develop social identity and self-cultivation. In 'Sold American', Charles McGovern examines the key players active in shaping this cultural evolution: advertis...

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Bibliographische Detailangaben
1. Verfasser: McGovern, Charles
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Chapel Hill : University of North Carolina Press, ©2006.
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Zusammenfassung:At the turn of the twentieth century, an emerging consumer culture in the US promoted constant spending to meet material needs and develop social identity and self-cultivation. In 'Sold American', Charles McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. He argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship.
Beschreibung:1 online resource (xv, 536 pages) : illustrations
Format:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliographie:Includes bibliographical references (pages 465-521) and index.
ISBN:9780807876640
080787664X
9781469606040
1469606046

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