Strategy as action :: competitive dynamics and competitive advantage /

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have establis...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Grimm, Curtis M.
Weitere Verfasser: Lee, Hun, 1962-, Smith, Ken G.
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York : Oxford University Press, 2006.
Schriftenreihe:Strategic management series (Oxford University Press)
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
Beschreibung:Preface and book jacket indicate that Grimm, Lee, and Smith are the authors.
Beschreibung:1 online resource (x, 278 pages) : illustrations
Bibliographie:Includes bibliographical references (pages 239-267) and index.
ISBN:9780195347616
0195347617
1423733886
9781423733881

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