Surviving transformation :: lessons from GM's surprising turnaround /

Describes the strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience.

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Bibliographische Detailangaben
1. Verfasser: Barabba, Vincent P., 1934-
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Oxford ; New York : Oxford University Press, 2004.
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Online-Zugang:Volltext
Zusammenfassung:Describes the strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience.
Beschreibung:1 online resource (xxiv, 256 pages) : illustrations
Format:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliographie:Includes bibliographical references (pages 237-244) and index.
ISBN:1423720695
9781423720690
1280427876
9781280427879
9780195346817
0195346815

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