Successful marketing strategy for high-tech firms /:
Annotation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston :
Artech House,
2004.
|
| Ausgabe: | 3rd ed. |
| Schriftenreihe: | Artech House professional development and technology management library.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Annotation |
| Beschreibung: | 1 online resource (xvi, 304 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1580537014 9781580537018 1580537006 9781580537001 |
Internformat
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| 505 | 0 | |a Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company. | |
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| contents | Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company. |
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| dewey-search | 620/.0068/8 |
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| dewey-tens | 620 - Engineering and allied operations |
| edition | 3rd ed. |
| format | Electronic eBook |
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| indexdate | 2024-11-26T14:48:56Z |
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| spelling | Viardot, Eric. Successful marketing strategy for high-tech firms / Eric Viardot. 3rd ed. Boston : Artech House, 2004. 1 online resource (xvi, 304 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Artech House technology management and professional development library Includes bibliographical references and index. Print version record. Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive. Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company. High technology Marketing. Technological innovations Marketing. TECHNOLOGY & ENGINEERING Engineering (General) bisacsh TECHNOLOGY & ENGINEERING Reference. bisacsh Technological innovations Marketing. cct High technology Marketing. cct High technology Marketing fast Technological innovations Marketing fast has work: Successful marketing strategy for high-tech firms (Text) https://id.oclc.org/worldcat/entity/E39PCYWBckhvMTFWy3mrDxdprq https://id.oclc.org/worldcat/ontology/hasWork Print version: Viardot, Eric. Successful marketing strategy for high-tech firms. 3rd ed. Boston : Artech House, 2004 1580537006 (DLC) 2004049434 (OCoLC)55019098 Artech House professional development and technology management library. http://id.loc.gov/authorities/names/n95070775 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=113801 Volltext |
| spellingShingle | Viardot, Eric Successful marketing strategy for high-tech firms / Artech House professional development and technology management library. Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company. High technology Marketing. Technological innovations Marketing. TECHNOLOGY & ENGINEERING Engineering (General) bisacsh TECHNOLOGY & ENGINEERING Reference. bisacsh Technological innovations Marketing. cct High technology Marketing. cct High technology Marketing fast Technological innovations Marketing fast |
| title | Successful marketing strategy for high-tech firms / |
| title_auth | Successful marketing strategy for high-tech firms / |
| title_exact_search | Successful marketing strategy for high-tech firms / |
| title_full | Successful marketing strategy for high-tech firms / Eric Viardot. |
| title_fullStr | Successful marketing strategy for high-tech firms / Eric Viardot. |
| title_full_unstemmed | Successful marketing strategy for high-tech firms / Eric Viardot. |
| title_short | Successful marketing strategy for high-tech firms / |
| title_sort | successful marketing strategy for high tech firms |
| topic | High technology Marketing. Technological innovations Marketing. TECHNOLOGY & ENGINEERING Engineering (General) bisacsh TECHNOLOGY & ENGINEERING Reference. bisacsh Technological innovations Marketing. cct High technology Marketing. cct High technology Marketing fast Technological innovations Marketing fast |
| topic_facet | High technology Marketing. Technological innovations Marketing. TECHNOLOGY & ENGINEERING Engineering (General) TECHNOLOGY & ENGINEERING Reference. High technology Marketing Technological innovations Marketing |
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