Think bigger :: how to innovate /
"Over the past few years, Sheena Iyengar and William Duggan have developed and taught original course material at Columbia Business School that applies a new method of creative thinking to innovation problems of all kinds. It draws from recent advances in cognitive psychology and gives guidance...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Columbia University Press,
[2023]
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | "Over the past few years, Sheena Iyengar and William Duggan have developed and taught original course material at Columbia Business School that applies a new method of creative thinking to innovation problems of all kinds. It draws from recent advances in cognitive psychology and gives guidance on converting the natural methodology of creative thinkers throughout history to a formal method readers can teach and learn in a conventional classroom workshop setting. The heart of the method is a wide and thorough search for relevant examples beyond what you currently know: that is how you think bigger. Some steps make sure the problem itself is realistic, ambitious, and something that matches your own desires - so you truly want to solve it. Other steps help you arrive at a new combination of relevant examples that solve the problem in a way that other people understand and accept. They call this method Think Bigger, and this eponymous book will cover the theoretical concepts, leading teachers and students through the method step-by-step. There are six major steps in all, each presented as a teaching session lecture-style and as a chapter in the book. The course exercises are covered in a separate Workbook"-- |
| Beschreibung: | 1 online resource (x, 238 pages) : illustrations. |
| Bibliographie: | Includes bibliographical references (pages 215-227) and index. |
| ISBN: | 9780231552837 0231552831 |
Internformat
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| 588 | |a Online resource; title from PDF title page (EBSCO, viewed February 23, 2023). | ||
| 504 | |a Includes bibliographical references (pages 215-227) and index. | ||
| 520 | |a "Over the past few years, Sheena Iyengar and William Duggan have developed and taught original course material at Columbia Business School that applies a new method of creative thinking to innovation problems of all kinds. It draws from recent advances in cognitive psychology and gives guidance on converting the natural methodology of creative thinkers throughout history to a formal method readers can teach and learn in a conventional classroom workshop setting. The heart of the method is a wide and thorough search for relevant examples beyond what you currently know: that is how you think bigger. Some steps make sure the problem itself is realistic, ambitious, and something that matches your own desires - so you truly want to solve it. Other steps help you arrive at a new combination of relevant examples that solve the problem in a way that other people understand and accept. They call this method Think Bigger, and this eponymous book will cover the theoretical concepts, leading teachers and students through the method step-by-step. There are six major steps in all, each presented as a teaching session lecture-style and as a chapter in the book. The course exercises are covered in a separate Workbook"-- |c Provided by publisher. | ||
| 505 | 0 | |a Intro -- Table of Contents -- Preface -- Part I -- 1. What Is Think Bigger? -- 2. The Creative Brain -- Part II -- 3. Step 1: Choose the Problem -- 4. Step 2: Break Down the Problem -- 5. Step 3: Compare Wants -- 6. Step 4: Search In and Out of the Box -- 7. Step 5: Choice Map -- 8. Step 6: The Third Eye -- Acknowledgments -- Bibliography -- Index | |
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| 650 | 0 | |a Creative thinking. |0 http://id.loc.gov/authorities/subjects/sh85033844 | |
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| 650 | 7 | |a Creative thinking |2 fast | |
| 650 | 7 | |a Problem solving |2 fast | |
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Datensatz im Suchindex
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|---|---|
| _version_ | 1826942352885809152 |
| adam_text | |
| any_adam_object | |
| author | Iyengar, Sheena |
| author_GND | http://id.loc.gov/authorities/names/nr2004019559 |
| author_facet | Iyengar, Sheena |
| author_role | aut |
| author_sort | Iyengar, Sheena |
| author_variant | s i si |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | B - Philosophy, Psychology, Religion |
| callnumber-label | BF449 |
| callnumber-raw | BF449 |
| callnumber-search | BF449 |
| callnumber-sort | BF 3449 |
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| classification_rvk | CP 4000 |
| collection | ZDB-4-EBA |
| contents | Intro -- Table of Contents -- Preface -- Part I -- 1. What Is Think Bigger? -- 2. The Creative Brain -- Part II -- 3. Step 1: Choose the Problem -- 4. Step 2: Break Down the Problem -- 5. Step 3: Compare Wants -- 6. Step 4: Search In and Out of the Box -- 7. Step 5: Choice Map -- 8. Step 6: The Third Eye -- Acknowledgments -- Bibliography -- Index |
| ctrlnum | (OCoLC)1337408579 |
| dewey-full | 153.4/3 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 153 - Conscious mental processes & intelligence |
| dewey-raw | 153.4/3 |
| dewey-search | 153.4/3 |
| dewey-sort | 3153.4 13 |
| dewey-tens | 150 - Psychology |
| discipline | Psychologie |
| format | Electronic eBook |
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| id | ZDB-4-EBA-on1337408579 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:26:39Z |
| institution | BVB |
| isbn | 9780231552837 0231552831 |
| language | English |
| lccn | 2022032390 |
| oclc_num | 1337408579 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource (x, 238 pages) : illustrations. |
| psigel | ZDB-4-EBA FWS_PDA_EBA ZDB-4-EBA |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Columbia University Press, |
| record_format | marc |
| spelling | Iyengar, Sheena, author. http://id.loc.gov/authorities/names/nr2004019559 Think bigger : how to innovate / Sheena Iyengar. 2304 New York : Columbia University Press, [2023] 1 online resource (x, 238 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed February 23, 2023). Includes bibliographical references (pages 215-227) and index. "Over the past few years, Sheena Iyengar and William Duggan have developed and taught original course material at Columbia Business School that applies a new method of creative thinking to innovation problems of all kinds. It draws from recent advances in cognitive psychology and gives guidance on converting the natural methodology of creative thinkers throughout history to a formal method readers can teach and learn in a conventional classroom workshop setting. The heart of the method is a wide and thorough search for relevant examples beyond what you currently know: that is how you think bigger. Some steps make sure the problem itself is realistic, ambitious, and something that matches your own desires - so you truly want to solve it. Other steps help you arrive at a new combination of relevant examples that solve the problem in a way that other people understand and accept. They call this method Think Bigger, and this eponymous book will cover the theoretical concepts, leading teachers and students through the method step-by-step. There are six major steps in all, each presented as a teaching session lecture-style and as a chapter in the book. The course exercises are covered in a separate Workbook"-- Provided by publisher. Intro -- Table of Contents -- Preface -- Part I -- 1. What Is Think Bigger? -- 2. The Creative Brain -- Part II -- 3. Step 1: Choose the Problem -- 4. Step 2: Break Down the Problem -- 5. Step 3: Compare Wants -- 6. Step 4: Search In and Out of the Box -- 7. Step 5: Choice Map -- 8. Step 6: The Third Eye -- Acknowledgments -- Bibliography -- Index Problem solving. http://id.loc.gov/authorities/subjects/sh85107109 Creative thinking. http://id.loc.gov/authorities/subjects/sh85033844 Résolution de problème. BUSINESS & ECONOMICS / Knowledge Capital bisacsh Creative thinking fast Problem solving fast Print version: Iyengar, Sheena. Think bigger New York : Columbia University Press, [2023] 9780231198844 (DLC) 2022032389 |
| spellingShingle | Iyengar, Sheena Think bigger : how to innovate / Intro -- Table of Contents -- Preface -- Part I -- 1. What Is Think Bigger? -- 2. The Creative Brain -- Part II -- 3. Step 1: Choose the Problem -- 4. Step 2: Break Down the Problem -- 5. Step 3: Compare Wants -- 6. Step 4: Search In and Out of the Box -- 7. Step 5: Choice Map -- 8. Step 6: The Third Eye -- Acknowledgments -- Bibliography -- Index Problem solving. http://id.loc.gov/authorities/subjects/sh85107109 Creative thinking. http://id.loc.gov/authorities/subjects/sh85033844 Résolution de problème. BUSINESS & ECONOMICS / Knowledge Capital bisacsh Creative thinking fast Problem solving fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85107109 http://id.loc.gov/authorities/subjects/sh85033844 |
| title | Think bigger : how to innovate / |
| title_auth | Think bigger : how to innovate / |
| title_exact_search | Think bigger : how to innovate / |
| title_full | Think bigger : how to innovate / Sheena Iyengar. |
| title_fullStr | Think bigger : how to innovate / Sheena Iyengar. |
| title_full_unstemmed | Think bigger : how to innovate / Sheena Iyengar. |
| title_short | Think bigger : |
| title_sort | think bigger how to innovate |
| title_sub | how to innovate / |
| topic | Problem solving. http://id.loc.gov/authorities/subjects/sh85107109 Creative thinking. http://id.loc.gov/authorities/subjects/sh85033844 Résolution de problème. BUSINESS & ECONOMICS / Knowledge Capital bisacsh Creative thinking fast Problem solving fast |
| topic_facet | Problem solving. Creative thinking. Résolution de problème. BUSINESS & ECONOMICS / Knowledge Capital Creative thinking Problem solving |
| work_keys_str_mv | AT iyengarsheena thinkbiggerhowtoinnovate |