Strategic science communication :: a guide to setting the right objectives for more effective public engagement /

"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical comm...

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Bibliographic Details
Main Authors: Besley, John C., 1976- (Author), Dudo, Anthony (Author)
Format: Electronic eBook
Language:English
Published: Baltimore, Maryland : Johns Hopkins University Press, 2022
Subjects:
Online Access:DE-862
DE-863
Summary:"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--
Physical Description:1 online resource (viii, 322 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781421444215
1421444216

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