Selling Britishness :: commodity culture, the Dominions, and empire /
"From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with "British to the core" Canadian apples, "British to the backbone" New Zealand lamb, and "All British&quo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Montreal ; Kingston ; London ; Chicago :
McGill-Queen's University Press,
[2022]
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | "From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with "British to the core" Canadian apples, "British to the backbone" New Zealand lamb, and "All British" Australian butter. In remarkable yet forgotten advertising campaigns, prime ministers, touring cricketers, "lady demonstrators," and even boxing kangaroos were pressed into service to sell more Dominion produce to British shoppers. But as they sold apples and butter, these campaigns also sold a Dominion-styled British identity. Selling Britishness explores the role of commodity marketing in creating "Britishness." Dominion settlers considered themselves British, and marketed their commodities accordingly. Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the dominions and persuade their own citizens to "Buy British." Conventionally nationalist narratives have posited the growth of independent national identities during the interwar period, though some have suggested enduring imperial sentiment endured. Felicity Barnes takes a new approach, arguing that far from shaking off or relying on any lasting sense of Britishness, Dominion marketing produced it. Selling Britishness further shows that when constructing Britishness, advertisers employed imperial hierarchies of race, class, and gender. Consumption worked to bolster colonialism, and advertising extended imperial power into the everyday. Drawing on extensive new archives, Selling Britishness explores a shared British identity constructed by marketers and advertisers during advertising's golden age."-- |
| Beschreibung: | 1 online resource (xiii, 242 pages) : illustrations (some color) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780228012160 0228012163 0228012155 9780228012153 |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-on1313530138 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 220502s2022 quca ob 001 0 eng | ||
| 040 | |a NLC |b eng |e rda |c NLC |d NLC |d OCLCO |d YDX |d OCLCF |d YDX |d SFB |d LGG |d OCLCQ |d N$T |d UKAHL |d DEGRU |d OCLCO |d OCLCL | ||
| 015 | |a 20220233543 |2 can | ||
| 020 | |a 9780228012160 |q electronic book | ||
| 020 | |a 0228012163 |q electronic book | ||
| 020 | |a 0228012155 |q electronic book | ||
| 020 | |a 9780228012153 |q (electronic bk.) | ||
| 020 | |z 9780228010517 |q hardcover | ||
| 020 | |z 9780228010562 |q paperback | ||
| 035 | |a (OCoLC)1313530138 | ||
| 042 | |a lac | ||
| 043 | |a e-uk--- | ||
| 050 | 4 | |a HC260.C6 |b B37 2022 | |
| 055 | 0 | |a HC260.C6 |b B37 2022 | |
| 082 | 0 | |a 339.4/709420904 |2 23 | |
| 084 | |a cci1icc |2 lacc | ||
| 049 | |a MAIN | ||
| 100 | 1 | |a Barnes, Felicity, |e author. |0 http://id.loc.gov/authorities/names/nb2012025666 | |
| 245 | 1 | 0 | |a Selling Britishness : |b commodity culture, the Dominions, and empire / |c Felicity Barnes. |
| 264 | 1 | |a Montreal ; |a Kingston ; |a London ; |a Chicago : |b McGill-Queen's University Press, |c [2022] | |
| 300 | |a 1 online resource (xiii, 242 pages) : |b illustrations (some color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The New Empire Marketing: Dominion Organisations in the Metropolis -- Trading on Sentiment? Dominion Campaigns, Emotion and the Cultural Economy of Empire Trade -- 'All-British' Lands: Advertising and the Construction of Commodity Britishness -- 'British to the Core': Trade Films, the Metropolis, and Dominion Identity -- Bringing Another Empire Alive? The Dominions and the Empire Marketing Board -- 'Another Empire Link': Advertising and Britishness in the Dominions. | |
| 520 | |a "From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with "British to the core" Canadian apples, "British to the backbone" New Zealand lamb, and "All British" Australian butter. In remarkable yet forgotten advertising campaigns, prime ministers, touring cricketers, "lady demonstrators," and even boxing kangaroos were pressed into service to sell more Dominion produce to British shoppers. But as they sold apples and butter, these campaigns also sold a Dominion-styled British identity. Selling Britishness explores the role of commodity marketing in creating "Britishness." Dominion settlers considered themselves British, and marketed their commodities accordingly. Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the dominions and persuade their own citizens to "Buy British." Conventionally nationalist narratives have posited the growth of independent national identities during the interwar period, though some have suggested enduring imperial sentiment endured. Felicity Barnes takes a new approach, arguing that far from shaking off or relying on any lasting sense of Britishness, Dominion marketing produced it. Selling Britishness further shows that when constructing Britishness, advertisers employed imperial hierarchies of race, class, and gender. Consumption worked to bolster colonialism, and advertising extended imperial power into the everyday. Drawing on extensive new archives, Selling Britishness explores a shared British identity constructed by marketers and advertisers during advertising's golden age."-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on September 15, 2022). | ||
| 650 | 0 | |a Consumption (Economics) |z Great Britain |x History |y 20th century. | |
| 650 | 0 | |a Commercial products |z Great Britain |x Marketing |x History |y 20th century. | |
| 650 | 0 | |a National characteristics, British |x History |y 20th century. | |
| 650 | 0 | |a Imperialism |x Economic aspects |z Great Britain |x History |y 20th century. | |
| 650 | 6 | |a Britanniques |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Impérialisme |x Aspect économique |z Grande-Bretagne |x Histoire |y 20e siècle. | |
| 650 | 7 | |a HISTORY / Modern / 20th Century. |2 bisacsh | |
| 650 | 7 | |a Commercial products |x Marketing |2 fast | |
| 650 | 7 | |a Consumption (Economics) |2 fast | |
| 650 | 7 | |a Imperialism |x Economic aspects |2 fast | |
| 650 | 7 | |a National characteristics, British |2 fast | |
| 651 | 7 | |a Great Britain |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 653 | |a Australia. | ||
| 653 | |a Board. | ||
| 653 | |a Canada. | ||
| 653 | |a EMB. | ||
| 653 | |a Ilotts. | ||
| 653 | |a New Zealand. | ||
| 653 | |a Publicity. | ||
| 653 | |a Trade. | ||
| 653 | |a Walter Thompson. | ||
| 653 | |a World. | ||
| 653 | |a advertising. | ||
| 653 | |a agency. | ||
| 653 | |a apples. | ||
| 653 | |a bacon. | ||
| 653 | |a butter. | ||
| 653 | |a cinema. | ||
| 653 | |a co-ethic networks. | ||
| 653 | |a consumer. | ||
| 653 | |a consumption. | ||
| 653 | |a economy. | ||
| 653 | |a exhibitions. | ||
| 653 | |a film. | ||
| 653 | |a food. | ||
| 653 | |a identity. | ||
| 653 | |a imperialism. | ||
| 653 | |a lamb. | ||
| 653 | |a marketing. | ||
| 653 | |a press. | ||
| 653 | |a promotion. | ||
| 653 | |a racism. | ||
| 653 | |a settler colonialism. | ||
| 653 | |a whiteness. | ||
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a History |2 fast | |
| 758 | |i has work: |a SELLING BRITISHNESS (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3Cbd8tGtb9qbb8cJ7Ttmm |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Barnes, Felicity. |t Selling Britishness. |d Montreal ; Kingston ; London ; Chicago : McGill-Queen's University Press, 2022 |z 022801056X |z 9780228010562 |w (OCoLC)1273912688 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3561865 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3561865 |3 Volltext |
| 938 | |a De Gruyter |b DEGR |n 9780228012153 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH41240760 | ||
| 938 | |a YBP Library Services |b YANK |n 304664540 | ||
| 938 | |a YBP Library Services |b YANK |n 18032144 | ||
| 938 | |a EBSCOhost |b EBSC |n 3561865 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-on1313530138 |
|---|---|
| _version_ | 1826942349955039232 |
| adam_text | |
| any_adam_object | |
| author | Barnes, Felicity |
| author_GND | http://id.loc.gov/authorities/names/nb2012025666 |
| author_facet | Barnes, Felicity |
| author_role | aut |
| author_sort | Barnes, Felicity |
| author_variant | f b fb |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HC260 |
| callnumber-raw | HC260.C6 B37 2022 |
| callnumber-search | HC260.C6 B37 2022 |
| callnumber-sort | HC 3260 C6 B37 42022 |
| callnumber-subject | HC - Economic History and Conditions |
| collection | ZDB-4-EBA |
| contents | The New Empire Marketing: Dominion Organisations in the Metropolis -- Trading on Sentiment? Dominion Campaigns, Emotion and the Cultural Economy of Empire Trade -- 'All-British' Lands: Advertising and the Construction of Commodity Britishness -- 'British to the Core': Trade Films, the Metropolis, and Dominion Identity -- Bringing Another Empire Alive? The Dominions and the Empire Marketing Board -- 'Another Empire Link': Advertising and Britishness in the Dominions. |
| ctrlnum | (OCoLC)1313530138 |
| dewey-full | 339.4/709420904 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 339 - Macroeconomics and related topics |
| dewey-raw | 339.4/709420904 |
| dewey-search | 339.4/709420904 |
| dewey-sort | 3339.4 9709420904 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| era | 1900-1999 fast |
| era_facet | 1900-1999 |
| format | Electronic eBook |
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| genre | Electronic books. History fast |
| genre_facet | Electronic books. History |
| geographic | Great Britain fast https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP |
| geographic_facet | Great Britain |
| id | ZDB-4-EBA-on1313530138 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:26:36Z |
| institution | BVB |
| isbn | 9780228012160 0228012163 0228012155 9780228012153 |
| language | English |
| oclc_num | 1313530138 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource (xiii, 242 pages) : illustrations (some color) |
| psigel | ZDB-4-EBA FWS_PDA_EBA ZDB-4-EBA |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | McGill-Queen's University Press, |
| record_format | marc |
| spelling | Barnes, Felicity, author. http://id.loc.gov/authorities/names/nb2012025666 Selling Britishness : commodity culture, the Dominions, and empire / Felicity Barnes. Montreal ; Kingston ; London ; Chicago : McGill-Queen's University Press, [2022] 1 online resource (xiii, 242 pages) : illustrations (some color) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. The New Empire Marketing: Dominion Organisations in the Metropolis -- Trading on Sentiment? Dominion Campaigns, Emotion and the Cultural Economy of Empire Trade -- 'All-British' Lands: Advertising and the Construction of Commodity Britishness -- 'British to the Core': Trade Films, the Metropolis, and Dominion Identity -- Bringing Another Empire Alive? The Dominions and the Empire Marketing Board -- 'Another Empire Link': Advertising and Britishness in the Dominions. "From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with "British to the core" Canadian apples, "British to the backbone" New Zealand lamb, and "All British" Australian butter. In remarkable yet forgotten advertising campaigns, prime ministers, touring cricketers, "lady demonstrators," and even boxing kangaroos were pressed into service to sell more Dominion produce to British shoppers. But as they sold apples and butter, these campaigns also sold a Dominion-styled British identity. Selling Britishness explores the role of commodity marketing in creating "Britishness." Dominion settlers considered themselves British, and marketed their commodities accordingly. Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the dominions and persuade their own citizens to "Buy British." Conventionally nationalist narratives have posited the growth of independent national identities during the interwar period, though some have suggested enduring imperial sentiment endured. Felicity Barnes takes a new approach, arguing that far from shaking off or relying on any lasting sense of Britishness, Dominion marketing produced it. Selling Britishness further shows that when constructing Britishness, advertisers employed imperial hierarchies of race, class, and gender. Consumption worked to bolster colonialism, and advertising extended imperial power into the everyday. Drawing on extensive new archives, Selling Britishness explores a shared British identity constructed by marketers and advertisers during advertising's golden age."-- Provided by publisher. Description based on online resource; title from digital title page (viewed on September 15, 2022). Consumption (Economics) Great Britain History 20th century. Commercial products Great Britain Marketing History 20th century. National characteristics, British History 20th century. Imperialism Economic aspects Great Britain History 20th century. Britanniques Histoire 20e siècle. Impérialisme Aspect économique Grande-Bretagne Histoire 20e siècle. HISTORY / Modern / 20th Century. bisacsh Commercial products Marketing fast Consumption (Economics) fast Imperialism Economic aspects fast National characteristics, British fast Great Britain fast https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP 1900-1999 fast Australia. Board. Canada. EMB. Ilotts. New Zealand. Publicity. Trade. Walter Thompson. World. advertising. agency. apples. bacon. butter. cinema. co-ethic networks. consumer. consumption. economy. exhibitions. film. food. identity. imperialism. lamb. marketing. press. promotion. racism. settler colonialism. whiteness. Electronic books. History fast has work: SELLING BRITISHNESS (Text) https://id.oclc.org/worldcat/entity/E39PD3Cbd8tGtb9qbb8cJ7Ttmm https://id.oclc.org/worldcat/ontology/hasWork Print version: Barnes, Felicity. Selling Britishness. Montreal ; Kingston ; London ; Chicago : McGill-Queen's University Press, 2022 022801056X 9780228010562 (OCoLC)1273912688 |
| spellingShingle | Barnes, Felicity Selling Britishness : commodity culture, the Dominions, and empire / The New Empire Marketing: Dominion Organisations in the Metropolis -- Trading on Sentiment? Dominion Campaigns, Emotion and the Cultural Economy of Empire Trade -- 'All-British' Lands: Advertising and the Construction of Commodity Britishness -- 'British to the Core': Trade Films, the Metropolis, and Dominion Identity -- Bringing Another Empire Alive? The Dominions and the Empire Marketing Board -- 'Another Empire Link': Advertising and Britishness in the Dominions. Consumption (Economics) Great Britain History 20th century. Commercial products Great Britain Marketing History 20th century. National characteristics, British History 20th century. Imperialism Economic aspects Great Britain History 20th century. Britanniques Histoire 20e siècle. Impérialisme Aspect économique Grande-Bretagne Histoire 20e siècle. HISTORY / Modern / 20th Century. bisacsh Commercial products Marketing fast Consumption (Economics) fast Imperialism Economic aspects fast National characteristics, British fast |
| title | Selling Britishness : commodity culture, the Dominions, and empire / |
| title_auth | Selling Britishness : commodity culture, the Dominions, and empire / |
| title_exact_search | Selling Britishness : commodity culture, the Dominions, and empire / |
| title_full | Selling Britishness : commodity culture, the Dominions, and empire / Felicity Barnes. |
| title_fullStr | Selling Britishness : commodity culture, the Dominions, and empire / Felicity Barnes. |
| title_full_unstemmed | Selling Britishness : commodity culture, the Dominions, and empire / Felicity Barnes. |
| title_short | Selling Britishness : |
| title_sort | selling britishness commodity culture the dominions and empire |
| title_sub | commodity culture, the Dominions, and empire / |
| topic | Consumption (Economics) Great Britain History 20th century. Commercial products Great Britain Marketing History 20th century. National characteristics, British History 20th century. Imperialism Economic aspects Great Britain History 20th century. Britanniques Histoire 20e siècle. Impérialisme Aspect économique Grande-Bretagne Histoire 20e siècle. HISTORY / Modern / 20th Century. bisacsh Commercial products Marketing fast Consumption (Economics) fast Imperialism Economic aspects fast National characteristics, British fast |
| topic_facet | Consumption (Economics) Great Britain History 20th century. Commercial products Great Britain Marketing History 20th century. National characteristics, British History 20th century. Imperialism Economic aspects Great Britain History 20th century. Britanniques Histoire 20e siècle. Impérialisme Aspect économique Grande-Bretagne Histoire 20e siècle. HISTORY / Modern / 20th Century. Commercial products Marketing Consumption (Economics) Imperialism Economic aspects National characteristics, British Great Britain Electronic books. History |
| work_keys_str_mv | AT barnesfelicity sellingbritishnesscommodityculturethedominionsandempire |