Succeed through customer knowledge :: a guide to practical customer-originated marketing /
"'Customer-originated Marketing' is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category. In this...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English Japanese |
| Veröffentlicht: |
[Place of publication not identified] :
[One Peace Ebooks],
[2021]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "'Customer-originated Marketing' is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category. In this book he provides extensive insights into viable marketing frameworks and guidelines that enable you to gain a deep cognizance of your customer base and develop tailor made marketing solutions to maximize on the knowledge gained."-- |
| Beschreibung: | 1 online resource. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781642731583 1642731587 |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 220302s2021 xx ob 000 0 eng d | ||
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| 020 | |a 1642731587 |q (electronic bk.) | ||
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| 100 | 1 | |a Nishiguchi, Kazuki, |e author. | |
| 240 | 1 | 0 | |6 880-01 |a Jissen kokyaku kiten māketingu. |l English |
| 245 | 1 | 0 | |a Succeed through customer knowledge : |b a guide to practical customer-originated marketing / |c Kazuki Nishiguchi. |
| 264 | 1 | |a [Place of publication not identified] : |b [One Peace Ebooks], |c [2021] | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a "'Customer-originated Marketing' is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category. In this book he provides extensive insights into viable marketing frameworks and guidelines that enable you to gain a deep cognizance of your customer base and develop tailor made marketing solutions to maximize on the knowledge gained."-- |c Provided by publisher | ||
| 505 | 0 | |a Effective ideas in marketing and the meaning of n1 -- Foundational chapter. Developing basic marketing strategies using the customer pyramid (5segs map) -- Practical chapter. Combining sales promotion and branding witht he 9segs map -- Case study. n1 analysis and creating ideas at SmartNews -- The importance of customer analysis in the digital era. | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed March 3, 2022). | |
| 650 | 0 | |a Consumers |x Research. |0 http://id.loc.gov/authorities/subjects/sh85031493 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Consommateurs |x Recherche. | |
| 650 | 6 | |a Marketing. | |
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| 650 | 7 | |a Consumers |x Research |2 fast | |
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| 994 | |a 92 |b GEBAY | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-on1301394363 |
|---|---|
| _version_ | 1816882557769220098 |
| adam_text | |
| any_adam_object | |
| author | Nishiguchi, Kazuki |
| author_facet | Nishiguchi, Kazuki |
| author_role | aut |
| author_sort | Nishiguchi, Kazuki |
| author_variant | k n kn |
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| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| contents | Effective ideas in marketing and the meaning of n1 -- Foundational chapter. Developing basic marketing strategies using the customer pyramid (5segs map) -- Practical chapter. Combining sales promotion and branding witht he 9segs map -- Case study. n1 analysis and creating ideas at SmartNews -- The importance of customer analysis in the digital era. |
| ctrlnum | (OCoLC)1301394363 |
| dewey-full | 658.8/34 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34 |
| dewey-search | 658.8/34 |
| dewey-sort | 3658.8 234 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-on1301394363 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:30:31Z |
| institution | BVB |
| isbn | 9781642731583 1642731587 |
| language | English Japanese |
| oclc_num | 1301394363 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource. |
| psigel | ZDB-4-EBA |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | [One Peace Ebooks], |
| record_format | marc |
| spelling | Nishiguchi, Kazuki, author. 880-01 Jissen kokyaku kiten māketingu. English Succeed through customer knowledge : a guide to practical customer-originated marketing / Kazuki Nishiguchi. [Place of publication not identified] : [One Peace Ebooks], [2021] 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier "'Customer-originated Marketing' is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category. In this book he provides extensive insights into viable marketing frameworks and guidelines that enable you to gain a deep cognizance of your customer base and develop tailor made marketing solutions to maximize on the knowledge gained."-- Provided by publisher Effective ideas in marketing and the meaning of n1 -- Foundational chapter. Developing basic marketing strategies using the customer pyramid (5segs map) -- Practical chapter. Combining sales promotion and branding witht he 9segs map -- Case study. n1 analysis and creating ideas at SmartNews -- The importance of customer analysis in the digital era. Includes bibliographical references. Online resource; title from PDF title page (EBSCO, viewed March 3, 2022). Consumers Research. http://id.loc.gov/authorities/subjects/sh85031493 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Consommateurs Recherche. Marketing. marketing. aat Consumers Research fast Marketing fast FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3064650 Volltext 240-01/$1 実践顧客起点マーケティング. English |
| spellingShingle | Nishiguchi, Kazuki Succeed through customer knowledge : a guide to practical customer-originated marketing / Effective ideas in marketing and the meaning of n1 -- Foundational chapter. Developing basic marketing strategies using the customer pyramid (5segs map) -- Practical chapter. Combining sales promotion and branding witht he 9segs map -- Case study. n1 analysis and creating ideas at SmartNews -- The importance of customer analysis in the digital era. Consumers Research. http://id.loc.gov/authorities/subjects/sh85031493 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Consommateurs Recherche. Marketing. marketing. aat Consumers Research fast Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85031493 http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541 |
| title | Succeed through customer knowledge : a guide to practical customer-originated marketing / |
| title_alt | Jissen kokyaku kiten māketingu. |
| title_auth | Succeed through customer knowledge : a guide to practical customer-originated marketing / |
| title_exact_search | Succeed through customer knowledge : a guide to practical customer-originated marketing / |
| title_full | Succeed through customer knowledge : a guide to practical customer-originated marketing / Kazuki Nishiguchi. |
| title_fullStr | Succeed through customer knowledge : a guide to practical customer-originated marketing / Kazuki Nishiguchi. |
| title_full_unstemmed | Succeed through customer knowledge : a guide to practical customer-originated marketing / Kazuki Nishiguchi. |
| title_short | Succeed through customer knowledge : |
| title_sort | succeed through customer knowledge a guide to practical customer originated marketing |
| title_sub | a guide to practical customer-originated marketing / |
| topic | Consumers Research. http://id.loc.gov/authorities/subjects/sh85031493 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Consommateurs Recherche. Marketing. marketing. aat Consumers Research fast Marketing fast |
| topic_facet | Consumers Research. Marketing. Marketing Consommateurs Recherche. marketing. Consumers Research |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3064650 |
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