Black Culture, Inc. :: how ethnic community support pays for corporate America /
"A surprising and fascinating look at how Black culture has been leveraged by corporate America, this book addresses some of today's most pressing public debates around allyship and diversity. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corpo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Stanford, California :
Stanford University Press,
[2022]
|
| Schriftenreihe: | Culture and economic life.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "A surprising and fascinating look at how Black culture has been leveraged by corporate America, this book addresses some of today's most pressing public debates around allyship and diversity. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corporations like American Express. Visit the website for the Apollo Theater and you'll notice acknowledgments to corporations like Coca Cola and Citibank. The Martin Luther King, Jr. Memorial and the National Museum of African American History and Culture, owe their very existence to large corporate donations from companies like General Motors. And while we can easily make sense of the need for such funding to keep cultural spaces afloat, less obvious are the reasons that corporations give to them. In Black Culture, Inc. Patricia A. Banks interrogates the notion that such giving is completely altruistic, and argues for a deeper understanding of the hidden transactions being conducted that render corporate America dependent on Black culture. Drawing on a range of sources, such as public relations and advertising texts on corporate cultural patronage and observations at sponsored cultural events, Banks argues that black cultural patronage profits firms by signaling that they value diversity, equity, and inclusion. By functioning in this manner, support of black cultural initiatives affords these companies something called "diversity capital," an increasingly valuable commodity in today's business landscape. While this does not necessarily detract from the social good that cultural patronage does, it reveals its secret cost: ethnic community support may serve to obscure an otherwise poor track record with social justice. Banks deftly weaves innovative theory with detailed observations and a discerning critical gaze at the various agendas infiltrating memorials, museums, and music festivals meant to celebrate Black culture. At a time when accusations of discriminatory practices are met with immediate legal and social condemnation, the insights offered here are urgent and necessary"-- |
| Beschreibung: | 1 online resource (xiii, 217 pages) : illustrations. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781503631250 1503631257 |
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| 505 | 0 | |a Diversity capital -- The racial return -- Racism rehab -- Cultivating consumers -- The party of the year -- Gospel and the golden arches -- #AFROPUNKWESEEYOU -- Branding diversity. | |
| 520 | |a "A surprising and fascinating look at how Black culture has been leveraged by corporate America, this book addresses some of today's most pressing public debates around allyship and diversity. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corporations like American Express. Visit the website for the Apollo Theater and you'll notice acknowledgments to corporations like Coca Cola and Citibank. The Martin Luther King, Jr. Memorial and the National Museum of African American History and Culture, owe their very existence to large corporate donations from companies like General Motors. And while we can easily make sense of the need for such funding to keep cultural spaces afloat, less obvious are the reasons that corporations give to them. In Black Culture, Inc. Patricia A. Banks interrogates the notion that such giving is completely altruistic, and argues for a deeper understanding of the hidden transactions being conducted that render corporate America dependent on Black culture. Drawing on a range of sources, such as public relations and advertising texts on corporate cultural patronage and observations at sponsored cultural events, Banks argues that black cultural patronage profits firms by signaling that they value diversity, equity, and inclusion. By functioning in this manner, support of black cultural initiatives affords these companies something called "diversity capital," an increasingly valuable commodity in today's business landscape. While this does not necessarily detract from the social good that cultural patronage does, it reveals its secret cost: ethnic community support may serve to obscure an otherwise poor track record with social justice. Banks deftly weaves innovative theory with detailed observations and a discerning critical gaze at the various agendas infiltrating memorials, museums, and music festivals meant to celebrate Black culture. At a time when accusations of discriminatory practices are met with immediate legal and social condemnation, the insights offered here are urgent and necessary"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on May 23, 2023). | ||
| 650 | 0 | |a Art patronage |z United States. | |
| 650 | 0 | |a African American arts |x Finance. | |
| 650 | 0 | |a Ethnic arts |z United States |x Finance. | |
| 650 | 0 | |a Corporate sponsorship |z United States. | |
| 650 | 0 | |a Corporations |x Public relations |z United States. | |
| 650 | 0 | |a Social responsibility of business |z United States. | |
| 650 | 6 | |a Mécénat |z États-Unis. | |
| 650 | 6 | |a Arts noirs américains |x Finances. | |
| 650 | 6 | |a Arts ethniques |z États-Unis |x Finances. | |
| 650 | 6 | |a Parrainage publicitaire |z États-Unis. | |
| 650 | 6 | |a Sociétés |x Relations publiques |z États-Unis. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale |z États-Unis. | |
| 650 | 7 | |a Art patronage |2 fast | |
| 650 | 7 | |a Corporate sponsorship |2 fast | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Banks, Patricia Ann. |t Black Culture, Inc. |d Stanford, California : Stanford University Press, 2022 |z 9781503606777 |w (DLC) 2021034836 |
| 830 | 0 | |a Culture and economic life. |0 http://id.loc.gov/authorities/names/no2016071203 | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-on1262694005 |
|---|---|
| _version_ | 1813901704578465792 |
| adam_text | |
| any_adam_object | |
| author | Banks, Patricia Ann |
| author_GND | http://id.loc.gov/authorities/names/no2007042164 |
| author_facet | Banks, Patricia Ann |
| author_role | aut |
| author_sort | Banks, Patricia Ann |
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| building | Verbundindex |
| bvnumber | localFWS |
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| callnumber-label | NX711 |
| callnumber-raw | NX711.U5 B36 2022 |
| callnumber-search | NX711.U5 B36 2022 |
| callnumber-sort | NX 3711 U5 B36 42022 |
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| collection | ZDB-4-EBA |
| contents | Diversity capital -- The racial return -- Racism rehab -- Cultivating consumers -- The party of the year -- Gospel and the golden arches -- #AFROPUNKWESEEYOU -- Branding diversity. |
| ctrlnum | (OCoLC)1262694005 |
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| dewey-ones | 700 - The arts |
| dewey-raw | 700.89/96073 |
| dewey-search | 700.89/96073 |
| dewey-sort | 3700.89 596073 |
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| discipline | Kunstgeschichte |
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| geographic | United States fast |
| geographic_facet | United States |
| id | ZDB-4-EBA-on1262694005 |
| illustrated | Illustrated |
| indexdate | 2024-10-25T15:51:08Z |
| institution | BVB |
| isbn | 9781503631250 1503631257 |
| language | English |
| lccn | 2021034837 |
| oclc_num | 1262694005 |
| open_access_boolean | |
| owner | MAIN |
| owner_facet | MAIN |
| physical | 1 online resource (xiii, 217 pages) : illustrations. |
| psigel | ZDB-4-EBA |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Stanford University Press, |
| record_format | marc |
| series | Culture and economic life. |
| series2 | Culture and economic life |
| spelling | Banks, Patricia Ann, author. http://id.loc.gov/authorities/names/no2007042164 Black Culture, Inc. : how ethnic community support pays for corporate America / Patricia A. Banks. Stanford, California : Stanford University Press, [2022] 1 online resource (xiii, 217 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Culture and economic life Includes bibliographical references and index. Diversity capital -- The racial return -- Racism rehab -- Cultivating consumers -- The party of the year -- Gospel and the golden arches -- #AFROPUNKWESEEYOU -- Branding diversity. "A surprising and fascinating look at how Black culture has been leveraged by corporate America, this book addresses some of today's most pressing public debates around allyship and diversity. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corporations like American Express. Visit the website for the Apollo Theater and you'll notice acknowledgments to corporations like Coca Cola and Citibank. The Martin Luther King, Jr. Memorial and the National Museum of African American History and Culture, owe their very existence to large corporate donations from companies like General Motors. And while we can easily make sense of the need for such funding to keep cultural spaces afloat, less obvious are the reasons that corporations give to them. In Black Culture, Inc. Patricia A. Banks interrogates the notion that such giving is completely altruistic, and argues for a deeper understanding of the hidden transactions being conducted that render corporate America dependent on Black culture. Drawing on a range of sources, such as public relations and advertising texts on corporate cultural patronage and observations at sponsored cultural events, Banks argues that black cultural patronage profits firms by signaling that they value diversity, equity, and inclusion. By functioning in this manner, support of black cultural initiatives affords these companies something called "diversity capital," an increasingly valuable commodity in today's business landscape. While this does not necessarily detract from the social good that cultural patronage does, it reveals its secret cost: ethnic community support may serve to obscure an otherwise poor track record with social justice. Banks deftly weaves innovative theory with detailed observations and a discerning critical gaze at the various agendas infiltrating memorials, museums, and music festivals meant to celebrate Black culture. At a time when accusations of discriminatory practices are met with immediate legal and social condemnation, the insights offered here are urgent and necessary"-- Provided by publisher. Description based on online resource; title from digital title page (viewed on May 23, 2023). Art patronage United States. African American arts Finance. Ethnic arts United States Finance. Corporate sponsorship United States. Corporations Public relations United States. Social responsibility of business United States. Mécénat États-Unis. Arts noirs américains Finances. Arts ethniques États-Unis Finances. Parrainage publicitaire États-Unis. Sociétés Relations publiques États-Unis. Entreprises Responsabilité sociale États-Unis. Art patronage fast Corporate sponsorship fast Corporations Public relations fast Social responsibility of business fast United States fast Print version: Banks, Patricia Ann. Black Culture, Inc. Stanford, California : Stanford University Press, 2022 9781503606777 (DLC) 2021034836 Culture and economic life. http://id.loc.gov/authorities/names/no2016071203 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3177144 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3177144 Volltext |
| spellingShingle | Banks, Patricia Ann Black Culture, Inc. : how ethnic community support pays for corporate America / Culture and economic life. Diversity capital -- The racial return -- Racism rehab -- Cultivating consumers -- The party of the year -- Gospel and the golden arches -- #AFROPUNKWESEEYOU -- Branding diversity. Art patronage United States. African American arts Finance. Ethnic arts United States Finance. Corporate sponsorship United States. Corporations Public relations United States. Social responsibility of business United States. Mécénat États-Unis. Arts noirs américains Finances. Arts ethniques États-Unis Finances. Parrainage publicitaire États-Unis. Sociétés Relations publiques États-Unis. Entreprises Responsabilité sociale États-Unis. Art patronage fast Corporate sponsorship fast Corporations Public relations fast Social responsibility of business fast |
| title | Black Culture, Inc. : how ethnic community support pays for corporate America / |
| title_auth | Black Culture, Inc. : how ethnic community support pays for corporate America / |
| title_exact_search | Black Culture, Inc. : how ethnic community support pays for corporate America / |
| title_full | Black Culture, Inc. : how ethnic community support pays for corporate America / Patricia A. Banks. |
| title_fullStr | Black Culture, Inc. : how ethnic community support pays for corporate America / Patricia A. Banks. |
| title_full_unstemmed | Black Culture, Inc. : how ethnic community support pays for corporate America / Patricia A. Banks. |
| title_short | Black Culture, Inc. : |
| title_sort | black culture inc how ethnic community support pays for corporate america |
| title_sub | how ethnic community support pays for corporate America / |
| topic | Art patronage United States. African American arts Finance. Ethnic arts United States Finance. Corporate sponsorship United States. Corporations Public relations United States. Social responsibility of business United States. Mécénat États-Unis. Arts noirs américains Finances. Arts ethniques États-Unis Finances. Parrainage publicitaire États-Unis. Sociétés Relations publiques États-Unis. Entreprises Responsabilité sociale États-Unis. Art patronage fast Corporate sponsorship fast Corporations Public relations fast Social responsibility of business fast |
| topic_facet | Art patronage United States. African American arts Finance. Ethnic arts United States Finance. Corporate sponsorship United States. Corporations Public relations United States. Social responsibility of business United States. Mécénat États-Unis. Arts noirs américains Finances. Arts ethniques États-Unis Finances. Parrainage publicitaire États-Unis. Sociétés Relations publiques États-Unis. Entreprises Responsabilité sociale États-Unis. Art patronage Corporate sponsorship Corporations Public relations Social responsibility of business United States |
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