Wine markets :: genres and identities /
"The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with criti...
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| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Columbia University Press,
2021.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre and collective identity illuminate producers' choices, whether they are selling traditional or nonconventional wines. Winemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers. Wine Markets features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organizations more broadly"-- |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 0231555199 9780231555197 |
Internformat
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| 505 | 0 | |a Genres and market identities -- Barolo and barbaresco -- The barolo wars -- Mobilization of collective market identities -- Genre spanning, ambiguity, and valuation -- Brunello di montalcino -- Tradition, modernity, and the scandal -- Alsace -- Biodynamic and organic winemaking -- Why biodynamics? -- Communities, movements, and identities. | |
| 520 | |a "The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre and collective identity illuminate producers' choices, whether they are selling traditional or nonconventional wines. Winemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers. Wine Markets features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organizations more broadly"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 650 | 0 | |a Wine industry |x Social aspects. | |
| 650 | 0 | |a Wine and wine making |x Social aspects. | |
| 650 | 6 | |a Vin |x Industrie |x Aspect social. | |
| 650 | 7 | |a SOCIAL SCIENCE / Sociology / General |2 bisacsh | |
| 650 | 7 | |a Wine and wine making |x Social aspects |2 fast | |
| 650 | 7 | |a Wine industry |x Social aspects |2 fast | |
| 700 | 1 | |a Hannan, Michael T., |e author. | |
| 700 | 1 | |a Olzak, Susan, |e author. | |
| 758 | |i has work: |a WINE MARKETS (Text) |1 https://id.oclc.org/worldcat/entity/E39PD37x86B8TbDKq9p8YvYRH3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| author | Negro, Giacomo Hannan, Michael T. Olzak, Susan |
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| author_sort | Negro, Giacomo |
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| contents | Genres and market identities -- Barolo and barbaresco -- The barolo wars -- Mobilization of collective market identities -- Genre spanning, ambiguity, and valuation -- Brunello di montalcino -- Tradition, modernity, and the scandal -- Alsace -- Biodynamic and organic winemaking -- Why biodynamics? -- Communities, movements, and identities. |
| ctrlnum | (OCoLC)1252736134 |
| dewey-full | 338.4/76632 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/76632 |
| dewey-search | 338.4/76632 |
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| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-on1252736134 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:30:18Z |
| institution | BVB |
| isbn | 0231555199 9780231555197 |
| language | English |
| lccn | 2021022075 |
| oclc_num | 1252736134 |
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| spelling | Negro, Giacomo, author. Wine markets : genres and identities / Giacomo Negro and Michael T. Hannan with Susan Olzak. 2111 New York : Columbia University Press, 2021. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Genres and market identities -- Barolo and barbaresco -- The barolo wars -- Mobilization of collective market identities -- Genre spanning, ambiguity, and valuation -- Brunello di montalcino -- Tradition, modernity, and the scandal -- Alsace -- Biodynamic and organic winemaking -- Why biodynamics? -- Communities, movements, and identities. "The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre and collective identity illuminate producers' choices, whether they are selling traditional or nonconventional wines. Winemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers. Wine Markets features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organizations more broadly"-- Provided by publisher. Description based on print version record and CIP data provided by publisher; resource not viewed. Wine industry Social aspects. Wine and wine making Social aspects. Vin Industrie Aspect social. SOCIAL SCIENCE / Sociology / General bisacsh Wine and wine making Social aspects fast Wine industry Social aspects fast Hannan, Michael T., author. Olzak, Susan, author. has work: WINE MARKETS (Text) https://id.oclc.org/worldcat/entity/E39PD37x86B8TbDKq9p8YvYRH3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Negro, Giacomo. Wine markets New York : Columbia University Press, 2021 9780231203708 (DLC) 2021022074 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2934795 Volltext |
| spellingShingle | Negro, Giacomo Hannan, Michael T. Olzak, Susan Wine markets : genres and identities / Genres and market identities -- Barolo and barbaresco -- The barolo wars -- Mobilization of collective market identities -- Genre spanning, ambiguity, and valuation -- Brunello di montalcino -- Tradition, modernity, and the scandal -- Alsace -- Biodynamic and organic winemaking -- Why biodynamics? -- Communities, movements, and identities. Wine industry Social aspects. Wine and wine making Social aspects. Vin Industrie Aspect social. SOCIAL SCIENCE / Sociology / General bisacsh Wine and wine making Social aspects fast Wine industry Social aspects fast |
| title | Wine markets : genres and identities / |
| title_auth | Wine markets : genres and identities / |
| title_exact_search | Wine markets : genres and identities / |
| title_full | Wine markets : genres and identities / Giacomo Negro and Michael T. Hannan with Susan Olzak. |
| title_fullStr | Wine markets : genres and identities / Giacomo Negro and Michael T. Hannan with Susan Olzak. |
| title_full_unstemmed | Wine markets : genres and identities / Giacomo Negro and Michael T. Hannan with Susan Olzak. |
| title_short | Wine markets : |
| title_sort | wine markets genres and identities |
| title_sub | genres and identities / |
| topic | Wine industry Social aspects. Wine and wine making Social aspects. Vin Industrie Aspect social. SOCIAL SCIENCE / Sociology / General bisacsh Wine and wine making Social aspects fast Wine industry Social aspects fast |
| topic_facet | Wine industry Social aspects. Wine and wine making Social aspects. Vin Industrie Aspect social. SOCIAL SCIENCE / Sociology / General Wine and wine making Social aspects Wine industry Social aspects |
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