Marketing scales handbook :: multi-item measures for consumer insight research. Volume 11 /
This eleventh volume in the long-running series has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Fort Worth, Texas :
GCBII Productions, LLC,
[2021].
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This eleventh volume in the long-running series has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality. |
| Beschreibung: | "Library version". |
| Beschreibung: | 1 online resource (xxii, 521 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780578899930 0578899930 |
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| spelling | Bruner, Gordon C., 1954- author. https://id.oclc.org/worldcat/entity/E39PCjKjQWf3BbF84pxH4DDRmm http://id.loc.gov/authorities/names/n92052750 Marketing scales handbook : multi-item measures for consumer insight research. Volume 11 / Gordon C. Bruner II. Fort Worth, Texas : GCBII Productions, LLC, [2021]. ©2021 1 online resource (xxii, 521 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier "Library version". Includes bibliographical references and index. This eleventh volume in the long-running series has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality. Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. Marketing research Statistical methods fast Scaling (Social sciences) fast manuals (instructional materials) aat handbooks. aat Handbooks and manuals fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2913593 Volltext |
| spellingShingle | Bruner, Gordon C., 1954- Marketing scales handbook : multi-item measures for consumer insight research. Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. Marketing research Statistical methods fast Scaling (Social sciences) fast |
| subject_GND | http://id.loc.gov/authorities/genreForms/gf2014026109 |
| title | Marketing scales handbook : multi-item measures for consumer insight research. |
| title_auth | Marketing scales handbook : multi-item measures for consumer insight research. |
| title_exact_search | Marketing scales handbook : multi-item measures for consumer insight research. |
| title_full | Marketing scales handbook : multi-item measures for consumer insight research. Volume 11 / Gordon C. Bruner II. |
| title_fullStr | Marketing scales handbook : multi-item measures for consumer insight research. Volume 11 / Gordon C. Bruner II. |
| title_full_unstemmed | Marketing scales handbook : multi-item measures for consumer insight research. Volume 11 / Gordon C. Bruner II. |
| title_short | Marketing scales handbook : |
| title_sort | marketing scales handbook multi item measures for consumer insight research |
| title_sub | multi-item measures for consumer insight research. |
| topic | Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. Marketing research Statistical methods fast Scaling (Social sciences) fast |
| topic_facet | Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. Marketing research Statistical methods Scaling (Social sciences) manuals (instructional materials) handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels. |
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